BATTLE FOR THE STRIPES • Puma’s trademark formstripe was introduced.
• Puma’s signature cat logo was launched.
• Rudolf Dassler started PUMA. • First Logo of Puma
1950
1920
1931
•Adi Dassler makes his first training shoe, which was made of canvas. •Adi develops the first special soccer shoe, track and field. • He also introduces the first shoe with spikes and studs. • Dassler shoes are worn at the Olympic Games.
45
1960s
1940s
• He creates the first tennis shoes.