ADVERTISING
St. Anne’s
• The word "new" on a product is regulated in the U.S. Usually it can only appear on a package for six months. It can be used in some cases up to two years. A product can be called "new" or "improved" if it changes anything, including color, scent, or packaging.
Guest Home
Peace Lo e Joy
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• Basic Care • Low-Rent Housing A safe, caring, living environment. Meals, Nursing Care, Activities, and other services available.
stannesguesthome.org (701) 746-9401
Please tell our Advertisers You Saw Their Ad in Tidbits!
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d Cities Gam n ra G 120 N. Wash. St. Grand Forks
701-775-8602
GRAPHIC NOVELS
20% OFF Expires 9-30-15
• Comics • Trading Cards • Warhammer • Board Games • RPGs • Dice • Gaming Rooms
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MEMORABLE CAMPAIGNS • In 1970, the Dr Pepper company decided it wanted to make itself better known in New York City. It spent $1.3 million in advertising, including 13,200 bus posters, 6,600 subway ads, 150 TV spots, and almost 2,000 radio ads. The next year sales in New York increased by 1.5 million cases. At 35¢ per can, the company gained $9.1 million gross from this promotion— seven times the amount spent on the advertising. • William Wrigley once said, “Anybody can make gum. The problem is selling it.” He decided the solution was advertising, and he turned into not only the world’s largest gum manufacturer, but also the world’s largest advertiser. He spent $100,000 on an advertising campaign in New York City that flopped. So he tried spending another $100,000 just on Broadway, and it also flopped. Then he spent $100,000 advertising in small New York towns, buying every billboard, all the streetcar space, and huge newspaper spreads. Orders poured in. • An ad for a dental clinic in Topeka, Kansas in the 1920s featured a grinning boy with red hair, freckles and a missing front tooth. The boy was not worried a bit, because his dentist was Painless Romine. The picture of the grinning boy appeared also in ads for shoes and soft drinks. In the 1950s the boy was adopted by Mad Magazine, and named Alfred E. Neuman. In 1956 he was even featured as a write-in candidate for president, but lost.