Swiss Made Magazine DELUXE - Winter 2010

Page 95

Victorinox Travel Gear Launched in 1999, the Victorinox Travel Gear collections include luggage, business cases, backpacks, leather goods and travel accessories. Each piece is designed to stand up to heavy travel. With models for various activities, lifestyles and tastes, the product range covers a wide spectrum of needs. The 10-year-old Mobilizer NXT Collection remains a world-famous luggage line and still sets the standard in the industry for classic design, durability and multi-functionality.

Victorinox Fashion Victorinox Fashion is targeted to an active generation. The marriage of natural and technical materials ensures comfort and the confidence of always wearing just the right thing in any setting. The fashions include clothing for work and play as well as all kinds of indoor and outdoor activities. The collection was developed for the North American market in 2001 and has established itself as a label with a unique character in just a few years. The apparel appeals to clientele with creativity, functional and technical design, and attention to every detail.

All in the family One hundred twenty-five years later, Victorinox is still in the hands of the Elseners. This family business is now run by the third and fourth generation. What’s next? Victorinox officials vow to continue to surprise and excite us with products in the future, because, they say, “innovation is in the company’s blood.” The world waits in eager anticipation for the fulfillment of this promise.

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