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W W W. K I C K N U P KO U N T R Y. C O M
• John McLaughlin was born 1865 in Ontario and graduated from the University of Toronto in 1885 with degrees in Pharmacy and Chemistry. When he married a red-headed New York woman named Maud, he used her dowry to open a carbonated water plant in Toronto, selling his product to local drugstores. Soda jerks mixed the carbonated water with fruit juices and flavorings to create sodas that they sold on the spot. • McLaughlin began tinkering with his own soda drink recipes and created McLaughlin Belfast Style Ginger Ale. The problem was that the only place you could drink his product was at a drug store soda fountain. He realized that what he needed was a way that customers could take his product home with them, or carry it with them on outings. Soon he developed a method of mass bottling his product. Now people could drink sodas at ball parks and beaches, and one of his main marketing methods was to hand out free sample bottles to people who gathered at such places.
• At Maud’s suggestion, McLaughlin refined his ginger ale recipe by lightening the dark color and improving the sharp taste of his first ginger ale. He named the new product Canada Dry Pale Ginger Ale, and Maud suggested the slogan, “The Champagne of Ginger Ales.” He patented the recipe in 1905. • When referring to a drink, the word “dry” means “not sweet” (as in dry wine). In the early 20th century, most ginger ales were dark, syrupy, and sweet, and Canada Dry broke that mold. • With the business growing, he decided to import his product to the United States. As early as 1907, Canada Dry was being shipped to U. S. grocery wholesalers in Buffalo, Brooklyn, and Detroit.
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"Ice Cream," "John McLaughlin" and "A New Soda Pop"