Best of St. Pete

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e t e P t S

V o l u m e 1 G l o b a l V i l l a g e . w o r l d




PUBLISHERS FOREWORD When I had the good fortune to meet Sven Boermeester and the Global Village team during my involvement with the Tampa Bay Innovation book, it was only a matter of time before I had to ask why they weren’t doing a book just for St. Pete. To my excitement, they were completely receptive to letting St. Pete step out of the shadows and have a book of its very own. They challenged me to get involved early on and it turned into a passion project for sure. While not even close to a comprehensive list of what is the Best of St. Pete, this beautiful publication does provide a glimpse of the people and organizations that make St. Pete great. The continued change and vast growth of this amazing city that I call home is truly hard to believe. While there are many to thank and recognize for bringing the necessary change to begin this incredible metamorphosis that is St. Petersburg, Florida, I can only hope that everyone can feel some level of appreciation and pride through the following pages. I am an entrepreneur, connector, community and business builder, servant leader with a strong profit motive and a large social conscience. I have a passion for building relationships and forging strong partnerships. I focus on long-term decisions that lead to mutually beneficial scenarios that yield returns for businesses and their communities. A very sincere thank you to everyone that has taken a part, either big or small, in the transformation of our beautiful city of St. Pete. You have created an amazing canvas that made this 1st edition print run possible, we look forward to building on to the St Pete story in future editions. A very special thank you goes out to a few that made it possible for me to participate in this project, excel in this city and/or overall make life better: MacKenzie, Jordan, Ashby III, Wade G, Melanie C, Sven, Callie, Gia, Jim N, Kobie, Jimmy R, Kyle T, Bridgette B, Jason C, Paul S, Leah B, Joe F, Clark L, Scott P, Mark R, Eleanor, Jason B, Lee W, Bill A, Jose B, Chuck E, Jennifer P, Joe H, Debbie T, Richard H, Chip F, Mike S, Brian C, JPD, Brady D, Valerie H, Christine R, Cameron S, Carissa G, Jeff G and Rob T. Ashby Green


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International Group Publisher Sven Boermeester

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CONTENTS

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CHAPTER 2

MEDIA AND MARKETING

BREWERIES AND DISTILLERIES

Page 228

Page 114

Page 156

CHAPTER 7

ISBN: 978-1-949677-01-0

CHAPTER 12

Contact: Email: info@globalvillage.world In Partnership with: www.GlobalVillage.world

TOURISM AND ATTRACTIONS

DOING BUSINESS IN ST. PETE

Page 308

All rights reserved: No part of this publication shall be reproduced, copied, transmitted, adapted or modified in any form or by any means. This publication shall not be stored in whole or in part in any form in any retrieval system.

SUCCESS IN THE CITY

CHAPTER 17

Disclaimer: Every effort has been made to ensure the accuracy of the information in The ‘Best of St. Pete’ vol 1. Neither ‘Best of St. Pete’, Proudly Florida nor Global Village Ventures assume any responsibility for errors, omissions or submissions by participators.

CHAPTER 6

Photography and Sources: Michael Flanagan City of St. Pete Visit St. Petersburg/Clearwater www.LanceRaabPhotography.com

ST. PETE FOR FOODIES

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Art Direction and Design Peter Batistich – Deep Fried Designs

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Editorial Gia Bischofberger Meghan Tear Percy Ellie Finehout Visit St. Pete Clearwater

WELCOME TO ST. PETE

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Production and Project Manager Gia Bischofberger

CHAPTER 16

Publishing Partners Carel Van Graan

CHAPTER 1

Best of St. Pete Publisher Ashby Green

COMMUNITY OUTREACH


Page 92

CHAPTER 5

CONSTRUCTION, REAL ESTATE AND DEVELOPMENT

ARTS AND CULTURE

Page 208

CHAPTER 10

CHAPTER 14

EDUCATION

Page 266

Page 180

CHAPTER 8

HEALTH AND WELLNESS

CHAPTER 15

Page 70

CHAPTER 4 Page 258

MANUFACTURING AND TECHNOLOGY

EVENTS AND ENTERTAINMENT

Page 192

CHAPTER 9

Page 248

CHAPTER 13

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SPORTS TEAMS

CHAPTER 3

HOTELS AND RESORTS

INNOVATION AND ENTREPRENEURSHIP

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WELCOME TO ST. PETE

CHAPTER 1


MAYOR RICK KRISEMAN From green space to office space, sports to the arts, neighborhoods to nightlife, the sun shines every day in St. Petersburg. The “Sunshine City” averages 361 days of sunshine each year with an average temperature of 73 degrees.

St. Petersburg still retains much of the resort-town flavor its founders so cherished, a community of pelicans, porpoises, endless sunshine and sailboats. Prior to St. Petersburg incorporating as a city in June 1903, General John Williams bought 2,500 acres of land on Tampa Bay, and envisioned a grand city with graceful parks and broad streets, the trademark of today’s St. Petersburg. And Peter Demens, a noble Russian aristocrat, brought the Orange Belt Railway to town, naming the city after his birthplace of St. Petersburg, Russia. In 1914, the rich history of spring training baseball began when the city’s former mayor, Al Lang, convinced the St. Louis Browns to relocate to the Sunshine City 6

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for spring training. In the same year, Tony Jannus flew his Benoist airplane across Tampa Bay in 23 minutes, skimming across the water at a height of 50 feet, an event commonly hailed as the birth of commercial aviation. The city’s first library, built along Mirror Lake using Andrew Carnegie funds, opened December 1, 1915 and remains in operation today. In the 1920s, the state’s first big growth boom brought an invasion of tourists who arrived by auto, railroad, and yacht – including the Gandy Bridge opening in 1924 that cut travel time to Tampa by more than half. The 1920s boom years brought notable architecture to St. Petersburg, fostered in large part by Perry Snell, who created a 275-acre Snell Isle subdivision.


The Mediterranean Revival makeover is evident in several buildings including The Renaissance Vinoy Resort, Jungle Country Club Hotel, Princess Martha Hotel, Snell Arcade, and St. Petersburg Senior High School. St. Petersburg’s City Hall was built with New Deal federal funds in 1939. The place of African Americans in the city’s history centers around the 22nd Street South hub, where more than 100 black-owned or - operated businesses, entertainment and professional offices served the neighborhood. During its heyday in the 1950s and 60s, “The Deuces” became home to the iconic Manhattan Casino, which drew many of the nation’s finest African American musicians. Now, our downtown core is transforming into one of Florida’s hottest neighborhoods. More than 14,000 residents call the downtown core their home – choosing from urban-style lofts and townhomes, to luxury condominiums along Beach Drive. With the continued expansion of USF St. Petersburg, downtown is also home to a growing number of students. More than 10 oceanographic institutes call St. Petersburg’s Bayboro Harbor area their home.

The city is home to Major League Baseball, where the 2008 American League Champion Tampa Bay Rays play at Tropicana Field; and the popular Tampa Bay Rowdies, NASL soccer team based at waterfront Al Lang Stadium. St. Petersburg has emerged as a top destination for the arts – home to the world renowned Salvador Dali Museum, the Dale Chihuly glass collection, the Museum of Fine Arts and six art districts. More than 900 events bring over 10 million people each year to the sunshine city to experience yacht races, triathlons, baseball, parades, an IndyCar race, cycling, festivals, cultural exhibits, and music. Now entering its second golden age, St. Petersburg’s business climate rivals only the year round outdoor climate ideal for growth – from downtown’s Sundial shopping, dining and entertainment complex to the emerging Skyway Marina District. Here, young and old, tradition and innovation come together to create a vibrant sense of community.

Welcome to St. Petersburg, where the sun shines here! Best of St. Pete

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BUILDING A BETTER ST. PETERSBURG

Over five decades, the St. Petersburg Downtown Partnership has played a major role in transforming downtown, always seeking to be the right catalyst at the right time to move the city forward through purposeful and transformative projects. The Downtown Partnership’s legacy begins with an extraordinarily successful first project – helping to locate a University of South Florida campus in St. Petersburg. In 1962, the Partnership’s founding members quietly assembled private Bayboro Harbor land into friendly hands so that when the Florida Legislature was asked to locate a campus in our community, there was prime, waterfront land to offer as a location. Later, the group was instrumental in establishing the university as USF agreed to locate its graduate College of Marine Science in Bayboro Harbor. A tradition of investment Over the past several decades, the Partnership has invested nearly $2 million in support for the USF College of Marine Science and USFSP capital and educational projects. Since the first endowed fellowship was established, 135 graduate students in marine science have been supported by 8

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endowments that the Partnership has created for University of South Florida programs. That work has helped contribute to the incredible emergence of Bayboro Harbor as one of the city’s highest-quality job centers with several state and federal agencies located there, including in 1988, the United States Geological Survey. The Downtown Partnership served as the developer for the USGS site selection process and continues to manage the property.

We are continuing our long-term partnership with higher education as private sector cheerleaders for St. Petersburg College, USFSP and the USF College of Marine Science. Our community has one of the world’s great ocean research clusters and we want to help tell that story more broadly. We are also developing new partnerships with the Kate Teidemann College of Business at USFSP to understand our changing community and plan for the future.

In 1996, the Downtown Partnership was named downtown’s Transportation Management Organization and launched the St. Petersburg Trolley which continues to operate the scheduled daily Downtown Looper and provide private charters for dozens of special events downtown each year – including shuttles to each Tampa Bay Rays game. The Looper Trolley underwent a significant expansion in 2018 and now offers free rides throughout downtown.

Finally, we hope to play a constructive role with Tropicana Field redevelopment and other significant projects that will impact our community for years to come. St. Pete is changing, and our positive trajectory is impressive. We hope to continue our fifty-year legacy as a force for good in the community as we help to support smart development, build on the foundation that has created our successful growth, and preserve the special qualities that have made St. Pete an incredible community.

Recent Initiatives In more recent years key initiatives have included working closely with the City of St. Petersburg, Johns Hopkins All Children’s Hospital, USFSP, The Foundation for Healthy St. Petersburg, Bayfront Health and others to establish the St. Pete Innovation District to further realize the potential of the area that lies just south of the city’s traditional downtown; assisting the arts community in the establishment of the Warehouse Arts District Association; pioneering the innovative program, Powering Up Our NotFor-Profits, to enable non-profit organizations in the city to lower their energy costs through conservation or alternative energy initiatives and serving as a private ambassador for changing relations with Cuba so that the city might realize benefits from better relations with its closest foreign neighbor. Current Priorities Today, the Downtown Partnership is working to help manage the incredible growth that has come to St. Petersburg’s downtown. As our city center continues to evolve, we face real pressures that come with a vibrant and successful urban growth. We want to make the business case for doing the right thing and maintaining the culture, sense of place and community pride that helps to set St. Pete apart. The Downtown Partnership is building the case with private investors to attract more class A office development to the business district and advocating for a balanced approach to new residential development. We are working with city, county and state leaders to develop an ongoing public funding strategy to support arts organizations and individual working artists, realizing that there is a direct connection to art and economic development.

Photos by Larry Emerson of The Art Around You

244 Second Ave N, Suite 201 | St. Petersburg, FL 33701 Phone: 727-821-5166 | info@stpetepartnership.org | www.stpetepartnership.org

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St. Petersburg is a city in Pinellas County on Florida’s gulf coast, part of the Tampa Bay area and is known for its pleasant weather, making it popular for golfing, boating, fishing and beach going. Its waterfront parks host the Dali Museum, featuring surrealist works of art; the Museum of Fine Arts, with works ranging from ancient to contemporary; and Mahaffey Theater, home of the Florida Orchestra. As of the 2015 census estimate, the population was 257,083, making it the fifth-most populous city in Florida and the largest in the state that is not a county seat (the city of Clearwater is the seat of Pinellas County). St. Petersburg is the second-largest city in the Tampa Bay Area, after Tampa. Together with Clearwater, these cities comprise the Tampa–St. Petersburg–Clearwater Metropolitan Statistical Area, the second-largest in Florida with a population of around 2.8 million and is located on the Pinellas peninsula between Tampa Bay and the Gulf of Mexico. It is connected to mainland Florida to the north. Founded in 1888 by John C. Williams, who purchased the land, and by Peter Demens, who brought the railroad industry into the area. As a part of a coin toss bet, the winner, Peter Demens, named the land after Saint Petersburg, Russia, while Williams opted to name the first hotel built which was named the Detroit Hotel, both named after their hometowns respectively. St. Petersburg was incorporated as a town on February 29, 1892 and re-incorporated as a city on June 6, 1903. The city is often referred to by locals as St. Pete, with the neighboring St. Pete Beach formally shortening its name in 1994 after a vote by its residents. St. Petersburg is governed by a mayor and city council. With an average of some 361 days of sunshine each year, and a Guinness World Record for logging the most consecutive days of sunshine (768 days - hence its “Sunshine City” nickname), and due to its good weather and low cost of living, the city has long been known as a popular retirement destination. However, presently the population has moved in a much more youthful direction with young families, entrepreneurship and businesses thriving. American Style magazine ranked St. Petersburg its top mid-size city in 2011, citing its “vibrant” arts scene.

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INSPIRATION FOR AN ULTIMATE GETAWAY

White-sand Florida beaches with crystal-clear waters, a foodie and arts scene praised by Travel & Leisure, and glittering nightlife options that range from craft beer bars to New York-style dance clubs — in the St. Petersburg area, the options are endless for whatever kind of vacation you are yearning for; be it rejuvenating or exhilarating. Most trips to St. Pete start with exploring the area’s awardwinning beaches, as well as the beaches off the beaten path; perfect for shelling, fishing, or strolling along. Then, there are all the amazing attractions like the Clearwater Marine Aquarium and the Dalí Museum that will delight visitors of any age. If you’re traveling with kids, you’ll find family-friendly things to do to keep your whole group entertained. Outdoor lovers won’t be disappointed with all the sporting adventures that abound: from boating, sailing, stand-up paddle-boarding and other watersports, to highly rated golf courses and hiking and biking trails.

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For those looking to live like a local - take a detour - if you go just a little off the beaten path from the beaches and main attractions of St. Pete you will discover lesser-known hotspots such as familyrun stores, unique galleries, and tantalizing restaurants that are local favorites. Take a thrilling zip line ride or a ferry ride at Egmont Key; make a souvenir and take a memory home from Zen Glass Studio; relax on the docks with drinks at The Getaway - an urban oasis in St. Pete; Zone out in Ozonoa - a town steeped in old-world Florida things to do; or play at a Gamers heaven at Replay Amusement Museum. Our events calendar is always full, and features everything from big-name concerts and performances to Saturday art walks and annual seafood and music festivals. Get ideas for exploring the area and enjoying the gorgeous weather no matter what the season: spring, summer, fall or winter.

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ATTRACTIONS

St. Petersburg, Florida, is the perfect travel destination for the whole family. The city’s 244 miles of coastline and bright sunshine are perfect for outdoor activities. From water activities, hiking and biking, to visiting the beaches, zoos, aquariums, theme parks, water parks and even the Weeki Wachee Mermaids, St. Pete has it all. St. Pete is one of those rare places that has both outstanding, and slightly quirky attractions. First, the outstanding: visit only-in-St. Pete art attractions such as The Dalí Museum and Chihuly Collection. Family-friendly places to visit include the tranquil Sunken Gardens, Florida Botanical Gardens, the popular Clearwater Marine Aquarium, and Great Explorations Children’s Museum. Plus, you aren’t far away from Busch Gardens or the Disney Parks. Get historical with a visit to pre-Columbian Indian shell mounds, called middens, which you’ll find throughout the area. Ten thousand years of local history are on display at the Safety Harbor Museum of Regional History and a moving afternoon awaits at the Florida Holocaust Museum. And now, the unusual: See live Mermaids at Weeki Wachee, or Strap on a jet pack and try Best of St. Pete

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your hand at JetLev or how about ziplining 60feet above a natural preserve, spotting wildlife along the way at Empower Adventures Tampa Bay? Party like a pirate on a pirate cruise out of Clearwater or John’s Pass, and at Pier 60 in Clearwater, come say hello to our quirky street performers at sunset every single evening.

WATER ACTIVITIES

With 35 miles of uninterrupted coastline and local outfitters geared with boats and boards near most beaches, you can easily satisfy your craving for excitement on the water. If you’ve never been boating — or you’ve only sailed through lakes or rivers — don’t miss the opportunity to go boating in the Gulf of Mexico. A day out on the boat can take you on

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many different excursions — beachcombing on Caladesi Island; bird-watching on Anclote Key; or snorkeling off of Egmont Key. If you’re traveling with little ones, rent a pontoon boat or charter a family-friendly fishing trip for an unforgettable experience. Dolphin Landings offers a number of different public and private cruise options to fit whatever kind of experience you are looking for! The unique coastline here provides the perfect environment for other amazing watersports like snorkeling, diving, parasailing and jetskiing. For an unforgettable experience, stop by the Tradewinds Island Resort to hover over the Gulf Waters in a JetLev Flyer pack.


The tranquil, jewel-hued waters of the Gulf of Mexico are also perfect for kayaking and stand-up paddle-boarding. A little further inland, go kayaking through mangrove tunnels so thick that you can put down the paddle and pull yourself along by hand. Laid-back or super-charged, a water adventure is calling‌

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GREAT FISHING

If you haven’t been fishing around here, then you are in for a real treat. Inshore, offshore, spear, pier, wade, kayak, and bridge, family-friendly or party boat — it’s all here to try out. All along the coastline, you will find reputable fishing charters that can hook you up (no pun intended) with just about any kind of trip you’re looking for. St. Pete is its own peninsula, with the Gulf of Mexico on the western shore and Tampa Bay to the east. That means there is fish to be had just about anywhere, anytime; though spring and fall are the busiest times of the year. Snook, redfish, spotted sea trout, grouper and Spanish mackerel are just some of the species you will find in these beautiful waters.

ENJOY A FOUR-SEASON SPECTATOR SPORTS DESTINATION

The area’s near-perfect weather means yearround enjoyment for spectator sports fans. With baseball, soccer, and golf, plus annual events like the Firestone Grand Prix in spring, 20

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the Super Boat National Championship in the fall, and the Outback Bowl in winter, you’ve got a fantastic fanatic’s dream destination here - no matter the season. Baseball fans get double the pleasure: not only is the area home to spring training for the Philadelphia Phillies, the New York Yankees and the Toronto Blue Jays, but it’s also home of the Tampa Bay Rays during regular season. If golf is more your bag, then you probably know that the Copperhead Course at Innisbrook Resort and Golf Club in Palm Harbor is the place to be in March for the PGA TOUR’s Valspar Championship. With a week’s worth of events programmed around this FedEx Cup, you have seven days of great golf in the sunshine to enjoy. Then there are two seasons of soccer played by the USL Tampa Bay Rowdies — 2012’s NASL champions and 2015’s runner up.


SUNKEN GARDENS

More than 50,000 species of exotic plants call the Sunken Gardens their home. This quiet garden in the middle of a big city forms an oasis of relaxation for travelers. Seven acres of paths wind through wildlife, flowers, gardens and waterfalls, all while walking 15 feet below street level. This city-owned park should be a top spot on every tourist’s “To Do” list. Tours, programs and special events are available.

BOYD HILL NATURE PRESERVE

Boyd Hill Nature Preserve is a 245-acre, city-owned park on the shores of Lake Maggiore. The area has something for everyone and nature trails and guided tours take visitors through five different ecosystems. Among the sights to see are many varieties of birds and butterflies. The park is included in the Great Florida Birding Trail and the North American Butterfly Association’s annual butterfly count. Stop and relax in a hammock or have a picnic and enjoy the tranquil beauty nature has to offer.

ST. PETERSBURG MUSEUM OF HISTORY

Enjoy a blast from the past as you step inside St. Petersburg’s Museum of History. The exhibits are always changing but revolve around both local and national history. Aside from the exhibits, the museum also boasts a large archive of artifacts and photographs. A study lab, learning center and educational tours are available to visitors.

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THE WATERFRONT

A peninsular city with a subtropical climate, St. Petersburg is surrounded by 244 miles of shoreline along Tampa Bay, Boca Ciega Bay, the Gulf of Mexico and intracoastal waterways. A boater’s paradise, the St. Petersburg Marina is the largest city marina in the southeast with 610 boat slips. There are also nine boat ramp locations, open year round. Ft. De Soto Park, has traditionally been one of the nation’s top ranked beaches.

PARKS

137 parks on approximately 2,300 acres of public land are dedicated to parks and recreation, including a seven mile preserved downtown waterfront - the third largest urban waterfront park system in North America. Unique parks include the 245-acre Boyd Hill Nature Preserve,

the botanical attraction Sunken Gardens, Treasure Island Beach on the Gulf of Mexico, and the historic Weedon Island Preserve. The Pinellas Trail; a 37-mile hiking/biking trail - connects St. Petersburg with central and north Pinellas County - the longest urban linear trail in the Eastern U.S.

VENUES AND UNIQUE FACILITIES

St. Petersburg has a remarkable collection of special facilities including its landmark Pier; Tropicana Field, an enclosed baseball stadium and home to the Tampa Bay Rays, the Mahaffey Theater, the Coliseum; a 1920s restored dance hall and event venue, the historic Shuffleboard and Lawn Bowling Complex, 18 recreation centers, six public libraries, the southeast’s largest city marina with a ship store, the Port of St. Petersburg and the Albert Whitted Airport.

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TALLEST BUILDINGS

Priatek Plaza, formerly One Progress Plaza Tower; a commercial office tower built in 1991, and Signature Place; mixed-use contemporary style tower built in 2009, both stand at 30-stories high. ONE, a residential tower and hotel complex, which will soon be the city’s tallest structure, has recently completed construction.

FAMOUS FIRSTS

St. Petersburg is the birthplace of scheduled aviation with the flight of the Benoist Airboat and the birthplace of Major League Baseball Spring Training, both in 1914.

ARTS AND CULTURE

St. Petersburg has been ranked the No. 1 Arts Destination for cities its size for three consecutive years. Visit St. Petersburg’s collection of world24

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famous museums and galleries, including the Salvador Dali Museum, Museum of Fine Arts, The Chihuly Collection, St. Petersburg Museum of History, Great Explorations, and Florida Holocaust Museum, Florida CraftArt, American Stage, The Morean Arts Center, and the Dr. Carter G. Woodson African American History Museum. In addition, St. Petersburg is home to the Florida Orchestra, and the Mahaffey Theater (a performing arts hall), the Palladium Theater, St. Petersburg Opera and residential theater companies including American Stage, freeFall Theatre, A Simple Theatre (at Eckerd College), and St. Petersburg City Theater.

RECORDS

St. Petersburg’s Water Reclamation System is not only the first to be built in the U.S., it remains one of the largest in the world. The city’s innovative system provides more than 20 million gallons a day (annual average) to 10,483 customers for lawn irrigation. The Sunshine Skyway Bridge, at 4.1 miles across, is one of the largest cable suspension bridges in the Western Hemisphere, rising 19 stories above Tampa Bay (at midpoint).

PROFESSIONAL SPORTS

St. Petersburg is home plate to the Tampa Bay Rays (MLB) playing at Tropicana Field and the Tampa Bay Rowdies (NASL), who play at Al Lang Stadium. The region is also home to the Tampa Bay Buccaneers (NFL), Tampa Bay Storm (AFL), Tampa Bay Lightning (NHL), and Derby Lane (greyhound and horse racing). 26

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SPORTS AND OUTDOOR RECREATION

Enjoy three award-winning public golf courses, nine public pools including an Olympic-size training facility located in Tampa Bay, 80 lighted tennis courts, five dog parks, two skateboard parks, a BMX bicycle track and a Jai Alai fronton and a flying disc golf playing facility at Maximo Park.

ANNUAL EVENTS

St. Petersburg is home to more than 1,000 special events and festivals each year, including the Firestone Grand Prix of St. Petersburg, the St. Anthony’s Triathlon swim/ bike/run contest drawing ITU (International Triathlon Union) professional triathletes, yachting events, the Mainsail Arts Festival, Green Thumb Festival, Ribfest, Bluesfest, American Stage in the Park, St. Petersburg Pride, the Drum Major for Justice Dr. M.L. King Jr. Parade and related celebrations, the Miss Florida Pageant, Snowfest and First Night St. Petersburg. Best of St. Pete

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OPEN AIR MARKETS IN ST. PETE/CLEARWATER There is no shortage of great open air markets in the St. Pete/Clearwater area! From fresh markets to vintage markets to flea markets, you will certainly be able to find your next treasure at one of these cool spots.

St. Petersburg Saturday Morning Market

When: Every Saturday (October-May) from 9 a.m.-2 p.m.; Every Saturday (June-August) from 9 a.m.-1 p.m. Where: Al Lang Stadium (October-May) and Williams Park (June-August) Can’t miss: This market is the largest weekly fresh market in the southeast U.S. with about 10,000 visitors on a typical Saturday With its 130 vendors offering everything from fresh 30

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produce to homemade soaps to ready to eat food from 15 different nationalities and is free to enter, if you’re looking for an authentic St. Pete experience, hit up this staple of the community. Address: 102 1st St. S; St. Petersburg, FL 33701 Phone: 727-455-4921

Brocante Vintage Market

When: First Saturday and Sunday of each month. Saturday 9 a.m.-7 p.m. and Sunday 9 a.m.-5 p.m. Where: 2200 2nd Ave S in St. Pete Can’t miss: With 15,000 square feet of vintage bliss, you’ll be able to spot the items you’ve been on the hunt for! Welcome to Brocante Market - St. Pete’s first and only monthly vintage market! Housed in a 15,000 sq ft former piano factory, they are open the first weekend of every month. With 50+ Brocanteurs (vendors) spend


your days hunting, picking, and salvaging the most unique finds available in the entire Southeast. Each month, for only two days, they open their doors to the public and share their finds with you! Address: 2200 2nd Ave S; St. Petersburg, FL 33712

Gulfport Tuesday Fresh Market

When: Every Tuesday from 9 a.m.-3 p.m. (October-April) and 9 a.m.-2 p.m. (May-September) Where: Beach Blvd in Gulfport Can’t miss: This year round market in the Waterfront district features 50+ vendors each week! Check out the local goods while walking along Beach Blvd. On Beach Blvd. below 29th Ave. S. in Gulfport’s Waterfront District you can find fresh produce, bread, cheese, nuts, honey, seafood, crafts, music and more! Address: 3000 Beach Blvd. S.; Gulfport, FL 33707 Phone: 727-278-4285 Best of St. Pete

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St. Pete Indie Market

When: Every 1st Saturday (October-May) from noon-4 p.m.; Every 1st Saturday (June-September) from 10 a.m.-2 p.m.; Every 4th Friday (June-September) from 6-10 p.m. Where: Green Bench Brewing Co. (October-May); Nova 535 on Saturday (June-September); Station House St. Pete on Friday (JuneSeptember) Can’t miss: This monthly maker’s faire features the best of all things indie! With 100+ hand selected vendors each month, craft beer and live art this market is a must-see in St. Pete! The market showcases local artists, indie designers, vintage collectors, food trucks, jewelry makers, horticulturists, eclectic crafters and other local businesses and organizations. We invite you to support our local community and come shop, eat, drink and meet at our regular spot in front of Green Bench Brewing Co. on the 1st Saturday of each month (October-May), noon - 4 PM. The two part summer series (JuneSeptember) includes a market every 1st Saturday at Nova 535 from 10AM-2 PM, and every 4th Friday at Station House St. Pete from 6-10 PM. Address: 1133 Baum Avenue North; St. Petersburg, FL 33705

Corey Avenue Sunday Market on St. Pete Beach

When: Every Sunday (October-May) from 10 a.m.-2 p.m. Where: 300 Corey Avenue Can’t miss: With up to 75 vendors each Sunday, this market puts an emphasis on local fresh and organic food. Nestled between the Gulf of Mexico and Boca Ciega Bay, you will find the Corey Area a shoppers paradise. With unique boutiques and specialty shops, art, craft, and jewelry galleries, clothing stores, savory restaurants blocks away from St. Pete Beach, your day is practically set. Come see for yourself. Address: 350 Corey Ave.; St. Pete Beach, FL 33706


Oldsmar Flea Market

list to stock up on fruits and vegetables, plus specialty foods like meats, cheeses, desserts, bread and more. You will also find vibrant crafts and artwork. Address: 401 Main St. Safety Harbor, FL 34695 Phone: 727-744-8916

This popular indoor and outdoor flea market has loads of bargains on new and used merchandise plus a wide array of concessions. Address: 180 Racetrack Rd. N. Oldsmar, FL 34677 Phone: 813-855-5306

Brick Street Farms Saturday Market

The Seminole Wednesday Market

Brick Street Farms is an indoor hydroponic vertical farm in downtown St. Pete providing locally produced leafy greens and herbs yearround inside it’s environmentally controlled freight containers. Each Brick Street Farms container grows the equivalent of 2+ acres of traditional, soil farmland and are outfitted in the latest technology which provides for natural photosynthesis to occur in controlled conditions.

When: Every Saturday and Sunday from 9 a.m.-4 p.m. Where: 180 Race Track Rd N. Can’t miss: This market is a combination of a carnival, shopping bazaar and a three ring circus. You’ll never know what treasure you will find!

When: Wednesday from 10 a.m.-2 p.m., November-April. Where: City of Seminole Recreation Center at 9100 113th Street, Seminole. Can’t miss: This pet and family friendly market is easily accessible with live music, produce, gourmet treats and more! Address: 9100 113th St. Seminole, FL 33772

Treasure Island Open Air Market

Indian Shores Sunday Morning Market

When: Every Sunday (November-April) from 9 a.m.-1 p.m. Where: 19305 Gulf Blvd. Can’t miss: This open air market features local and fresh products in the heart of Indian Shores. Address: 19305 Gulf Boulevard; Indian Shores, FL 33785

Dunedin Downtown Market

When: Every Friday and Saturday (NovemberJune) from 9 a.m.-2 p.m. Where: John L. Lawrence Pioneer Park Can’t miss: Stroll the vendors at the market while listening to live music! Address: 422 Main St. Dunedin, FL 34698

When: Fridays (December-April) from 9 a.m.-2 p.m. Where: 104th Avenue & Park Place. Can’t miss: The produce stand is definitely the biggest draw for locals and visitors alike. Address: 107th Ave; Treasure Island, FL 33706

Safety Harbor Market on Main

When: Sunday year round from 10 a.m.-3 p.m. Where: 401 Main St. Can’t miss: This market is worth the trip as it is situated in the middle of downtown Safety Harbor, filled with charming restaurants and boutiques. Start your Sunday with open-air shopping in the park from 10 a.m. to 3 p.m. Bring your grocery

When: Saturday year round from 10 a.m.-2 p.m. Where: 2001 2nd Ave. S. Can’t miss: Stop by Tampa Bay’s only indoor commercial hydroponic farm for some mighty tasting, fresh healthy greens that aren’t just delicious, but earth-friendly.

