sm header St. Moritz Polo World Cup on Snow REDESIGNED FOR THE FUTURE
Inaugurated in 1985, the 26th St. Moritz Polo World Cup on Snow will take place between January 28 and 31, 2010. The tournament, formerly known by the title sponsor - Cartier - is now officially called the St. Moritz Polo World Cup on Snow. Although the new generic name ensures the longevity of the brand, the polo teams will once again be competing for the Cartier Trophy. Cartier is joined this year once again by Brioni and Bank Julius Baer (both have been sponsors for the past few years) and new to the tournament, the Italian sports car manufacturer, Maserati. As part of this highly original venture, Cartier commissioned the creation of special horseshoes that would offer the horses a better grip. The success of this event endorses Cartier’s enthusiasm for polo on snow – a sport that reflects a certain lifestyle for which Cartier remains a pioneer. Genuine jousting events on snowy terrains, these entertaining and exceptional fixtures have inspired Cartier to create a special anniversary trophy. Last year, for the 25th anniversary of the Cartier Polo World Cup on Snow in St Moritz, Cartier created the Maillet d’Or, a new trophy for which rival teams would compete each winter in the renowned ski resort. A fine example of jewellery craftsmanship, Cartier’s Maillet d’Or pays tribute to the vitality and elegance of polo through both the precious nature of its noble materials and the vigour of its powerful design. This prestigious trophy will fuel the passion of all enthusiasts of this exceptional sport. Last years winning team, Bank Julius Baer, led by George Milford Haven (Great Britain), will be defending its title against the three other participating teams, all of which play to a high goal handicap.
SWISS MADE magazine DELUXE