Swiss Made Magazine DELUXE - Winter 2010

Page 31

These are only a few of the most exciting new environmentally-friendly performance automobiles coming to market in the near future. Automakers like these and others are already offering a growing variety of hybrid luxury vehicles in markets around the world. But as incremental as these changes are to the modern automobile, they’re being lead by a small group of independent start-ups driving the public conscience and their mainstream colleagues along with them. California-based Tesla Motors was among the first, bridging the gap between Detroit and Silicon Valley with its all-electric Roadster. Based on a lightweight, compact chassis engineered by Lotus, the Tesla Roadster took the industry by storm. Following years of development, the Roadster is now available on the market for public consumption, and its creators are moving on to the next project, an innovative electric luxury sedan tentatively known as the Model S.

mysterious luxury GREEN POWER 31


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