The 5th Element Issue Three

Page 9

unconventional soul-singer could have influenced Common’s sense of style…he did, after all, adopt a vegan lifestyle just like that of Ms. Badu.

THE GENTLEMAN In 2005, things started to change for Common in music, fame and fashion. Getting together with super producer, upcoming emcee, and fledgling fashionista, Kanye West, seemed to have catapulted Common’s success and popularity. The GOOD Music label emcee came out shining with a new clean-cut, refined look. Now in his mid thirties, Common was making some very bold moves. Ditching the plaid slacks and floppy locker hats for tailored suits and sophisticated cuts transformed the emcee from hippie chic to an international sex symbol. In entertainment, he started booking movie roles, fashion endorsements and modeling gigs, including The Gap’s holiday ads in 2006. Regardless of the numerous fashion statements made by Common, one thing is undeniable…The emcee is a bona fide veteran and hip-hop icon. The upcoming The Dreamer, The Believer lp will be Common’s 9th studio album and is entirely produced by long-time friend and hip hop royal, No ID. Set for release by November’s end, the tracks that have leaked certainly possess a familiar, yet fresh sound from the rapper. Definitely anticipating this GOOD look.

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