SPIELWARENMESSe
The Stats
2014
The impressive turnout at last year’s fair provides a good outlook for 2015.
Exhibitors
2,748 90.8% 71% International
Exhibitors who plan to exhibit again this year
top international Exhibitors China Hong Kong UK France U.S. Italy The Netherlands Spain Taiwan Czech Republic
243 174 164 142 140 136 115 108 69 57
visitors
122 Countries represented by visitors
24,360
75,888 56% International
top international visitors
Italy Traders and France buyers who only visit The Netherlands Spielwarenmesse UK Spain Russia Austria Buyers involved in purchasing Poland Exhibitors who decisions Belgium only attend Spielwarenmesse Czech Republic
31.3%
92.5%
4,226 3,061 2,346 2,074 2,007 1,949 1,602 1,561 1,554 1,554
Spielwarenmesse: January 28 through February 2 For additional information, visit www.toyfair.de.
12 • THE TOY BOOK
DECEMBER/JANUARY 2015