The Farms include climate control systems, LED lighting for sunlight, and water filtration and nutrient supply systems. Conditions are controlled with an in-farm touch-screen system and monitored remotely with a custom mobile application. On Saturday’s the public is welcome to stop by for a mini Farmers Market from 10AM - 2PM, featuring local products and freshly grown produce. Connecting and bringing the community together through local and nutritious food. Come Join their ‘Real Food’ City Farm Revolution! Address: 2001 2nd Ave S; 3121 6th Ave N; St Petersburg, FL 33712 Phone: 727-310-5775

www.visitstpeteclearwater.com | www.stpete.org www.traveltips.usatoday.com | www.en.wikipedia.org

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A WORLD-CLASS PIER Chicago has the Navy Pier. There are the Chelsea Piers in New York City, and Brighton Pier in the United Kingdom. California boasts Pier 39 in San Francisco and the Santa Monica Pier. There is generally a short list of famous piers around the world, and soon, the St. Pete Pier™ will be added back to that prestigious list.

When it’s complete, the new St. Pete PierTM will offer a downtown beach, playground for kids, a variety of dining spots, a pop-up marketplace, a large fishing deck and so much more. With all these amenities, the new St. Pete PierTM promises a world of new experiences and opportunities for all visitors on St. Petersburg’s breathtaking waterfront. Special amenities at the new Pier will include: • Kids Play Area. St. Pete has never had a downtown playground and this one will be unlike any other. Adjacent to the Family Park, this will be an exciting, interactive play area, themed appropriately, to the sea. Nearby splash pads will offer water fun for kids of all ages.

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• Beach. Spa Beach will be expanded, thanks to new breakwaters installed to shore up the beach and protect seagrass beds. To provide a respite from the bright Florida rays, a large shade structure will be constructed in Spa Beach park, thanks to a grant from the American Academy of Dermatology. • Dining. There will be three dining concepts at the main Pier Head, with something for everyone to enjoy: Teak, an upscale fine dining restaurant, featuring a Florida-themed menu; Pier Teaki, a rooftop bar with a tropical atmosphere and trendy cocktails; and the Driftwood Café, a ground-level casual dining spot with healthy menu options. Additional dining on the south side of the Pier Approach will include Doc Ford’s Rum Bar & Grille, a Florida-themed restaurant with locations in Ft. Myers Beach, Sanibel and Captiva. Doc Ford’s takes its name from the novels of New York Times best-selling author Randy Wayne White. Rounding out dining options is the Pavilion Café, a quick-serve take-out concession near Spa Beach Park.

• Fishing. The Fishing Platform at the Pier Head uses the existing caissons from the Inverted Pyramid Pier that will allow visitors to get close to the water and provide a dedicated area for fishing. Gator Jim’s Bait Shop will offer fishing supplies for the angler. • Relaxation. How about some down time? The new Pier will offer just that with an enlarged Spa Beach, a Family Park, lawns where visitors can stretch out and picnic and plenty of seating along the water to sit and enjoy the scenery. • Discovery Center. The Discovery Center, operated by Tampa Bay Watch, will offer dynamic interactive exhibits that will educate the public and showcase the Tampa Bay estuary, as well as classroom space for school field trips and summer camp programs. • Art. Spectacular works of art by four world-famous artists will be on display at the new Pier. An aluminum-coated, origami-inspired pelican by Nathan Mabry will “guard” the Pier’s entrance. Near the Family Park, a brilliantly colored, mosaic mandala created by Xenobia Bailey will amaze and delight all visitors.

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And, at the Pier Head, a bronze sculpture by Nick Ervinck in the image of splashing water will definitely cause heads to turn. A net sculpture designed by world-renowned artist Janet Echelman, will be located near the Family Park. Echelman, who grew up in the Tampa Bay area, has created art throughout the world in a variety of locations, including London, Montreal, Boston, San Diego and Amsterdam. She creates experiential sculptures that transform wind and light.

With all of these amenities and more, there will be new and unfolding experiences for every visitor at the new St. Pete PierTM. It’s destined to become a world-class attraction, drawing residents and visitors to enjoy it time and time again.

www.newstpetepier.com StPetePier | @StPetePier

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WORLD’S FIRST AIRLINE MONUMENT Each year the Tony Jannus Distinguished Aviation Society celebrates the world’s First Airline and its renowned pilot, Tony Jannus. Where was this airline? New York? Chicago? London? Berlin? No—the First Airline originated right here in St. Petersburg. Presently an effort is underway to erect a worthy monument to an event that both led the way to today’s multi-billion dollar commercial aviation industry, and also serves as a model of a community coming together to embrace a new technology. But before discussing the new monument let us first recall the history of that inspiring event. The world’s first regularly scheduled airline took off from the Central Yacht Basin on New Year’s Day 1914. The airline was known as the St. Petersburg-Tampa Airboat Line. It was organized just a few months prior to that New Year’s take-off. The airline was the brainchild of Percival E. Fansler, a Jacksonvillebased electrical engineer. Fansler enlisted the support of Thomas Benoist (pronounced Ben-wah), an early airplane manufacturer who arranged for the planes, or more precisely, the “airboats.” The airboat was known as the Benoist, named after the airboat’s manufacturer. “Tony Jannus Will Make First Flight Thursday,” read the headline of The St. Petersburg Daily Times on Dec. 30, 1913. On Jan. 1st, 3,000 people gathered to see the first flight of this fledgling airline. This was a huge crowd for the city considering that the permanent population was perhaps 7,000 at the time. Jannus then took off, skimming across the bay at a height of 50 feet. After a 23-minute flight, including a stop to adjust the drive shaft, Jannus and his single passenger, former city mayor Abe Pheil, 38

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touched down on the Hillsborough River in Tampa. An even larger crowd of 3,500 greeted the Benoist in Tampa. Tampa Mayor Donald B. McKay welcomed Jannus and Phiel to the east side of the bay. The return trip took only 20 minutes. Finally, as the tourist season wore down, the airline suspended its daily operations on March 31st. The airline continued for another month with a reduced schedule and flights upon request. The last flight was on May 5th. By the end of March, the Airline had carried hundreds of passengers and thousands of pounds of freight without a single accident. As the Times reported shortly after the airline was launched, “St. Petersburg is now coming to be known in a way she was never before heard of by people who otherwise would likely never hear of the city.” Commenting on the significance of the airline, Tom Benoist, the builder of the Benoist airboat said, “Someday people will be crossing oceans on airliners like they do on steamships today.” The airline served as a prototype for the future. Others would build upon the St. Petersburg-Tampa Airboat Line’s experience to create the multi-billion dollar aviation business that the world enjoys today. First Airline Monument Several organizations joined together under the banner of “Flight 2014, Inc.” to plan the 2014 centennial celebrations of the First Airline. These included the Florida Aviation Historical Society, the St. Petersburg Museum of

History, the Tony Jannus Distinguished Aviation Society, and the Chamber of Commerce. Flight 2014 Inc. is now seeking to erect a monument to the First Airline at the original hangar site on the Approach to the New Pier. Approval has been obtained from Mayor Kriseman and the city council for the project. The monument will be located on the Approach to the Pier at the site of the original hangar, just west of the previous Pelican Parking area. Ideally the monument’s central feature will be a plaza with a replica of the Benoist Airboat, the first airliner. St. Petersburg’s most noted landscape architectural firm, Phil Graham Landscape Architecture, has donated their services to plan the surrounding “Benoist Plaza” site. Panels will tell the First Airline story, and a time capsule of historic information is under consideration. Donations are now being accepted and sponsors are being sought. Several airlines and aviation related corporations have already generously donated, including Southwest, American Airlines, Alaska Airlines, Allegiant Air, International Air Transport Association, Airlines for America, the Airline Reporting Corporation, the Tony Jannus Distinguished Flying Association, and the Florida Aviation Historical Society. Sponsorships and donations may be made online at airlinecentennial.org or by mail at: Flight 2014, Inc., Post Office Box 610, St. Petersburg, Florida, 33731. Major sponsors will be credited at the First Airline Monument site. No donation is too small.

www.airlinecentennial.org

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TOURISM AND ATTRACTIONS

CHAPTER 2


ST. PETE/ CLEARWATER SURROUNDED BY SOME OF AMERICA’S BEST BEACHES From powdery white sands, pristine blue waters and sunshine year round and with two of TripAdvisor’s top beaches in the U.S. located here in St. Pete/Clearwater, it is easy to plan your perfect vacation in paradise and envy the residents who get to enjoy these beaches and natural beauty all year round.

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For years fun ’n sun lovers have come from all over the world to enjoy the beaches of Tampa Bay. A diverse selection of beaches offers the opportunity to experience unique amenities in a gorgeous setting. Surfing, parasailing, snorkeling, fishing, paddle boarding or simply soaking up the sun, makes Tampa Bay a true Tropical Paradise. In 2016 millions of TripAdvisor users voted two of Tampa Bay’s beaches amongst the best beaches in the US. Clearwater beach took the #1 spot while St. Pete Beach made it to #4.

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With 35 miles of white sand bliss to choose from, you’ll find an island-style vacation without leaving the U.S. Learn more about Clearwater Beach, TripAdvisor’s No. 1 beach in the U.S. in 2019 (and in 2018 and 2016, too!). Discover more about St. Pete Beach, Trip Advisor’s No. 4 beach in the U.S. in 2019. Or find white sugar sands, old Florida vibes and untouched natural beauty in the American Tropics. With nearly 100 direct flight options and only a short drive from Orlando, it’s a breeze to get to the best beaches in America. Once here, our high walkability and fantastic public transportation will help you easily navigate the area, so you can focus on enjoying your ultimate Florida vacation on the Gulf Coast. It’s time to get away and love your beach.

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HONEYMOON ISLAND STATE PARK CALADESI ISLAND STATE PARK CLEARWATER BEACH SAND KEY BELLEAIR BEACH INDIAN SHORES & INDIAN ROCKS BEACH NORTH REDINGTON BEACH & REDINGTON SHORES 8. MADEIRA BEACH 9. TREASURE ISLAND 10. ST. PETE BEACH 11. PASS-A-GRILLE BEACH 12. SHELL KEY, FORT DE SOTO PARK & EGMONT KEY

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1. HONEYMOON ISLAND STATE PARK

This undeveloped 385-acre barrier island off Dunedin has four miles of sandy beaches, hiking trails and bird-watching opportunities along the Osprey Trail. Upon arriving, visit the Rotary Centennial Nature Center to learn about the island. Swim, hike, bike, kayak, or simply relax. Top Tip: Honeymoon Island boasts one of the prettiest dog beaches around!

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2. CALADESI ISLAND STATE PARK

Caladesi landed on Dr. Beach’s Top 10 Beaches of 2016 and was voted No. 6 Best Beach in Florida by USA Today in 2015. The island is accessible only by boat — ride the ferry from Honeymoon Island, or rent a kayak and tour the mangrove trails. Natural beauty meets modern amenities with an on-site concession, showers and changing rooms. Top Tip: Bring beach chairs and a cooler, or rent a beachside cabana.

3. CLEARWATER BEACH

Fun-loving Clearwater Beach was voted the No. 1 beach in America by Trip Advisor in 2019, 2018 and 2016 (it was also named No. 6 in the world in 2019!). Wide sugar-sand beaches and emerald-clear surf dotted with dolphins make this an active beach scene. Soak in the sun, then dust off the sand and enjoy all this citybeach has to offer from downtown Beach Walk’s shops, to waterfront restaurants like Frenchy’s, and rooftop bars including Jimmy’s Crow’s Nest.


4. SAND KEY

If you prefer solitude with spectacular gulf views, quiet and romantic Sand Key Park is just a bridge away from the lively Clearwater Beach. Pack a picnic and set up camp at the tables on the north side of the island, or grab a fishing pole and kick back at this 95-acre county park with its wide beach, picnic pavilions and bathhouses. Explore the trails and boardwalk that winds through a salt marsh, and after a storm, collect shells along the shore. Top Tip: It’s super-easy to drive and park at this beach, with nearly 700 spaces and a daily parking fee of only $5.

5. BELLEAIR BEACH

Your stress will be gone with the wind when you chill out with the locals and condo vacationers along quiet Belleair Beach. Find a spot on 4,500 feet of secluded shoreline dotted with the area’s most lavish mansions and settle in for a reverie of sun, sand and seagulls. Parking spots can be nabbed at the beach access points with trails leading through the dunes to the beaches of this low-key gulf-front community. Top Tip: Bring snacks and water: there are no public facilities or commercial establishments on this stretch of beach. Best of St. Pete

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6. INDIAN SHORES & INDIAN ROCKS BEACH

Time for a nostalgic taste of Old Florida along this narrow barrier island. Some 20 beach access points lead to the picture-perfect beach. When hunger and thirst strike, you’ll find lots of options. The flip-flop crowd makes a beeline to Lulu’s Oyster Bar and Tap House, while Guppy’s on the Beach Grill & Bar serves al fresco seafood and cool drinks. Top Tip: Come early to grab a parking spot at Indian Rocks public beach.

7. NORTH REDINGTON BEACH & REDINGTON SHORES

Brilliant white sand and sparkling blue water attract many vacationers to Gulf Boulevard. You’re bound to find a peaceful stretch of sand among the three small communities of

Redington Shores, North Redington Beach and Redington Beach. Enjoy a relaxing stroll at sunset or sunbathe on the warm, wide beach.

8. MADEIRA BEACH

Head to “Mad Beach” where Johns Pass Village and Boardwalk is buzzing with more than 100 shops and restaurants in an Old Florida-style waterfront atmosphere. Take the Tom Stuart Causeway, an impressive bridge with great views to this bustling beach. Explore the surf shops and art galleries, then enjoy fresh seafood along the boardwalk at the Friendly Fisherman or Sculley’s. Top Tip: The annual John’s Pass Seafood & Music Festival is a family-friendly event featuring music, arts and crafts, and, of course, some of the best seafood in St. Pete/Clearwater.

9. TREASURE ISLAND

Three miles of sparkling sand lines the gulf with an array of lodging, from luxury resorts to kitschy hotels and small inns. Hang out at the surrounding popular beach bars, and for live music and dancing on the weekend, head over to Gators Café and Saloon at John’s Pass. Dance to the bongos at a Sunday night drum circle an hour before sunset.

10. ST. PETE BEACH

With miles of beaches, surf shops and boutiques, along with a vast array of lodging, dining and water sports for all ages, it’s easy to see why St. Pete Beach was voted TripAdvisor’s No. 4 Beach in the U.S. in 2019. From The Don CeSar, to the family-friendly TradeWinds Island Resorts and dozens of hotels and small inns, there’s a place for all tastes and budgets. Try Jimmy B’s, the Undertow and Harry’s for a cocktail, or try one of the area’s rooftop lounges for 360-degree views. An added bonus: if you feel the need for some culture and an urban vibe, fun-filled downtown St. Petersburg is just 20 minutes away.

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11. PASS-A-GRILLE BEACH

Pass-a-Grille is the epitome of old Florida charm. Voted one of the Top 5 beaches in Florida by USA Today in 2015, it’s widely considered a “locals’ beach,” so you’ll get a taste of what it’s like to live here with a visit to PAG. The beach stretches four miles of natural shoreline, along with tasty eateries like Paradise Grille and the Hurricane Restaurant (try the grouper sandwich). Reel in fish from Merry Pier (rod rentals available), or browse the shops and galleries along the Eighth Avenue Historic District.

12. SHELL KEY, FORT DE SOTO PARK & EGMONT KEY

This popular 1,136-acre county park stretches over five islands. Take in the natural scenes at Fort De Soto Park, with sights of the impressive Sunshine Skyway Bridge from the east end of the island. There are numerous beaches across the islands with shallow surf, picnic areas, a seven-mile paved trail, historic fort and a fishing pier. Fuel your adventure at the on-site concession before renting a kayak or bike. Top Tip: Let the kids explore the awesomely spooky remains of the 19th century fort, then catch the ferry to Egmont Key for a chance to do some snorkeling. Best of St. Pete

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UNFORGETTABLE BEACH EXPERIENCES Beach, Bay and River Kayaking

To encounter our clear waters and wonderful natural beauty grab a kayak and chart your course for the ultimate on-the-water experience. Discover the exotic mangrove trails of Caladesi Island, cruise the coastline along our beaches, lose yourself for the day in the intracoastal waterways or cast a line. Chart your own course or take a guided kayak tour through exotic mangrove tunnels and open waters rich with birds and other wildlife. Warm sunshine and calm winds make the perfect conditions to explore the variety of kayaking alternatives in the St. Pete/Clearwater area. The Pinellas County Blueways paddling trails stretch the length of St. Pete/Clearwater, from Anclote Key Preserve State Park in the north to Fort De Soto Park in the south. The scenic waterways snake around Gulf Coast barrier islands along the Florida Circumnavigational Saltwater Paddling Trail, continue inland to Lake Tarpon and wind into Tampa Bay. 50

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Whether you want to discover the mangrove trails of Caladesi Island, cruise the coastline along the beaches, lose yourself for the day in the intra-coastal waterways, or cast a line a little bit closer to the fish, kayaking is a great way to soak up some fresh air and experience firsthand the natural beauty of the area.

KAYAKING Trails and Resources

To help you plan your paddling excursion, the Pinellas County Blueways are mapped into eight sections. Each section presents a distinctive set of natural and manmade characteristics. For maps and points of interest along all eight sections of the Pinellas County Blueways paddling trails can be download on the official www.pinellascounty. org/blueway. There are also many outfitters throughout St. Pete/Clearwater that will point the way and provide kayak gear. You can rent kayaks onsite without reservations at Fort De Soto Park, the Dunedin Causeway (try Sail Honeymoon) and Honeymoon Island State Park. Or, take a ferry and rent a kayak at Caladesi Island State Park.


Elsewhere, Sweetwater Kayaks regularly launches kayaks right from Weedon Island Preserve, a bayside park popular with kayak fishermen. Island Marine Rentals in Indian Shores offers kayak rentals along the beaches – launch right from the shop’s docks to paddle amid mangroves, birds and manatees. In the town of Gulfport, Kayak Nature Adventures offers eco-tours around Clam Bayou to groups of four or more. Reserve in advance for these paddles guided by an area conservationist.

Kayaking Caladesi Island State Park

If you are looking for a secluded kayaking excursion, Caladesi Island State Park is a great place to start. One of the few pristine barrier islands along Florida’s Gulf Coast, this award-winning beach is accessible only by private boat or public ferry. The island features abundant wildlife and 3.5 miles of kayak trails leading paddlers through lush mangrove canals and seagrass flats along the bay side of the island. In many places the mangroves totally enclose the trail forming tunnels teeming with small fish, crabs, birds and other wildlife. To help with navigation the trail is marked at strategic intersections with numbered white plastic poles. At one mile (marker 8), the canoe trail exits the mangroves offering a view of St. Joseph Sound and the Intercoastal waterway. A great bonus: The Caladesi Cafe serves up a great burger after a long day out in the wild. Paddling here makes for a great day trip; consider dedicating at least half a day if not a whole day to the outing.

Weedon Island Preserve’s Kayaking Trails

Weedon Island Preserve, an expansive 1,046-acre park on Tampa Bay comprising mostly marine habitats, is also a kayakers’ delight. The history of Weedon Island goes back 5,000 years when early peoples such as the Manasotas made this their coastal home. Paddlers visiting Weedon Island Preserve can enjoy natural Florida by leisurely floating along the shores of Riviera Bay or on the South Paddling Trail. The South Trail, however, is the signature one and by far the most intriguing. Featuring several long, dark and narrow corridors of thick mangrove

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canopies, the trail periodically leads into open saltwater ponds where sunlight penetrates the water’s surface, revealing lush seagrass beds. The mangrove swamps and seagrasses are the prime habitats for dozens of marine species and provide roosting and feeding areas for wading birds. Endangered birds seen by kayakers at Weedon Island include wood stork and bald eagle. The preserve is also home to a year-round population of West Indian manatees which are sometimes spotted by paddlers. It’s best to make the trip at high tide and carefully follow the trail markers as you paddle - the mangrove tunnels can seem like a labyrinth.

Paddling at Fort De Soto Park

Another popular destination for kayakers is Fort De Soto Park, and award-winning Park that was recently named America’s best family beach by Parents magazine. Made up of five separate islands (keys), the 900-acre park is home to a 2-1/4-mile self-guided trail that takes about two hours to paddle, taking you through mangrove communities, sea grass beds and oyster bars. Be sure to follow the guidebook, it tells about the rich history of this area, the vegetation, the wildlife and sea life. Manatees are seen March through November, and dolphins visit the trail almost every day. More ambitious paddlers can take a 10-mile, 3-4-hours-long trip around Mullet Key; put in at the Mullet Key boat ramp. 52

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If you are looking to get off the trails and explore on your own, boat ramps to launch your kayak or canoe are available all over the St. Pete/Clearwater area. Maximo Park, located by Maximo Marina in south St. Petersburg, puts you right at the mouth of Frenchman’s Creek as it opens up into Tampa Bay. To access the intracoastal waterways, try the Park Boulevard boat ramp and beach access park, located mid-peninsula just south of Park Boulevard on Gulf Boulevard. These are just two of the many boat launches available in the area.

Camp Paradise

The beach camping scene here is pure paradise. One beach to get your fire going is Anclote Key Preserve, a barrier island brimming with tropical beauty you have to see to believe. Its 400 acres of sandy beaches, with

43 species of birds and an 1887 lighthouse beckon exploration and, even better, an overnight stay under the stars. Anclote Key Preserve located three miles out from Tarpon Springs, is primitive camping at its best and is located on the northern tip of Anclote Key. Visitors will find grills, picnic tables, a pavilion and a composting toilet — just enough amenities to keep you happy, and intimate with nature; activities include: Birdwatching: On the bay side, see roseate spoonbills and herons in the mudflats, with plenty of gulls to watch swooping through the air. Whip up a cookout: Grills are available in the primitive camping area on the north end of the island.

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Camping on Anclote Island Preserve

Stargazing: in the fall, the constellation Orion’s Belt is easy to spot — this and other constellations will be highly visible since you’ll be away from city lights. Tips to Prepare You for Your Camping Trip: (Camping registrations can be made by calling the resident ranger.) Getting there: if you’re camping, you need to get there with your own transport. Local ferry services won’t bring you there for an overnight stay. Bring your own supplies: there are no food and drink amenities on the island so you’ll need to bring with you what you want to eat and drink. Take what you bring: there are no trash cans on the island so you need to take everything off the island that you brought on.

Explore the beaches at night

We’re known for sun-shiney days and stunning white sand beaches, but what happens when the sun goes down? The star-filled sky comes out and we turn on the lights! Dive into the world of Beach By Night, featuring “light painting,” a longexposure photography technique, and you’ll never see our beaches the same again. 54

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www.visitstpeteclearwater.com/things-to-do/beaches

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GRAND CENTRAL DISTRICT

The Grand Central District is a designated and accredited Main Street by the National Trust for Historic Preservation and a member of Florida Main Street. Grand Central is the longest tenured Main Street district in St. Petersburg as its 20th year is on the horizon. After suffering a drastic economic decline in the 1980s, the Grand Central District has become a thriving community full of interesting shops, arts and craft studios, professional and personal services, health and wellness providers, local breweries and a variety of restaurants and bars. Grand Central is bordered by the two distinct and unique neighborhoods of Palmetto Park and Historic Kenwood, whose residents support collaborate on artistic endeavors and issues concerning the business corridor. Grand Central has also provided a safe space for the LGBT community for over two decades and was instrumental in creating one of the largest celebrations of the LGBT community in the southeast United States. 56

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St. Petersburg was recently designated City of the Arts following the Great Recession. Art studios and art galleries are visible throughout the entirety of the district. The arts community is woven into the fabric of Grand Central as it is now home to the ever increasing building murals that have become part of the culture of St. Petersburg. Grand Central is also a model for the continuing efforts of city government to cultivate and sustain alternative transportation initiatives. Recent infrastructure efforts, with the cooperation of Grand Central District and the City of St. Petersburg, have seen widened sidewalks, improved lighting, and traffic slowing concepts put to use - with the intent to replicate the model throughout the district, and potentially throughout the rest of the city. The district is pedestrian and bicycle friendly, as well a having electric vehicle chargers. When bike share platforms arrived in St. Petersburg, Grand Central was among the first to have them installed. Grand Central is easily accessible through the City’s public transportation system. One of the primary directives of the Main Street program is economic revitalization and repurposing of existing structures, and Grand Central has taken this concept to another level. The district was once dotted with gas stations and auto repair shops end to end. Those facilities shuttered and closed have been reborn as taco stands, eclectic restaurants and coffee shops. Long time businesses in the district that have survived decades have also seen great improvement, and are benefiting from the efforts by Grand Central. As the city continues to reinvent itself, Grand Central will provide a home, an entrepreneurial enclave, and creative space for interesting people with imaginative ideas and dreams. A famous selection from the American songbook told the story of the place beyond the rainbow, Grand Central’s efforts in the future will aspire that endeavor. Whether you want to come for an hour or for a day, the Grand Central District has something for you.

2529 Central Ave, St. Petersburg, FL 33713 Phone: +1 727-828-7006 www.grandcentraldistrict.org

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THE EDGE DISTRICT Located between Dr. MLK, Jr. & 16th St. and 1st Ave. N. & S. in St. Petersburg, the 7-block EDGE District is a vibrant and eclectic commercial and residential community. It is easily strolled and beautiful, with majestic palms, historic buildings, and dozens of murals coloring the landscape. These features, along with a wide array of locally-owned, independent businesses and frequent events, make this one of the fastest growing and sought-after destinations in the Tampa Bay region. The EDGE District is also an historic, awardwinning Florida Main Street and Main Street America™. Its structured revitalization programs have been instrumental in transforming what was a blighted area to its current thriving status. 58

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Along with a variety of restaurants and pubs, the District’s shops include everything from fine art to folk art, designer apparel to bohemian couture, custom paddle boards to high-end electronics, artisanal soap to tropical plants, and coastal chic to vintage home furnishings. For a more active experience, visitors can enjoy an escape gaming room, yoga studios and gyms, and painting and soapmaking studios. The history of the District is the genesis of St. Petersburg. In the 1500s it was home to the first settlements in the area, by the Tocobaga


Indians along Booker Creek. In the 1880s, the first railway in the region came through and ended in the EDGE. At that terminus, a town emerged. A small group of freed slaves settled there, joined by the African American laborers who built the railway. A pioneer opened the first general store there, and partnered with Jacob Baum to build a subdivision that became the first major artery west of then - 9th Street, Baum Avenue. The town grew from 30 residents in 1888 to 273 residents two years later, most clustered around the District’s southeast corner. The EDGE continued to be the focal point of growth, as many of the town’s first industries set up along the railway, along with public services. Sawmills, lumberyards, and livestock barns helped house and feed the booming town’s population. In its building peak of the mid-1920s, the District also housed the growing automotive industry. The first fire station, police station, and a power plant were also built in the District. After the Great Depression, the furniture industry took over to revive the economy. Today, Furnish Me Vintage, the country’s largest mid-century modern furniture store, occupies one of those original buildings. Hotels, eateries, and breweries were also part of the EDGE’s heritage, and helped transform St. Petersburg from frontier town to tourist and retirement destination. The Western, built in 1918, was the first hotel. Three more would join it – one, the first Hilton investment in the area. The first brewery was Jacksonville Brewing Co. (1933), whose flagship German pilsner, Jax Beer, was distributed throughout the South. Today, one of the premier brewers in the country, Green Bench Brewing Co., and over 20 other purveyors of craft beer lie in

the EDGE. Some of the first and most popular eateries have also been in the EDGE since the 1930s. Today, it contains more than 15. Currently, the District’s Master Plan projects are underway, and include beautification of the historic Baum Avenue corridor, Booker Creek, and enhanced parking, pedestrian and bicycle-friendly streetscape amenities. For more information, see edgedistrict.org or download the District’s free mobile app on distrx.com.

11 Dr M.L.K. Jr St S, St. Petersburg, FL 33705 Phone: +1 727-329-8869 | www.edgedistrict.org

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HISTORIC KENWOOD

Historic Kenwood, on the National Register of Historic Places, was St. Petersburg’s first neighborhood built for year-round working class in the City. Police, carpenters, bookkeepers, teachers - those who supported the tourist economy of the City built homes in this neighborhood from the 20s to the 40s.

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Known for our quaint bungalows, we are happy to claim we have the most active neighborhood association in the City. With our monthly porch parties, monthly meetings with attendance approaching 100, incredible events (BungalowFest, Pinot in the Park, Artist Studio Tours) and national award winning programs (Historic Kenwood Partnership, Kenwood Kidz) - we’re proud to call this neighborhood home! www.historickenwood.org

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SUNDIAL Shop. Dine. Enjoy.

Sundial is downtown St. Pete’s premier shopping and dining destination, a two-story oasis in the heart of the city’s bustling downtown center. Just steps from the worldfamous waterfront, Sundial includes a special collection of shops, restaurants and spa experiences unique to the Tampa Bay area. Originally opened as Baywalk in the 1990s, the plaza saw a drastic decline and was nearly vacant when local businessman Bill Edwards purchased it in 2011 with the intention of creating a signature outdoor shopping and dining destination. A passion project for Edwards, the 80,000-square-foot lifestyle center opened in Spring 2014 after a $40 million makeover. This modern, open-air center is a showcase of Florida Gulf Coast living specializing in luxury, sophistication and relaxation. Sundial is home to a variety of unique shops and boutique one-of-a-kind finds.

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Immerse yourself in personalized fashion from local designer Tracy Negoshian, discover downtown’s best selection of footwear and swimwear, and browse a wealth of highlydesired brand names for men, women and children. Visitors regularly discover the latest trends from Tampa Bay’s own Florida Jean Company, intuitive styles with a flair for the unexpected at Juxtapose Apparel & Studio, custom jewelry with local sensibility at Diamonds Direct Fine

Jewelers, and artisan goods delivered daily at Locale Market.

and FarmTable Kitchen, from some of Tampa Bay’s most celebrated chefs.

Retail staples such as Chico’s, White House Black Market, Tommy Bahama and Swim ’n Sport join locally and regionally owned Jackie Z Style Co, Ansley Z Style Co and John Craig Clothier in offering the latest fashions for men, women and children.

And if pampering is what you need, you can experience timeless grooming and beauty treatments at The Shave Cave and Marilyn Monroe Glamour Room.

Dining options include award-winning restaurants Sea Salt, Ruth’s Chris Steak House

From fashion shows to pop-up performances, holiday and seasonal entertainment can be found throughout the year. Every third Saturday of the month, Sundial hosts the largest free yoga event in the Tampa Bay area when upwards of 200 yogis create a sea of tranquility in the courtyard with the sun rising over the bay to the east. The courtyard features a modern, clean design with finishes such as travertine, quartzite stone, custom stainless railings, European shade umbrellas, skylights and state-of-the-art video boards. The plaza’s centerpiece is a nearly three-story working sundial, fountain and mosaic lagoon, all designed by Emmy Award-winning production designer René Lagler. The sundial is a nod to St. Petersburg’s history as the Sunshine City, and was designed to keep accurate solar time. In addition to the sundial, bronze dolphin statues created by St. Petersburg-based artist Mark Aeling make a splash with families and guests of all ages, creating a memorable picture spot. In the short time it has been open, Sundial has become the heart of the Sunshine City, a gathering place for locals and visitors alike, embodying Florida living at its finest.

