September/October 2016

2017 TOY PREVIEW

SMART ZONE SmartZone will reintroduce doll brand Kenya. This year marks the 25th anniversary of the Kenya Doll. Next year, WNBA player Aerial Powers will join the brand on the “I Can Do It” team. Kenya is the cheerleader, Korina plays soccer, and SuperStar Aerial plays basketball. A full sports line will be a part of the “I Can Do It” team. The new Gold-N-Glitzy Kenya doll line will feature Kenya, Korina, Kenzy, and Baby Keyara dolls.

GETTA1GAMES Piggy Pile Up, from Getta1Games, is a balancing game for preschoolers that uses real wooden game pieces. Kids race to be the first player to place their last piggy without their stack falling down. The set includes 12 wooden piggy pieces, a cardboard mud puddle base, and a set of rules.

TOYBOOK.COM | September/october 2016 | THE TOY BOOK 83

September/October 2016

Published on Oct 1, 2016

The Toy Book

About

Despite the fact that the all-important fourth quarter has only just begun, in this issue we review how the toy industry has fared so far in 2016, and make some predictions about holiday sales. Check out what The NPD Group and the Toy Industry Association told us about 2016 and the holiday season. Then, we fast-forward a few months and make some predictions about how the industry will fare next year, which trends will carry forward, and what is driving the current success of the toy industry. Check out industry analyst Sean McGowan’s take on this and more on page 30. If you’re in Dallas at the TIA’s Fall Toy Preview, be sure to pick up a print copy in the lobby! Whether you’re attending or not, you can check out some of the new toys rolling out for 2017 beginning on page 32. There’s so much more inside! Please take a look and email jbreyer@adventurepub.com with your feedback!

Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.