Vol. 31, No. 5
September/October 2015
D
uring the first seven months of this year, sales for the U.S. toy industry reached $7.85 billion, a 7 percent increase over the $7.34 billion generated over the same time period last year. The NPD Group estimates the industry will be up 6 percent, or $1.16 billion, for the full year. What is driving this growth? Several factors are in play, the most notable being retailer ingenuity and the healthy gains of licensed toys. The combination of these two could easily make 2015 one of the best years the U.S. toy industry has seen in more than a decade.
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Emerging Toy Trends for 2016
Featuring: Science Toys
From left to right: i-loom, Wooky Entertainment; Nerf ReconDrone, Sakar; Emojibot, WowWee; Stealth, Laser Pegs; SteelWorks, Schylling Toys; Adora Fairy, Adora