Tidbits Grand Forks - September 10, 2015

Page 5

TRUCK ACCESSORIES COLORED

Sprayed-In Bedliners

$12000 OFF4

a Set of Wheels & Tires

NEW!

Expires 9-30-15

Color Match your bedliner to your truck’s paint color!

OVER 10,000 TRUCK ACCESSORY PARTS

• Commerical Toppers • Decked-Box Storage Solutions • Custom Fit Seat Covers • Weathertech Floor Liners • Spray-In Bedliners

• Goosenecks • Running Boards • Tool Boxes • Fifthwheels • Bedslides

• Airbags, Helper Springs • Tonneau Covers

SUPER STORE

6105 Gateway Drive • Grand Forks, ND 701-746-0083 • 800-279-7492 • Hours: M-F 9-6 and Sat. 9-3

www.newvisiontruckaccessories.com ADVERTISING SLOGANS (continued): • Where did our favorite candy M&Ms get its name? The little chocolates with a candy shell were introduced by the Mars Company in 1941 as a treat that allowed soldiers to carry chocolate without it melting. The two “M”s stand for Forrest Mars, son of the Mars founder, and Bruce Murrie, who was the son of the Hershey Chocolate president, who owned a 20% share in the product. M&Ms famous “melts in your mouth, not in your hand” slogan was trademarked in 1954. • After decades of using “It takes a licking and keeps on ticking” to describe the durability of their watches, Timex replaced the phrase with one they felt updated their image. The 1950s phrase was updated in 2003 to “Timex. Life is ticking.” • Frito-Lay challenged our self-control when they released their advertising slogan for Lay’s potato chips of “Betcha can’t eat just one” in 1963. They were the first snack food manufacturer to release television commercials, using actor Bert Lahr of The Wizard of Oz fame as their spokesman. Herman Lay started up the company in 1932 selling potato chips out of the trunk of his car. He merged his venture with the Frito Company in 1961.

• The name of Paul Marcarelli is probably not familiar, but it’s almost certain that his face is. Paul was the actor who traveled the country for Verizon Wireless beginning in 2002 asking, “Can you hear me now?” The campaign was a huge success because most people are familiar with having to move to a place with better cell phone reception. The first year Verizon ran the ad, their sales improved by 10%, and numbers grew by another 15% the following year. Today, Verizon’s slogan is “Never settle.”

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cated on publicatio the racks nea n r th Exit doors e !


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