SundialStPete | sundialstpete sundialstpete | @SundialStPete #SundialStPete www.sundialstpete.com

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HOTELS AND RESORTS

CHAPTER 3


The Don CeSar The Don CeSar opened at the height of the Great Gatsby era in 1928. Known as Florida’s iconic “Pink Palace,” The Don CeSar is reminiscent of a Mediterranean-style castle with its majestic pink exterior, historic grandeur and striking architectural design elements set upon the white sand beaches of the Gulf of Mexico in St. Pete Beach.

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The Don CeSar has been revitalized and refreshed within, ensuring a future as rich and storied as its history. This iconic luxury hotel provides worldclass hospitality and has been in business for almost a century.

and interact with our loyal guests as part of their family legacy. In 1989, it was a founding member of National Trust of Historic Hotels and was recognized by the organization in 2015 as “Best Historic Hotel.”

The Don CeSar is set apart from its competitors by its long term and dedicated team of professionals providing genuine service. Many of our team members have represented the Don for decades,

When developer Thomas Rowe first saw this beachfront property, he had arrived via a rickety drawbridge run by an unreliable operator. He had a vision—a beautiful luxury hotel visited by


heroine, Maritana. Although they planned to marry, Lucinda was kidnapped from the romance by her parents before unexpectedly passing away. Rowe left London heartbroken and never forgot his first love. In 1919 Thomas J. Rowe left Virginia for booming St. Petersburg seeking health and wealth. Within five years, he had parlayed $21,000 into $1,050,000. He bought 80 acres on what was Long Key—now St. Pete Beach—and sold tracts to finance his dream hotel, the Don Ce-Sar. Construction on the hotel began in fall 1925. Rowe hired architect Henry DuPont and contractor Carlton Beard to build his palace, and the two visited the grand East Coast Moorish/Mediterranean style hotels for inspiration. Beard devised an ingenious floating concrete pad and pyramid footing foundation to stabilize the hotel on the beach’s shifting sands. That same sturdy foundation supports the building today with nary a crack. The grand “Pink Palace” opened during the winter tourist season in January 1928, and was wildly successful. But after the 1929 stock market

crash, reservations dried up, and the hotel went into receivership, with Rowe appointed as its manager. To stay afloat, he shrewdly negotiated a three-year contract to house the New York Yankees baseball team during Spring Training. William Bowman bought the hotel from the GSA in March 1972. He was a developer and hotel owner who spent a year and a half and his considerable expertise to clean, restore, and furnish the “Pink Palace.” In his passion to restore the hotel to its former beauty, he removed, cleaned and replaced every existing pane of glass in the windows. Today, the Don CeSar is owned by Host Hotels and Resorts, the nation’s largest lodging investment trust and continues to cater to discriminating guests (and their pets!). Spa Oceana, the Maritana Grille, Sea Porch Café, and 277 luxury accommodations and amenities provide welcome respite to travelers, just as the first Don Ce-Sar did almost a century ago. In addition, the Beach House Suites by The Don CeSar offers 77 spacious and well-appointed 1 bedroom suites.

tourists eager to enjoy Florida’s fabled sunshine and warm Gulf breezes. The name Don Ce-Sar (hyphenated until 1973) was a character from Rowe’s favorite opera, Maritana. In the opera, the character faces long odds, rigid societal lines, and a king’s wrath to emerge the hero. Rowe won the heart of Lucinda, a dark-haired beauty in the London performance he’d attended, who played the

3400 Gulf Boulevard, St. Pete Beach, FL, 33706 Phone: 727-360-1881 www.facebook.com/TheDonCeSar | twitter.com/TheDonCeSar www.instagram.com/thedoncesarhotel/ www.doncesar.com

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THE LEGENDARY VINOY – WHERE HISTORY MEETS HIP It’s been over 160 years since the fertile ground the Vinoy stands on first bore fruit, when William Paul, who came to the area as part of a U.S. Navy expedition to Tampa Bay, settled and planted 50 orange seedlings. From these humble roots, what started as little more than an orchard, a dock and a smokehouse has flourished into a thriving resort community. It’s an area rich in a history that is woven through the newly renovated Vinoy® Renaissance St. Petersburg Resort & Golf Club. Where the dock once stood is now a gorgeous 74-slip marina. The new marina restaurant Paul’s Landing commemorates William Paul with a smokehousestyle menu that uses plenty of citrus and seafood. Just the way he liked it. In fact, the 362-room Vinoy, with its Mediterranean Revival-inspired design, iconic pink color, five restaurants, 12 championship tennis courts and golf course, has a storied past that begins even before its opening in 1925, during the Prohibition.

A watch and a wager

It all started in 1923 with a bet over a game of golf at the Beach Drive home of wealthy Pennsylvanian oil magnate Aymer Vinoy Laughner (A.V.). Professional golfer Walter Hagen set a wager that if he were able to drive several balls off the face of A.V.’s pocket watch without breaking it, the millionaire would have to build a resort where they landed. Gandy Bridge developer, Gene Elliott who was also in the party, suggested that “Vinoy” would be a pretty name for it. The watch kept working and Laughner made good on his promise, with the grand opening on New Year’s Eve 1925. The Vinoy became one of the country’s most prestigious destinations, attracting presidents (Calvin Coolidge and Herbert Hoover), sporting greats like Babe Ruth and Hollywood stars like

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Jimmy Stewart and Marilyn Monroe to its airy Veranda. Today, you can still enjoy the gentle afternoon breeze from the comfort of a wooden rocker.

History in the remaking

The new Vinoy melds timeless charm with modern convenience. If you’ve never been inside, expect to be amazed. Original details like heraldic shields have been preserved in a sensitive process that has earned the hotel designation on the National Register of Historic Places. The exquisite, redesigned lobby features gilt embellishments, artdeco accents and cozy places to meet and sit, like the lobby library.

A timeless place to stay

Feel what it was like to be a guest of A.V. in the stylish guestrooms, though the décor is more midcentury modern than 1920s. The vibrant tropical color palette and décor offers a true sense of luxury with garden views (or Tampa Bay vistas) that look even better if you have a room with a private balcony. For foodies, there’s the exclusive members and guests-only Vinoy Club Golf Grille with its indulgent menu designed by Chef Ben Izzo, while Vinoy’s top chefs have curated fresh and smokehouse classics at Paul’s Landing and authentic flavors inspired by Florida’s seasons at popular Marchand’s Bar & Grill.

A beautiful place to play

Like the wealthy sun-seeking Northeasterners of the 1920s, a new generation is being drawn to Vinoy by the marina, world-class golf, pools (with private cabanas) and tennis courts. Even on a wet day, you practice golf on the Trackman HD 3D golf simulators in The Clubhouse. Fitness enthusiasts can access the expansive fitness center, but if you prefer to stay in full relaxation mode, the Vinoy

Salon and Day Spa provides an atmosphere of total pampering.

event services that is making it first choice for many. Is a meeting at the Vinoy even work?

From training to round tables

As part of the reinvention, the spirit of the Roaring Twenties is brought back to life at Fred’s Cellar, a hidden speakeasy, like the one Prohibition-era guests frequented. A.V. was known to retrieve Cuban rum in the cover of night left floating in the Vinoy Basin by smugglers. A secret meeting place for today’s ladies and gentlemen, you can only enter if you know the password of the day. And no, we don’t know it.

Did you know that during the war, the Vinoy served as training facility and housing for the military? Now corporations and businesses from all over the country are booking training sessions, meetings and events at the hotel. With 49,000 square feet of event spaces, there’s a setting for any occasion – like the stately Vinoy Grand Ballroom with its handblown Chihuly Chandelier, the 1,650 square foot Palm Court, outdoor Esplanade, Patio and the 2,880-squarefoot Sunset Ballroom and Terrace at the Vinoy Golf Club. It’s the climate, amenities and professional

The Vinoy Renaissance St. Petersburg Resort & Golf Club with its premier location, gracefully designed rooms and attentive service, is your chance to experience St. Pete’s glory days again.

501 5th Avenue NE, St. Petersburg, Florida 33701 USA Phone: +1 727-894-1000 | www.marriott.com

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EVENTS AND ENTERTAINMENT

CHAPTER 4


FIRESTONE GRAND PRIX OF ST. PETERSBURG The Firestone Grand Prix of St. Petersburg, held during Florida’s spring break season each March, is one of the gems in all of motorsports. Race fans have been flocking to the Sunshine City annually since 2005 for this thrilling event. The 1.8-mile, 14-turn waterfront circuit is often referred to as the U.S. version of Formula One’s Monaco Grand Prix because of its unique setting overlooking the Tampa Bay and picturesque St. Petersburg Harbor and Marina. Additionally, its configuration uses the streets circling Pioneer Park, the Duke Energy Center for the Arts, The Dalì Museum and extending onto the runways at Albert Whitted Airport creating one of the top fan experiences in all of sports.


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“This is a must see and do annual festival in the greater Tampa Bay area. In addition to a schedule jam packed with great racing action, downtown St. Petersburg area remains open for business featuring fantastic food, shopping and night life for our fans,” said Kim Green, co-owner, chairman and CEO of the Firestone Grand Prix of St. Petersburg. “St. Pete is a wonderful destination and provides the perfect setting to begin the race season. It attracts competitors and spectators from around the world.” Some of the greatest racers from across the globe have competed on the temporary St. Petersburg circuit. Local residents Sebastien Bourdais and the late Dan Wheldon are amongst some of IndyCar’s past winners here. Bourdais and Wheldon’s families hand-picked St. Pete as their home as a result of their experience while visiting and racing in this destination city. 74

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Typically 10 different races fill the schedule, and the weekend features Indy cars racing to sleek sports cars running at speeds approaching 200 mph. Aside from auto racing, the annual Firestone Grand Prix 5K Run is held on Friday evening of the weekend on the race track benefiting local charities. The Police Athletic League and its youth programs was the most recent beneficiary. Many interactive displays and activities fill the SpeedZone midway for adults and children. Plus, the paddock, known as the locker room of motorsports, is the place to grab autographs from drivers and get up close to the race cars during the weekend. Many food choices are featured on site as well as beer gardens including even one on a floating dock to enhance the event experience.


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To learn more about the event, visit gpstpete.com, ‘like’ its Facebook page at facebook.com/GPSTPETE or follow the event on Twitter and Instagram with @GPSTPETE and using #FirestoneGP. For updated information on parking, street closures and transportation, go to the City of St. Pete’s website at stpete.org/grandprix. The ticket hotline is 1-877-725-8849. @gpstpete | gpstpete.com

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Sebastien Bourdais Our story with St Petersburg would be called love at first sight. The very first time we discovered the area dates all the way back to 2003, and the renewal of the Grand Prix of St Petersburg.

It was my first professional event, I was 24 and my future wife, Claire, was 22. We drove up from Miami where I lived for six months, and we couldn’t believe how pretty the bay looked from the Skyway Bridge. Newman/Haas Racing (the team owned by the great Paul Newman and Carl Haas that I raced for in the Champ Car World Series from 2003 to 2007, clinching four championships) had booked us a room downtown, so we could enjoy all the events organized at The Vinoy and all around town. It got busy really fast for me, but Claire had a bit of time to run along Coffee Pot Blvd and debrief me, painting a picture to remember. The weekend wasn’t to conclude with celebrations as I made a mistake before the halfway point, throwing away a potential win after dominating the event and starting from pole position. Nevertheless, as we were leaving, Claire and I both thought the same thing: if we had the opportunity, we would totally live here! As it turns out, Claire was awarded a full (track and field) scholarship to continue her studies at USF in Tampa, after obtaining various degrees in France. Following two successful years and her graduation in 2005, we built the house of our dreams on the water in Shore Acres and have never looked back. 2006 was a very special year. Claire and I got married, and we were blessed by the arrival of our first child, Emma, who was born at Bayfront Hospital. Back then, wins were accumulating at a rate close to 50%, and Europe (meaning Formula 1) was starting to 78

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get a little curious about me. It was a tough decision to make, either stay with a team that had become family, or give a try to Formula 1 that I had chased my entire career… Finally, the decision was made at the end of 2007. We packed our bags with heavy hearts and relocated to Switzerland. Things were not what I was hoping for in F1, and the experience was over after a season and a half. At that point, we were expecting our second child for early 2010, and it made sense to regroup and move back close to both our families in Le Mans, France. Things settled down. Alexandre joined us in February. We moved into a great house we had built, and I was having great success with the official team Peugeot in Sports Car racing. Unfortunately, Peugeot was struggling financially, and at the beginning of 2012, the program was stopped! Thankfully, our Eldorado was once again in the US as I was offered an opportunity to race in the IndyCar Series. The house we had left a few years back in St Petersburg was still ours, so we took our bags and moved back in, except now it was full with our two kids!

Kart 4 Kids charity benefiting Johns Hopkins All Children’s Hospital

We feel extremely lucky that life has brought us back to St Petersburg. Here we get the chance to raise our family in an amazing environment and enjoy everything St Pete has to offer. For kids like us who grew up in the northwest of France, it is pretty magical to get to watch manatees and even dolphins as we sit on our back porch or take the boat out to enjoy the beach and the beautiful sunsets. And, we’re only 10 minutes away from downtown where we can enjoy great food and drinks with friends. As a St Pete resident, I was extremely proud to win the Firestone Grand Prix of St Petersburg in 2017 and 2018! It was really special for our family to share those moments with the whole community. Best of St. Pete

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VALSPAR CHAMPIONSHIP

The PGA TOUR comes to the Tampa Bay area each spring with the Valspar Championship on the Copperhead Course at Innisbrook Resort in Palm Harbor. More than 125,000 fans have enjoyed great competition each year, perhaps never more so than in 2018 with the return of Tiger Woods to the Copperhead, with Tiger finishing T-2 just edged out by 1-stroke by Paul Casey. Or 2015 when Jordan Spieth defeated Patrick Reed and Sean O’Hair in a thrilling three-hole playoff. Less than a month later, Spieth would win The Masters. Or maybe it was in 2012 when Luke Donald became the number one golfer in the world with a birdie on the first hole of a four-man playoff to become the top ranked golfer in the world. Subsequent events have given those three tournaments a run for their money. In 2016, another Masters champion Charl Schwartzel won a playoff over Bill Haas. And in ’17, Canadian Adam Hadwin emerged from a thrilling head-to-head final hole battle with Patrick Cantlay. In fact, every Valspar Championship but one since 2009 has been decided by one shot or in a playoff. 80

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Under various tournament names, the event has been on the PGA TOUR since 2000 and moved from the fall to the spring Florida Swing in 2007. Valspar, now a brand of Sherwin-Williams, has been the title sponsor since 2014 and is committed through 2020. Spieth, Jim Furyk, Vijay Singh, Luke Donald, Charl Schwartzel and Retief Goosen, all Major Champions and/or World Number One golfers, are among the champions.

ambience of Chameleon Cove, a beach oasis on the front nine.

Since 2015, in addition to the golf action, patrons enjoy an evening concert, called Valspar LIVE! which has included Rascal Flatts and Toby Keith. Fans also enjoy a variety of food options and the peaceful

The tournament’s primary mission is generating contributions to Tampa Bay area charities with more than $2 million annually in recent years. In 2018, total charitable contributions passed the $42 million mark.

The Valspar Championship is hosted by a non-profit group, Copperhead Charities, Inc., with a membership of more than 160 area business and civic leaders, with a history of more than 40 years hosting professional golf events in the Tampa Bay area.

More than 2,000 individuals volunteer their time to aid the tournament which has been estimated by the University of South Florida’s Muma College of Business to create an annual economic impact for the Tampa Bay area of more than $50 million. The area further benefits from the broad exposure to more than 225 countries provided by the international telecasts produced by NBC Sports and the Golf Channel.

www.valsparchampionship.com

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ST. PETE RUN FEST St. Pete Run Fest, which takes place before Thanksgiving, is more than a typical 5k, 10K or half-marathon event. It is a three-day celebration of all things local: musicians, art, food and craft beer. There are also running tracks for everyone – from the half-marathon for seasoned runners to the fun and spirited Peli-Kids races. This unique, immersive experience in local culture is by design. St. Pete is so unique and lends itself to such a varied run course – urban, parks, residential and waterfront. The festival provides an opportunity to showcase many of the great aspects of St. Pete. “This is a destination city and we built the festival to engage with our community, artists, makers and local organizations.” The weekend long event includes a wellness market and expo with live music and tons of vendors and thousands of attendees. There is also a social impact to St. Pete Run Fest. The Miles for Meals program contributes money for every mile run to the St. Petersburg Free Clinic and all net proceeds for the PeliKids run are donated to the American Cancer Society - Gold Together for pediatric cancer research. 82

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In an effort to keep our City beautiful and our waters clean, St. Pete Run Fest is an “Ocean Friendly” event with no single use plastics or styrofoams allowed. The event composts thousands of cups and provides Tervis tumblers and reusable bottles for all participants.

The St. Pete Run Fest is a festival of running and wellness, and also a celebration of the authentic, unique character of the city. The festival is an invitation for more people – local and visitors – to fall in love with the city and get fit and crush some goals along the way.

Email: claire@stpeterunfest.org runfest@bigseadesign.com stpeterunfest

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TM

The St Pete Pride Celebration St Pete Pride, Inc., was established in 2003 to promote unity, visibility, self-esteem and a positive image of and among the lesbian, gay, bisexual and transgender community of St. Petersburg and throughout the State of Florida by way of cultural and educational programs and activities.

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Since the inception in 2003 where the festival drew an audience of 10,000 people, Pride in St. Pete has grown into the largest LGBTQ+ event in Florida with over 250,000 descending on the city the last weekend in June. Pride Weekend has an economic impact of $22 million annually, boasting one of the biggest drivers of tourism in one weekend. Pride is unique in the audience it draws, because it centers on the spirt of love and acceptance. There are 16-year-old gay boys who are just discovering who they are, attending their first pride parade right next to 90-year-old trans women who have seen the progression of the LGBTQ+ movement. Our stunning night time parade is right on the St. Petersburg waterfront adjacent to downtown Beach Drive, captivating the city and reverberating around Florida. Unity is on full display as we unite for a night of glittering explosion of pride, spectacle of sparkles and self-expression. We have over 150 parade entries annually, showcasing the embrace of diversity from a non-profit, small business and corporate level. Our Sunday Festival allows people to enjoy a selection of cuisines while perusing blocks of community exhibitors and learning from local LGBTQ+ organizations. We top it off with wonderful entertainment from various venues throughout the festival all day long, ensuring there is something for everyone. One of the highest honors bestowed by the LGBTQ+ Community every year is being named a Grand Marshal of the St Pete Pride Parade. Since 2013, the Grand Marshal

selection process has been a community effort with individuals asked to select the Grand Marshals of our Celebrations. They have made significant achievements for LGBTQ+ rights and have made considerable contributions at large, impacting hundreds, if not thousands of lives. Throughout the month of June, St. Petersburg is covered in rainbow and transgender flags, as the Sunshine City has no parallel in embracing its Pride Weekend. The month of June has over 30 events throughout the city tailorded to the LGBTQ+ Community. There is something everyone can enjoy: A Divine Disco Brunch, Pride Yacht Party, Pride Bowling Night, Pride Night with the Tampa Bay Rays and much, much more.

For more information, please visit www.stpetepride.com Phone: 727-342-0084 | Email: info@stpetepride.com

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DAYS REMEMBERED BY ND

Our Packages: • The Essentials Package (it’s so much more than a “day of”!) • Partial Planning • Full Planning

A premier wedding and event planning company in the St. Pete and Tampa Bay Area.

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Since 2011, Days Remembered by ND has been working with clients to plan the perfect wedding or event. The passion our team possess for weddings and events is undeniable. We dedicate ourselves to ensuring that all details are accurate, timelines are specifically detailed and that the day runs smoothly. Our attention to detail is just one reason our team has become one of the top Tampa Bay Area wedding planning companies. All of our packages include unlimited communication with planner so you can use them as a resource right away! We guide our clients throughout the whole planning process by recommending vendors, creating a detailed itinerary and drawing up a floor plan. We work with our clients to fill out an in-depth detail sheet that includes the littles details as well as the big picture. This sheet is used by venues to prepare their in-house documents and is distributed to all vendors so everyone is on the same page!

Our planners ensure that you are staying on track with monthly check-ins and reminders. On the day of the event we will be there every step of the way! We set up all your personal decor, coordinate vendors and ensure that the day runs smoothly. We promise our clients that they won’t have to worry or lift a finger on the big day.

timelines and our desire to go above and beyond for our clients. Of course at the forefront of all the planning is you! All of the Days Remembered by ND planners are excited to meet you and get started! We want to help you create an event that is truly a day to remember. We pride ourselves on taking the planning process to the next level and get to know you on a personal level, not just the “client� level.

Days Remembered by ND is proud to be the preferred wedding and event planner at several popular venues throughout the Tampa Bay Area. These venues understand and appreciate our personalized planning process, thorough

Our unbelievable attention to detail will be at the forefront on your special day. On the day of the event we ensure that the set up is perfect, everything flows smoothly and that your vision is brought to life!

1885 Shore Dr. S., #132, Saint Petersburg, FL 33707

daysrememberedbynd

| daysrememberedbynd daysrememberedbynd

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NOVA 535

Unique Event Space No Limits, No Stress. At NOVA 535, we custom create each wedding ceremony, celebration, trade show, holiday party and film shoot, just the way YOU want, with No Limits and No Stress! Eat, Drink and Party your way at our Modernized, Historic Downtown St. Pete Wedding Venue and Unique Event Space, where we do all the work so you can have all the fun! Locally owned and operated, founded 2008. Hi I’m St. Pete native Michael Scott Novilla, founder of NOVA 535. From 2005 to 2008, we modernized our 1920 built fiveand-dime store into NOVA 535, so we would have a unique venue to throw really fun weddings and parties. Not another boring ballroom with too many rules. Then we created our MyNovaEvent system, to help us do all the work, so you can have all the fun! At NOVA 535, we take YOUR VISION and apply OUR 5 STAR RESULTS.

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Now over 2000 events later, we are honored to host your next Wedding, Celebration, Corporate Event, Film Shoot or Trade Show here at our world-class venue, so we can show you why Clients and Vendors rate NOVA 535 as the Best Reviewed, Eco-Friendly Event Space, in beautiful Downtown St. Pete. • • • •

LGBT+ and Eco-Friendly. Wedding Ceremonies and Receptions. Your Ideas, Our 5-Star Results. Sparkling Clean, Best Restrooms in the USA.

CELEBRATIONS

LIVE ENTERTAINMENT

LUNCH – DINNER PARTIES

COCKTAIL PARTIES

TRADE SHOWS

FUNDRAISERS

• Quinceañeras and Sweet 16’s • Birthdays and Anniversaries

• Corporate Mixers • Fashion Shows

• Aerial and Burlesque • Stand-up Comedy

• Vendor Markets • Product Showcases

• Rehearsal Dinners • School Luncheons

• Global Concerns • Supporting Local Entrepreneurs


4 SPACES ALL 4 YOU [1] MAIN GALLERY • • • • • •

270 seated dinner 300 seated theater style 400 cocktails Original Brick Walls and open rafters Brazilian Hardwood Floors Use any Professional Caterer

[2] COURTYARD • • • • • •

300 seated ceremonies 150 seated dinner, 300 for cocktails Real Clay Antique Bricks Beautifully Lit, 30 foot Bamboo Room for 3 Food Trucks Private and Secure

[3] UPSTAIRS • • • • •

80 seated for dinner 100 cocktails Spectacular Views onto Main Gallery Bar, Lounge, DJ Booth and Balcony Upstairs Outdoor Balcony »» Beautiful views onto Bamboo Courtyard »» Smoking is allowed

[4] SUITES

• Private access from outside • Full-length mirrors, make-up lighting, dress hangers • (1) Get-Ready Suite »» (2) private restrooms »» Lounging Sofa • (2) Supernova Suite »» Italian Travertine shower bathroom »» Surround Sound and HDTV

TOTAL VENUE CAPACITY

• 500 seated for dinner inside and out »» 270 seated dinner downstairs »» 80 seated dinner upstairs »» 150 seated dinner outside courtyard • 800 for cocktails inside and out »» 300 cocktails outside »» 500 cocktails inside * 400 downstairs * 100 upstairs

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St. Pete’s Best Reviewed Event Space 535 Dr Martin Luther King Jr St N. Saint Petersburg, FL 33701 Get Started Today! MyNOVAEvent.com Sales@NOVA535.com Phone: 949-873-6682 NOVA535 | nova_535 | nova535 NOVA535.com

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ARTS AND CULTURE

CHAPTER 5


Latchezar Boyadjiev - Birth

William K. LeQuier - Cabriole

Serge Ramelli - Gallery 5

IMAGINE a Museum where creativity and innovation come together to create an unparalleled collection of over 500 worldclass glass sculptures.

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Rick Allen - Oculus Gazer Two

Dan Dailey - Erudite

Since January 2018 Imagine Museum has displayed an extraordinary collection of American Studio Glass, rotating exhibitions, and a growing collection of premiere International Studio Glass not seen anywhere else on the Gulf Coast. Visit Imagine Museum in St. Petersburg, Florida today and be INSPIRED!

1901 Central Ave St. Petersburg, FL 33713 Phone: (727) 300-1700 www.imaginemuseum.com

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By Mary Childs, Art Director

Known throughout Tampa Bay for his artistic excellence and community activism, Duncan McClellan has created a worldclass gallery complex, focusing primarily on glass art. McClellan’s fascination with glass began at age five, when he visited a glass factory in West Virginia. Duncan never forgot the image of the glowing, molten mass being formed by an expert craftsman. His passion was ignited, and McClellan has since become an internationally established glass artist. in 2009, McClellan was inspired to leave his Tampa studio and, lured by the creative growth happening in St. Petersburg, created a multifaceted art glass campus in the heart of the then newly formed and trending “Warehouse Arts District�, encompassing an internationally acclaimed contemporary glass gallery, working hot glass studio, sculpture gardens and the educational non-profit, the DMG School Project. Duncan loves the artistic ambiance of the city, and the gallery has become a cornerstone of its evolving renaissance. There are strong supporting organizations in St. Petersburg that spur this growth and make the arts scene accessible to visitors: the St. Petersburg Arts Alliance (stpeteartsalliance.org), Visit St. Pete / Clearwater (visitstpeteclearwater.com), the Chamber 96

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of Commerce ( www.stpete.com) and the Warehouse Arts District (www.warehouseartsdistrictstpete.org).

the lush foliage lead viewers to many multimedia sculptures, creating a surprising eden.

The Gallery and Warehouse Arts District abuts the Grand Central and Edge Districts of Central Avenue, which houses the newly opened Imagine Museum, dedicated to the history of Contemporary Studio Glass, the Craftsman House Gallery, and the James Museum of Western Art, a superb collection of historical and contemporary American western art in many mediums.

The building and grounds are a feast for the senses and the soul, and a perfect setting for the many public and private events held here. Funds from private rentals help to fund the DMG School Project, a 501(c)3 dedicated to arts education. This program is another important element of this unique arts complex, and has become a model for arts outreach in Florida and beyond.

The Warehouse Arts District is an important part of the arts renaissance movement of St. Petersburg, and McClellan, in cooperation with other artists and politicians, has worked tirelessly to promote the importance of the arts for residents and visitors alike.

Through school programming, classes, demonstrations, lectures, and outreach, the DMG School Project provides opportunities for the public to learn about and become engaged in the science and inspiration of studio glass.

The Warehouse Arts District is home to over 80 studios, galleries and collectives, including the Duncan McClellan Gallery, the Morean Center for Clay, Zen Glass Studio, Charlie Parker Pottery Studio, MGA Sculpture Studio, and the ArtseXchange, to name a few. It is at the epicenter of Florida’s proclaimed “Glass Coast” (www.glasscoast.com). Visitors can spend the better part of a day exploring this vibrant cultural area, its galleries, studios, shops, restaurants, distilleries and micro breweries. The district has become a model for urban development through the arts in cities across the country.

The DMG School Project Mobile Glass Furnace provides outreach to area schools through on-site demonstrations and hands-on experiences at all grade levels. Such experiences have tremendous impact on children by strengthening critical thinking and problem-solving skills, adding to their overall academic achievement and school success.

The 8,000-square- foot Duncan McClellan Gallery consists of various interior rooms and outdoor courtyards, all showcasing beautiful original works by over 90 of the world’s most esteemed artists working in glass. Visitors are typically awed as soon as they enter the complex, and love to amble through the sculpture gardens, down to the Hot Glass Studio (home of St. Pete Hot Glass) to watch glassblowing, as well as peruse the gallery itself. There is glass art for everyone, from paperweights and perfume bottles to large sculptures in glass, ceramics and metal. In addition to daily gallery hours, the gallery hosts monthly revolving exhibits during which the artists are on hand to speak about the work and give demonstrations for the public. Formally a tomato packing plant, the old loading docks are now an inviting outdoor space filled with tropical fruit trees, ferns and orchids. Walkways meandering through

questions and share information about the art, the gardens, and St. Petersburg adds a casual, homey vibe to the sophisticated and impressive surroundings. Gallery hours are Monday-Saturday, 10am-5pm. Visit online at www.dmglass.com, and call 855-436-4527 for further information.

