HOW WE DID IT: We found out there was an opportunity purchase KZAT, an oldies format radio station. We thought that the Hispanic population was growing in this area, and we would like to bring Spanish music in to it. Our mission is to inform, entertain, and serve the community.
HOW WE OVERCAME IT: Doing things the right way, improve our communication service and format day to day.
OUR GREATEST CHALLENGE: To inform, serve, entertain, and get into peoples’ house or work.
WHAT IS NEXT: Our future plan is to increase our signal; we would like to have a bigger coverage area.
ADVICE TO OTHERS: We all have dreams; the most important thing is not just to dream. You have to go for it and work hard is the only way!!!
ENTREPRENEURS
, hear and taste FOX RIDGE WINERY, TRAER PROJECT: Wineries are one of the most festive and inviting sides of agriculture. Fox Ridge Winery recognized the potential of the scenic beauty and grapes they and surrounding neighbors were growing and brought the elements together to share it with the market. Mike & Gwen Seda explain. HOW WE GOT THE IDEA: We have always been interested in alternative crops, with a Christmas tree farm, peach orchard, honey bees, and a vineyard. The next step was to open a winery to provide relaxing, diversified entertainment. OUR GREATEST CHALLENGE: Convincing ourselves that we had the ability to plan, run a business, build a building, purchase the right equipment and produce a product that the customer would enjoy! HOW WE OVERCAME IT: With the support of each other and the input & confidence our family. We researched buildings, what equipment we would need. We visited several wineries and discussed what works and what doesn't. From there we moved forward. ADVICE TO OTHERS: Commit to long hours and learn from mistakes. If you have a dream and don't pursue it you will never enjoy the success you could have achieved. WHAT IS NEXT: We plan on including additional varieties of wine and increasing our retail outlets.
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