S TAT S HOT HOW FIRST-TIME PARENTS USE TABLETS
62
77
percent play games
AS
PERCENT
OF
TOTAL UNIT SALES
Year-to-Date November 2013
25 percent
24 percent
percent download apps
percent email and visit websites
56
NEW ITEMS
36
23 percent
2011
percent watch videos
2013
2012
There have been more new items this year. Source: Experian Marketing Services
Source: The NPD Group/Retail Tracking Service
Top 10* ARTS & CRAFTS PRODUCTS for 12 Months** Item
Subclass
Manufacturer
Mechanical/Digital Design
Mattel
1
Crayola Digital Light Designer
Mechanical/Digital Design
3
Marker Airbrush
Craft Kits
2
4
Doodle Pro Assortment
Orbeez Soothing Spa Set
The Maya Group
Reusable Compounds
Hasbro
Play-Doh Assorted Colors 10-Pack
Reusable Compounds
7
Play-Doh Classic Colors 4-Pack
Reusable Compounds
8 9
10
Play-Doh Candy Cyclone
Play-Doh Disney Prettiest Princess Castle Play-Doh Fridge 24-Pack Sketcher Projector
Source: The NPD Group/Retail Tracking Service
6 • THE TOY BOOK
Crayola
Craft Kits
5 6
Crayola
Reusable Compounds Reusable Compounds
Mechanical/Digital Design
Hasbro Hasbro Hasbro Hasbro
Crayola *in alphabetical order, ending October 2013 **excludes retail exclusives
DECEMBER/JANUARY 2014