Swiss Made Magazine DELUXE - Winter 2010

Page 10

Staged since 1907 in its firmly established tradition, White Turf offer a multitude of spectacular events. The gallop and trotting races with noble thoroughbreds from all parts of Europe and international jockeys. On three Sundays in February, more than 30,000 spectators from all over the world flock to the frozen expanse of the Lake of St. Moritz to witness the excitement and entertainment of the races against the magnificent backdrop of the mountains of the Engadine. Skikjöring, a discipline in which daredevil men on skis are pulled along a 2,700-m-long track by unsaddled thoroughbreds at speeds of up to 50 km/h over a crunchy ice, is exclusive to White Turf and invariably has the crowds in raptures. Courage, stamina, strength and skiing skills will decide who collects the greatest number of points over the three race Sundays in order to be crowned ‘King of the Engadine’ for a whole year. ‘It is not only the exceptional venue but also the style and ambience of this social and sporting event attract guests from all over the world and celebrities from the worlds of culture, business and politics year for year,’ notes Rudolf Fopp, President and CEO of White Turf. Besides the horse races, White Turf St. Moritz offers a highly attractive fringe programme, including two interesting musical performances, three highly diverse art exhibitions, and plenty of fun and enjoyment for children and adults alike, not to mention a rich selection of culinary highlights, enhancing the value of White Turf as an all-round experience. To make all this possible, White Turf can rely on the special support of its two longstanding principal sponsors, Credit Suisse and BMW (Schweiz) AG, which actively set the social tone of the sports event. At the end of each race Sunday, the Prix d’Honneur, a free raffle, is drawn, allowing all holders of a programme brochure the chance to win dream trips, holidays in luxury hotels and other attractive prizes. With prize monies totalling more than CHF 400,000, White Turf is also the most lucrative equestrian event in Switzerland: The “Gübelin Grand Prix de St. Moritz”, for example, which counts as the European Cup on snow, is worth an impressive CHF 111,111 to the winner, making it the most highly prized race in Switzerland.

WHITE TURF stands for sport of the highest calibre, featuring the most important horse race of the winter season.

SWISS MADE magazine DELUXE


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