SWEET SUITE
SWEET SUITE 16 RETURNS TO NYC THE TOY INSIDER’S SEVENTH ANNUAL SWEET SUITE event will take place on July 13 aboard the Majesty Yacht docked in New York City. Known as The Biggest Night of Play, the premiere toy party of the year will welcome more than 400 influential bloggers and vloggers and more than 100 members of traditional media to connect with toy companies in advance of the holiday shopping season. Sweet Suite will be the feature event at the third annual Blogger Bash, a two-day conference for experienced digital influencers featuring parties, exhibitions, and speed pitching sessions. Blogger Bash attendees will be welcomed into high-energy party atmospheres, giving them a chance to have fun while mingling with brands in a professional yet inviting setting. Last year at Sweet Suite, bloggers enjoyed one-on-one time with representatives from more than 75 of the hottest kids’ brands and properties on the market, including VTech, Activision, LeapFrog, Hasbro, Spin Master, Lego, Tomy, Disney, and more. #SweetSuite15 generated more than 95 million Twitter impressions, more than 8,000 original Instagram photos, and hundreds of blog post recaps. This year, Sweet Suite will give digital influencers and members of the press a chance to meet old and new friends while sipping on cocktails, feasting on sweet treats, and— best of all—playing with toys before they even hit the market. Enormous swag boxes will once again be shipped directly to attendees’ homes after the event, sparking a resurgance in social media impressions, and ensuring bloggers and journalists have products readily on-hand to review and share with their followers. If you’re interested in learning more about these events, contact Laurie Schacht at theteam@bloggerbash.com
TOYBOOK.COM | DECEMBER/JANUARY 2016 | THE TOY BOOK 11