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6105 Gateway Drive • Grand Forks, ND 701-746-0083 • 800-279-7492 • Hours: M-F 9-6 and Sat. 9-3
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SUGARY CEREALS • In 1949 Post Cereal introduced a sugary line of cereals such as Sugar Crisps, Krinkles, and Corn-Fetti and the kids went wild. General Mills followed suit with cereals such as Trix, Sugar Frosted Flakes, and Cocoa Puffs. • In 1975, a dentist who was alarmed at the steep increase in the number of cavities he was seeing in children went to the supermarket and bought 78 different kinds of cereal. He took them to his lab and measured their sugar content. One-third had sugar levels between 10 and 25%. One-third contained between 26% and 50% sugar, and the rest of them had sugar levels even higher than 50%. The highest was Super Orange Crisps which was almost 71% sugar. Not surprisingly, those cereals with the highest sugar content were brands most heavily marketed to children during Saturday morning cartoons. • By 1977 a coalition of 12,000 health professionals asked the Federal Trade Commission to ban the advertising of sugary foods on children's TV shows. The petition was accompanied by a collection of 200 decayed teeth collected and donated by pediatric dentists. In 1979, the typical American child watched more than 20,000 commercials between the ages of two and 11, and more than half of those commercials were for cereals, candy, snacks, and soft drinks.
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• As a result, Kellogg's Sugar Frosted Flakes was re-named Frosted Flakes; Post changed Super Sugar Crisp into Super Golden Crisp; and Sugar Smacks became Honey Smacks. Although the names changed, the sugar content did not, and nothing changed about the fact that cereals were pitched to children on weekend daytime TV. The cereal industry uses 816 million pounds of sugar per year. • Grape Nuts is one of the few cereals with no added sugar. It has nothing to do with grapes or nuts, being made out of baked wheat and malted barley. ...continued