With funding from grants, donations and event space rentals, DMG also sponsors month long artists’ residencies throughout the year. During these residencies, which include housing and stipends, emerging artists have artistic license to explore and create new bodies of work, and the public can watch them during this process. It is exciting to think that you may be watching the next famous glass “Maestro”! Rounding out the Glass Art experience, the Duncan McClellan Gallery complex also houses the St. Pete Hot Glass Workshop, a locally sourced “state-ofthe-art” hot glass studio, and one of the largest in Florida. Here visitors are able to watch local and visiting artists create original glass sculptures, interact with the artists, and get a firsthand glimpse into the challenges and glories of creating glass art. There is no fee for watching the artists, and guests can stay as long as they like. Duncan and his wife Irene live in the gallery, graciously welcoming the curious guest and serious art lover alike. Their presence and eagerness to answer

Duncan McClellan Gallery/ DMG School Project 2342 Emerson Avenue South, St Petersburg, FL 33712 Phone: +1-727-855-436-4527 Email: duncan@dmglass.com Facebook: DuncanMcClellanGlass Instagram: @duncanmcclellangallery www.dmglass.com

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ST. PETERSBURG OPERA COMPANY The mission of the St. Petersburg Opera Company is to enrich the cultural lives of the residents of and visitors to the Tampa Bay area by presenting fully staged professional opera productions of the highest quality, and to make opera accessible to present and future audiences through community outreach, educational initiatives, and collaboration with other arts organizations. Artistic & Executive Director Mark Sforzini founded the St. Petersburg Opera Co. in 2007 out of a desire to bring world-class artists together to perform opera at the highest level, to collaborate with other cultural groups in the community to create intimate and innovative musical experiences, to expand educational opportunities in the musical arts for emerging professional singers, and to cultivate awareness and appreciation for the wonderful art form of opera. The company is proud to be at the forefront of St. Petersburg’s cultural and artistic renaissance. St. Petersburg Opera Co. auditions over 400 artists annually to cast five mainstage productions, including three operas, a Broadway-style musical theater production, a semi-staged holiday concert, and an opera for children. Singers engaged at St. Petersburg Opera Co. are often heard at A-Level opera houses throughout the country - like the Metropolitan Opera - and are thrilled to perform with our exceptional professional orchestra and top-notch chorus at the historic Palladium Theater. The company can also be seen and heard at over 65 events throughout the community each season. In 2012, St. Petersburg Opera Co. purchased “Opera Central,” which has quickly become a cultural hub in the bustling Warehouse Arts District. Opera Central boasts a 250+ seat performance and rehearsal hall, the Mirella Cimato Art Gallery, costume and scene shop, music library, and office space. Opera Central has been host to elegant 98

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“The St. Pete Opera team got all of that plus some outstanding individual performances and a spirited, skillful dance ensemble in an exuberant show at the Palladium. More even than love, this show is about the power of hope, in the idea that even faith in a lie is better than no faith at all. This production set additional musical standards: Singers needed to have serious operatic chops — and all did.” Tampa Bay Times (Andrew Meachem – The Music Man review)


“Conductor Mark Sforzini and the orchestra are well attuned to the sweeping lyricism, encroaching dissonance and confrontational drama in the score.” Opera News (Joshua Rosenblum – Susannah review)

galas, contemporary dance performances, jazz shows, vocal competitions, and much more! In 2014, St. Petersburg Opera Co. was granted the rights to produce the first ever professional DVD recording of Carlisle Floyd’s popular opera, Susannah, which has since been released and distributed by Naxos. The DVD was a Critic’s Choice feature in the exclusive Opera News publication, which also ranked the DVD one of the Top 10 best recordings of 2017. A key tenet of the St. Petersburg Opera Co. mission is to make opera accessible to present and future audiences through community outreach and educational initiatives. Opera not only lives to showcase beautiful singing accompanied by gorgeous orchestral arrangements, but also to tell relevant and poignant stories and to teach life’s lessons and history in an engaging and entertaining way. From classroom visits to elementary, middle, and high schools throughout Tampa Bay, to free performances and Flash Mobs in unlikely public spaces, to programs like “Cocktails with the Maestro,” dedicated to exploring opera in a fun and relaxed atmosphere, St. Petersburg Opera Co. is continuously challenging the mindset that opera is a thing of the past!

“Tales of Hoffman, based on three short stories by Ernst Theodor Amadeus Hoffmann, is immortal, right up there with (many of) Giuseppe Verdi’s operas. Any company that performs it must not only be faithful to its strikingly original music, but also tackle its adventurous staging. I’m happy to say the St. Petersburg Opera delivered the goods on both. And boy did it ever.” Styluszine.com (Peter Bates – The Tales of Hoffmann review)

“There is no way to put into words the aural excitement of unamplified singers and an orchestra. St. Petersburg Opera continues to astound me, taking on big operas and doing very decent productions of them when much larger budgeted regional companies with stronger infrastructure tremble at the mere thought of doing some of them. I have been witness to fine performances of Carlisle Floyd’s Susannah and Turandot and look forward to their annual musical theater production…” - Talkin’ Broadway (William Oser – Les Contes d’Hoffmann review)

Our Emerging Artist Program, which has been awarded a prestigious grant from the National Endowment for the Arts, provides stimulating artistic challenges in a professional setting for opera performers in various stages of their development. Participants are chosen from national auditions, and work closely with stage directors, designers, choreographers, guest clinicians, and Maestro Sforzini to hone their craft. St. Petersburg Opera Co. instills lifelong learning and love of opera through our community education programs and opera performances for school-aged children. Several hundred elementary and middle school students from underserved communities are bused to our special opera presentations each season. Whether introducing opera to a child for the very first time or entertaining a seasoned opera patron, the many facets of St. Petersburg Opera Co. combine to provide an unforgettable and enjoyable musical experience. Visit us at St. Petersburg Opera Co. and experience the joy and magic of opera!

St. Petersburg Opera Co. 2145 First Avenue South St. Petersburg, FL 33712 Phone: 727-823-2040 @stpeteopera www.stpeteopera.org

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Photo: Thee Photo Ninja

FREEFALL THEATRE COMPANY Photo: Thee Photo Ninja

Heather Baird in Marie Antoinette

freeFall Theatre is Tampa Bay’s most innovative professional theatre company.

Clinton Harris in Peter and the Starcatcher

A must-see for locals and visitors alike, freeFall offers thrilling productions of forward-thinking plays and musicals. The mission of freeFall theatre is to “pursue art’s greater purposes and the transformative power of theatre – as a builder of community, a source of upliftment, and a builder of cultural legacy. We present a varied range of classical and new works that are bold, daring, and diverse. Our work strives to be accessible, and we present it in ways that invite, entertain, and challenge our audience.” 100

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freeFall has been featured in The New York Times, Time Out New York, and American Theatre Magazine. The freeFall campus includes a 150-seat black box theatre and a 250-seat auditorium. All productions are produced locally, drawing on the talents of professionals from all over the country. freeFall shares the property on Central Avenue with the Reading Room. This intimate restaurant calls its exciting menu “Wood Fired. Garden Inspired.” The Reading Room is helmed by chef Lauren Macellaro, a James


Photo: Thee Photo Ninja

Photo: Thee Photo Ninja

Beard semifinalist, and has been featured in The Washington Post and The Tampa Bay Times.

Megan Therese Rippey in Marie Antoinette Photo: bwlphotography.com

Founded in 2008, freeFall Theatre has been rapidly recognized for artistic and organizational excellence. In naming their very first production the “most memorable play of the decade,” one regional critic wrote, “freeFall Theatre announced its arrival with a pageant so stunning, it marked an epoch in Bay Area theatre history.” Since then, we have continuously exceeded those high expectations, consistently winning numerous awards. Operating under a contract with Actors’ Equity Association, the union of professional actors and stage managers in the United States, we are proud to have employed hundreds of theatre artists. Acclaimed by critics, audiences, and our professional peers, we are a driving force in Tampa Bay’s thriving arts community.

Photo: bwlphotography.com

Photo: Thee Photo Ninja

Lawrence Evans in Rip.Tied.

Trenell Mooring and Carolina Esparza in The Little Prince

Lucas Wells in Marie Antoinette

Emilee Dupré in Cabaret

6099 Central Avenue St. Petersburg, FL 33710 Phone: 727-498-5205 Email: info@freefalltheatre.com freefalltheatre.com

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The Royale, 2017

AMERICAN STAGE What does it take to build a successful arts organization? It takes talent, dedication, vision and a community that believes in the intrinsic value of a vibrant cultural landscape. American Stage is Tampa Bay’s longest-running professional live theatre. From our humble beginnings in 1977 as a small theatre touring company to a world-class regional theatre with robust programming and a $3.5 million annual economic impact, American Stage is thriving more than ever as a valued arts leader, employer and economic driver in Tampa Bay. With year-round, professional productions of compelling plays and extensive arts education and outreach programs, American Stage is committed to elevating the quality of life for Florida residents and visitors alike.

A Doll's House, 2012

Today, American Stage's productions and education programs reach 70,000 Tampa Bay residents and visitors annually. Over its fortyyear history, American Stage has reached more than a million people with the belief that dynamic storytelling, told boldly and with a dedication to quality, can do much more than entertain; it has the potential to create experiences that enrich our lives and expand our hearts and minds.

Mainstage

With performances year-round in our intimate, 182-seat Raymond James Theatre, American Stage presents bold productions of contemporary and classic works with an eye toward stories that resonate with today’s audiences. As a member 102

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of Actors’ Equity Association, the union in the U.S. for professional actors and stage managers, American Stage brings top talent from our region and from around the country to deliver memorable productions of award-winning comedies, dramas and musicals.

American Stage in the Park

Each Spring, a celebrated Tampa Bay tradition sweeps into Demens Landing on the water in Downtown St. Pete when American Stage in the Park presents a month-long run of a popular modern musical. Established in 1986, American Stage in the Park was first known for producing Shakespeare to audiences in and around Tampa Bay. Today, nearly 15,000 people join us each year under the stars to enjoy a Broadway-style musical with their blankets, chairs and picnics.

21st Century Voices: Emerging Plays

American Stage’s 21st Century Voices is dedicated to developing and presenting new works for the stage that speak to a contemporary audience in a fresh and compelling way. From our annual staged reading festival in January, to special workshopped performances, to playwriting residencies and fullyproduced World Premiere productions of new plays, 21st Century Voices has a lot to say about the future of live theatre.


American Stage Improv (ASI)

Live. Laugh. Improv! Tampa Bay is home to a vibrant and active Improv community, and American Stage Improv has been leading the way since 2008 with Improv shows and the Improv training programs. Our classes include opportunities for beginner to advanced levels, from Improv4Life to our 4-level Improv training program, as well as corporate workshops. ASI performances occur year-round and feature professional improvisers, including teams developed at American Stage and beyond.

Education and Outreach

Ignite your creative voice! American Stage Education & Outreach programs empower theatre audiences and theatre-makers to be bolder, wiser, and more compassionate on stage, and in life. With year-round classes, a wide range of summer camps, the annual School Tour production, as well as student performances and master classes for theatre professionals, American Stage makes theatre accessible and brings our community together to learn and grow through the performing arts.

American Stage Forward: The Next Generation

American Stage is dedicated to shaping the next generation of artists, arts advocates, arts audiences and arts leaders. Our Next Generation enterprises provide access and development for young people shaping the lives of teens and young adults as individuals, while also shaping the future of Tampa Bay, by cultivating an engaged community and a creative and competent workforce. With bold ticketing initiatives to eliminate cost as a barrier for young people under 30 to experience professional live theatre, as well as immersive apprenticeships and leadership development programs, the future of live theatre in Tampa Bay is alive and well at American Stage. As the City of St. Petersburg continues to gain more global recognition as a premier arts destination, American Stage is proud to be an arts leader, uniting our community through the power of live theatre. Join us on our continued adventure and experience Powerful Stories, Boldly Told. A Raisin In The Sun, 2018

Between Riverside & Crazy, 2018 The Producers, 2018

Bugsy Malone, Jr., Summer Camp 2016

Marjorie Prime, 2018

163 3Rd St N, St. Petersburg, FL 33701 Phone: 727-823-PLAY (7529) AMERICANSTAGE.ORG Best of St. Pete

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Duke Energy Center for the Arts The Mahaffey Theater Located in the heart of beautiful downtown St. Petersburg, the world-class Duke Energy Center for the Arts - The Mahaffey Theater is a 2,031-seat cultural jewel featuring elegant ballroom space, spectacular waterfront views, and European box-style seating.

Just steps away from the culturally vibrant downtown and minutes away from white sandy beaches and world-famous museums, The Mahaffey hosts top-quality national and international artists and performances – Broadway, classical, pop, rock, comedy, dance, family, and the renowned Florida Orchestra. In 2017-2018, the theater showcased worldclass entertainment including Martin Short & Steve Martin, Queens of the Stone Age, David Byrne and Tony Bennett. In the current season, Christine Aguilera, Hozier, Rob Thomas, Michael Carbonaro, Dane Cook, Interpol and O.A.R. rock the house. Family-friendly shows such as Cirque Dreams, Wild Kratts and Daniel Tiger wow. In addition to international and national stars, the theater hosts Shen Yun, dance troupes and 104

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tribute bands who pay homage to Billy Joel, the Beatles, Carpenters and Carole King. Kooky light, dance and music shows like Pink Floyd Laserium and iLuminate mesmerize. There’s a show for every taste. Membership has its privileges at Duke Energy Center for the Arts. Patrons who join Bill Edwards Foundation for the Arts – Mahaffey Theater can enjoy free parking, the VIP Member Lounge and many amenities, especially first shot at the best seats. To learn more, call (727) 300-2000. Guests can enjoy a pre-show dinner and a waterfront view in the atrium’s Bayside Bistro for many of the performances. For events, weddings and galas, the Grand Ballroom, Plaza and atrium are the perfect setting with Catering By The Family handling the décor, cuisine and execution of a memorable event. Additionally, Bill Edwards Foundation for the Arts supports the highly successful Class Acts program at Duke Energy Center for the Arts – Mahaffey Theater, which enables school children to experience the performing arts through in-theater performances as well as in-school

outreach and extension programs entertaining, engaging and educating kids. The facility first opened in the Spring of 1965 as part of the Bayfront Center entertainment complex. It was first renovated in 1987-1988 and at that time was renamed The Mahaffey Theater for the Performing Arts, for a St. Petersburg family who contributed significantly to the capital campaign. Progress Energy and the City of St. Petersburg announced a 20-year partnership to rename the facility Progress Energy Center for the Arts that will feature visual and performing arts - including the newly renovated Mahaffey, the offices of the Bill Edwards Foundation for the Arts, the Center Plaza Waterfront Park and the new home of the Salvador Dali Museum. When Progress Energy merged with Duke Energy in 2012, the facility was renamed Duke Energy Center for the Arts. Thanks to the Bill Edwards Group, who took over managing the facility in 2011, the front and back of the house were renovated, improvements made to the theater, parking structure and access. From the dressing rooms to the lobby,

the gorgeous views to the immaculate theater and courteous volunteers, visitors and locals rave about the world-class experience. Its beautiful setting, unparalleled entertainment and proximity to the lively downtown St. Petersburg area make Duke Energy Center for the Arts - The Mahaffey, THE live performance venue in the Tampa Bay area.

For tickets, go to TheMahaffey.com or call (727) 300-2000. The theater is located at 400 First St. South. For information or to book an event, call (727) 892-5798. MahaffeyTheater |

MahaffeyTheater | @MahaffeyTheater | #TheMahaffey | TheMahaffey.com

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YA LEVY-LA’FORD Ya Levy-La’ford is an artist, educator and foremost a transporter working between the visual and our community through a wide range of mediums including paint, sculpture, installation, video and sound.

La’ford is known for her site-specific installations of her bold, geometric paintings to explore themes of transformation and transcendence. She builds each work with a unique vocabulary of intersecting lines and gestural repetition that create a distinctive visual impact. Her labyrinth patterns are both an exploration of self and place, as well as a reflection of her Jamaican background. Complex yet minimal, La’ford’s work emphasizes contrasts between light and dark, positive and negative space and draw connections between inter-connectivity and healing. Her site-specific work seeks to express a living partnership between people, our relationship to space and the natural world around us; expressed through multi-dimensional objects that parallel the 106

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political, cultural and historical impacts therein. Through the exploration of linear and cyclical geometric labyrinths, her spectators are challenged to juxtapose personal vs. conventional thinking, engaging in difficult conversations on a topics across seemingly impossible divides. Reaction and social consciousness are the tools of the viewer to experience art as a vehicle of change, healing and to unite people under a banner of transformed national identity. La’ford has exhibited her work in the US, Europe, Asia, Africa, and South America. To mention a few, La’ford has recently completed projects with University of South Florida, where she recreated an entire bulling; she was listed as one of the prestigious Florida Prize exhibitors at the Orlando Museum of Fine Art; completed a 10 x 20 foot exterior architectural installation with renowned architect David Adayje; she just recreated Rays tunnel as a part of SHINE; and was part of the Skyway exhibition; where she created a site-specific installation at the Tampa Museum of Fine Art. She has partnered with the Tampa Bay Rays, Nike, Louis Vuitton, St. Petersburg Holocaust Museum, Libraries across America, Venice Biennale activation projects, Smith and Associates, TBBCA and has been the recipient of numerous awards, including most recently the Kennedy Center Citizen Artist Fellow in Washington, DC, 2018 Tampa Best of the Bay Artist, named most important artist by the Jamaican National Gallery, and has presently been hired by the city of Pompano as Artist in residence. Continuing to use art as a catalyst of change across the community, she is also a finalist for the Creative Pinellas Traveling Public Art Project, among many more. Upcoming she has community work in Chicago, Art Basel, Development transformation projection and work with Converse. She earned her BFA Magna Cum Laude in Painting at Florida State University; a Law degree, Cum Laude from Levin College of Law, University of Florida; and received her MFA with High Honors in Interdisciplinary Art from the Art Institute, Boston. Most important to her are the three guys that keep her inspired, loved and full. Her husband Victor, who is her partner of over a decade that she attributes all her success and her wonderful, perfect and handsome two boys Lexington Glen and Victor the Fifth who make her world interesting, funny and full.

b. 1979, Bronx, NY | Email: yalaford@gmail.com | Phone: 212-203-0026 Lives and works in St. Petersburg, FL, Bronx, NY and Kingston, JA

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SAINT PAINT ARTS Derek Donnelly is a native St. Petersburg artist specializing in large scale murals and portraiture that often celebrates the nature and history of his sunny, hometown paradise. Donnelly has been a full time working artist since 2010 and has worked with a number of different businesses, corporations and organizations throughout the Tampa Bay Area, including AARP, Tampa Bay Rays Baseball, St. Petersburg College, Museum of History, Sirata Beach Resort and Suncoast Credit Union to name a few. He is also founder of Public Art Project, a 501(c)3 organization specializing in beautification projects, arts education and arts advocacy. In early 2012, Donnelly opened Saint Paint Arts on the legendary 600 Block of downtown St. Petersburg. This small “art shop� served as a collective of sorts, featuring dozens of local artists over its two years of operation. The Shop and artists involved had a major role in shaping the mural culture in modern St. Pete by completing some of the first few pieces in the area. In 2014 Derek closed the physical location of Saint Paint to focus on his blooming mural career and the culture surrounding it. He continued to curate shows at local bars, galleries and the St. Petersburg Chamber of Commerce.

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Shortly thereafter he helped develop Bloom Art Center with fellow artists and friends including James Oleson, Sebastian Coolidge, Zulu Painter and John Taoramina. With the help of countless people, the Bloom Cru started putting on fully immersive and interactive art exhibits that brought a breath of fresh air to the local arts culture. Bloom closed a couple years later, but served as an incredible venue for countless creatives to collaborate and grow. In 2016, Donnelly opened COVE (Creative Opportunities and Visual Ent.), a unique studio/gallery space constructed of shipping containers in the heart of the “Pinellas Arts Village� located centrally in Pinellas County. The village is home to dozens of creative professionals from sculptors to photographers, such as Vince Pompei, John Gascot, Robert Reidel and Clayton Shwartz. In the Cove space, Donnelly showcases the diverse visual talent from the area and provides opportunities for fellow creatives. Derek continues to do murals full-time, working seamlessly with other creative professionals, corporations, organizations and local governments towards a bigger and brighter Tampa Bay Area.

@SAINTPAINTARTS @donnellycove @Public Art Project Email: saintpaintarts@gmail.com Phone: 727-342-2593

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LANCE RAAB PHOTOGRAPHY A native of Miami, Lance moved to Tampa in 1982 to attend the University of South Florida. After graduating with a business degree in Information Systems, Lance has spent the last 33 years starting technology companies and mentoring entrepreneurs in St. Pete, and Tampa Bay.

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Once a programmer with a passion for building software applications, Lance discovered photography as a new creative outlet. This art form provided a new lens to view the beautiful landscape of the St. Pete and Tampa Bay community. “A friend of mine started posting these awesome pictures of Tampa Bay on Facebook, and I reached out to ask him how he took such beautiful images. He was nice enough to invite me to one of his shoots. I instantly became addicted.� A curious and avid traveler, Lance brings his camera gear along wherever he goes, taking photos in Europe and throughout the United States. In 2016, Lance visited Cuba where he captured stunning images of life and landscapes throughout the city of Havana.


“I travel quite a bit, but St. Pete and Tampa Bay are still my favorite. We have it all here beaches, downtown skylines, parks, and the most spectacular sunrises and sunsets.” Lance particularly likes to shoot landscape photography, and his work has appeared throughout St. Petersburg, Tampa Bay and beyond. Lance’s images have been featured by Ulele Restaurant, Tampa Hillsborough Economic Development Corporation, Ye Mystic Crew of Gasparilla and the Tampa Bay Sports Commission, to name a few. In 2017, Tampa Mayor Bob Buckhorn chose one of Lance’s images for his annual Christmas card. Photography has also generated a platform to give back to local charities and academic institutions. 112

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Lance frequently donates canvas prints of his images to fundraisers for several schools and non-profits throughout the Bay Area, helping to raise thousands of dollars for worthy causes. Lance has contributed his artwork to the American Heart Association, Humane Society of Tampa Bay, YMCA, Lamplighters, Jesuit High School, Carrollwood Day School, and Academy of the Holy Names, among others.

“Photography is a passion for me. I love the creative process of capturing landscapes, seascapes, cityscapes, and nature. I feel particularly fortunate that I can use my hobby to help raise money for non-profit and educational organizations.� Email: lance@LanceRaabPhotography.com LanceRaabPhotography LanceRaab LanceRaab www.LanceRaabPhotography.com

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ST. PETE FOR FOODIES

CHAPTER 6


DINING IN AND AROUND ST. PETE Indulge and discover a variety of delicious dining and going out options that go beyond the norm! No matter what vibe you’re looking for - hot clubs or cool restaurants - St. Pete has it. With waterfront restaurants, rooftop lounges, nightclubs and bars, there’s always somewhere to go in St. Pete! All along the coast, beachfront restaurants offer up fresh-caught fish and seafood (a fried grouper sandwich is pretty much obligatory during your visit) served with beachy cocktails and Instagramworthy daily sunsets (no filter needed). Some top-rated restaurants to enjoy local seafood include Caretta on the Gulf on Clearwater Beach, 400 Beach Seafood & Tap House in St. Pete, and Crabby Bill’s on St. Pete Beach. Treat yourself to brilliant burger creations washed down with locally-made craft beer, a local take on the Cuban sandwich, and Florida’s own type of fusion food — Floribbean. Don’t worry, vegetarians; while seafood tends to get the spotlight here, there is a plethora of ethnic culinary influence that means you not only won’t go hungry, your fish-eating friends will probably be jealous. Experience various Latino flavors at restaurants such as Ceviche in St. Pete or The Columbia in Clearwater, grab a pie at Pizzeria Gregario in Safety Harbor, or break a plate at the Greek restaurants in Tarpon Springs.

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Some of our favorite spots for local fare and up-and-coming dining hotspots are in downtown St. Pete (walkable and replete with entertainment and locally owned restaurants), downtown Dunedin (Black Pearl for upscale, or dress it down at Dunedin Brewery), and the local chain Frenchy’s with several locations throughout Clearwater. When it comes to fresh seafood and beach views, you won’t want to miss Palm Pavilion on Clearwater Beach. This openair waterside bar and grill features a come-as-you-are vibe and deliciously fried gator nibbles and wasabi scallops. For a romantic date night, take bae to The Restorative — a foodie haven in Dunedin, whose ever-changing menu features seasonal ingredients served in an intimate setting. If you love a delicious Mushroom Bisque and flavorful lobster rolls, then stop by Cafe Ponte in Clearwater, where you can also find a wallet-friendly lunch menu! There’s no shortage of unobstructed waterfront views in St. Pete, but Paul’s Landing at The Vinoy is pretty special. With an easy-going 118

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elegance and a menu packed with traditional Floridian flavors, it’s a serene way to enjoy fiery sunsets over the water. For laidback St. Pete vibes, head to Trophy Fish. With saltwater coursing through their veins, the team aims to provide the freshest local fish (brought in daily). Did we mention their nautical inspired craft cocktails are every bit as delicious as they are Instagrammable? Or explore what it means to be “garden-inspired and wood-fired” at the Reading Room. Along with St. Pete’s seafood craze, there’s plenty of veggiebased goodness available for all. From dairy-free nut milkshakes or entire plant-based menus, we’ve got all the vegan/veggie delights you need. Then quench your thirst along the Gulp Coast Craft Beer Trail, featuring more than 35 local breweries. It’s only an hour’s drive (not including the time you’ll spend taste testing stouts, pilsners and IPAs) and runs from Tarpon Springs to St. Pete! Best of St. Pete

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For a slightly different flair of downtown St. Pete’s nightlife, swing by The Canopy at The Birchwood, a rooftop lounge overlooking St. Pete’s waterfront. Casual, yet trendy, guests can enjoy the private cabanas and breathtaking bay views with crisp libations and delectable light fare. Or make your way to Level 11, the area’s hottest new rooftop bar at the Grand Plaza Hotel. Perched atop St. Pete Beach, this artisan bistro bar elevates the rooftop experience with a sophisticated twist, providing globally-inspired small plates and delicious drinks. Did we mention the 360° views of the Gulf and Intracoastal? Finish your jam-packed day and show off your hip dance moves at The Wave at Shephard’s Resort. This lively club even has an outdoor tiki bar with an ocean-side dance floor.

THE SIZZLE: A MENU OF NEW RESTAURANTS IN ST. PETE

St. Pete’s restaurant scene is enjoying a renaissance, with new, locally owned concepts popping up at a dizzying pace. They run a wide culinary gamut, from local seafood to upscale Asian fusion to farm-to-table pizza. Most of the new eateries are clustering downtown, but 4th Street — one of the main arteries heading northward from the urban core — is filling out as well. New projects of a more bohemian sort are happening just to the west — in the Edge and Grand Central districts too.

The Brass Bowl Kitchen & Juicery

Eating healthy has never tasted so good. The Brass Bowl serves a

chef driven, fully organic menu featuring fresh, gluten free food bowls that burst with flavor.

German Knodle

Running from breakfast to late-night, this new restaurant on Central Ave. serves a variety of German food. Their menu includes everything from bratwurst to paninis, but you can’t leave without trying one of their knodles; little German dumplings.

Alto Mare Fish Bar

Located on the bustling Beach Drive, this seafood restaurant brings the freshest seafood to your plate with a European flair. They are also establishing themselves as one of the best spots for Happy Hour with $3 drink specials and $1.50 oysters from 4- 6 p.m. 7 days a week; at time of print.

FLATBREAD & BUTTER

This cozy neighborhood café is located in the dynamic Uptown neighborhood of St. Pete and is a little sanctuary for rest or work. The concept for FLATBREAD & BUTTER was born out of three things: a flourishing coffee culture, amazing breakfast joints and a historic pizza landscape. Come here for mouthwatering pizza and locally brewed coffee.

No Vacancy

Once you check in, you’ll never want to check out of No Vacancy St. Pete. This retro Florida themed bar takes you to paradise with tropical cocktails and island-style bites. The brightly colored decor makes you feel like you’re hanging out at an old school motel (and we mean that in the best way), bringing life to their slogan “Everyday Vacay.” Best of St. Pete

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Dr. BBQ

Have a case of lovin’ BBQ? Dr. BBQ has just the cure! Ray Lampe (AKA Dr. BBQ) is a true pit master with more than 400 awards, eight cookbooks and regular appearances on the Food Network. This new establishment sizzles with “New American barbeque” and is blended with local St. Pete flavors and a rustic industrial ambiance to compliment the cuisine.

The Library

Located within Johns Hopkins’ All Children’s Hospital, this library inspired cafe is not your average hospital cafeteria. With a cozy library aesthetic and a conversational atmosphere, you can grab-and-go or dine in for breakfast, brunch, lunch and dinner. The Library features a coffee bar with Buddy Brew Coffee along with a full-liquor bar and a craft cocktail list to go with it.

Pacific Counter

This ridiculously fresh fusion of chef-inspired

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cuisines and cultures serves up mainland classics in the form of Poke Bowls and Sushi Burritos. Located on the 600 block of Central Ave.

Trophy Fish

Step off Central Ave to this “bait shop chic” restaurant dedicated to serving the freshest local fish (brought in daily), prepared simply, all while sipping on nautical inspired cocktails. Come early so you don’t miss out on their ‘first come first serve’ catch(es)-of-the-day.

The Getaway in Maximo Marina

Come by land or by sea to The Getaway’s newest location in South St. Pete. The menu and vibe is inspired by The Florida Keys and our Coastal communities - featuring tiki bars, waterfront dining, and fresh, local seafood.

Sushi Sho Rexley

St. Pete’s very first omakese-style restaurant, where your meal is carefully chosen and


prepared by the chef himself, right then and there. You’ll enjoy multiple courses of fresh sushi and sashimi, with the option to pair each round with the best wine or sake. This unique dining experience is left trusted in the chef’s capable and talented hands. By the way, leave your jacket and tie at home, even the fancier restaurants will welcome you in flip-flops and jeans. That’s just how we roll. Whatever your tastes or preferences, St. Pete is certain to have something that appeals and tempts you - delicious, enjoyable and fresh, and in one of the most beautiful settings is just the cherry on the top.

www.visitstpeteclearwater.com

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STATION HOUSE ST. PETE CO-WORK | EATS | LOUNGE | EVENTS | TEA & COFFEE | TECH | WELLNESS Lifestyle brand founded by Gianco Companies.

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All things unique and extraordinary are derived from a simple thought or idea; a “Vision.” Welcome to Station House St. Pete. Let the journey begin, as we introduce to you a concept established in the year 1911 through its historic DNA as a Fire Station and Train Station, with a modern sense of styling and technology, adjoined in harmony to meet the human instinctive desires for community and social interaction. Station House is dedicated to providing a comfortable, yet dynamic environment in which our guests can interact socially or professionally, work or co-work quietly, enjoy food, drinks and entertainment, and rest peacefully. We are a co-working space by day and an event space by night. We’ve created this communal environment and set a standard of service that exceeds the expectations of our members and guests. Set in the heart of downtown St. Petersburg, we guarantee a unique experience within our five-story building; whether you are saying ‘I do’ on your wedding day, sipping drinks in our speakeasy, or closing your next big deal in one of our board rooms. This is where live/ work/play comes into balance, where the nine-to-five is dead and where ideas are sparked and made a reality. With over 200 members that call Station House their home-office, and thousands of visitors that cross through our doors each month, everyone has the unique opportunity to cross-pollinate ideas and share multiple perspectives, all while building an organic sense of community.

260 1st Ave S. St Petersburg, FL 33701 USA Phone: 727.895.8260 | stationhousestpete.com Email: info@stationhousestpete.com events@stationhousestpete.com

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Inspired by the islands of the Caribbean & with love for the freshest ingredients, we create food people love. 126

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Six years ago, if you’d told Debbie and George Sayegh that Bodega would become what it is today – a culinary staple in St. Pete’s EDGE District – they might have laughed it off. The truth is, the motivation for creating Bodega was mostly selfish. “We built it for ourselves,” said Debbie with a laugh. “We were just hungry for something different.” The couple is originally from Brooklyn, where they owned and operated various restaurants, including a Cuban coffee shop serving up the same Cuban sandwich recipe Bodega is known for today. Debbie and George left New York and headed south to Atlanta, where they lived for a few years before making their way to Florida. After visiting St. Pete to see George’s parents, they were sold. The EDGE District reminded them of a smaller Brooklyn. It held promise. Some of George’s chef training was spent in Miami, where he discovered and fell in love with Latin food. He and Debbie both knew there was nothing like it in St. Pete at the time, and they wanted to fill the void.

