S TAT S HOT Dollar Sales, U.S. TOY INDUSTRY Supercategories Categories
2012
2013
Action Figures & Role Play
$1.4 billion
$1.4 billion
Building Sets
$2.0 billion
$2.0 billion
Arts & Crafts Dolls
Games & Puzzles
Infant & Preschool Toys Youth Electronics
Outdoor & Sports Toys Plush
Vehicles
All Other Toys
Grand Total
$1.0 billion $2.7 billion $1.8 billion $3.8 billion $0.4 billion $4.3 billion $1.3 billion $1.6 billion $1.7 billion
$22.0 billion
*Consumer is a sample projected to 100 percent.
Change
2 percent
$1.2 billion
14 percent
$2.7 billion
0 percent
0 percent
$1.9 billion
3 percent
$3.6 billion
-6 percent
$0.6 billion
32 percent
$1.4 billion
10 percent
$1.5 billion
-9 percent
$4.4 billion
1 percent
$1.5 billion
-6 percent
$22.1 billion
0 percent
Source: The NPD Group/Consumer Tracking Service
Top 20 Toy Licenses Within Total Toys BARBIE
IRON MAN
BATMAN
JAKE AND THE NEVERLAND PIRATES
CARS: THE MOVIE
TEENAGE MUTANT NINJA TURTLES
DISNEY PLANES
SOFIA THE FIRST
DOC MCSTUFFINS
STAR WARS
BEYBLADE
DISNEY (ALL OTHERS) DISNEY PRINCESS
DORA THE EXPLORER HELLO KITTY
MICKEY & FRIENDS SESAME STREET SPIDER-MAN
THOMAS AND FRIENDS WWE
*Ranked on dollars, sorted alphabetically **52 weeks starting January 26, 2013 through week ending January 4, 2014
36 • THE TOY BOOK
Source: The NPD Group/Retail Tracking Service
FEBRUARY 2014