SPIELWARENMESSE
The
The
EXHIBITORS
VISITORS
# OF INTERNATIONAL EXHIBITORS:
# OF INTERNATIONAL VISITORS:
(TOP 10 COUNTRIES)
(TOP 10 COUNTRIES)
4,131
290
China
2,812
174
Great Britain
Italy
159
Hong Kong
2,190
150
U.S.
147
France
131
Italy
France Spain
2,111
Netherlands
1,871
Great Britain
1,685
Czech Rep.
Netherlands
126
1,546
Austria
Spain
126
1,414
Poland
1,405
Switzerland
1,349
Belgium
70
Taiwan
56
Poland
EXHIBITORS FROM ALL AROUND THE WORLD 2015 Total: 2,857 2,051 International: Countries: 67 International Share: 71.8 %
81%
2014
92.4%
of exhibitors are satisfied with their participation.
2,294 30% 43
THE DATA BASIS The surveys of visitors and exhibitors at the fair were conducted on all days of the fair by the independent market research institute Gelszus Messe-Marktforschung GmbH of Dortmund. The surveys were based on the guidelines of FKM (Society for Voluntary Control of Exhibition and Fair Statistics), whose aim is to provide comparable and reliable fair statistics.
14 THE TOY BOOK | DECEMBER/JANUARY 2016 | TOYBOOK.COM
2015
2014
70,084 40,420 126 58 %
75,888 42,477 122 56 %
of visitors are involved in buying decisions.
25,370
of exhibitors plan to return in 2016.
JOURNALISTS FROM ALL AROUND THE WORLD 2015 2014 2,110 31% 37
Total: International: Countries: International Share:
2,748 1,951 61 71 %
90% Total: International Share: Countries:
VISITORS FROM ALL AROUND THE WORLD
retailers and buyers only visit Spielwarenmesse.
VISITORS FROM ALL BUSINESS SECTORS AT THE FAIR
VISITOR Name: Date:
4.4 % Media
4.3 %
Craft Trades
4.6 %
Department/ Mail Order Store
7.4 % Industry
34.8 %
11.3 %
Retail/ Toy Trade
17.2 %
Wholesale/Foreign Trade
Services/ Freelance/ Institutions
16.0 %
Other Sectors