Enter Bodega: the little box at 1120 Central Ave. that packs big flavor. The building’s structure dictated the design, and the result was a casual and tropical space with five cafe tables across from the order window, and another covered open-air dining space in the back. Despite the Florida heat, people from all over flock to Bodega’s window every day. If guests want to cool off they step into the juice bar next door, where Bodega serves up fresh smoothies and juices. Debbie and George are still in awe of Bodega’s loyal following and the local support they’ve received over the years. But most of all, they are incredibly thankful to all of their guests, especially the St. Petians who visit every week, who tell their friends and family about Bodega, and who make their outof-town guests stop by. They are the foundation of Bodega, and the Sayeghs look forward to serving up fresh Latin street fare, smoothies, and juices to the St. Pete community for years to come.

Find Us: 1120 Central Avenue St. Petersburg, Florida 33705 Phone: (727) 623-0942 Follow Us: Instagram: @eatatbodega www.facebook.com/BodegaStPete www.eatatbodega.com

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IL RITORNO

The name IL Ritorno translates to “The Return” in Italian,

and marks the homecoming of Owner and Executive Chef, David Benstock. Prior to opening IL Ritorno in December 2013 with his wife Erica, David studied under renowned chefs like Wolfgang Puck, Gabriel Kreuther, Mike Pirolo, and Nina Compton. His studies took him to Italy, Colorado, New York, and Miami, and eventually led him back home. He was ready to share all he had learned with his hometown. 128

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The modern Italian restaurant quickly became one of the most highly regarded restaurants in Tampa Bay, and particularly in St. Petersburg. Commitment to a quality dining experience and David’s unique take on Italian cuisine are just some of the defining characteristics of IL Ritorno.


Originally a more intimate space with limited seating, David and Erica renovated the restaurant in Fall 2017. IL Ritorno nearly doubled in size with the addition of an event room, private dining room, open kitchen, and expanded public dining room. These additions allowed David and Erica to add even more offerings for a more meaningful and memorable experience. These include a series of limited-time pairing dinners, a full service bar, and the Chef’s Bar, to name a few. Chef’s Bar is unlike anything else in St. Pete. Now fitted with an open kitchen and paralleling bar, guests who reserve seats can watch all of the action unfold and interact with chef and his team, all while being served eight curated courses by David himself. The menu for Chef’s Bar and the main dining room changes frequently based on ingredient availability and season. David never stops creating, reimagining, and delivering new exciting dishes. It’s why some people come back every month, even every week. From the guests who quickly become friends to the newcomers who become regulars – each and every one is a part of IL Ritorno’s success. Without them, it would not be what it is today: a romantic date night spot, a place for celebration, a place for an excellent meal, a place where memories are made. Chef David and Erica are thankful, from the bottom of their hearts, to the community for all of their support.

449 Central Avenue, St. Petersburg, FL 33701 Phone: (727) 897-5900 Instagram: @ilritornodowntown Facebook: www.facebook.com/ilritornodowntown www.ilritornodowntown.com

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GRATZZI Gratzzi is a place where everybody feels at home. After nearly 20 years of love from the St. Pete locals, and constant lines out of the door, Gratzzi has rightfully earned its reputation as the best Italian restaurant in downtown St. Pete.

Owners Domenic D’Angelo and Tony Mangiafico have succeeded in creating a family environment in which all of their guests feel pampered by luxury dining, while enjoying quality and fresh cuisine. Tony and Dominic met when Tony was just 19, and after later becoming partners, they eventually relocated to St. Pete, where Gratzzi would begin it’s story. They have been partners for 30 years since, and it is a perfect agreement. Dominic runs the front end of Gratzzi, while Tony serves as executive chef, personally inspecting the quality of each meal and its ingredients daily. At Gratzzi you can experience a variety of cuisine within their 75+ item menu. One can enjoy a more American style Italian cuisine, or rather treat themselves to some of the more exquisite meats and Italian classics that Grazzti 130

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offers. There is a variety of delicacies on their menu that keep even the locals interested and guessing, such as antelope, camel, and even buffalo. After 20 years of loyal business and exceptional service, Gratzzi has become a very awarded establishment. They continue to win the Best of the Bay award, and are featured in different magazines for their steaks specifically. According to co-owner Tony, the saying around St. Pete is, “if its dead everywhere else, go to Gratzzi, there will always be people there!” There is commonly a line out of the door for dinner, and during the busy season they take reservations only. Although slightly outside of the local hub, people are willing to go the extra distance for Gratzzi. While attendance is important to any business, Gratzzi makes a prioritized effort to connect with its community through charity and generous donations that go beyond a great dining experience. Gratzzi is a place where you get your money’s worth in portion size and fresh quality ingredients, but more importantly, it is a place that makes you part of the family, and gives each one of its customers value.

Gratzzi Italian Grille | 4308, 211 2nd St S, St Pete, FL 33701 Phone: 727 623 9037 | Gratzzi-Italian-Grille-188045187914188 | gratzzigrille gratzzigrille.com

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The Oyster Bar The Oyster Bar is a casual tavern environment, where guests can expect to be spoiled with quality ingredients and cocktails, while also enjoying a comfortable and laid-back atmosphere.

While sourcing some of the best ingredients and seafood in the U.S., the Oyster Bar embraces the relaxed Floridian lifestyle. Owner Josh Cameron knew he wanted to own bars from the young age of 23, while working in rundown pubs in his home country of Australia. At the age of 30 years old, he purchased an already well-know tavern, during a time where downtown St. Pete was unpopulated and economically failing. Originally, he had wanted to convert the Oyster Bar into a brewery, but after meeting with some of the Oyster Bar’s long-time employees, he fell deeply in love with the history and connections that were the Oyster Bar. After meeting many couples who had been engaged 20+ years ago at the Oyster Bar, it became very apparent that this place was of historical and intimate significance. In an effort to maintain that bright flame, Cameron transformed his thinking to, “Let’s just make this the best damn oyster bar we can!”


He has done exactly that, which is represented by the ongoing success and accreditation that the Oyster Bar receives. In season, the Oyster Bar sells about a ton of oysters a week, which seafood suppliers have indicated is more than anyone else in St. Pete. The Oyster Bar acquires a variety of oysters from local harbors, all the way to the beautiful NorthEastern oysters, fresh six days a week. Since the Oyster bar opened its doors in 1999, they have shucked over 1 million oysters.

Additionally, diners rave about their Massachusetts scallops. It is this promise of excellence that has won the Oyster Bar awards from the St. Petersburg Chamber of Commerce in 2017, as well as many features in news articles and on radio stations. Rather than creating a place where you might go once a year, The Oyster Bar cultivates an environment that allows for a special occasion, on many occasions. This establishment focuses on pampering its guests regularly, while introducing some of the most fresh and varietal ingredients, at a price that allows many return visits.

249 Central Ave, St Pete, FL 33701 Phone: 727-897-9728 OysterBarStPete | oysterbarstpete

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FLUTE & DRAM If you’re looking for a high-end bar, where you can relax for hours with a classy date, Flute and Dram is the perfect place for you to make the right impression.

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Fueled by expensive taste in rare brown spirits and cigars, paired with a unique champagne and caviar element, this champagne and caviar bar take allows you to explore a more sophisticated lifestyle. Co-owners Greg Haddad and Tony Mangiafico met after ten years of enjoying each other’s separately owned establishments. After immediately realizing that they enjoyed all of the same finer things in life, the idea to own a whiskey and cigar bar was born. Flute and Dram achieves something that St. Pete was missing; a champagne and caviar bar. In an attempt to capture a larger, yet still higher end crowd, they incorporate many rare dark liquors and cigars as well. By fact, Flute and Dram has one of the largest rare Browne spirit collections on this side of Florida, as well as 40 different selections of champagne, that are popularly ordered in four glass “champagne flights.” Their menu features domestic as well as imported caviar. The variety of caviar ranges, allowing people to enjoy the luxury whether they are firsttimers, or experts. People go crazy for the Hasselback caviar, being that it is the last American sturgeon you can find in the US, and is sold at a very

234 Beach Dr NE, St Pete, FL 33701 | Phone: 727-350-5767 |

good price point for its amazing flavor. The Russian caviar is extremely popular among the imported caviar, and recently Flute and Dram has been featuring a white sturgeon Italian caviar that is quite remarkable. They also offer set rates for different import or domestic “caviar trios” of your choice. Flute and Dram’s small and decadent menu features cheese boards as well as charcuterie plates and smoked salmon assortments. Visitors can spend hours enjoying the calm atmosphere, starting with champagne and caviar, continuing with a shrimp cocktail, and finishing with a whiskey and cigar. Looking forward to future expansion, and addition of a patio as well as live music, Flute and Dram welcomes its guests into a detailed environment. They find the incorporation of crystal glass, fine silver, and bone china essential to the essence of this setting. Customers and fellow business owners alike agree that Flute and Dram is a unique and wonderfully crafted introduction to St. Pete. By insisting on a knowledgeable bar staff, and an exceptionally high-end atmosphere, owners Greg and Tony created a bar that everyone must treat themselves to.

FluteandDram |

fluteanddram | www.flutendram.com

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ROCOCO STEAK’S REIMAGINED INTERPRETATION OF THE AMERICAN STEAKHOUSE In 2013, Rococo Steak opened in Downtown St. Petersburg. Strict traditionalists may question — or even curse — Rococo Steak for our reimagined interpretation of the American steakhouse. Born out of an undying passion for creative cuisine with avantgarde sensibility and artistic flair, Rococo Steak embraces a lighter, livelier and decidedly more decadent dining experience. Honored time and again by food critics and diners alike, we’re creating an all-out steak-lover liberation.

DELICIOUSLY DARING

Rococo Steak’s Executive Chef Jordan Buendia leads guests on a thrilling gastronomic adventure through his seasonal dinner and Sunday brunch menus. His imaginative team offers a chic twist on classic steakhouse fare, showcasing the highest quality ingredients prepared in the most inspired way, from your first delectable bite to satisfying finish. Our whimsical array of desserts is a taste adventure, from our Chef’s luxurious twists on North American classics to exotic sweets infused with South American flair. If an afterdinner sip is more your style, enjoy from our unique selection of premium dessert drinks. Better yet, treat yourself to both. Rococo Steak is all about indulgence, after all. 136

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VARIETAL VANITY

Under the leadership of Wine Director Will Howard, the Rococo Steak wine cellar is one of the most celebrated in Tampa Bay. An impressive glass-enclosed, climate-controlled wine room houses the 3,500 bottles offered on our 700-label wine list — which, five of the last five years, was honored with the coveted Wine Spectator “Best of Award of Excellence.” In fact, Rococo Steak is the only fine dining establishment in St. Pete to receive the prestigious honor this past year. “We have a rotating wine selection and are always excited to open amazing wine. Since we think that you feel the same way, we are giving our guests the opportunity to try some of the rarest, most sought-after gems in our cellar.” said Howard. “If you like wines — old or new — we promise we have something for you in our cellar.” Not to mention our handcrafted cocktails made with precision and a little flair, there is a libation for everyone here at Rococo Steak.

GRACIOUS GATHERINGS

Reimagine the possibilities for your signature private event, surrounded by the tasteful aesthetic, stately service and creative cuisine of Rococo Steak. Our Events Director Audrey Grounds understands your unique needs from engagement parties, weddings and receptions to social celebrations and business events, Rococo Steak can help turn your special occasion into an unforgettable memory. Rococo Steak offers delicious menu choices, from formal plated dinners to buffets, or passed appetizers and refreshments. Eight private space choices range from the cozy twelve-seat Napa Room to the 2,127-square-foot Grand Ballroom. For your technical needs, Rococo Steak provides in-house A/V services and equipment. We’ll help coordinate setup to exact specifications, and we can work with you should your event require special equipment or expertise. Looking for catering? With a wide variety of creative menu items, amazing flavors, and the freshest ingredients, Rococo Steak’s Catering brings the best of what we offer to any party or gathering. From large corporate events or a smaller get-together, our Catering & Events staff will work with you to customize the menu to suit whatever you prefer. HOURS Sunday Brunch 11:00 a.m. - 3:00 p.m. Sunday 4:00-9:00 p.m. Monday – Thursday 4:00-10:00 p.m. Friday - Saturday 4:00-11:00 p.m. Happy Hour 4:00-6:30 p.m. (Every day)

655 2nd Ave. S., St. Petersburg, FL 33701 Phone (Restaurant): 727-822-0999 Phone (Events): 727-501-6602 @rococosteak | Rococosteak.com

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THE CRAFTY SQUIRREL The Crafty Squirrel is a 100% unique, and iconic twist on an Australian pub.

While complementing the vibe of Downtown St. Petersburg, Crafty Squirrel cultivates a worldly and upbeat environment, while paying close attention to quality ingredients and international flavors. Owner Josh Cameron, knew he wanted to own bars from the young age of 23, while working in run down pubs in his home country of Australia.

After spending his early 30s giving multiple restaurants a facelift, and becoming an established restaurant owner in Downtown St. Pete, it was time for him to create something from the ground up, and so the Crafty Squirrel was born. Crafty Squirrel has a completely individual name. The cunning and playful nature squirrels portray, is the same fun-loving and carefree atmosphere that this modern pub inspires. Formally a pizzeria, Crafty Squirrel attempts to remain true to its pizza origins, while putting an interesting spin on its chef inspired artisan pizzas. Among these delicious creations are a pulled pork pizza, a short rib pizza, and even

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a duck pizza. Crafty Squirrel brings in recipes from all over the world, to create a truly vibrant dining experience that doesn’t abide by the rules. For example, Crafty Squirrels very own Piri Piri sauce takes its visitors to a whole other continent, combining spicy flavors in a fresh way. Staying vigilant to the culinary world, rather than just the food community, has required that Crafty Squirrel’s ingredients are sourced from all over the U.S. in an effort to attain the highest quality, and most flavorful products available. Here one can enjoy the Australian tradition of your cocktails being served in a teapot, just like high tea! Although Crafty Squirrel puts a twist on these funky novelty teapots by serving them with shot glasses. You can get your classic lemon drop, or you can explore some of the Australian mixtures they offer. Definitely Instagram worthy, and a perfect way to embrace the global elements that Crafty Squirrel incorporates. According to the owner himself, “Innovation and affordability are the foundations of the Crafty Squirrel, as well as making sure that your staff and management remain as passionate about the food industry as you are.” If you’re looking for a new and exciting experience, the Crafty Squirrel will surely bring out your adventurous side.

259 Central Ave, St Pete, FL 33701 | Phone: 727-898-4888 CraftySquirrelDTSP | craftysquirreldtsp | craftysquirrel.com Best of St. Pete

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Hunger + Thirst Group is your go-to destination for a good time!

ABOUT Hunger + Thirst Group

Whether you’re craving creative food, delicious drinks, having fun with friends while playing arcade and lawn games or watching the big game and listening to your favorite songs, HTG has you covered. Founder and CEO Stephen Schrutt and the HTG family pride themselves on creating an inviting and fun atmosphere, outgoing and knowledgeable service and of course amazing food and drinks! Our concepts are known to be trendsetting and fun along with throwing some of the best events. theAVENUE is the ultimate neighborhood hangout. You can go watch any game with over 40 TVs and two bars, enjoy delicious food, a weekend brunch and unique cocktails while listening to fun music. The Burger of the Month (BOM) started over seven years ago, theAVE has created more than 80 BOMs to date! Schrutt, along with theAVE’s chef, come up with a unique BOM every month. From the Rasta Monsta, which has become a delicious menu staple, to the Firecracker, stacked with jalapenos, pepper

Stephen Schrutt, Founder and CEO, Hunger + Thirst Group

jack cheese, peppered bacon and habanero sauce - perfect for those who love the heat - the BOM does not disappoint! The doors of theAVE are always open for a good reason... Come in, eat, drink, watch and hangout! “Youth has no age” is the neon sign that flashes bright at Park & Rec. This indoor/outdoor space started in St. Petersburg and has state of the art old and new school gaming. From Pac-Man, pinball, pop a shot, multiple Skee-Ball lanes and air hockey tables to the famous outdoor giant beer pong, there is something for adults of all ages! Known as the place to be and play games, you’re in for a night to remember and you will not be disappointed if you’re looking for a great time with your friends! 140

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We also have food from all of our concepts, theAvenue, No Vacancy and Kings Street Food. Grab some sliders, nachos, hot dogs or a grilled cheese and root for the home team with us. Rays up! Combining four trendsetting concepts, mouth-watering food, delicious cocktails and one-of-a-kind atmosphere, Hunger + Thirst Group is unlike any other hospitality group in the area. HTG continues to be a part of the fun, local community with events and block parties, and is always looking for opportunities to partner with local charities, including The Children’s Dream Fund, to give back to those who need it most. When you’re ready to “check in” for a stay-cation, come to No Vacancy, HTG’s newest concept. This Florida motel-like inspired hangout in The EDGE district of DTSP offers seafood nachos, grouper sandwiches, punch bowls and local draft beers - just to name a few. The 2,600 square foot establishment offers both full liquor indoor and outdoor bars, including a shipping container bar on the outdoor patio. Come in and enjoy Florida bites, drinks and a Sunday brunch. Take me out to the ball game! Baseball fans make sure you visit our concepts at Tropicana Field during all Tampa Bay Rays home games. BallPark & Rec is the official Rays pre & post game place to be located inside the stadium upstairs behind center field. This inside and outside bar is packed with retro arcade games, 2 bars with full liquor, TVs and an outside patio filled with giant lawn games.

Hunger + Thirst Group 1949 1st Avenue S. Unit B St. Petersburg, FL 33712 Hunger + Thirst Group at mgmt@hungerthirstgroup.com HungerThirstGrp HungerThirstGroup www.hungerthirstgroup.com

theAVENUE 330 1st Ave S, St. Petersburg, FL 33701 Phone: (727) 851-9531 theAVENUEdtsp @theavenuedtsp theavenuedtsp.com

Park & Rec 100 4th St S, St. Petersburg, FL 33701 Phone: (727) 245-9100 ParkRecDTSP @parkrecdtsp parkrecdtsp.com

No Vacancy 937 Central Ave St. Petersburg, FL 33705 Phone: (727) 308-7878

@novacancystpete

@ballparkandrec | @kingsdtsp

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CENTRAL CIGARS A laid-back and comfortable atmosphere, where someone can sit down with any variety of cigar and fine brown spirit, and let the worries of the day melt away.

Owner Greg Haddad bought Central Cigars when it was an old jewellery store, and decided to make the place something that St. Petersburg was always missing, a quality cigar bar with great variety. Today, Central Cigars have the largest cigar selection in the St. Petersburg and Tampa Bay area, ranging from mild cigars to full body flavours. Among over 60 brands of cigars are Central Cigars, more popular selections such as Fuente and Governor Cigar brands 142

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are also available. Central Cigars even has their own unique hand-rolled cigar, that is crafted especially for them in the Dominican Republic. This cigar is a favourite among the locals, for its freshness and traditional standards. Central Cigars House blend comes in three different wraps, with five size choices for each wrapping. They are rolled in the traditional Cuban style, with a speciality blend that you cannot find anywhere else. Besides just cigars, Central Cigars prides itself on its extensive brown spirit collection,


that features some of the rarest scotches and bourbons from around the globe. Central Cigars has worked tirelessly over the years to build strong relationships with liquor and cigar brands, that are otherwise hard to get a hold of. It is these meaningful connections that allow for Central Cigars to acquire the top quality and rare products that they carry. At Central Cigars, each employee must complete a “Cigar Apprenticeship” workshop, in which they are expertly educated on the craft of cigars. This makes it no surprise that Creative Loafing awarded them “Best Cigar Bar” of 2017. With its large selection of rare cigars and brown spirits, paired with its knowledgeable staff and laid back atmosphere, Central Cigars is the perfect place to take a load off.

273 Central Ave, St Pete, FL 33701 | Phone: 727-898-2442 CentralCigarsStPete | centralcigars | centralcigars.com

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RUBY’S ELIXIR Ruby’s Elixir is a bar that focuses on live music seven nights a week, and quality cocktails. The atmosphere of this bar changes nightly based on its performing act, which allows it to appeal to all age demographics.

On Mondays, one can get down to some soul and R&B. On a Wednesday you might find visitors dancing to the blues, and Thursdays belong to jazz. On Fridays and Saturdays customers can expect a variety of genres being performed live by local bands. 365 days a year, seven days a week, customers can enjoy live music with no cover charge. After featuring many national performers at Ruby’s Elixir, they were awarded “Best Small Live Music Venue in St. Pete”. Ruby’s Elixir is attached to Central Cigars, which creates an even more varietal atmosphere, allowing visitors to wander between these locations. 144

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Ruby’s’ bar also carries an extensive variety of rare brown spirits, as well as craft beers on tap. While their cocktails are quality, they value quick delivery as well. Once the live music begins at 7pm, you can expect this bar to come alive until 3am, accompanied by great music and fast service. With a different theme each night, a large dance floor and stage, and an extensive list of quality cocktails and drafts, Ruby’s Elixir has become the live music hub of downtown St. Pete and continues to entertain its guests nightly with no additional charges.

15 3rd St N, St Pete, FL 33701 | Phone: 727 898 7829 | rubys_elixir | rubyselixir.com rubyslive

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Caddy’s Treasure Island Known for its private beach location, live music, infamous BBQ and the only sunset in town, Caddy’s Treasure Island has been the destination for all-day entertainment since opening its doors. The original Caddy’s location, Caddy’s Treasure Island is the most prominent destination for food, drinks, beachfront and stunning sunsets. From the moment your toes touch the sand, it’s clear this destination is the ‘must visit’ beach bar. If you’re a local or first-time vacation visitor Caddy’s Staff are on hand to ensure that everyone enjoys the magic of this unique location. Daily Live Music, Complimentary Beach Chairs, Beachfront Yoga, Movie Nights and Unlimited Sunsets. These are just some of the few key features Caddy’s Treasure Island holds as their equation for the ultimate beach day. A widespread beach side menu with ‘must haves’ for the whole family is offered from 8am – 11pm seven days a week, bringing families together for a complete day of fun in the sun. Caddy’s is proud to be an active member of the community. Through work with the Ronald McDonald House, Susan G. Komen and the St. Anthony’s Triathlon, to name only a few, Caddy’s has a passion to support these charities in a multitude of ways,

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John Weatherby

proudly raising money and awareness for these and other extraordinary organizations. In partnership with Sunset Beach Community Association, Caddy’s on the Beach holds a monthly beach clean-up, encouraging the entire community to partake in the care and maintenance of the local public beach. Caddy’s is well known for community outreach and work done with organizations within the area and prides the staff and community for taking care of this wonderful location. A proud member of the ‘No Straw’ movement, Caddy’s is pleased to be the first beach bar to exclude all plastic straws from inventory and use, with a mission to protecting beachfronts and the environment. Caddy’s places an emphasis on community wellbeing and has become an institution known for being much more than a beach bar. This stunning location cannot be beat when it comes to fun and relaxation but can be matched while visiting our other Caddy’s locations; Caddy’s Indian Shores, Caddy’s Bradenton and Caddy’s St. Pete Beach.

Caddy’s Treasure Island 9000 West Gulf Blvd, Treasure Island, FL 33706 Phone: 727-360-4993 www.caddys.com

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A ridiculously fresh fusion of Chef-Inspired cuisines & cultures, serving up a mainland mix of coastal classics in the form of Beautiful Sushi Bowls & Giant Sushi Burritos.

Pacific Counter Founders: Tock, Eric, and Tanner

This customer-crafted eatery is a true pole-to-bowl, hook-to-hand, and farm-to-face experience, served in an environment that inspires healthy eating, drinking, thinking, and being! Pacific Counter is a passion project amongst three friends from different backgrounds, who wanted to collaborate on a simple premise of serving really good food, while making people happy. Since opening in September of 2018, the team at Pacific Counter has been doing as they had set out to do, quickly establishing themselves as a “must visit” spot in the St. Pete dining scene! The idea came to be when Loebel, a multigenerational St. Pete native, developed an addiction for Sushi Bowls & Sushi Burritos through time spent traveling after selling his previous company, FOODNOW, in early 2017. “It was actually very similar to how FOODNOW came to be. I really wanted something that wasn’t available yet here in St. Pete, so I decided to bring it here myself,” said 148

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Loebel. “I knew what I wanted to do, but also knew there was no way I would attempt to do this on my own, so I thought long & hard about who would be on my dream team if I could have anyone as partners, and somehow the two people I wanted on my team said yes right away!” Eric Bialik & Chef Chitthasack Noythanongsay are the two Tanner had dreamed about having on his team and would join forces to become his partner in what would eventually become Pacific Counter. Eric, born in San Diego, but a Floridian since childhood, had made a name for himself in the Tampa Bay community during his time running two local favorites, Ciro’s Speakeasy & Grille One Sixteen. “The daily grind of operating a 7,000 square foot upscale restaurant, with multiple dining rooms, and a catering program had really taken a toll on me mentally, physically, and emotionally,” Bialik explained. “When Tanner introduced me to Chef Tock, sharing with us his thoughts


Alley Mural by Chad Mize

about what he wanted us to do with such energy & optimism, I was all in.” Eric wants Pacific Counter to be known for its over the top friendly & well-informed service, just as much as anything else in the restaurant. He believes this is an element that is often overlooked in a fast-casual environment, but that is simply not fair to the guest. Chitthasack Noythanongsay, more commonly known as “Chef Tock,” has been a longtime staple in the Tampa Bay sushi scene. He has been behind the sushi bar, contributing his skills to some of the areas most popular restaurants, such as Sushi Alive, Zen Bistro, Samurai Blue, Sushi Rock Grill, and Roy’s. Chef Tock made it to St. Petersburg in the 1980s as refugees from Laos, and he has been a part of the community ever since. “The sushi industry is very traditional, so the opportunity to change the game, and offer a fresh approach to sushi has been amazing!” Tock explained. Pacific Counter’s Chef is dedicated to serving the highest quality products possible, at a price point nobody can offer at a traditional sushi restaurant.

to choose if you want to Roll It or Bowl It, as these are the two vessels in which you can choose to load your ingredients into. You can choose one of Chef Tock’s “Counter Creations” or you can Build Your Own, which is the most popular option. Your ordering journey will take you down a line filled with more than fifty fresh & colorful options to choose from. In addition to the Rolls & Bowls, Pacific Counter offers traditional sides such as Miso Soup, Seaweed Salad, and Edamame. They also feature quite an impressive lineup of drinks, both alcoholic & non-alcoholic, that seem to be almost as in-demand as their food offerings. Oh, and don’t forget about that delectable Pineapple Soft Serve, Dole Whip!

Upon entering Pacific Counter, you are met with several “Alohas” from friendly faces behind the counter. Once you get to the counter you’ll have

Signature Dole Whip

Find Us: 660 Central Avenue, St. Petersburg, FL. 33701 Call Us: 727-440-7008 | Email Us: Aloha@PacificCounter.com Follow Us: @Pacific_Counter | www.PacificCounter.com

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DINING ST. PETE HUNGER + THIRST GROUP

Hunger + Thirst Group is your one stop shop for a good time in St. Petersburg, FL

THE AVENUE

PROPER

The Avenue is the ultimate neighborhood hangout. You can go watch a game, enjoy delicious food and unique specialty cocktails while listening to great local bands. The burger of the month (BOM) started over 7 years ago and to-date, the Avenue has created more than 80 BOMs! Owner and Founder, Stephen Schrutt, in conjunction with his chef, comes up with a unique BOM every month. Ranging from the Rasta Monsta, which has become a menu staple to the Bite Mi Burger, an Asian-American fusion take on a BanhMi the BOM does not disappoint! The doors of the Avenue are always open for a good reason… Come in, eat, drink and stay a while!

If you are looking for some southern inspired BBQ and hand-crafted cocktails, look no further than Proper! All meat is wood-smoked overnight, every night, 7 days a week. The brisket is the best in town accompanied by fried chicken, seafood hushpuppies and some of the best southern comfort culture! It is a down home, feel good, taste good, comfort BBQ joint with style – a place where you can go to get an amazing rack of ribs paired with an original signature cocktail!

KINGS

PARK & REC

Located in the up and coming Edge District, Kings Street Food is new-school food in an old-school setting. It is a new age American street food diner – the menu is street food truck meets 1960s diner. Kings namesake is owner Schrutt’s 4-year old English bulldog and the joint is pup-friendly in the outdoor beer garden! All the taps are flowing with local drafts from your favorite Bay Area breweries. Kings is where you can bring your family, friends and your dog to enjoy local crafts, some delicious grilled cheese melts and then wash it all down with their famous milkshakes! Next time you stop by, be sure to ask for the signature beer, Kings Street Gold made by Barley Mow brewery.

“Youth has no age” is the sign that flashes bright all night at Park and Rec. The self-described, “fun-zone” boasts an indoor/outdoor space that has state of the art old and new school gaming. From Pac Man, Skee Ball and Air Hockey to outdoor giant Beer Pong, there is something for adults of all ages! Dubbed the local social gaming bar, you will not be disappointed if you’re looking for a nice, fun time with your friends!

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THE MILL

THE GETAWAY The Mill opened in 2015 on the buzzing strip of Central Avenue in downtown St. Petersburg to rave reviews and received the highest accolades possible that year for culinary achievements, including Florida Trend’s prestigious Golden Spoon Award for Best New Restaurant in Florida. The Mill’s reputation as a place to share creative cuisine in a relaxed environment or as managing partner, Jason Griffin, likes to say, “Amazing food without the attitude,” will continue to grow this year with a new location open in Brandon and plans further expansion on the horizon. Award-winning Chef Ted Dorsey describes The Mill’s rotating seasonal menu as “Rustic Americana” cuisine. He takes a craftsman’s approach to cooking: “Everything is made in-house from scratch, reminding guests of the delicious food they might receive in Grandma’s kitchen,” says Dorsey. Southern soul food with artisan ingredients, and a focus on constant culinary evolution is all served in the recognizable aesthetic of The Mill envisioned and designed by local artist Istvan Torok and his team at Torok Studios. The new 20-foot mural for the Brandon location is unique, yet, still reflects the general aesthetic of The Mill’s industrial design. “I was sick of simplistic design and wanted to create a work of art that is so incredible that it belongs in an art gallery. Using a public space to display art work, makes the restaurant feel more like a movie set design,” says Torok. The Mill’s commitment to serving high-quality ingredients and expanding customers’ palates through unique seasonal menu items has made them a local favorite. With a distinguished craft cocktail menu, a full brunch (at some locations), signature dinners, and award-winning made in-house, from scratch charcuterie plates, The Mill stands out from the sea of restaurants and creates an experience that is perfect for family night, friend night or date night.

