table of contents
December/January 2014 Departments Editor’s Viewpoint Page 5
Industry Update Page 10
Volume 29, Number 6 www.toybook.com
Why Children Play the Way They Do: Part 1 Page 50
Make It, Wear It, Share It: DIY Tradeable Accessories Top the Activities Category Page 52
International Toy Industry: Guangzhou International Toy & Hobby Fair Page 76
Just the Facts: What You Need to Know About Toy Safety Regulations
The Big Toy Book’s Holiday Event Page 11
5 Questions with Zing Toys Page 12
TIA Happenings Page 13
A Look Inside: The Beatrix Girls Page 58
TIA Perspectives Page 60
P UBLISHER Jonathan Samet jsamet@adventurepub.com
Features
Stat Shot Page 6
Published by Adventure Publishing Group, Inc.®
Industry Marketplace Page 80
Flashback: December/January 1994 Page 82
S ENIOR E DITOR Marissa DiBartolo mdibartolo@adventurepub.com A SSOCIATE E DITORS Phil Guie pguie@adventurepub.com
Page 78 Ali Mierzejewski amierzejewski@adventurepub.com
14 15 Licenses Reloaded: Ernst Kick Discusses Licensing at Spielwarenmesse 16 How to Organize an International Toy Fair: Part 2 18 Spielwarenmesse Stats, Facts, and Figures 19 Doing Toy Business in Europe 20 The Global Toy Perspective: Today and Tomorrow 24 Spielwarenmesse Product Showcase
Raising the Bar Page 73
E DITOR - IN -C HIEF Jackie Breyer jbreyer@adventurepub.com
Specialty Toys & Gifts: Page 63
sights ASTRA’sgeIn S2 Pa
Activities Show ca
ore Recycled Toys: M Kids’ g Trash Is Becomin Treasure Page S7
Page S4
Eco-Frie Showcasndly e Pag e S8
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A SSISTANT E DITOR Christine Duhaime cduhaime@adventurepub.com E DITORIAL A SSISTANT Kara Faulk kfaulk@adventurepub.com E DITORIAL I NTERNS Deanna Atkins Anisha Robertson P RODUCTION D IRECTOR Anthony K. Guardiola aguardiola@adventurepub.com C ONTROLLER /O FFICE M ANAGER Robert Forde rforde@adventurepub.com U.S. Corporate Headquarters Laurie Schacht, President laurieschacht@aol.com
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