GEORGE EASTMAN (continued): • The first Kodak camera cost $25 and came with 100 exposures. The user would send the camera into Kodak for the film to be developed. The advertising slogan was, “You press the button, we do the rest.” • The following year the company developed a type of flexible film that helped establish the motion picture industry and Eastman’s success continued to surge. • The Eastman Kodak Company was founded in 1892, bringing convenient, easy-to-use cameras to the common man. In 1900, Eastman introduced the first Brownie camera, intended for children and priced at $1, with film selling for 15 cents a roll.
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• In 1902, Eastman began building a mansion in Rochester, New York, a 35,000-square-foot, 50-room house with the latest in heating and electricity, telephones, and an elevator. It took three years and $335,000 to complete. Today, the home is the George Eastman House International Museum of Photography and Film, and is a National Historic Landmark. • Upon his retirement, Eastman embarked on African safaris, bringing home a white rhinoceros and an elephant, which he displayed in his home. In his early 70s, Eastman was diagnosed with a crippling spinal disease. After enduring excruciating pain for over four years, in 1932, Eastman took his own life. His last words, penned in a suicide note were, “To my friends: My work is done. Why wait?” • A generous philanthropist, Eastman donated more than $100 million to education and the arts, public parks, hospitals, and dental clinics (about $2 billion in today’s dollars). He supported the Massachusetts Institute of Technology with $20 million, as well as establishing the Eastman School of Music. Having never married, he willed his entire estate to the University of Rochester.
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