Saint Petersburg, 200 Central Ave #100, St. Petersburg, FL 33701 | Phone: +1 727-317-3930 themillrestaurants.com

When managing partners Dave Burton and Scott Tashkin decided to launch The Getaway on a neglected property on bustling Gandy Boulevard in 2013, they showed several potential investors, family and friends the potential parcel to discuss their plans and vision; to create a unique tropical islandinspired oasis that would serve as a restaurant, bar, and entertainment venue. After hearing countless rejections, the pair developed a multi-phase plan to implement over three years that would require patience and dedication. The first part of the plan constituted of a complete overhaul and rebuild of the property’s docks and seawall, to ensure that the property is boat friendly, as well as the construction of two tiki bars along the water and bathrooms. Phase two consisted of adding a kitchen built from re-purposed shipping containers to serve guests, as well as a stage for bands and DJs to entertain patrons. The third and final phase had the partners complete their vision with landscaping, the addition of retail and an onsite operator (Urban Kai) to conduct paddleboard and kayak rentals and sales. Nearly four years after launching, The Getaway has become one of the St. Petersburg area’s most unique and hottest destinations, offering some of the region’s best tropical cocktails and a blend of Florida and Caribbean-inspired cuisine in a gorgeous, well-manicured tropical oasis. The Getaway has been named one of Florida’s Best 10 Beach Bars by USA Today and was featured on the Food Network’s show “The Kitchen.”

13090 Gandy Blvd N | St. Petersburg, FL 33702 Hours: Open 11AM–10PM | Phone: +1 727-317-5751 thegetawaytampabay.com Best of St. Pete

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ENIGMA BAR & LOUNGE Many bars and nightclubs only manage a short lifespan, mostly because they fail to provide a fully satisfying experience. Enigma Bar & Lounge opened with a strong focus on ensuring the experience they provide is complete. Enigma Mixology: How can you be a great bar without great drinks & service? Their bartenders are groomed to be attentive, friendly, fast, and knowledgeable – often needing nothing more than a nod to know their “regular” is ready for their go-to beverage.

THE MANDARIN HIDE The Mandarin Hide is more than just a bar or lounge. Our goal is to provide our guests with a unique experience - complete with unparalleled cocktails, a refreshing warm staff, an eclectic and unpretentious vibe, invigorating music, and, of course, wonderful company. As stewards of the craft cocktail culture, if you cannot find a libation on our menu that meets your fancy, please let our staff build a signature cocktail for you. In addition to carrying one of the largest inventories of spirits, we also offer a bevy of craft beers and delicious wines. We hope that our cocktail lodge and social sanctuary can serve as your home away from home. We look forward to serving you and making your experience memorable; hence our motto:

Enigma Specials: 2-for-1 cocktails, shots, bottled beers, and wine glasses are staples from noon to 9pm – Every Single Day! You get a chip with each happy-hour special, which can be used during any future visit. However, don’t think the deals end there because Enigma’s nightly drink specials don’t disappoint. Enigma Energy: Though dance scenes have somewhat shifted towards “mix and mingle,” Enigma balances each night just right by converting their dance floor to fit the mood. Great “Video Expert” DJs, along with amazing sound & lighting systems, satisfy even the finickiest dance enthusiasts. Enigma Entertainment: Besides famous Friday night drag shows, Enigma features a pool table, a dart board, and a lineup that includes karaoke, pool tournaments, talent contests, themed parties – and never a cover... not even when celebrities like Jenny McCarthy and Donnie Wahlberg decide to hang for the night.

“Pouring our spirits to raise yours.” Welcome to The Mandarin Hide.

Enigma Amenities: To complement a smoke-free interior, the outside patio is equipped to accommodate all the needs of smokers. A bar top window for convenient service, tables, barstools, TVs, music speakers, heaters for when cold, fans for when hot – all under a large awning that protects you from the rain or blazing sun!

231 Central Avenue North, St. Petersburg, FL 33701 Phone: +1 727-440-9231 | www.mandarinhide.com

1110 Central Ave., St. Pete, FL 33705 – a hotspot in St. Pete’s booming EDGE District: just blocks from downtown. www.EnigmaStPete.com

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INTERMEZZO COFEE & COCKTAILS Intermezzo is a specialty coffee shop by day and a craft cocktail bar at night. Intermezzo translates to ‘intermission’ - their message is to encourage an intermission in one’s day, whether it’s reading a favorite book with coffee or chatting with a friend while enjoying a cocktail. The aesthetic of Intermezzo follows the straightforward promise of its overall concept, populating a sparse, white-painted warehouse-like setting with pastel metal chairs, classic marble tables, vintage furniture, potted palms and fresh flowers on the tables. Everything about Intermezzo is intentional - everything has a reason. The spirits are thoughtfully picked by the owner and staff. Espresso is brewed on a La Marzocco espresso machine, handmade in Florence, Italy. They are home to the largest selection of amaro - bitter, herbal liqueurs that happen to be outstanding players in complex, exotic cocktails - in the state. They offer amaro flights explained by well-trained bartenders alongside a menu that features traditional classics and in-house creations. 1111 Central Ave, St. Petersburg, FL 33705 Phone: +1 727-342-0156 www.intermezzocoffeeco.com

RIGHT AROUND THE CORNER St. Pete’s First Arcade Bar - Founded in 2016, John McMahan & Tom Rockhill created the ultimate playground for adults - craft brews & old school games. Visit | Hang | Enjoy - Expect delicious local craft brews, a comfortable atmosphere, and games galore. Right Around the Corner aka RATC surprises St. Pete locals with affordable and high end brew options. Grab a pint and enjoy Galaga, Ms. Pacman, Super Mario 3, or Paperboy - RATC will bring you back into the ‘80s. Cheers. Right Around the Corner has become one of the Grand Central District’s official neighborhood bars. 2244 Central Ave, St. Petersburg, FL 33712 | Hours: Open today · 4PM–12AM Phone: +1 813-360-0766 | www.thegrid.ai/ratc Best of St. Pete

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DOG BAR Dog Bar St. Pete is strategically placed in the heart of St Petersburg’s Grand Central District adjacent to the historic Kenwood neighborhood. This unique concept combines a full-service bar with an off leash dog park; which is a big hit with our Kenwood neighbors and as far away as Naples! Annual as well as weekly memberships are available. Spay and neuter after one year of age is required, along with vaccine records to insure a happy, healthy park for all of our four legged patrons. JOIN US to sit, stay, drink. 2300 Central Ave, St. Petersburg, FL 33712 Phone: +1 727-317-4968 www.dogbarstpete.com

SALTYS Saltys is a fun, dog friendly sports and beach bar on Gulfport beach. We have plenty of tv’s for all your favorite games but we also have a beautiful patio with plenty of seating facing the water. Whether you’re looking for live music, giant jenga, darts, or a Halloween party Salty’s is the best destination in Gulfport for all your bar fun needs! 5413 Shore Blvd S, Gulfport, FL 33707 Phone: +1 727-592-4983 www.saltysgulfport.com 154

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GRASSROOTS KAVA HOUSE Grassroots Kava House, centrally located in downtown St. Petersburg’s burgeoning Edge District, is a community-centric, co-working and social gathering space offering traditional style kava, coffee made from locally roasted beans, exquisite teas, and fresh, locally baked pastries. Kava is a traditional drink native to south Pacific locales such as Fiji, Hawaii, Tonga, Samoa, and Vanuatu. Made from the roots of a pepper plant, the kava drink naturally relaxes both body and mind. For thousands of years it has not only been used a social beverage, but also served as a central component to ceremonies and religious rituals throughout the south Pacific. What separates them from other kava bars, is their cosmopolitan take on kava, in their kava cocktail creations like the Kava Mule, a south Pacific spin on the tried and true, Moscow Mule. Grassroots Kava House properly pays homage to the longhouses of the south Pacific by creating a diverse yet disarming environment encouraging patrons to relax, make new friends, and build stronger relationships among friends and family. Despite being a relative newcomer to the kava bar scene, its legacy stretches back to the beginning days of the kava bar industry. Grassroots Kava House’s roots are deeply entrenched in the local kava

drinking community and boasts direct ties to kava growers in the remote south Pacific islands of Vanuatu. Even though Grassroots Kava House exudes an up-scale coffee house feel with vintage décor and wood back splash walls made from reclaimed lumber from a 1920s built farmhouse in Texas, the laid-back vibe is disarming and welcoming. Grassroots Kava House also hosts a variety of health, wellness, and entertainment events such as yoga, live music, and DJs. The upstairs coworking space is the ultimate out-of-office change of view for maximizing productivity and creativity. Additionally, the upstairs space doubles as an event space capable of hosting corporate meetings, birthday parties, baby showers, small wedding receptions, and much more. In the spirit of a welcoming and family friendly environment, when kava is enjoyed, it is done so communally. Instead of the typical “cheers,” the community of Grassroots Kava House says, “BULA,” which is a Fijian greeting meaning “to long life and good health.” 957 Central Ave, St. Petersburg, FL 33705 Phone: +1 727-220-3041 grassrootskavahouse.com

GRASSROOTS K A V A

H O U S E

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BREWERIES AND DISTILLERIES

CHAPTER 7


GULP COAST: ST. PETE/ CLEARWATER’S CRAFT BEER TRAIL The St. Pete/Clearwater Craft Beer Trail runs north to south from Tarpon Springs to St. Pete — an hour’s drive, end to end.


NORTH

MID

Think of it as the Sunshine State’s answer to California’s wine country. Along the trail, you’ll stumble upon homegrown breweries offering artisanal beers brewed on site. When you belly-up to the tasting room bar, you’ll be among friends, all of whom share a love of local beer and their community. Our new Craft Brewery Passport 2.0 highlights the can’t-misses of the Gulp Coast. Take a brewery tour, meet the brewer and fill a growler with your favorite offering. Each brewery along the trail is unique in its setting and vibe – but also in what’s on the menu. Some specialize in summer-friendly sours and others go for locally inspired takes on classics (mango-habanero IPA, anyone?).

SOUTH

Don’t miss a chance to taste the area’s signature beer, Florida Weisse, a tart, low-alcohol, highly carbonated brew inspired by the Berliner Weisse. Local brewers make it their own with hints of the tropics: key lime, dragon fruit and passionfruit. Our Passport 2.0 keeps up with the adventure! Learn more about our storied beer culture by visiting some of the 35+ local craft breweries along the Gulp.

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BEER BONANZA STARTS ON THE NORTH GULP COAST The north end of the trail has several different craft breweries, some housed in unique spaces like an old pharmacy, or conveniently situated along or near the Pinellas Trail. Beer Connoisseurs and novices alike will find something at the north end of the St. Pete/Clearwater Craft Beer Trail. Don’t forget to stop by the first-ever craft beer brewery in Florida; Dunedin Brewery.

Two Frogs Brewing Company

Housed in an old drug store dating back to 1895, this local landmark in Tarpon Springs is now home to a father and son nanobrewery. The family has a history in operating breweries, in fact, the head brewer’s grandfather actually owned a brewery in pre-Prohibition times. Try one of their all-American clean ales in a saloon-like setting complete with bullhorns, cowboy boots and a friendly bartender. Address: 151 E Tarpon Ave, Tarpon Springs, FL 3469 Phone: 727-940-6077

Saint Somewhere Brewing Company

Brasserie Saint Somewhere is the tasting room for Saint Somewhere Brewing Company, a brewer of traditional Farmhouse ales located in Tarpon Springs, Florida. They are a small batch brewery using only the finest ingredients available. Belgian malt and wheat, whole noble hops and open fermentation add to the complexity of their ales. Their beers are unfiltered and re-fermented in the bottle, not engineered, but truly handcrafted. Speializing in bottle-conditioned farmhouse ales and saisons, this boutique brewery is nestled inside an old, two story house just east of downtown Tarpon Springs. Address: 312 E.Tarpon Ave. Tarpon Springs, FL 34689 Phone: 813-935-5988 160

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Silverking Brewing Company

Once the original Tarpon Springs Fire Station in 1909, this building is now home to the craft beer created by fishermen and outdoorsmen. Silverking Brewing Company, LLC established on June 19, 2012, set-up their brewing operation and tasting room in Tarpon Springs’ original Jail/ Fire Station 69 at 325 East Lemon Street. The Tarpon Springs Jail dates back to 1912 and is considered a historical part of the building. In the 1950s the fire house portion of the building was then added. Throughout the building you can still see markings and bits of Tarpon Springs history. They have even brought back to life the story of Rueben T. Jones, Tarpon Springs Marshal back in 1916, by naming a craft brew after him. Silverking Brewing Company is a new local craft brewing company that features a line of craft brews to the Florida market. There are currently three signature brews; Silverking Strike Golden Blonde Ale, Anclote Tailing Red Ale, and Marshal Jones IPA. The facility has two tasting rooms on premise along with their brewing operation. Silverking Brewing Company is now distributing their brews to local restaurants and pubs. Address: 325 E. Lemon St, Tarpon Springs, FL 34689 Phone: 727-647-2524

de Bine Brewing Co.

A microbrewery in the heart of Palm Harbor, you’ll find locally inspired craft beers in a laid back and welcoming tasting room. The industrialstyle tasting room features a generous bar and communal tables for gathering with friends, with food trucks featured on selected nights to help soak up those delicious hops. Featured brews include the St. Joseph Sound Porter, German Hefeweizen, Amber Ale, Sneak Attack Saison and more. Order a beer in your choice of 2 oz., 10 oz., 16 oz., or a 64 oz. growler to go!

Two Lions Winery & Palm Harbor Brewery

Wine and beer lovers unite! You’ll find a range of locally crafted wine and beer at this small winery/ brewery and tasting house. The tasting room is intimate, casual and fun with a quaint outdoor patio and live entertainment on the weekends, with an evening in the courtyard to make for a relaxing atmosphere. Wines include red and white Florida Muscadine, plus other varietals such as Merlot, Cabernet Sauvignon, Chardonnay and more. Ever tried a wine slushie? On a hot summer’s day – nothing is more refreshing and beer lovers can enjoy a pint from the ever-changing list. Favorites include Hop Gone Wild Double IPA, Suncoast Hefe, Florida Saison, and Bodega Porter. Address: 1022 Georgia Ave, Palm Harbor, FL 34683 Phone: 727-786-8039

Stilt House Brewery

Stilt House Brewery, Inc., is a microbrewery located in unincorporated Palm Harbor, Florida, bordering Alt 19 and the Pinellas Trail (bicycle access available). Opened in 2014, Stilt House has 26 brews on tap, from lagers to stouts. Game nights and corn hole tournaments are all part of Stilt House’s fun and laid-back atmosphere. With a focus on full-flavored, high-ABV ales, the microbrewery will be utilizing high-quality ingredients to craft delicious and outstanding ales. Go in and sample their fresh craft beers. They love serving friends from Clearwater Beach, Safety Harbor and nearby Tampa! Locally Owned, Locally Loved, CHEERS! Address: 625 US Hwy Alt 19, Palm Harbor, FL 34683 Phone: 813-891-1693

Address: 993 Florida Ave. Palm Harbor, FL 34683 Phone: 727-233-7964 Best of St. Pete

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Lagerhaus Brewery

Run by a fifth-generation Austrian brewer, this Palm Harbor brew pub has a distinctly German sensibility. The brewer likes to experiment with Lambics and high-gravity beers and also enjoys making their own beer sausage and you will find the bratwursts featured prominently in the robust pub menu. Stop by for a free tour any old time. Address: 3438 East Lake Rd S, Palm Harbor, FL 34685 Phone: 727-216-9682

7venth Sun Brewery

Craft brewer of Belgian-style beer, this tiny, dog-friendly brewery has a small tasting room, storefront and outdoor patio. It has a stellar reputation for small-batch IPA’s, oakaged sour beers and spirit barrel-aged beers. Bartenders offer on-the-spot beer guidance and tours. Tours are free, anytime; with advanced notice being required for groups. Address: 1012 Broadway, Dunedin, FL 34698 Phone: 727-733-3013

Soggy Bottom Brewing Co.

Three longtime Dunedin bartenders are the newest kids on the block and they are applying some of their mixed-drink experience to creating beers that pack a flavor punch, including their toasted coconut porter and blackberry hefeweizen. But that’s not the only unique aspect of Soggy Bottom: their handmade furniture featuring kegs, license plates and barrels that dons the tasting room are impressive too. They are three local bartenders in a dream of building a fun and tasteful brewery/tap house, with their goal to provide amazing handcrafted beer with entertainment. Address: 660 Main St. Dunedin, FL 34698 Phone: 727-601-1698 162

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Caledonia Brewing

Brewery in the heart of Downtown Dunedin, FL. Housed in the historic 1925 Dunedin Times building at 587 Main St. They have 20 of their own craft brewed beers, local guest taps, cider, wine and light snacks.

Cueni Brewing Co.

Cueni (Q-Knee) Brewing - The name is difficult to pronounce, but the beer is even harder to resist. Nestled in the heart of downtown Dunedin, right off the Pinellas Trail, you can walk or even bike right up to Cueni and enjoy its large outdoor patio or indoor space. Cueni recently won three gold medals at the Best of Florida Beer competition; a Bronze for its Monkey Skull Porter, a Bronze for its Drunken MONK’E (Belgian Quad) and a Gold for its Belgian 3WAY (Belgian Triple).

Giving new life to the old Dunedin Printing Company building and in walking distance to six other breweries, Caledonia Brewing is a nod to the city’s prominent Celtic heritage with its romantic Roman namesake for Scotland. You will find all styles on tap and can enjoy them in the tasting room featuring exposed original terracotta block and can get a glimpse of the individualized fermenting coolers nearby. Address: 587 Main St., Dunedin, FL 34698 Phone: 727-351-5105

Woodwright Brewing Company

Part craft brewery, part wood shop - this hip hangout in downtown Dunedin is filled with unique touches that you won’t find anywhere else, like the stunningly beautiful wooden bar top made from locally sourced wood and skillfully crafted by the owner. This two-story building provides ample space for meeting friends inside and out. As amazing as the location’s details are, the beer is not to be overlooked. Enjoy at least eight different beers brewed on-site, including a German Alt, Irish Red, IPA, a citrusy Mandarina, Dunkle and more. Order a create-your-own beer flight for a chance to sample four different beers of your choice at the bar, upstairs in the loft or outside on the patio. Address: 985 Douglas Ave, Dunedin, FL 34698 Phone: 727-238-8717

This brewery offers handcrafted beers with a focus on English Ales and Belgians. Stop by the tasting room to grab a pint or fill up a growler with some “CueBru.” Address: 945 Huntley Ave, Dunedin, FL 34698 Phone: 727-266-4102

Dunedin House of Beer

The House of Beer originally opened in Dunedin, FL, February 2009 as a tap house featuring the best nationally, regionally and locally brewed craft beers. After years of serving up delicious beer, they decided to try their own hand at creating some hoppy goodness. A dark and cool clubhouse kind of vibe, bring your growler to be filled with your choice of 40 beers on tap from local to regional brews. Try one that’s brewed in-house such as the Cool Cucumber IPA, Tropical Wheat, Peanut Butter Blonde or Lemon Pepper Wit. Address: 927 Broadway, Dunedin, FL 34698 Phone: 727-216-6318 Best of St. Pete

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Dunedin Brewery

As the oldest microbrewery in Florida, Dunedin Brewery has been fermenting since 1996. In addition to standard beers like the Apricot Peach & Flashlight Lager, they brew an extensive Seasonal/Specialty selection and offer delicious food and live music. Beers are handcrafted in small batches, 15 barrels at a time. The tasting room is laid-back Florida with a Scottish touch. Fermenter and mash tunes loom over the airy bar/dining area.

The brewpub is open seven (7) days a week, in the Scottish town of Dunedin, and features live music every Thursday, Friday, and Saturday (as well as select Sundays). Weekly activities include Monday Night Comedy Open Mic, Tuesday Night Drum Circle, and Wednesday Night Players Jam. Slainté! Address: 937 Douglas Ave. Dunedin, FL 34698-4945 Phone: 727-736-0606

Sea Dog Brewing Company

Clearwater is home to Sea Dog’s Florida brewery. This out-post of the award-winning New England brewery features a dozen Sea Dog ad Shipyard drafts from Maine. It recently debuted a 20-barrel brewing system and tasting room on its Clearwater premises; brewing specialties include a cask-conditioned ale. The tours are free and on demand. Food is available from their neighbor, Cody’s Original Roadhouse. Ask about their unique private event space in their tasting room and adjoining covered patio. Hosting weddings, birthdays, and socials for up to 125 people. Address: 26200 US Hightway 19N, Clearwater, FL 33761 Phone: 727-466-4916 164

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KEEP ON TRUCKING ALONG THE TRAIL Midway through the Gulp Coast, you’ll find a range of beer experiences from hole-in-the-wall brew gems to sophisticated craft beer meccas. Discover what’s brewing in Clearwater and Largo.

Grindhaus Brew Lab

Looking for something a little different? How about drinking movie-themed beers from beakers while watching a cult classic?! Grindhaus prides itself on small batch experimental brews and features a tour and tasting model, which gets you a flight of four 8-ounce tasters and a tour for 12 bucks.

Clearwater Social Brewing Co.

Steps away from America’s No.1 beach sits the first craft brewery on Clearwater Beach. Beach goers and beer lovers will come for the wide selection of house brewed and Florida-born beers but stay for The Original Bandingo – a fun fusion of music trivia and bingo. CBSC also offers a full liquor bar and wine list with daily specials and creative twists on classic cocktails.

A neighborhood, small batch brewery that uses only the highest-quality ingredients (no extract!). You won’t find standard pints around here and they do not take themselves too seriously, showing classic, cult and B-movies every Friday & Saturday night. They enjoy experimenting with beer, long walks on the beach, and educating about beer and brewing. Classes on brewing are held every month in the Lab!

Address: 483 Mandalay Ave #213, Clearwater Beach, FL 33767 Phone: 727-386-4176

Address: 1650 N. Hercules Ave. Unit I, Clearwater, FL 33767 Phone: 727-240-0804

Crooked Thumb Brewery

Located just one block off Main Street in quaint downtown Safety Harbor, Crooked Thumb Brewery is a locally owned and operated microbrewery. The name “Crooked Thumb” comes from a book The History of Safety Harbor which referred to how Pinellas County “hangs off the west coast of Florida like a crooked thumb.” A variety of beer styles are currently brewed including Porters, Pilsners, Belgian Style Ales, IPA and a Grapefruit Gose, which is inspired by Safety Harbor’s history of being the first U.S. city to ever grow grapefruit! The brewery is housed inside a restored, rustic warehouse with a large tasting room and an adjacent beer garden with picnic tables, yard games and live music. It’s family and pet friendly, too! Address: 555 10th Ave. S., Safety Harbor, FL 34698 Phone: 727-724-5953

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join the craft beer boom with their focus being on brewing with Florida grown ingredients. Address: 4400 118th Ave N #208, Clearwater, FL 33762 Phone: 727-755-3423

Rapp Brewing Company

Ranked no.4 worldwide on ratebeer.com, the small warehouse operation in Seminole breathes new life into forgotten styles, like Gose and Lichtenhainer. It has a 40-tap tasting room and features a wide array of finely-crafted German-centric brews. Take a tour anytime or relax in the casual, pet-friendly annex next to the tasting room.

Southern Lights Brewing Co.

Clearwater’s first nanobrewery is the vision of three home-brewing friends turned reality, specializing in handcrafted small-batch ales. The classic, no-frills interior is simple and inviting, with local art pieces lining the taproom walls and surf videos on a loop behind the bar. Stop in on a Tuesday night for trivia and grab a pizza from Jet’s next door. Address: 2045d Gulf to Bay Blvd, Clearwater, FL 33765 Phone: 727-614-9919

Arkane Aleworks

Recognized as Florida’s Best Small Brewery in 2018, Largo’s second craft brewery is bringing a great variety of beers to the masses, particularly some noteworthy sours. You will find creative and innovative brews with descriptions that will make you giggle, brought to you by the lighthearted owners who have a strong passion for beer and where almost all beers are just $5 per glass. This brewery has a full array of unique beers ranging from super malty to ultra-hoppy to dark and smooth flavors infused with locally roasted coffee beans. Look out for special events including local food vendors. Address: 2480 E Bay Drive, #23, Largo, FL 33777 Phone: 727-270-7117 166

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Big Storm Brewing Co.

In its new landmark, 16,000-square-foot facility in Clearwater, Big Storm will brew its core brands in a big way. These award winning suds are named after the common summer storms along the Gulf Coast of Florida. Its latest Best Florida Beer champions include Oktoberfest Märzen Lager (Best in Show Champion and Gold Medal), Belgian Single (Silver Medal) and Helicity Pilsner (Bronze Medal). Big Storm is committed to becoming a Gulf Coast favorite by brewing approachable beer, made with spirit, authenticity and quality that everyone can enjoy. Feeling peckish? Order some delicious eats from their full menu of inventive appetizers and casual entrees. From the grilled chicken Banh Mi sandwich to the four cheese flatbread with wilted kale or the beer infused grass fed beef sliders... this is not your average bar food! Address: 12707 49th Street N., Clearwater, FL 33762 Phone: 727-807-7998

Pair O’ Dice Brewing

A Brewery and Tasting Room focusing on Hop Forward - West Coast style ales. Come find your Pair O’ Dice! Featuring an 18-tap tasting room with an expansive view of a 15-barrel brew- house, the husband and wife owners are young electrical engineers with Anheuser Busch experience, who returned home to Florida to

Home of hand crafted small batch artisanal Ales and Lagers. Their goal is to bring you the finest examples of traditional beer styles using the best available ingredients. Also offering you intriguing variations of traditional styles as well as exploring styles from past ages. Using their creativity in the art of brewing and inviting you to join them in that adventure. Address: 10930 Endeavour Way, Suite C, Seminole, FL 33777 Phone: 727-692-7912


HEAD SOUTH FOR CITY AND BEACH BREWS With well-trafficked downtown haunts and off-the-beaten-path neighborhood spots, the breweries along the trail’s southern end culminate with a scenic final stretch along the beach.

Dissent Craft Brewing

Clock out of the corporate world and step into this off-the-beaten path nanobrewery in St. Pete. Just like the best rebellions, the beers made by Dissent Craft Brewing Company perfectly bend bold insolence with an element of discretion. Enjoy outspoken ales that boast thoughtful and exciting flavor combinations, like the Hazy Magover, an IPA brewed with mango and habanero peppers, in a cosy, but intimate space. At Dissent Craft Brewing, building outspoken ales is more than not only a craft, but an obsession. Dissent Craft Brewing believes that truly great ales require more than an uncompromising commitment to the highestquality ingredients. The secret is the delicate blend of art and science that is the Dissent brewing process. That’s why from grain to glass, from process to pour; Dissent Craft Brewing is obsessed with changing the way you experience beer. Address: 5518 Haines Rd N, St. Pete, FL 33701 Phone: 727-827-7129

Flying Boat Brewing Co.

Paying homage to the first commercial airline flight across Tamp Bay; from the namesake to the wooden airplane flight holders - Flying Boat boldly brews beer in the cradle of modern aviation. This community-style, off-the-beatenpath brewery serves up a variety of light beers named after local neighborhoods, including the Woodlawn Pub Ale and Crescent Lake Lager. St. Petersburg’s first fully air-conditioned production craft brewery, Flying Boat Brewing Co. brews high quality beers using a combination of fresh, local and traditional ingredients - with a truly historical St. Pete twist! Believing in amazing craft, purpose, and community. Drink Local. Drink Charitably. Drink Flying Boat! Address: 1776 11th Ave N, St. Pete, FL 33701 Phone: 727-800-2999

St. Pete Brewing Company

St. Pete Brewing Company is a small craft brew company which creates latitude friendly ales for the great people of St Petersburg. Here, the cozy tasting room shares space with the brew house. Located in the heart of downtown St. Pete’s Central Arts District, St. Pete Brewing Co. brewed its first beer in March 2014 and is now serving up specials most nights of the week. You can also pass the time here with old school video games too. Address: 544 1st Av N, St. Pete, FL 33701 Phone: 727-692-8809


Overflow Brewing Company

Serving up ambitious, one-of-a-kind beers from 16 colorful taps made from Lego pieces, Overflow will be pouring at least six sours regularly along with plenty of easy-drinkers. The taproom is conveniently split between two different drinking quarters – one side furnished with bar games and TVs, while the other side is a screen-free zone centered on socializing. Enjoy local artwork hung throughout the inside and murals covering the exterior walls. Address: 770 1st Ave N, St Pete, FL 33701 Phone: 727-914-0665

Inoculum Ale Works

Inoculum Ale Works is Florida’s first full production sour only brewery, currently working away; tirelessly filling barrels for your future enjoyment. At Inoculum, the focus is on one thing only inoculum. The microbes that inoculate the wort are so important to the mission, the brewery is named in their honor. After all, brewers make sugar water; inoculum makes beer. The tasting room for Florida’s first sour-only brewery is minimal with a laid-back vibe, featuring a beer menu displayed on the wall via an overhead projector bringing you back to grammar school days. Beers come in full or half pours, or if you are not sure, go for a “splash” in a place of a free sample, they are only $1 with half of the proceeds going to charity. Address: 554 1st Ave N, St. Pete, FL 33701

Avid Brewing Co.

