Flashback Halloween 1994 A Host of New Licenses and Product Innovation Stir Up Halloween Excitement alloween merchandise manufacturers’ hopes are high for the holiday this year. Although Halloween will fall on a Monday in 1994, costume makers still expect strong sales. A wide array of hot properties, especially those based on male action characters, are stirring up new excitement in the category this year. There are many new product introductions in every category from masks to home decorations.
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Hot Properties Male action characters are featured prominently this year in the Halloween merchandise lineup, with properties such as the Mighty Morphin’ Power Rangers, Biker Mice from Mars, Cadillacs & Dinosaurs, and Super Human Samurai Syber Squad set to ring up strong Halloween sales.
This year, Disguise has expanded into licensed costumes for adults, including this Snow White costume for women.
Disguise’s The Lion Kinglicensed costume is available in a deluxe plush.
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Rubie’s offers a Yabba-Dabba-Doo Time and Talking Costumes
1. Rubie’s is the costume licensee for The Flintstones, this summer’s live-
action film. Pictured here is Pebbles. The Flintstones line has costumes and accessories items for both kids and adults.
2. Rubie’s has introduced its Talking Police Car costume for children, which comes with play handcuffs.
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The Halloween Insider
2. Winter 2014