ELIZABETH ARDEN (continued): • Due to her efforts, the use of cosmetics began to be viewed as more appropriate and ladylike rather than something used by just the lower classes of women. Elizabeth was a woman ahead of her time, counseling women to stay hydrated, stay out of the sun, and practice yoga regularly. • A devoted suffragette, in 1912, Elizabeth marched the streets of New York in support of women’s rights with 15,000 other women. All of them wore red lipstick supplied by Arden as a symbol of their solidarity.
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• In 1922, Elizabeth opened a salon in Paris, which was followed by salons in South America and Australia. Even in the midst of the Great Depression, her company was grossing upwards of $4 million a year. In 1946, her picture graced the cover of TIME magazine, one of the first women to be honored in this way. • Elizabeth enjoyed spending her money on horses, purchasing a Kentucky horse farm, where she raised the winner of the 1947 Kentucky Derby, Jet Pilot. She also owned a Manhattan penthouse, a country cottage in upstate New York, and a 12th-century castle in Ireland.
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• When she died in 1966, Elizabeth Arden was 81 years old, a fact she had kept a secret from the public for years. She was one of the wealthiest women in the world, having founded one of the most successful and recognized brands in the world. There were 100 salons scattered across the globe, and a line of 300 cosmetic products. Five years after her death, the Eli Lilly pharmaceutical corporation purchased the company for $38 million. Today, its value approaches $1.5 billion.
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