MOUNTAINS THE
Amazing people and places around the region
HOME + DESIGN
MODERN MAKERS
FOOD + ENTERTAINING
OUTDOOR ADVENTURES
ART + MUSIC
SHOPPING GUIDES
LOCAL EXPERTS
…AND MORE
media kit
FROM THE CATSKILLS TO THE BERKSHIRES
We’ve all witnessed the positive growth over that last few years, from the Catskills to the Berkshires, and everything in between. Real estate is booming, businesses are opening, tourism is rising. A new wave of influentials and urbanites are hungry for fresh air joining those who already call the area home. The Mountains is a multi-media brand that brings a fresh perspective to the character— and characters—of this region. Worth-it day trips, restaurants and home entertaining, art and design, real estate, shopping and outdoor adventures, plus insider profiles of local makers and personalities, all celebrated via world-class writing and photography.
YOUR GO-TO GUIDE FOR LIVING YOUR BEST LIFE UPSTATE
The MOUNTAINS are RISING
NEW HOME PRICES IN THE PAST YEAR BERKSHIRE COUNTY ULSTER COUNTY +32% +56% US AVERAGE +13% +60% NEW BUSINESSES OPENING DAILY New businesses in the Catskills and Upper Hudson Valley were up 60% in Q4 2020. • $2.5B in 2019, steadily rising for 20 years • 31% of all New York tourist $ spent in the Upper Hudson Valley and the Catskills $ 2.5B TOURISM BOOMING HUDSON NY KINGSTON NY TORRINGTON CT PITTSFIELD MA #2 #3 #1 #6 Sources: The Washington Post; Zillow; National Assoc of Realtors; New York Times 4/19/21; USPS 2021, The Berkshire Tourism Report 2019; NYS Annual Tourism Report 2019 HUNDREDS OF MILLIONS OF DOLLARS IN INVESTMENTS HOMEOWNERS FLOCKING TO NEW NESTS
of the top 10
codes with the
change of net
Four
zip
biggest
migration in 2020 vs. 2019 were in The Mountains region:
It All Comes Together In…The Mountains
Launched Summer 2022, The Mountains’ elevated content and design encourages exploration near and far, fueling small business in the process
• Just 100 miles from NYC or Boston, people are buying primary or secondary homes in rural regions in record numbers, escaping the cities for a slower-paced life and to reconnect with family, community and nature.
• Technology frees them to live anywhere and they choose to live in this growing region. Successfully reach this elusive audience through the multi-media platforms of The Mountains.
addressable market 350K
Helping An Audience Live Their BEST LIFE UPSTATE
THE PIONEERS
Homeowners/residents for years
Steeped In community with like-minded friends
Seek adventures beyond their own borders; eager to experience what’s new in an area they love
THE URBANITE WEEKENDERS
Consider the area their safe haven from city life
Creating a second home, marrying rustic charm with more sophisticated tastes
Need a trusted resource to maximize every single minute
THE RECENT TRANSPLANTS
WFH and post-pandemic introspection led to a full-time move
Renovating to make their new old home ready for the long term
They’re “all in” for this new chapter and need a guide to EVERYTHING
THE BUSINESS OWNERS
Revitalized their towns with high-style, high-quality goods + services
Vested in the community financially and personally, and open to collaboration
Seek a media brand to help them market their business across towns and counties
Capturing the Attention of NATIONAL MEDIA
“Hudson Valley named one of the “World’s 100 Greatest Places.”
“How A New Generation is Turning the Hudson Valley into the New Napa.”
“Kingston leads the U.S. in Rising Home Prices with NYC Exodus.”
“…the new arrivals are transforming the region.”
“In the Berkshires, a New Generation is Putting Down Roots.”
“Why is everyone decamping to Hudson?”
Unreliable & underserved internet service drives strategic business decision to meet the market where it builds revenue—primarily in print—until digital becomes ubiquitous. targeted Circulation 25,000 Copies total readership 70,000 distribution 550 Locations
COMPLIMENTARY distribution via branded racks at strategic locations, from favorite town retailers to farm stands and stops en route upstate.
EXPANDED availability for purchase at key feeder markets, including Manhattan, Brooklyn, Westchester and Hoboken
Your
POWERHOUSE SUMMER 2022 Old Chatham, New Dreams By Richard Pérez-Feria Berkshires Bliss Beckons By Heather Thomson The Perfect Hudson Picnic By Colu Henry Fine Wine As Poetry By Anthony Giglio THEMOUNTAINSMEDIA.COM @themountainsmedia FROM THE CATSKILLS TO THE BERKSHIRES Dining In The ‘Un-Hamptons’ By Hal Rubenstein My Mother, The Artist By Alexis Auleta PREMIERE ISSUE SEASONAL PRINT Curated,
SOCIAL MEDIA
DIGITAL Website + E-newsletters LIFESTYLE Aspictorum hilibusae pligniet xperenia conseque labore pelique simpore endi quiande stetus, cus. fa earu ndebis se olenem qui derum utemporrum. The Mountains Are Your Backyard MULTIMEDIA
THE MAKERS
Multi-Platform
collectible, credible, cherished (and power outage-proof!)