A longtime local favorite one-stop shop for growing and brewing supplies recently opened a speakeasystyle tasting room in the back of their shop. Grab a front-row seat to watch brewers in action while sipping on a pint or take a home brew class to try your hand at brewing. Taste a variety of styles brewed in-house or try other local breweries on tap. Address: 1745 1st Ave S, St. Pete, FL 33712, Phone: 727-388-6756

Green Bench Brewing

In the early 1900s St. Petersburg was known as “the Green Bench City.” At their height some 2,500 benches lined the downtown sidewalks inviting passers-by to slow their pace and make friends with strangers. In the same way Green Bench beer will serve as a catalyst for community and cheer. People will gather around a pint (or two) to share in both good times and bad, to discuss business or tell a joke, to reminisce about life or dream about the future, to get up and dance to the music or to just sit back, relax, and enjoy the brew. A 1,500-squarefoot, 12 tap tasting room features an expansive view of the 15-barrel brew house and opens onto a family-friendly and dog-friendly outdoor beer garden. Take a free tour on Saturdays. Address: 1133 Baum Av N, St. Pete, FL 33705 Phone: 727-800-7836

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Right Around the Corner

With old school games like Nintendo, Pacman and pinball machines galore, you’ll feel some major nostalgia at Florida’s first “arcade brewery.” The RATC creations will focus on classic styles and unique beers, like the brewery’s flagship, Ms. Pacman blonde ale, as well as occasional “dank/delicious” small batches. Located in St. Pete’s Grand Central District, the whole family (including your four-legged friend) can enjoy this quirky and fun craft beer game room. Address: 2244 Central Ave., St. Pete, FL 33712 Phone: 813-360-0766

If I Brewed the World Craft Brewery

Considered the ‘mixed tape’ of breweries, you’ll find a little bit of everything with a wide selection of globally inspired craft brews on tap. With 30 (and counting) awards under their belt and authors of a “Beer Bar” book, it is no secret these guys know what they are doing. Address: 2200 1st Ave S, St. Pete, FL 33712 Phone: 727-201-4484

Cage Brewing

This brewery has now opened in St. Petersburg Grand Central District, starting out brewing at R-Bar in Treasure Island they have now moved to St. Pete. In the Grand Central District of downtown St. Pete, Cage Brewing is an expanded transplant from its original beginnings at R Bar on Treasure Island. Kick back in the outdoor space featuring giant games, TVs and a large grassy area – perfect for your fourlegged drinking buddy! Live music from local and traveling bands are showcased on the weekends. Address: 2001 1st Ave. S., St. Pete, FL 33712 Phone: 727-201-4278

Pinellas Ale Works

This 15 barrel brewery is located in the popular Grand Central District of St. Petersburg. Often referred to as “PAW” - this dog friendly (and dog-focused) brewery features a welcoming courtyard area with giant games, great tunes and a cozy tasting room with TVs. It is within walking distance of Tropicana Field; which makes it a great spot to hangout before or after a Rays game! Local ingredients are used to brew their Best of St. Pete

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beer whenever possible. Popular brews include Dome Series #2 Pilsner, Harold’s St. Pete Style Lager, Stay APA, No Name Dark, and Smoke Show Rauchbier. Address: 1962 1st Ave S, St. Pete, FL 33712 Phone: 727-235-0970

3 Daughters Brewing

Craft brewers carrying on and improving an age-old tradition - with you in mind. Taste beer in their updated tasting room, reminiscent of your dad’s old stomping grounds, in an atmosphere created to allow you to escape the pressures of life with a refreshing, perfectly brewed beer. With tabletop shuffleboard, ping pong, darts, and other fun games, this brewery is family friendly. Local food trucks set up on the property and live music performed every Thursday, Friday and Saturday night. Using fresh, high-quality ingredients, 3 Daughters Brewing beers are unsurpassed in quality and taste. Giving you the drinkability you’ve grown accustom to with the bigger guys, but with their own local spin. At 3DB, their goal is to create bold, innovative and amazing beer. Believing that craft brewing creates a unique style of beer and each brew has distinguishing characteristics and a great story to tell. Whether you tip a pint of their highly drinkable Beach Blonde Ale or their limited reserve Bourbon Barrel Aged Porter, with the hope you will savor the diverse flavors and aromas that drive their beers. Address: 222 22nd Street South, St. Pete, FL 33712 Phone: 727-495-6002

Pesky Pelican Brew Pub

Tucked away in a residential area on the west side of St. Pete, this low-key neighborhood nanobrewery is serving up four house brews on rotation, including the raved-about raspberry wheat. This cozy mom-and-pop brewpub is also putting out delicious food – pair your beer with some smoked pulled pork tacos on Taco Tuesdays or come back for live music on Saturdays! Address: 923 72nd Street N., St. Pete, FL 33710 Phone: 727-302-9600 170

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Mastry’s Brewing Co.

The first craft brewery of St. Pete Beach is a great spot to relax after a sunny day out – lounge indoors or outdoors, paly a game with friends or chat with the brewers. A beach vacation in a pint glass! Located inside a completely renovated tire shop on St. Pete Beach, Mastry’s Brewing Co. offers a welcoming tasting room to showcase their variety of unique and flavorful beers. Beers are rotated regularly while also offering several guest taps from other local Florida breweries. Enjoy indoor-outdoor seating, various games to play in the beer garden and the ability to interact with the brewers while you watch them creating the latest batch in the brewery. Deeply rooted in the St. Petersburg community, the Mastry family highlights some of their favorite accomplishments and heritage along the walls in the tasting room. Address: 7701 Blind Pass Rd, St. Pete Beach, FL 33706 Phone: 727-202-8045

Sea Dog Brew Pub

This beachside brewpub is the newest outpost of the award-winning New England brewery. Perfectly positioned on the intracoastal; the waterfront bar and open-air dining area offers a winning combination, complete with a food menu influenced by the Gulf beer-infused sauce recipes, signature cocktails and suds inspired by area chefs and food-forward brews. Address: 9610 Gulf Blvd. Treasure Island, FL 33706 Phone: 727-954-7805

Mad Beach Brewing

Located in the heart of the Gulf Beaches, this place literally brews craft beer on an island. You’ll find it nestled amongst the shops and restaurants in Johns Pass Village on Madeira Beach. Their award winning craft beers include favorites such as Dolphin Drool Pale Ale, Life’s a Beach Wheat Ale, Kalypso Key Lime Cider and more; you’ll always find about 15-20 beers on tap. In addition to delicious beers, you will find a full menu of pub food including wings, beer cheese dip, burgers and more… each comes with recommendations on beer pairing – how thoughtful! Address: 12945 Gulf Blvd. Madeira Beach, FL 33708 Phone: 727-362-0008

GETTING AROUND ON THE GULP COAST We want you to enjoy yourself as you travel the trail, so please drink responsibly and always use a designated driver. Venturing out without a car? No problem! You have plenty of ways to get around, from taxis to trolleys and more. Or book an Uber and save up to $15 off your first ride with code GULPCOAST.

www.visitstpeteclearwater.com/gulp-coast-craft-beer-trail

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4TH GENERATION, FAMILY-OWNED, GRAIN-TO-GLASS DISTILLERY. 20,000 feet of European-inspired event space featuring two top-of-the-line, 600 liter copper stills and hundreds of 53-gallon American oak barrels ďŹ lled with premium spirits and cordials.


CROWDED. The word most frequently used by retailers and distributors

when talking about the state of today’s spirits market. A market that was at one time owned almost entirely by sophisticated and expensive imports, continues to experience an explosion of new American-made brands that are focused on handcrafted quality, premium taste and small batch distilling. Among them, leading the way, is a small, 4th generation family distillery in the heart of St. Pete — the Kozuba & Sons Distillery.

ST. PETE IS KNOWN FOR ITS ABUNDANCE OF ARTISTIC PASSION, ENORMOUS ENTREPRENEURIAL SPIRIT AND HUGE PERSONALITY. Kozuba & Sons embodies each of these characteristics with their handcrafted grain-to-glass spirits. From whiskey to vodka, oaky bourbon to fruity cordials, the Kozubas craft art that you drink. Each of their signature spirits possess a unique and sophisticated

Originating from Poland, the Kozubas are adventurers that moved their families, stills and generational recipes to St. Pete in 2014. They toured towns all over the East Coast, but quickly fell in love with the Sunshine City for its tourists, beaches, weather and art communities. They quickly became keenly aware of how the St. Pete community not only welcomed diversity, but celebrated it.

IN ST. PETE, THE KOZUBA’S PIONEERING SPIRIT HAS QUICKLY FOUND A TOWN EQUAL TO THEIR PASSION, AND IN DOING SO FOUND A “HOME.”

Still considered one of the small players in the giant distillery world, the Kozubas liken their family and their passion for distilling to that of this incredible vibrant town. A town of creative

flavor profile that could only come from generations of tinkering with the family recipe.

ST. PETE’S DOWNTOWN AREA HAS ACTIVELY EVOLVED AND BECOME A HOT SPOT FOR LOCALS AND TOURISTS ALIKE, and

as a result has seen an explosion in restaurants, bars and event spaces. In the middle of it all is a converted fish warehouse near Tropicana Field that has now become a one-of-a-kind event space that exudes European flair and speak-easy aesthetics. At night, Kozuba’s fully-functioning distillery, morphs into a highly sought after venue for weddings, corporate events, special parties and a range of other local charity events. It also plays host to one of St. Pete’s hottest new monthly events, aptly named The Spirit of St. Pete, that celebrates the art and small business personality that defines this great town.

vanguards that are comfortable living outside the box. Like St. Pete itself, Kozuba & Sons Distillery is definitely comfortable forging new paths and creating new tastes. As they say so eloquently say in Polish, “Sztuka jest w męce” (the art is in the passion). Stop by Kozuba and let your taste buds take a quick European vacation. “NA ZDROWIE!”

Stop by Wednesday through Sunday for a Tour & Tasting. www.kozubadistillery.com

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American Freedom Distillery The American dream in a bottle – legendary spirits from a legendary team in the heart of St. Pete.

American Freedom Distillery was a dream-turned-reality for a special group of friends who served our nation in its darkest days. Founded in 2016 by a group of retired Green Berets – including some of the “Horse Soldiers,” the first group of horseback soldiers to set foot into Afghanistan after 9/11 – American Freedom Distillery celebrates the American dream in every bottle. Theirs is an authentic story, so it is only fitting for them to create authentic spirits and support their fellow veterans with a warrior’s spirit and a servant’s heart. American Freedom Distillery is located in the core of St. Pete’s bustling Warehouse Arts District, only a few blocks away from Tropicana Field. In early 2019, the distillery will add a unique food and drink experience next door – the America Neat Grill and Whiskey House – and will start offering tours and tastings for their craft spirits. Taking influence from the legendary spirits made by the distillery and focusing on the stunning wood174

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fired grill, the menu will feature American staples with elevated unique twists, and also offer pairings with the spirits. With an A-list cast in the kitchen, a creative mixology program at the 30-foot bar, and an atmosphere that is unlike anything in the area, join them for this legendary experience and for legendary spirits. At the center of their craft spirits lineup is their extreme aged wheated Horse Soldier® Bourbon, named after the brave men honored today by the America’s Response Monument at Ground Zero in New York. Each bottle is molded from steel salvaged from the World Trade Center site after the events of 9/11 and a portion of sales are contributed toward the monument’s maintenance. Made in the heart of America with pride and patience, Horse Soldier® Bourbon is a uniquely complex, wheat-forward expression, aged in new American Oak. The luxuriously smooth subtlest of soft red winter wheat is complimented by extra years of maturation providing this bold American spirit with a robust and powerful flavor with a long, crisp finish of dark stone fruits, vanilla and oak. The idea to distill craft spirits developed during an inspirational post-retirement horse-back trip to Yellowstone National Park, the Grand Tetons and local distilleries. From there, the team once again traveled the world together in search of the best and brightest in the distilling world. Their journey led them to around the globe, including Scotland, Ireland and Kentucky, where they trained with some of the best distillers in the business to learn the craft of making Bourbon. Refining their distilling process with the learnings from around the world, they set out to put only the best ingredients into their products. As Green Berets, taking shortcuts wasn’t part of their mindset. Unlike many other distillers, American Freedom Distillery can pinpoint exactly where their products are coming from, down to the exact farm. After all, premium products can only be authentic when made with premium ingredients.

1259, 2232 5th Ave S, St. Petersburg FL 33712, United States Phone: +1 855-729-5457 www.americanfreedomdistillery.com

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Founded in 2014 by the Lafrate family with the dream of developing a family business that would create and share spirits of the local community.

OLD ST. PETE REPRESENTS THE SPIRIT OF THE SUNSHINE CITY. A CITY OF DOERS, WHO IGNITE T HEIR DREAMS. WHERE A RICH HISTO RY COLL IDES WITH AN INNOVATIVE SPRIT FUELED BY CREATIVITY. OLD ST PETE IS PASSIONATE ABOUT COMMUNITY AND CELEBRATES ITS VIBRANCY WITH EACH HAND CRAFTED, SMALL BATCH LIQU OR . THESE SPIRITS INCLUDE THEIR RIGHTEOUS RUM & SPICE, TROPICAL GIN, SWEET CORN WHISKE Y AND ARTISANAL VODKA. WHILE HAVING TRADITIONAL BASES, OLD ST PETE CAPTURES A SPLASH OF UNEXPECTED, PAIRING THE WARMTH AND RELAXATION OF

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With a love for their hometown, they wanted to take the spirit of St. Pete all over the country and the world.

Ba ny an Re se rv e Vo dk a capt ures th e tr ue es se nc e of a pa ra di se , Fl or ida styl e. Mad e fr om th e pu re st Fl or ida wa te r, 10 0% Am er ic an co rn , trad it io na lly co lu m n an d copp er po t di st ill ed , th ey ev en ta ke it a step fu rthe r by us ing a un ique 8x ch ar co al fi lt ra ti on sy stem . Th is pa ti en t pr oc es s en su re s th e pu re st vo dk a avai la bl e. To ut ing th e ti tl e as Fl or ida’ s #1 Prem iu m Craf t Vo dk a, Ba ny an Re se rv e ai m s to sp re ad th e go od vi be s, tr op ic al to ne s an d en dl es s su ns hine infu sing th e Fl or ida lifes ty le . Pr ou d to be bo rn in th e su ns hi ne state, wh er e th e sa lty ai r infu se s wi th an in no va ti ve sp ir it .

#CRAF T YOUR

PARADISE


MOTHER KOMBUCHA Mindfully sourced and artfully crafted kombucha that turns any moment into a celebration!

The first licensed kombucha brewery in Florida, Mother Kombucha was founded in 2014 with the belief that what is good for you should also be delicious. Our cocktail-inspired flavors taste great, pair well with food and have just 25-35 calories per 12oz serving. Evoking Florida’s sunshine culture, we’ve crafted unique flavor combinations like Lavender Mojito, Hopped Passion Fruit, Blue Rose and The Trop for your drinking pleasure. 178

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WHAT EXACTLY IS KOMBUCHA?

OUR MISSION

Kombucha is a living, probiotic tea that has long been associated with wellness and vitality. It is brewed by combining tea and sugar with a fermenting culture called a “mother” or SCOBY (Symbiotic Culture Of Bacteria and Yeast). The culture uses the sugar for the fermentation process so there is little residual sugar in the final product. The result is a sparkling, refreshing beverage that is a little sweet and a little tart and rich with B vitamins, probiotics and healthy acids and enzymes. All of our kombucha is certified USDA organic, certified vegan, non-gmo and gluten-free.

Our mission to Taste Good, Feel Good, Do Good guides us in our daily operations, product development and community outreach. We believe that choosing our kombucha over a sugary soda should be a pleasure, not a sacrifice; that it should be cleanly and fairly sourced and made; and we should use our business as a force for good in our community and beyond. Mother is currently working toward B Corp certification.

Tonya Donati is the Mother of Mother. She honed her wellness skills as an occupational therapist. Using tools like yoga, meditation, and diet, she approached her clients with a “whole person” philosophy. She rejects the notion that “good for you” is antithetical to “delicious” and hence, Mother Kombucha was born! Joshua Rumschlag is Mother Co-Founder and Chief Extrovert. A long-time home fermentationist, Josh is something of a Renassiance Man: urban homesteader, student of traditional Chinese herbology and family man. A true brand and kombucha evangelist, he oversees quality control, community outreach, and leads home brewing workshops across the state.

Enjoy our kombucha at your favorite restaurants, cafes and breweries in St. Petersburg or stop by and see us at the Saturday Morning Market. Phone: 727-767-0408 Email: sales@motherkombucha.com www.motherkombucha.com

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SPORTS TEAMS

CHAPTER 8


TAMPA BAY ROWDIES

It’s a melody deep in the recesses of Tampa Bay’s sporting memory, an unmistakable soundtrack. By Joey Johnston The Rowdies run here, The Rowdies run there, They kick the ball around. The Rowdies run here, The Rowdies run there, Then they fall on the ground! Oh, the Rowdies, the Rowdies, The Rowdies ahh-ahh-ahh-rrre… A kick in the grass!

It’s an oldie, for sure. But that catchy rhythm, more than four decades old, still has relevance. When the Tampa Bay Rowdies sprint onto the soccer pitch at the iconic Al Lang Stadium, along the St. Petersburg waterfront, you will hear that theme song. It’s a throwback to the past, when the Golden Era Rowdies were all the rage during the 1970s and 1980s at Tampa Stadium, playing before packed houses, teaching the game, delighting the crowds with entertainment and accessibility. That nod to tradition has transitioned nicely for the present-day Rowdies, who still wear the familiar greenand-gold uniforms and socks. It’s a new time. The franchise has been purchased by the Tampa Bay Rays baseball organization, which is intent on growing the game for local fans. The Rowdies compete in the United Soccer League. There are recognizable names, but other players come and go, working their way through the soccer hierarchy in the United States and abroad.

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Some things, though, haven’t changed at all. The Rowdies revolve around their fans. The Rowdies are about fun. That’s evident when you witness Ralph’s Mob, the team’s official supporter group. You might see them marching through the streets of St. Petersburg. You might spot them at a spirited tailgate. During games — with flags waved, songs sung and drums beaten into submission — you will definitely hear them. “When you’re driving to the stadium and they’re already there tailgating, then you go on the field for a warmup and they cheer you for that, it’s just a great feeling,’’ said midfielder Leo Fernandes, 27, a three-year Rowdies veteran. “They are the best fans in the league. “We play in one of the best stadiums in the country. You’re not going to get a view like that anywhere else. I just think it’s an honor to play for the Tampa Bay Rowdies. We have new fans. We have fans who have been around for ages. I think everybody knows who the Rowdies are.’’ After the old North American Soccer League disintegrated in 1985, the Rowdies played in lower-level leagues until 1993, when the franchise was extinguished. For years, the Rowdies existed only in the hearts and minds of fans who longed for a return to the high-powered communal feel of Tampa Bay soccer. In 2010, the Rowdies were revived, first at Tampa’s Steinbrenner Field in the U.S. Soccer Federation’s Division 2 league. Then the team found a home at Al Lang, playing in the new-era NASL and now the USL. Then and now, though, the Rowdies name still means a lot. Old-time Rowdies legend Mike Connell — known as “Iron Mike’’ — remembers traveling with friends to the 2006 World Cup in Germany.

“We had Rowdie replica jerseys,’’ Connell said. “The amount of people who recognized the Rowdie name and immediately connected it to Tampa Bay, it was just stunning. It’s like it lasted forever.’’ Why have the Rowdies resonated? When the original Rowdies joined the starstudded NASL in 1975, arriving one season before the NFL expansion Buccaneers, there was a long-lasting honeymoon period. The Rowdies immediately won the NASL outdoor championship and reached the title game two other times. At the franchise’s apex (1980), the Rowdies averaged 28,345 fans at Tampa Stadium. In mid-June, for a game against the hated New York Cosmos, the Rowdies attracted a record crowd of 54,247, only to soon surpass that with 56,389 for the Fourth of July contest against the California Surf. But it was more than the soccer. The Rowdies nurtured their foothold with fanfriendly accessibility that was insisted upon (and even written into player contracts) by Tampa Bay’s cutting-edge front office. There were Rowdie player sightings at malls, civic lunches, school assemblies, youth-league parades and even birthday parties. “It might be like the Woodstock deal,’’ Connell said. “You had to be there. Here we were, these foreign guys coming to town with these funny accents. We’d go to a school and demonstrate how to juggle the ball, something very natural. “But the people, who didn’t yet know much about soccer, they thought we were magicians, like the Harlem Globetrotters. They kind of marveled at us. And in turn, the raw passion of those fans, well, it helped make us into the team everyone wanted to be like.’’ All these years later, some experiences can’t be replicated. But in other ways, nothing has changed. The Rowdies remain dedicated to a first-class entertainment experience, while striving for championships. And the franchise remains fueled by their colorful, fun-loving fans, who are as passionate as ever.

TampaBayRowdies TampaBayRowdies TampaBayRowdies RowdiesOfficial tbrowdies @TampaBayRowdies #tampabayrowdies www.rowdiessoccer.com

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TAMPA BAY RAYS If you love baseball, St. Petersburg’s Tropicana Field is the place to be. And if you want more? Well, the Tampa Bay Rays have you covered with an assortment of entertainment options that appeal to kids and parents alike. By Joey Johnston It’s the traditional “Take Me Out to the Ballgame’’ sentiment mixed with the modern-day “fan experience,’’ which has become a must-do concept with all professional sports franchises. The Rays, though, take it to another level. “Our goal is to give fans something other than the baseball game to enjoy,’’ said Scott Wilson, the Rays’ manager of fan experience. “It might be difficult to sit through nine innings of straight baseball, particularly for young kids, so we want to give everyone a

diverse experience and an escape. We want to offer things you can’t do anywhere else, except our ballpark.’’ It might sound counter-intuitive. You go to a baseball stadium so you can… do something other than watch baseball? “What we’ve realized is baseball has become much more of a social event,’’ Wilson said. “Many people don’t want to sit in their seats for nine innings. They want to view the game from different spaces. They want to socialize with other fans and talk about the game. They want to take selfies, be on their phone, watch TV, have an ever-changing experience. “We’re finding that we’re reinventing our fan experience every year. We’re always looking for new elements, searching for what’s new and what’s next.’’ For Rays’ fans, the latest innovation is the “Left Field Ledge,’’ a gathering area that includes a bar, a standing-room section and premium seating. “It’s not the traditional ballpark seating arrangement, which is usually two aisle seats and eight middle seats,’’ Wilson said. “If the first person wants to talk to the sixth person, they have to lean forward and talk over a bunch of other people. “This is a smaller collection of seats, arranged differently, so more people can sit next to each other and carry on a conversation with everyone. It’s exploring different ways for people to socialize while at the baseball game.’’ It’s an extension of the Tropicana Field renovations in recent seasons, which allowed fans to take a 360-degree tour

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around the ballpark and created the Budweiser Porch, an eating, drinking and socializing addition in center field. There are an array of photo-taking locations — with props such as a Rays-branded Mickey Mouse, dolphin and pig — along with a Blake Snell/Cy Young Award statue. There are the giant letters R-A-S (“you would become the ‘Y’ with your arms raised up in a photo,’’ Wilson said). The #RaysUp hashtag is encouraged in social-media photos. For a more active experience, there’s a virtual reality game in right field, where fans can simulate hitting a home run in the ballpark. “You can’t go anywhere else and have that experience,’’ Wilson said. “It’s unique to our ballpark.’’ The biggest events unique to Tropicana Field are the ongoing and ultra-popular “Family Fun Days’’ on Sundays. Upon entering the ballpark, there are face painters, balloon artists, jugglers, magicians, clowns and disc jockeys to provide a dizzying array of entertainers, all geared toward the children. Afterward, kids can run the bases and participate in a left-field dance party that includes all the entertainers and mascots. “Our big goal is kids having a great time,’’ Wilson said. “We’re going into our 22nd year (as a franchise) and the kids who came to the first game at Tropicana Field, they’re now in their 20s. They have their own discretionary income and now they’re coming back with their families. “We want kids to build a lot of fond memories and have the Rays become part of their lives.’’

Whether it’s kids or adults, it’s always about superior customer service. The Rays’ organization is guided by five principles (known as BURST):

BELIEVE — “Believe in us, in yourself, in the ability to make a difference with the fan experience,’’ Wilson said.

UNDERSTAND

— ‘When a fan has a problem, sympathize and empathize. Realize what they invested to come to this game.”

RESPECT — “Respect our fans, each other, yourself.’’ SURPASS — “Don’t just do what they expect. Always surpass expectations. This must be a different experience than Disney, the beach, Busch Gardens, Sea World or the aquarium. When you come to Tropicana Field, you get something unlike anywhere else.’’

THANK — “Thank them for spending their time with

us. Invite them to another game. Appreciate that they were here.’’ There’s baseball, of course, enough to stir the passions of any fan. But at Tropicana Field, there’s so much more.

“We want to make it a day or night that people will remember,’’ Wilson said. “It’s about having fun and making memories. As an organization, that’s what the Rays want to stand for.’’

www.tampabay.rays.mlb.com


TAMPA BAY RAYS PRESIDENT BRIAN AULD LOVES ST. PETERSBURG “These are things that connect us to our hometown,’’ Auld said. “These are corporate policies that we hope others will mimic. They matter.’’

By Joey Johnston

Baseball has always mattered to Auld, who was initially a fan of the Oakland Athletics in his native California. When his family moved to Asia, baseball served as the primary connection to his homeland. And while he was lured to the Rays in 2005 after serving as a fourth-grade teacher, he couldn’t resist being part of the professional game. “But I had to know that we had an ownership group and senior management who really believed in doing all the good things a baseball team can do for a community,’’ Auld said. “You’ve got to keep the lights on and pay the bills. But a baseball team can — and should — reach a little further.’’ Auld and wife Molly have their own pet projects. They are heavily engaged in North Shore Elementary School. They believe in public education and want the best experience for their three children, Lucy, Jack and Mia. That’s another way of giving back and investing in the future. As for the baseball?

“Two things sit with me each and every day,’’ Auld said.

It might sound simple, but Auld’s affection is easily explained. Whether it’s sampling a new restaurant, admiring a beach sunset, experiencing a family-friendly event or taking a leisurely walk around his Old Northeast neighborhood, Auld feels at home. Maybe that’s why he feels a responsibility — indeed, an obligation — to make sure the Rays are the unquestioned home team. “We’re the most visible business in St. Petersburg,’’ Auld said. “I think we get the most scrutiny. We represent the community on the largest stage. So we need to be a great representative.’’ 186

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“We want to win a World Series for our fan base here. And we want to secure the long-term future of the organization in this area. “Just about every single thing we do is dedicated to accomplishing both of them. I’m optimistic both are going to happen. The sooner, the better.’’

And that goes well beyond the in-game results at Tropicana Field. Auld said he’s proud of the organization’s social initiatives, along with a culture that empowers its employees, including a higher-than-mandated minimum wage and a monthly paid day-off to be used for volunteer work in the community.

www.tampabay.rays.mlb.com


MATT SILVERMAN, TAMPA BAY RAYS PRESIDENT When he was a child, Matt had a favorite story. Whether it was the period from 2008-13 (when the Rays reached the World Series, won two AL East titles and had four postseason berths) or the 2018 season (when the quickly-dismissed Rays shocked the experts by winning 90 games), Silverman has welcomed the underdog role for his organization.

By Joey Johnston

“I really appreciate the strength of our convictions and the willingness to try new things,’’ Silverman said. “We’re not afraid to try the unconventional and we’re not afraid to fail. That underdog persona is part of our DNA and we thrive on it.’’ After leaving Goldman Sachs, Silverman helped evaluate an investment in the Rays for Stuart Sternberg, who became the franchise’s primary owner. Silverman was invited to join the organization’s leadership, fulfilling his fantasy of working in baseball, but he envisioned a lengthy building process.

“Three seasons after taking over in 2015, Sternberg’s group had the Rays in the World Series.” “We were initially focused on credibility, on becoming a franchise the area could be proud of,’’ Silverman said. “We gained quick success, so the focus changed. We wanted to sustain it. “We can be a shining star for St. Petersburg and Tampa Bay. We can bring notoriety to our area and be a reflection of all the great things we have here.’’ Silverman, now a 15-year baseball executive, still considers himself a fan. When he and wife Andrea bring their three daughters — Alexa, Sammy and Casey — to Rays baseball or Rowdies soccer games, he feels in his element.

“The Little Engine That Could.’’ “I was always among the shortest kids in my class,’’ Silverman said. “I was at an allboys school and sports were everything. So I embraced The Little Engine That Could.” Who knew that it would become analogous to Silverman’s professional career? Sprung from an unconventional launching pad — working in corporate finance with Goldman

“It’s wonderful to have professional sports in our community, to be a part of something bigger than yourself,’’ Silverman said. “That’s one of the main joys of the Rays and Rowdies.”

Sachs — Silverman landed in major-league baseball’s basement at age 27. It was The Little Engine That Couldn’t, a franchise looking up at the rest of the mighty American League East, historically predisposed to knowing it didn’t have the resources or wherewithal to realistically compete. Slowly, the engine began to churn.

www.tampabay.rays.mlb.com

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The Charlotte Knights led all Minor League Baseball teams in total attendance in 2018, welcoming 619,639 fans to BB&T Ballpark. Photo credit: Laura Wolff

MINOR LEAGUE BASEBALL For more than 30 years, housed inside a renovated clubhouse next to Al Lang Stadium was one of professional baseball’s best kept secrets: the Minor League Baseball national headquarters. Located on the shores of St. Petersburg’s downtown waterfront, Minor League Baseball conducted operations from its office at 201 Bayshore Drive Southeast from March 1978 to May 2009.

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From California’s iconic Pacific Coast Highway to the mountains of Appalachia, all the way to the sandy beaches of Florida, and up the coast to Maine, you will find a unique brand of fun known as Minor League Baseball. With 160 teams in 43 U.S. States, one Canadian province and 14 leagues ranging from Triple-A to Rookie, what many do not know is that the Minor League Baseball office resides here in St. Petersburg, Florida. Sometimes referred to as the Minor Leagues’ version of the Office of the Commissioner of Baseball, the Minor League Baseball office has a rich history in the Sunshine City. As the governing body for all professional baseball teams in the United States, Canada and the Dominican Republic that are affiliated with Major League Baseball clubs through their farm systems, Minor League Baseball moved its national office to St. Petersburg from Columbus, Ohio, in September 1973. Under the direction of then President Henry J. Peters, the league office first resided at 4th Street South, later making the move to downtown in 1978, and remaining there until May 2009. Today, Minor League Baseball’s current home in St. Petersburg’s Gandy area on 16th Street North is comprised of a sprawling four-building, multiuse complex filled with baseball relics, past and present. From the grand display of every MiLB team’s on-field cap affectionately referred to as “the hat wall,” to outfield wall padding lining the halls and a fire proof room filled with historic player cards, Minor League Baseball’s more than 60 employees, led by President & CEO Pat O’Conner, live and breathe baseball every day. Since its beginnings in 1901, dedicated fans have come out in record numbers year after year

to experience not only the game on the field, but everything that the Minor League Baseball ballpark experience offers. Whether it’s the thrill of participating in an on-field contest, getting an autograph from a future superstar or going home with a new cap with your hometown team’s logo proudly displayed on the front, Minor League Baseball continues to attract men and women of all ages and backgrounds to its hallowed grounds. Every April to September, in metropolitan cities and rural communities across the country, you will hear a familiar “Play ball!” echoing through spring and summer air. So, what makes attending a Minor League Baseball game an experience truly unlike any other in professional sports? From its cool logos, memorable team names and sometimes unidentifiable but lovable mascots, to being the best entertainment value in sports and giving fans the chance to see the stars of tomorrow today,

Minor League Baseball is all of these things and so much more! The more than 40 million fans that came out to MiLB ballparks last season got to experience firsthand the something special going on at Minor League Baseball parks: FUN! From its fan-centric marketing campaign appropriately titled, “It’s Fun to be a Fan,” to culturally-relevant initiatives such as “Es Divertido Ser Un Fan” and the seasonlong “Copa de la Diversión” (“Fun Cup”), Minor League Baseball continues to attract new fans to its ballparks each year, and it shows no signs of slowing down. During the 2018 season, Minor League Baseball teams drew nearly 40.5 million fans to their ballparks to see baseball’s future stars, a number second only to Major League Baseball in all professional sports. Today, Minor League Baseball’s foundation is stronger than ever. New ballparks are being built at a rapid rate, a staggering 130 since 1990, giving players topnotch, modern venues to chase their dreams to the Major Leagues. And although kids grow up, times change, and entertainment options become more readily available, Minor League Baseball remains a constant in the American landscape. Baseball has always united us in seasons of celebration and in times of need or crisis. And more than a century after its founding, Minor League Baseball continues to be a viable entertainment option and unifier for people of all ages. With nearly 75 percent of Americans living within 30 miles of a market with a Minor League Baseball team, an affordable and family-friendly night of ballpark excitement is always close by. ‘The Road to the Show’ is more than a phrase, it’s a lifeline. And it all starts with Minor League Baseball.

