International Toy Industry
j TOY FAIR TV
Toy Fair TV provides a unique visitor experience at the London Toy Fair
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rom January 20 to 22, London will host the UK’s largest and only dedicated toy, games, and hobby trade exhibition. As one of the four major toy trade events in the first quarter, the London Toy Fair offers a unique insight into product launches from the UK market, one of the strongest markets in Europe. In addition to hosting more than 260 exhibiting companies launching thousands of products, the organizer of the event, the British Toy and Hobby Association, will commission the return of Toy Fair TV. 2015 will see the third iteration of Toy Fair TV, a concept that has grown in size year after year. Broadcast live from the show across 24 screens around the hall, the channel interviews exhibitors, searching for the latest gems and biggest launches across the three-day event. Part of Toy Fair TV is the popular Demo Zone. Split into categories ranging from technology to plush, exhibitors are given two minutes to offer an elevator pitch of their products to an audience of kids known as the Toy Fair Titans. For visitors, Toy Fair TV offers a fantastic opportunity and unique experience to discover brand new products from small start-ups to the biggest companies. Adding this to other visitor attractions, such as Toy Fair’s Best New Toys, selected by an independent panel of retailers on what they believe will be the hottest toys throughout the year, and the Relaxation Garden, an area to put your feet up after busy meetings and relax with a massage, the London Toy Fair is a must-attend European destination for toy buyers. To register for a free visitor pass, visit www.toyfair.co.uk. ■
22 • THE TOY BOOK
DECEMBER/JANUARY 2015