Stats Top 5 Adult Costume Searches (week ending October 19)
1. Minnie Mouse 2. Banana 3. Witch 4. Teenage Mutant Ninja Turtle 5. Tinkerbell
Demographics
of costume site visitors
Top 5 Costume Searches (week ending October 19)
1. Minion (Despicable Me) 2. Wonder Woman 3. Zombie 4. Mad Hatter 5. Tinkerbell
Top 5 Sites
receiving traffic from costume searches
• 53.5 percent female • Adults ages 18 to 24 are 68 percent more likely than the population as a whole to visit costume sites.
1. Costume Express 2. Spirit Halloween 3. BuyCostumes.com 4. Costume SuperCenter 5. Candy Apple Costumes
Fun Facts
(week ending October 19)
• Minions were the most popular costume online for the second consecutive week. • Zombie joined the top five costumes overall for the week. • Banana joined the top five adult costumes this week.
A 6
The Halloween Insider
SOURCE: EXPERIAN MARKETING SERVICES (EMS)
Winter 2014