February 2014

Page 274

Insider Look at Las Vegas Halloween Show

The Adult Side of Halloween

T

The show that happened in Vegas has stayed in Vegas.

by Jeff Yunis, president and owner, Specialty Trade Shows he Las Vegas Halloween Show was originally

the same time, Howard Beige, from Rubie’s Costume

vendors objected to the name. The truth is the

West coast to buy Halloween costumes—at the time,

We started the show in 2008 because buyers at our

As soon as we announced our show, the Chicago

called the Adult Halloween Costume Show, but

latter is what the show is about.

International Lingerie Show told us that Halloween

costumes were becoming a huge part of their business,

and many of our lingerie vendors were adding sexy costumes to their lines. At

Co., told us that there was no place for buyers on the

the main Halloween show was in Chicago.

people decided to come to Las Vegas—but that turned

out to be a big mistake. They alienated their buyers and vendors and soon went out of busi-

ness, while our success grew. Now our

show hosts almost all of the major costume companies in the Rio Hotel in

Las Vegas every spring, where they show off their grown-up and adult

costumes.

Our show, which is scheduled for

March 31 to April 2, is late for Hal-

loween, but that has turned out to be a plus. Since Halloween is of secondary

importance to our lingerie buyers,

they do not want or have to put in their orders 10 months in advance. It

also works for the exhibitors, because

by then they know what numbers they are making for sure and where they

need extra orders to make cuttings.

Buyers, exhibitors, and guests can

register for the Las Vegas Halloween Show at www.lvhalloweenshow.com.

Most exhibitors are in a separate area of the Rio Hotel, but still very close to

the International Lingerie Show. One

badge admits buyers to both shows.

There is also free breakfast, lunch, and

Adult costumes on display at a recent Las Vegas Halloween Show

20 A

The Halloween Insider

afternoon refreshments for all who at-

tend or exhibit.

x

Winter 2014


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