CELEBRATING
10 YEARS! The Toy Insider Returns for Tenth Annual Holiday Gift Guide
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dventure Publishing Group Inc., publisher of The Toy Book and The Licensing Book, has once again partnered with Woman’s Day magazine to bring consumers the Toy Insider, a holiday gift guide featuring the hottest toys and gifts for the holiday season. The tenth annual edition of the Toy Insider will appear in the November issue of Woman’s Day. The Toy Insider features expert toy and gift recommendations at all price points, making it easy for gift-givers to find the perfect product for every child on their list. The Toy Insider team has spent the past year reviewing and evaluating all of the latest toys to identify the most compelling and hottest new products to help gift-givers get an early start on their holiday shopping. Jam-packed with more than 140 toy recommendations from more than 80 different manufacturers, the Toy Insider is a convenient and user-friendly guide that includes gift ideas broken down by age group (0-2 years old, 3-5 years old, 6-8 years old, and 9-plus). Each section features a description of the developmental needs and interests for that specific age group to assist busy parents and grandparents in finding the perfect gift. In addition to the annual Hot 20 list of the hottest toys that will top wish lists nationwide, the Toy Insider also released the Top Tech 12, and the first-ever STEM 10, which is a list of the best educational toys teaching kids the basics of science, technology, engineering, and math. Garnering millions of consumer impressions last year, in outlets such as the Today show, the Wendy Williams show, ABC News Now, Fox News, Bloomberg News, USA Today, the Wall Street Journal, CNBC, AOL, and BusinessWeek, the Toy Insider is again poised to make a splash with national and local print, broadcast, and online media outlets this holiday season. In addition to the print guide, consumers can find full product reviews, exciting giveaways, and gift-giving tips on toyinsider.com. For more information about the Toy Insider, including how to participate in next year’s guide, please contact Jonathan Samet or Laurie Schacht at (212) 575-4510. For updates on the Toy Insider, follow @thetoyinsider on Twitter, like the Toy Insider on www.facebook.com/toyinsider, and visit www.toyinsider.com. ■
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SEPTEMBER/OCTOBER 2015
THE TOY BOOK • 23