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Answer: Russell Stover. A NEW FOIL • Richard Samuel was the nephew of Richard Joshua. Uncle Richard Joshua was a tobacco baron, and nephew Richard Samuel worked for him. At the time, cigarettes were wrapped in foil made from a mixture of tin and lead. As the demand for cigarettes increased, so did demand for tin foil, and it was constantly in short supply. • In 1919 nephew Richard Samuel borrowed $100,000 from his uncle, then left his uncle’s tobacco firm in order to start up a tin foil company. Other tin foil firms tried to run him out of business by lowering their prices, but then the price of aluminum dropped, and Richard Samuel discovered that making foil from aluminum was far less expensive – and far more sensible – than making it out of tin and lead. • Aluminum foil was lighter and thinner than tin foil so more of it could be rolled from a single pound of metal; it was non-corrosive; and it was shinier. He invented a way to print on it, so he could make custom wrappers for specific foods. Demand for his foil skyrocketed with the invention of the Eskimo Pie because each one was wrapped in foil. • In 1924 Richard Samuel’s firm bought out the Eskimo Pie company, which was its single biggest customer. The company expanded to produce aluminum siding, aluminum cans, aluminum bumpers, and more. Eventually the firm became the world’s third largest aluminum and packaging company. It’s best known for aluminum foil, which carries the last name shared by Uncle Richard Joshua and nephew Richard Samuel. What was their last name? (Answer at top of next text page)
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