Twitter, Instagram, Facebook
CONTENT DEVELOPMENT Podcasts + Video Series + Live Salons MEET
Editorial Pillars on ALL PLATFORMS
‘ROUND
HOMES
• Stunning tours of the most distinctive properties
• REAL ESTATE REPORT
• World-class chefs, artisans and producers
• Farm stands, breweries, distilleries and dispensaries
• HALFWAY THERE
Something to do, or stop for, on the way in or the way home. Make the journey part of the fun
• Camps, schools, hospitals
• Beauty, fitness, selfcare—surfacing the best retail products & services for wellness
• PUNCHLIST
• Going out: concerts, theater, casinos and cocktails
• Outdoor excursions—from hiking to skiiing to best beaches
• Shopping & Gifts: What to pick up in town, from candles to cannabis, the latest book to an antique find
• EVENTS CALENDAR So you’re always in-the-know
EATING & ENTERTAINING
LIVING SMARTER UPSTATE
Must-have survival guide & REAL ESTATE
• Decor and design ideas curated by tastemakers
HASSLE-FREE HOSTING GATHER
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Local brokers talk about what’s moving the market
EXPLORING NEAR & FAR
Retail Advertising Rates
Print Rates
Prices reflect net rates, effective as of 9/1/22
Editorial Calendar 2023
FREQUENCY (Rates Listed are Per Unit) 1 2 4 8 DISCOUNT OFF OPEN RATE 5% 10% 20% FULL $3,600 $3,420 $3,240 $2,880 TWO-THIRDS $3,015 $2,864 $2,714 $2,412 0NE-HALF (HORIZONTAL) $2,160 $2,052 $1,944 $1,728 0NE-THIRD (VERTICAL OR SQUARE) $1,440 $1,368 $1,296 $1,152 0NE-SIXTH $720 $684 $648 $576 0NE-NINTH $480 $456 $432 $384 PREMIUM POSITIONS COVER 4 $15,200 COVER 3 $12,350 C2/P1 $22,800 TOC $10,925
Editorial calendar is subject to change ISSUE SPACE RESERVATION MATERIAL DUE ON-SALE SPRING MARCH 6 MARCH 10 APRIL 14 SUMMER MAY 15 MAY 19 JUNE 23 FALL JULY 31 AUGUST 4 SEPTEMBER 8 HOLIDAY OCTOBER 9 OCTOBER 13 NOVEMBER 17
Print Specifications
SPREAD WITH BLEED
Trim: 18"w x 10.875"h
Bleed: 18.25"w x 11.125"h
Safety: 17.5"w x 10.375"h
FULL PAGE WITH BLEED
Trim: 9"w x 10.875"h
Bleed: 9.25"w x 11.125"h
Safety: 8.5"w x 10.375"h NO BLEED
Trim: 8.5"w x 10.375"h
2/3 VERTICAL WITH BLEED
Trim: 5.25"w x 10.875"h
Bleed: 5.5"w x 11.125"h
Safety: 4.75"w x 10.375"h NO BLEED
Trim: 5"w x 10.375"h
1/2 HORIZONTAL WITH BLEED
Trim: 9"w x 5.25"h
Bleed: 9.25"w x 5.5"h
Safety: 8.5"w x 5"h NO BLEED
Trim: 8.5"w x 5"h
1/3 VERTICAL WITH BLEED
Trim: 2.625w" x 10.875"h
Bleed: 2.875"w x 11.125"h
Safety: 2.125"w x 10.375"h
NO BLEED
Trim: 2.375"w x 10.375"h
1/3 SQUARE NO BLEED
Trim: 5"w x 5"h
1/6 VERTICAL NO BLEED
Trim: 2.375"w x 5"h
1/9 FRACTIONAL NO BLEED
Trim: 2.375"w x 3.25"h
COLOR: All files/images must be CMYK or Grayscale. No RGB, LAB, or embedded color profiles (such as ICC profiles). No files with PMS colors will be accepted without prior notification. Otherwise we cannot guarantee color results under these circumstances.
IMAGE RESOLUTION: 300 DPI total resolution @100% maximum ink density 280% dMax GCR
CROP MARKS: All crop marks must be .1875" (3/16") off bleed area.
PROOFS: Must contain GRACoL color strip. All final material must be submitted with digital proofs that have been pulled from the supplied file for color guidance on press.
SPREAD REQUIREMENTS: Ad spreads must be sent as one page.
SAFETY: All live matter must be .25" from trim on all sides.
REQUIRED MATERIAL: PDF/X-1a file format. All fonts must be embedded. TrueType fonts cannot be used for printing.
PRINTING PROCESS: Web offset (SWOP3 Certified)
ISSUU PDF: The Mountains is now offering Auto-Detection Links in our interactive/shareable magazine PDF. In order for your URL to link to your site, please provide as text and not outlines.
To join our community of advertisers please email us at advertising@themountainsmedia.com. Follow our adventures at themountainsmedia.com | @themountainsmedia MOUNTAINS THE FALL� ��HOLIDAY����� @themountainsmedia FROM�THE�CATSKILLS�TO�THE�BERKSHIRES [] The Resurrection Of John Bartle� The CFDA-winning fashion star shines at Marist and starts anew By Hal Rubenstein Photography by Fahnon Benne� Andrea Westerlind For The Win Discovering the chic retailer’s idyllic Berkshires retreat By Jane Larkworthy Photography by Natalie Chitwood Missing Hudson Why this stylish town makes so hard to say goodbye By Kevin Sessums STYLE & DESiGN ISSUE “I always wanted to live and breathe fashion.” –John Bartlett JACKIE�AND�JANE�� VASSAR�ICONS REAL�ESTATE�GETS�REAL�� THE�FINE�ART�OF� BERKSHIRE�HOUSE MORE�PICKLEBALL� (OF�COURSE� CLICK HERE FOR OUR CURRENT ISSUE
