Trends Perspectives
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Can’t Wait Until Halloween 2014! The only thing better than looking back on a triumphant Halloween is looking ahead to more parties, more costumes (licensed or otherwise), and more spooky holiday fun.
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by Howard Beige, executive vice president, Rubie’s Costume Co. rab your costumes and candy, it’s time to cel-
produced for Halloween, including costumes, dress-up
ers
tumes and accessories, pet costumes, animatronic dec-
ebrate. The Friday Halloween is back! Retailand
consumers
alike
are
eagerly
anticipating more parties, more decorating, and more
spending during the 2014 holiday weekend. The Na-
accessories, masks, make-up, high-end collector cos-
orative props, costume shoes, seasonal décor, and
more. Costume products will be available in toddler,
tional Retail Federation (NRF) reported that an as-
child, tween, teen, and adult sizes this year.
last year, and the overall average amount spent on the
classic Marvel properties as well as new Marvel films,
with total spending estimated to reach $6.9 billion.
The Amazing Spider-Man 2, and Guardians of the
tounding 158 million Americans celebrated Halloween
spooky holiday has increased 54.7 percent since 2005,
Some of 2013’s best-sellers included the lovable little
minions from Despicable Me 2, Teenage Mutant Ninja
Turtles, and the cool ghouls from Monster High. To no
These officially licensed products will encompass
including Marvel’s Captain America: The Winter Soldier,
Galaxy. Rubie’s will also produce costumes for all Marvel Classic characters, including—but not lim-
ited to—Iron Man, Spider-Man, the Hulk, Thor,
surprise, Batman and Superman remained among the
and Black Widow.
looking ahead, the 75th anniversary of The Wizard of Oz
season and look forward to 2014, we are
friends from the land of Oz.
the Rubie’s family of companies. In August,
biggest-selling superheroes of all time. Meanwhile,
should prove to be a big year for Dorothy and her As the popularity of Halloween continues to rise
among children and adults, we’ve also witnessed
As we wrap up the 2013 Halloween
delighted to introduce a new division into
Rubie’s acquired Princess Paradise, which has
been designing and selling trendsetting, cre-
tremendous growth in the pet market. Last year alone,
ative, high-quality costumes and acces-
tumes. With that in mind, Rubie’s Costume Co. has ex-
build upon Rubie’s overall position in the
Americans spent more than $300 million on pet cos-
sories since 1981. This latest endeavor will
panded its pet collection by introducing hundreds of
upscale costume marketplace.
bandanas, wings, and hair bows.
Ninja Turtles, monsters, or Minions, Hal-
pleased to announce that it will feature a full line of li-
tures for the entire family to enjoy. We encourage you
new products including pet costumes, wigs, hats, tutus, In addition to our pet line expansion, Rubie’s is
censed Marvel costumes for the U.S. and Canada start-
ing this year. Rubie’s is in the process of creating the broadest collection of Marvel Universe products ever
Winter 2014
Whether you’re into superheroes,
loween 2014 will be filled with new adven-
to take full advantage of a Friday Halloween, and re-
member, Rubie’s is proud to be your No. 1 resource for all licensed costumes and accessories.
Princess Paradise Icelyn the Winter Princess, from Rubie’s Costume Co.
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The Halloween Insider
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