o Motivating Millennials 2. Praises them Publicly Millennials crave compliments and need reassurance that they are performing well, according to Barbara Keats, a management professor at the W.P. Carey School of Business. Remember, as kids, they earned trophy after trophy for “participation,” according to Knowledge Wharton High School. So it’s no surprise to learn that they are hungry for positive feedback. But like anything else in their lives, if it isn’t posted on their wall, it’s almost like it didn’t happen at all. In other words, accolades that can be viewed by their colleagues will pack twice the punch. Facebook makes it painless to commend and reward your employees publicly. 3. Provides a Group Infrastructure Millennials love a collaborative atmosphere and thrive when allowed to work in groups. They don’t mind sharing the glory of achieving things via team effort. With a Facebook-based incentive program, you can easily gather employees into teams, and allow them the option of working toward group rewards. Doing so will strengthen existing group ties, build new ones, and reinforce the work environment that Millennials consistently say they want.
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4. Increases Value of Rewards Exponentially By seeing what their peers have earned and enjoyed, the rewards that you offer will grow in perceived value – and Millennial staffers will be more motivated than ever to rack them up. A recent study by Bazaarvoice reported that eight out of 10 Millennials value user-generated content above all other marketing materials. In fact, user feedback and reviews influence them so much that they simply will not purchase big-ticket items without consulting those resources first. With a Facebook-based incentive program, employees won’t just read about the volunteer trip to Cambodia that they can earn; they’ll also be able to browse testimonials from people who’ve experienced the trip first hand and loved it. In short, you know for a fact that your Millennial workforce loves Facebook. So why waste another minute bemoaning it? Instead, treat Facebook like the opportunity that it is: use it to boost productivity, foster loyalty and incentivize your employees.
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