What’s new at spielwarenmesse SPIELWARENMESSE PRESENTS NEW IDEAS FOR RETAILERS
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mall gifts maintain friendships. There are innumerable occasions for gift-giving, such as a birthday, the long-awaited top mark in math, Valentine’s Day, a wedding, a new home, etc. And this is where the problem of what to choose begins for gift-givers. A gift should always be something personal and unique, but product selection is huge and most consumers have little patience. Should it be a game, something to display, or a doit-yourself product? Retailers will find an extensive overview and a large selection of new products to offer their customers at the Spielwarenmesse 2015. More than 2,700 exhibitors at the world’s biggest toy fair will present 1 million products, including 75,000 new items. ■
14 • THE TOY BOOK
SPIELWARENMESSE HIGHLIGHTS KIDS’ TRENDS & LIFESTYLE
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t the 66th annual Spielwarenmesse, the new product group Fashionable and Trendy Articles in Entrance Mitte will play a major role. It became a new product group at last year’s Spielwarenmesse, and now the manufacturers of Fashionable and Trendy Articles will have a display area of their own, prominently situated at the Centre Entrance. More than 160 companies will exhibit products relating to Lifestyle and Trend Articles at the Spielwarenmesse. The number of suppliers focusing on this range is constantly on the rise. For the first time, companies such as Samsonite GmbH, the leading brand for luggage, and Italian fashion brand Perletti S.p.a. will exhibit their kids’ collections in Nuremberg. Jonathan Dory, general manager of Samsonite’s kids’ category, looks forward to the importance given to lifestyle products at this year’s Spielwarenmesse: “With our new Disney by Samsonite collection in the kids’ segment, toy retailers can sell vibrant bags, backpacks, and luggage in the most popular Disney designs. That’s why we felt we needed to be present at the Spielwarenmesse with a great booth in the lifestyle area.” Perletti S.p.a.’s international business manager, Roberto Reguzzi, sees the new product group as the key to new customers: “Concentrating the lifestyle products at the Mitte entrance means we meet our exact target group at the Spielwarenmesse, namely retailers who value Italian style and quality. They can extend their range of current licenses with our umbrellas, kids’ accessories, rain coats, and rain boots.” ■
Spielwarenmesse will highlight Fashionable and Trendy Articles, such as StacheTATS.
DECEMBER/JANUARY 2015