PRIMA LUNA by Susan Roibinson
Often called the world’s most beautiful woman, Aishwarya Rai Bachchan has been a Longines Ambassador of Elegance for 10 years.
T
he award-winning Indian actress, model and former Miss World shares a love of excellence, elegance and beauty with the Swiss luxury watch brand.
How fitting that Bachchan’s timeless charm is captured for posterity in the advertising campaign for a new collection of women’s watches, Longines PrimaLuna. The collection pays tribute to the moon, a symbol of femininity that has in common with Bachchan traits such as radiance, grace and mystery. The star is the perfect embodiment of the company’s values and slogan, “Elegance is an attitude.” Not only is Bachchan lovely in appearance, but influential as well. Whenever she is spotted sporting new clothes or accessories, it sets off a fashion trend. Choosing what to wear, she says, is “about being open to life and trying different things out.” However, she is one of those rare (and lucky!) women who need not try hard to look beautiful. With an hourglass figure to match her exotic good looks, Bachchan is equally as gorgeous in everyday attire as she is in haute couture for a fashion shoot or a red carpet affair. If a magazine catches your eye at a newsstand anywhere in the world, there’s a good chance that Bachchan is gracing the cover. During the filming of the advertising campaign for the PrimaLuna, Longines representatives are able to enjoy a day with Bachchan. Beneath the bright sun in Rajasthan, the Rambagh Palace in Jaipur, India, is the background for the event. Under the direction of Farrokh Chothia, India’s leading fashion photographer, and advertising filmmaker Kiiran Deohans, preparations are made. Assistants rush to make sure everything is ready for the arrival of the star. Suddenly she appears. She can entrance anyone with a glance, a smile, those stunning green-gray eyes and high cheekbones. The stylist, the hairdresser and the makeup artist attend to her, and Chothia and Deohans check every detail. Like the professional she is, Bachchan closely follows their instructions. Finally the team is ready and filming begins. Bachchan is joined by a troupe of traditional dancers who have traveled from Delhi especially for this event. The Indian star mesmerizes those watching her dance, her long, luscious locks flowing over her undulating form. The black evening gown she wears is at once simple and elegant, enhancing her movements. Chothia follows every step, taking a series of still photographs, and the film cam-
LONGINES PRIMA LUNA 65