In Minor League Baseball, it truly is fun to be a fan!

9550 16th Street North, St. Petersburg, FL 33716 | Phone: 727-822-6937 | www.MiLB.com © 2018. Minor League Baseball™, MiLB™, The Minor Leagues®, Es Divertido Ser Un Fan®, Copa de la Diversión™, Fun Cup™, The Road to the Show®, Triple-A® and Rookie™ trademarks and copyrights are the property of Minor League Baseball. All rights reserved. Visit www.MiLB.com.

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O’CONNER LEADS MINOR LEAGUES TO UNPRECEDENTED SUCCESS In 2008, Pat led efforts to package MiLB’s digital rights, entering into a landmark Operating Agreement with Major League Baseball Advanced Media. That same year, Minor League Baseball set an all-time attendance record, ushering more than 43 million fans into its ballparks, the highest ever since its founding in 1901. One of Pat’s most notable legacies is the creation of MiLB’s first-ever Diversity & Inclusion Initiative nearly a decade ago. The program is aimed at diversifying the ownership, personnel, fan base and business-tobusiness relationships within the baseball industry. In December 2019, Pat will run for a fourth and final term as Minor League Baseball President, adding a final chapter to an already illustrious baseball career.

Pat O’Conner, President & CEO Minor League Baseball (MiLB)

Under the leadership of President & CEO Pat O’Conner, Minor League Baseball (MiLB) teams welcomed over 40 million fans to their ballparks in 2018 – a number second only to Major League Baseball (MLB) in all professional sports. 2018 also marked the 14th consecutive season that MiLB’s 176 teams drew more than 40 million fans. Minor League Baseball President & CEO Pat O’Conner’s storied career in professional baseball has spanned nearly 40 years. From growing up in Grove City, Ohio, to now leading baseball’s most successful grassroots organization, Pat has dedicated a majority of his life to America’s national pastime.

for ongoing success with Moore and O’Conner at the helm. After Moore’s retirement, Pat was elected the 11th president of Minor League Baseball in 2007 and re-elected in 2011 and 2015, for a second and third term, respectively. MiLB has experienced unprecedented increases in attendance, revenue and franchise values during Pat’s tenure.

O’Conner began his baseball career in 1981 as an administrative assistant with the Vero Beach Dodgers. In true Minor League Baseball fashion, he was a journeyman, leading teams in South Carolina and Texas before returning to Florida for the remainder of his career. He joined the Minor League Baseball staff in 1993 as Chief Operating Officer and added Vice President, Administration to his title two years later. As the right-hand man to then President Mike Moore, the organization was poised

Among Pat’s most notable contributions to the game, he is credited with negotiating three successive Professional Baseball Agreements with MLB and developing and overseeing Minor League Baseball Umpire Development. O’Conner also negotiated collective bargaining agreements with the Association of Minor League Umpires (AMLU) and helped end a 67-day Minor League umpires’ strike in 2006.

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9550 16th Street North St. Petersburg, FL 33716 Phone: 727-822-6937 www.MiLB.com © 2018. Minor League Baseball™ and MiLB™ trademarks and copyrights are the property of Minor League Baseball. All rights reserved. Visit www.MiLB.com.



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HEALTH AND WELLNESS

CHAPTER 9


Johns Hopkins All Children’s Hospital, located in St. Petersburg, Florida, has been serving families for more than 90 years.

Our mission is to deliver exceptional care to sick and injured kids – from pre-birth through early adulthood – in more than 50 pediatric medical and surgical sub-specialties. Ranked as a U.S. News & World Report Best Children’s Hospital, Johns Hopkins All Children’s is one of three freestanding specialty children’s hospitals in Florida and one of the largest in the southeast. With more than half of the beds in our 259-bed teaching hospital devoted to intensive care level services, our physicians, nurses and staff are highly trained to care for some of the most complex cases facing children today. At Johns Hopkins All Children’s Hospital, we understand that patient-centered care is delivered in the details. Our state-of-the-art facility on the St. Petersburg main campus is designed for optimal healing. It features individual patient rooms where parents can comfortably spend the night with their child. Bright colors throughout the building along with an activity center, multiple playrooms and a rooftop playground create friendly, calming surroundings for kids. And for families with extended stays, the campus includes three Ronald McDonald Houses for families to have a home away from home as needed. Throughout the west coast of Florida, Johns Hopkins All Children’s has 11 outpatient care centers as well as collaborations with 13 community and regional hospitals to provide the right care, at the right place for the best value and best possible outcomes for families. The reach and impact of our network includes: • 425 pediatric hospital beds and more than 400,000 annual patient visits managed throughout west-central Florida. • More than 3,400 employees with more than 300 on the medical staff. • 2 million families touched annually by community benefit programs and services.

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Johns Hopkins All Children’s is the only hospital outside of the Baltimore/Washington, D.C., region with the Johns Hopkins name. We combine the Johns Hopkins Medicine legacy of medical discovery and innovation with advanced, specialized pediatric care. We conduct research to uncover the origins of diseases, move closer to discovering cures and ultimately learn how to prevent pediatric illness from ever happening. Teaching is integrated throughout the delivery of care to train the next generation of pediatric experts on cutting-edge medicine. With a focus on compassion, care and cures, we keep patients and families at the center of all we do. The Future of Pediatric Medicine The Johns Hopkins All Children’s Research and Education Building opened in September 2018 as the site where innovation, collaboration and care unite to impact the future of children’s health. It is designed to promote a team-based approach to medical education and scientific discovery. Johns Hopkins All Children’s already is home to more than 350 pediatric clinical research studies, with funding ranging from private philanthropy to grants from the National Institutes of Health. Major research tools in the new research and education building include: • Over 40,000 square feet of laboratory space, including more than 27,000 square feet for wet labs, providing ample space for bench research. • An expansion of our accredited pediatric biorepository, which uses high-tech lowtemperature storage and robotic technology to house millions of biological specimens for longterm research. • Flexible, open lab spaces that can be configured in various ways as priorities change. • A health informatics core to leverage data to support research and clinical care • A molecular determinants core with comprehensive offerings in metabolomics, lipidomics, proteomics and targeted protein measures, with full bioinformatics integration capabilities supporting a range of research studies within the Johns Hopkins enterprise. The building also serves as a training ground for physicians, residents, fellows, nurses, patient families and other highly-specialized professionals with a simulation center for clinical training, opportunities to collaborate on research and workspace that promotes the open exchange of knowledge and discoveries. We take our responsibility and public trust for providing the best care very seriously. It drives our mission and vision daily. We are committed to do more to help all kids. We are Johns Hopkins in Florida.

Johns Hopkins All Children’s Hospital 501 6th Avenue South, St. Petersburg, FL 33701 Phone: 727-898-7451 or 800-456-4543 www.HopkinsAllChildrens.org

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Imagine it is 1953 and your child was born with a disability, specifically a developmental disability. You were told by professionals and physicians that there was little you could do as a parent to help your child to embark on a fulfilling life. Frustrated over the prejudice, lack of community services and unequal opportunities, it was with positive anticipation that a group of parents received an invitation to a meeting at St. Petersburg City Hall to talk. This was just the beginning. PARC first opened Peter Pan School offering hope and possibilities for children with intellectual, behavioral or physical disabilities. The efforts of these strong and dedicated parents were soon a part of a national movement to challenge the thinking at the time that their children with Down Syndrome, cerebral palsy or IQ scores lower than the norm could not be helped. The movement began to close public institutions and assure that people with developmental disabilities could live, work and be a participating member of their community. The first Executive Director, Mr. Bert Muller, hung on his wall a picture of John F. Kennedy to mark a significant timeline to our history. The President is signing a bill to launch his Panel on Intellectual Disabilities. They were charged with creating legislation that recognizes everyone’s civil and

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legal rights to the same education, employment and living opportunities. PARC families, and soon a group of dedicated staff, began to chart the course for education, training and opportunities to embrace all can live to the highest level of individual ability; a powerful mission for an organization to adopt. As we journey through time, you will see the impact PARC has had employing methods and approaches, providing services and strategies that invite inclusion and acceptance. We now offer training and support from a large campus in St. Petersburg as well as community sites and natural environments. A treasured value for us is to create opportunities for each person to gain experiences, knowledge and skills to navigate our very wonderful and complex world. PARC was the first in Pinellas County to build a campus for children and adults with intellectual and developmental disabilities. To open a children’s center and work readiness program for adults was a vision and dream come true for families and individuals. Peter Pan School, now Discovery Learning Center, is a hub for learning opportunities, therapy, music, art, school readiness and so much more. Adult programs that include PARC Center Industries, Inspired Art, Culinary Arts Program, PARC in Bloom, to name a few, are housed on our large campus. A culture of independence and learning, with an expectation of individual success, has now been created. Children’s services are led by instructors with credentials in classrooms designed to offer infants through pre-kindergarten age unique, state of the art experiences to successfully enter school. Each child works within their individual plan and goals. Early Intervention, VPK (Voluntary Pre-Kindergarten), Head Start, Family Respite, Family Focus and Behavioral Support services are provided for over 140 children a year. One of our favorite milestones is a visit to our campus by Rose Kennedy in 1971. She wrote about her visit “… and, I was deeply moved by the wonderful work which you have accomplished, and by the atmosphere of happiness which seemed to pervade all of the rooms where everyone was working and playing.” Soon after our children’s center was built, we added an employment and training program designed for adult individuals to package products for local businesses. As a result, long term and collaborative relationships were established with manufacturers. We became leaders in our industry offering something new that included a pay check for their hard work. Imagine the increasing self-confidence of a job well done and sense of accomplishment. PARC soon added horticulture activities, life learning skills, money management, cooking, safety awareness, travel training and social opportunities. These lifelong learning experiences have propelled the movement of inclusion and integration. Best of St. Pete

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Today, over 100 individuals work in community businesses like John Hopkins All Children’s Hospital, Publix and Marshalls, and are employed in career ladder jobs, earning competitive wages. Our Project Search Program offers high school students internships at a local hospital with the support from PARC Job Coaches, a school teacher and dedicated department managers. The goal for each student is graduation with a high school diploma and job discovery that leads to employment. We believe programs like this bring about long-term cultural changes and positive effects on attitudes about hiring people with disabilities. The progressive thinking that began long ago has evolved into unique and distinctive activities. As you can see, a collaborative approach with funding partners continued to open these opportunities, widening the endless possibilities for children and adults. Residential homes and supported living were soon added to our amazing array of services. Because of our commitment to integration and belief in inclusion, PARC began providing residential services for over 30 adults with significant disabilities as they transitioned from state institutions. Today, we offer four residential homes designed for comfortable, safe, healthy and full living for ninety-four residents. Each home reflects individual styles and comfortable, easy living areas. Much like the promise of years ago, residents are engaged with trained and dedicated staff to ensure each person is healthy, safe and happy. Encouragement is given to explore gardening, cooking, music, exercise and development of friendships. Favorite activities include dancing, attending sports games and concerts, dining out, participating in Special Olympics and shopping.

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Adult day program participants expressing an interest in the arts may choose to create beautiful masterpieces in the Inspired Artist Studios at PARC. Not only do artists explore various techniques and artistic mediums, but their paintings, clay works, jewelry and other crafts are often exhibited and displayed throughout traveling exhibitions. Many of our inspired artists make their works available for purchase. In addition, our Music and Art Therapists bring to life the ability in all. Drumming Circle and theatrical plays are wildly successful collaborations with local talent and organizations. From Lion King to Wizard of Oz and even Aladdin, these experiences are a lifelong treasure to remember and share. We continue to lead the field of intellectual and developmental disabilities and expand our programs and services through dynamic fundraising efforts. One of PARC’s first fundraisers included a Golf Tournament that began in 1974. Golfers, celebrities, business leaders and friends of PARC continue to fundraise to this day, while supporting the mission and raising awareness for persons with a developmental disability. Shortly after a successful Golf Tournament and opening of the employment readiness program, we held our first Black Tie Gala in 1969. This spectacular gala continues to be a signature event, each unique while creating memories.

3190 Tyrone Boulevard North, St. Petersburg, Florida 33710-2919 Phone: (727) 345-9111 | Fax: (727) 345-7130 | Email: info@parc-fl.org www.parc-fl.org

As we travel through time, a vision of acceptance and inclusion for all children and adults with an intellectual and developmental disability is being realized. As an organization and a community, we share a powerful belief with opportunity and supports that all persons exercise their independence and experience life to the fullest. We are PARC, Providing Advocacy and Recognizing Capabilities. Together, we make a difference.

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ST. PETERSBURG FREE CLINIC St. Petersburg Free Clinic is on a mission to changes the lives of our neighbors in need. Many of our neighbors have basic, unmet needs like food, shelter and health care, and the Free Clinic restores dignity, promotes self-sufficiency, and provides hope. People who typically fall through the cracks of existing systems and services come to the Free Clinic for services. Often, it’s families and individuals in mid - to south Pinellas County who are working, but may fall into low-income categories or are “working poor” – people who are underemployed or barely making ends meet. Many people in our community are one unexpected bill from needing our services. To meet these needs, the Free Clinic has grown from a single walkin medical facility in 1970 to a multi-service, multi-site agency that’s dedicated to breaking the cycle of poverty. The Free Clinic today includes: • Residential programs that provide off-site transitional housing for over 350 men, women and families, 200

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• A health center that provides medical and dental care for uninsured adults, and • A food bank that distributes over seven million pounds of food annually to the hungry. Our residential programs provide safe and supportive housing for men, women and families. The Men’s Residence provides safe, sober and supportive transitional shelter for up to 30 single, homeless men with a goal of permanent housing. The Women’s Residence provides a safe, sober place to stay as well as support services for up to 50 single homeless women as they work toward their goals of stable sobriety, self-sufficiency and permanent housing. The Family Residence is able to provide 14 homeless families with emergency/ bridge shelter in conjunction with the Juvenile Welfare Board.

“We restore dignity, promote selfsufficiency, and provide hope.”

Our health programs provide free medical services to low-income, uninsured adults (age 18-64) in Pinellas County who have little means to receive adequate health care. It addresses a wide range of medical conditions to improve overall health and quality of life, and it’s focusing on key prevention programs for diabetes and cardiovascular health. It also provides qualified, low-income uninsured adults with dental services including dental hygiene, fillings, and extractions. Our food assistance program is the largest emergency food distributor in Pinellas County, collecting and distributing over 7 million pounds of food this year. Through the Jared S. Hechtkopf Community Food Bank, the Free Clinic provides food to over 60 partner agencies in our community. Over the past few years, the Free Clinic has focused on increasing access to healthier foods like fruits, vegetables and other fresh, perishable foods, which are now readily accessible to clients. Our programs provide direct assistance to help our community members get over a “bump” in the road. We Help Services provide emergency food through its client choice pantry, personal hygiene, transportation assistance, identification assistance, utility assistance, clothing referrals, access to food stamps, and considerable referral information to other partner organizations. The Free Clinic’s work is only made possible through the support of more than 400 monthly volunteers, whose donated hours are equivalent to an additional 16 full time employees. This incredible support allows us to dedicate 93 cents of every dollar donated directly to our programs.

Contact Information St. Petersburg Free Clinic Phone: 727-821-1200 StPeteFreeClinic SPFreeClinic www.stpetersburgfreeclinic.org

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Omnicell At Omnicell, we’re inspired to create safer and more efficient ways to manage medications and supplies across all healthcare settings. Our innovative suite of solutions is designed to improve patient engagement, medication adherence, and workflow efficiency, resulting in better health outcomes and reduced healthcare costs. 202

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Since 1992, our facility in St. Petersburg, FL has been processing single dose blister cards that allow pharmacists to simplify medication management in long-term care facilities like nursing homes. We also produce SureMed by Omnicell multimed blister cards that allow pharmacists to clearly organize multiple medications in an easy-tofollow format that provides instant visual reinforcement of what to take and when. This helps patients stay adherent to their medications. Suremed.com allows US consumers to search for pharmacies offering this valuable service. Today we produce over 1 million cards a day in St. Pete - and our engineering staff builds large robots that can fill, label and seal medication blister cards right here in the Sunshine City.


Our 300+ employees in St. Petersburg are known for their passion, energy, and initiative—and they frequently put these qualities to work in the service of others. Our Omnicell Cares program helps promote charitable causes employees are involved in, including ones that directly affect a fellow employee who is suffering from an illness or other hardship. We are proud of our employees’ efforts, which include raising money and awareness for prominent charities such as the Tampa Bay Chapter of the American Diabetes Association, partnering with the Saint Petersburg College through ESL courses for employees, and a

donation drive for military care packages with the Stano Foundation. As we continue to grow, we look for additional ways to engage our employees and the local community through volunteering and project-based initiatives that can benefit from our services as a company and those that impact our employees personally. Every day, around the world, Omnicell’s people play a vital role in improving healthcare for everyone. We are always looking to add team members passionate about making a difference in healthcare. Explore job opportunities at www.omnicell.com/careers.

www.omnicell.com

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Don’t be fooled by claims that there is one weight-loss solution that works for everyone. There’s no magic pill or treatment. Weight-loss management is a serious matter for those struggling with unwanted pounds. At WeightSmart MD, we’re here to listen and help you achieve your personal weight-loss goals. MARK A. ROBERTS, M.D. St. Petersburg Physician, Mark A. Roberts, M.D., began his bariatric specialty while in practice as a Family Physician. He knew that weight loss was the only solution to help permanently eradicate some of his patients’ illnesses, but so many of them struggled with losing weight. After many years of practice, he became frustrated with only treating the symptoms of obesity and not the condition itself. Dr. Roberts opened WeightSmart MD to specifically treat obesity.

Mark A. Roberts, M.D.

WEIGHTSMART MD LOSE WEIGHT. LIVE BETTER.

Five years ago, I was an avid runner. I would participate in at least four half-marathons and various 5 and 10K runs throughout the year. I was in the best shape of my life and extremely happy with my weight. About three years ago, I broke my ankle in an accident. Over the course of the past few years, I have continued to battle weight gain. Not being able to consistently exercise had hampered may ability to return to the life of the stress-relieving exercise that I love: long-distance running. The weight that I have gained has made it difficult, even after the healing of my ankle, to return to the sport that I love. I decided it was time to find help. I was apprehensive since I had never had the need for outside help with my weight. When I committed to Dr. Roberts I was still hesitant, but the staff and Dr. Mark made me feel so comfortable that I decided to dive into the program. I truly have fun and feel at ease when I visit the office. After just one week of the program, I lost 7.1 pounds! With the support of Dr. Mark’s office, I feel overwhelmingly confident that I will return to a weight where I can return to my favorite past time — longdistance running! - Jason Baker

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SMART DECISIONS The WeightSmart MD team wants you to make smart decisions that lead to effective changes in your “way of life.” Our experienced staff understands that you are not on a diet, you are committing to a healthier lifestyle. Not only will we help you get the weight off — we’ll help you keep it off. LONG-TERM PLANS We consider getting you to your goal weight only the first step of an overall weight-loss plan. Our weight-loss clinic in St. Petersburg is designed to help you keep unwanted weight off and establish healthier habits. Once you reach your target weight, we invite you to come back regularly for weekly or monthly weigh-ins at no cost to you. This will help you stay accountable and focused on your long-term plan to manage your weight. PERSONALIZED SOLUTIONS Your custom WeightSmart MD weight-loss diet will consist of high-protein, low-fat foods. During the introduction phase of your program, you will be on a Keto based diet. Once Dr. Roberts determines it is time for you to begin the postinduction phase of your low-glycemic index diet, fresh fruits and vegetables will be added to a list of approved foods. As you begin to lose weight, both you and Dr. Roberts will gain a better understanding as to what is working for your body specifically (and what isn’t!).

What seemed to be intimidating at first turned out to be a positive, life-changing experience. Although I was apprehensive to start, Dr. Mark and his team made the process extremely comfortable. I would encourage anyone to pick up the phone and make your first appointment. You won’t be sorry. - Ashby Green

I started with Dr. Mark just four short weeks ago. He didn’t promise quick or extreme weight loss, he promised steady — sustainable results — as long as I followed the program. I’ve done high protein/low carb diets in the past — and while they were a good “quick fix” — I’m at point in my life where I want manageable loss with maintainable end results. Let’s face it, a quick fix never works long term. Dr. Mark and his team have worked with my busy social life and crazy work calendar and have helped me to develop new habits that I can continue long after my goal is met. In one month, I’ve lost 10 pounds! My clothes fit better, I feel better and I know I can continue this as a new lifestyle, rather than a weight loss program. Thank you Dr. Mark and staff! - Bridgette Bello

65 66th Street N, St. Petersburg, FL 33710 Phone: 727 343 9100 www.weightsmartmd.com

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It all began with a book… When Jennifer Phelps was a teenager, she read​​ Catherine Maurice’s​​Let​ ​Me​ ​ Hear​ ​Your​ ​Voice a​ nd the rest from there is, as they say, history. “Ever​ ​since​ then​ ​and​ after ​my​ ​nephew​ ​was​ ​ diagnosed​ ​with​ ​a​ ​developmental​ ​disability, ​ ​I​ ​ knew that​ ​I​ ​wanted​ ​to​ ​run​ ​a​ ​clinic​ ​for​ ​children with autism and related disabilities​ ​—​ ​I​ ​even​ ​ designed​ ​the​ ​floor​ ​plans​ ​for​ ​it!” Phelps​ still says to this day. Well, now at this day in 2019, Phelps, a Board-Certified Behavior Analyst (BCBA), not only has floor plans, but floor plans for six (!) clinics with dedicated therapists, a.k.a Passionate Professionals, that strive daily to create lasting change in the lives of children with autism and their families.

After graduating with her Master’s from Florida State University, Jennifer established Engage Behavioral Health in 2008 with just a single client. More than a decade later, Jennifer has turned her passion and desire to help those with Autism and other specials needs into an ABA Therapy company that serves more than 300 clients with more than 150 employees in Florida and northern Virginia. Engage Behavioral Health also has an in-house school, Learning For Life Academy, a more traditional classroom setting that utilizes low teacher-to-student ratio and provides a unique approach to education and ABA Therapy. “​Today,​ ​Engage​ ​Behavioral​ ​Health​ ​provides innovative​ ​services​ ​to​ ​families​ ​in​ ​homes​ ​and within​ ​all our​ ​clinics​,” Phelps adds.​ “​The​ ​biggest​ ​ achievement​ ​is​ ​not​ ​the​ ​growth​ ​of my​ ​business,​ ​ but​the lasting change we’ve strived to, and created, with countless children.” “All of our Professionals are passionate and dedicated every day in engaging the minds of our wonderful kiddos; and that inspires our hearts to make a difference in the world of Autism!”

ABOUT ABA THERAPY

Applied Behavior Analysis (ABA) is an applied science devoted to making socially significant changes in the lives of individuals. ABA therapy focuses on creating individualized programming 206

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to decrease challenging behavior while teaching a variety of appropriate replacement skills. While ABA therapy has proven to be effective for a wide range of diagnoses, it is specifically the most effective and empirically supported therapy for individuals with Autism Spectrum Disorder (ASD).

AUTISM FACTS

One (1) in 59 children is diagnosed with Autism Spectrum Disorder and signs of Autism are identifiable before the age of three. Boys are four times more likely to be diagnosed with autism than girls. Early intervention affords the best opportunity to support healthy development and deliver benefits across the lifespan.There is no medical detection for autism.

CLINIC LOCATIONS • • • • • •

Riverview Spring Hill St. Petersburg Tallahassee Town ‘N Country Wesley Chapel

SERVICES

• Applied Behavior Analysis • Challenging Behavior Reduction • Specialty Toilet Training • Behavioral Babysitting • Skill Acquisition • Feeding Therapy • Educational Training for Parents • Highly-Trained, Dedicated Therapists

9051 Florida Mining Blvd., Ste. 102, Tampa, FL 33559 Phone: (813) 374-2070 | Email: info@ebhealthgroup.com @EngageBehavioralHealth | @Engage_GroupABA @engagebehavioralhealth | www.engagebehaviorahealth.com

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EDUCATION

CHAPTER 10 Best of St. Pete

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The University of South Florida St. Petersburg Every great city has a great university. Located on the water in the heart of downtown, USF St. Petersburg provides students with unparalleled opportunities to learn, to intern, to contribute and to chart their own course in the sunshine city. USF St. Petersburg offers more than 40 graduate and undergraduate programs in the arts and sciences, business and education. Pinellas County’s only residential, public research university, it is characterized by a close-knit learning community with low faculty-to-student ratio, affordable tuition and a strong sense of place. The University prides itself in outside-the-classroom learning experiences, from finance and biology to teaching and the arts. The campus also offers opportunities for community engagement and strives to be a model for sustainability. 210

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Impactful learning and research at the heart of the USFSP experience Students just don’t study; they conduct their own research and involve themselves with lifting up the community. Guided by some of the best and brightest faculty, students take charge in pursuing their academic passions and getting direct experience in their future professions. History students contribute to an interactive digital archive that is revolutionizing early American history. Business students analyze stocks and manage real wealth. Journalism students work out of their own newsroom and cover the issues impacting a historic African-American community. The results of their research and discovery contribute to the public good while cultivating critical skills. Along the way, they add their own mark to the vibrant USFSP research culture. Integrating the community with higher education USF St. Petersburg seeks to integrate community life into the educational process and vice versa. Our public University serves the common good, with faculty and students working together and with local partners to solve complex problems and benefit community members.

The student body raised thousands of dollars for a local domestic violence shelter. Psychology majors work with families on coparenting strategies. Education faculty train middle school teachers on better ways for kids to learn math. Accounting students help low-income and elderly residents with their income taxes. As much as our faculty and students look outward to the community, the community also comes to campus. Business and political leaders visit classes to offer real-word experiences. Renowned visiting scholars give thought-provoking lectures. The campus attracts thousands of information-seekers for the Tampa Bay Times Festival of Reading, and thousands more for the annual St. Petersburg Science Festival. A sustainable, innovative campus for the 21st century Learning isn’t limited to books at USF St. Petersburg. Students and faculty use everything from solar panels to STEM labs to a wealth management center as they prepare for the future. USF St. Petersburg is investing in the infrastructure and technology for academic achievement and sustainable growth, providing an appealing environment for personal growth and resources students need to excel in their chosen field. A new STEM INQ lab in the College of Education is rich with multidisciplinary tools such as 3D printers for advancing inquiry-based learning and training for teachers and leaders in the community. A Consumer Insight and Sales Lab is serving the

business community with consumer research while allowing students to participate in focus groups that are a staple of marketing and political research. An old Greyhound bus station has been converted to a biology and chemistry laboratory that earned LEED Platinum status – the highest building sustainability distinction. Proven record of success Our graduates have received national awards and started successful businesses. For the past two years, USFSP alumni were awarded the prestigious Pulitzer Prize -- one for investigative reporting on the opioid epidemic and the other for a book on the environmental and cultural history of the Gulf of Mexico. An education graduate earned the Milken Educator Award, known as the “Oscar of teaching,” for leading dramatic improvements in science test scores for elementary students. And recent business graduates have started successful tech companies

and city cafes, becoming fixtures in the community and creating innovative solutions for industry. As St. Petersburg continues to grow, we continue to grow with it, providing our students with the knowledge and skills for success and our community with a partner in developing the next leaders, biologists, financiers, teachers, artists and more.

USF St. Petersburg 140 7th Avenue South St. Petersburg, FL 33701 Facebook - @gousfsp Twitter - @usfsp usfsp.edu

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Stetson University College of Law is Florida’s first law school, founded in 1900, educating lawyers, judges and leaders for more than 100 years. Ranked no. 1 in the nation for Trial Advocacy for the 20th time in 24 years, and no. 2 for Legal Writing in the 2019 U.S. News & World Report, Stetson is a standout among more than 200 ABA-accredited law schools in the country. In 1954, the College of Law moved from Stetson University’s historic campus and home to the College of Arts and Sciences and Schools of Business Administration and Music in DeLand, to a 1924 Mediterranean Revival style landmark in Gulfport. Stetson University opened a satellite campus, the Tampa Law Center, in downtown Tampa in 2004.

The Center for Excellence in Advocacy at Stetson is home to the best trial advocacy program in the country.

Stetson’s residential law school campus, located in the beachfront community of Gulfport, is contiguous with the city of St. Petersburg. Stetson’s Tampa Law Center, housing evening classes for the law school’s part-time J.D. program, is near downtown Tampa. Both Tampa Bay area campuses are accessible to area businesses and legal communities where students and alumni work, and close to the incredible beaches and thriving downtowns where they go to play. Stetson Law’s more than 4,000 alumni living and working in Pinellas and Hillsborough counties contribute to the vitality of the region, working in local businesses including the courts, government, legislature, law firms and non-profits. Stetson 212

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Stetson Law students have an opportunity to learn outside the classroom. Here they travel with faculty to Big Cypress Swamp in the Everglades.


Stetson Law students regularly participate in eight clinics in Hillsborough and Pinellas County.

Stetson University College of Law is the first American Bar Association Competitions Champion.

Law faculty have received multiple honors as Tampa Bay trailblazers, and have made history in the legal profession.

At the heart of Stetson’s mission is providing a dynamic and supportive scholarly community in which students learn, in and outside the classroom and by example, to become outstanding lawyers and leaders serving the legal profession and society.

Stetson’s 21-acre Gulfport campus has hosted U.S. Supreme Court justices, heads of state from around the world, and virtually every U.S. cabinet. The 2018 Stetson J.D. entering class hailed from 29 states and one foreign country. Stetson’s international law LL.M. and foreign exchange programs have brought students to the Tampa Bay region from 55 different countries. The law school’s annual International Environmental Moot Court Competition draws law students to campus from Africa, Asia, Europe, Latin America and North America. Approximately 800 students are enrolled at Stetson Law, living in the region, and participating in the local economy. Stetson Law students donate thousands of hours of pro bono services to their communities every year, assisting public defenders and legal services providers, and working as volunteers with organizations like Habitat for Humanity and Big Brothers Big Sisters.

Stetson launched its Public Defender Clinic in 1963, and today, Stetson Law students work in eight clinics in Pinellas and Hillsborough counties. Stetson’s Veterans Law Institute, dedicated in 2012, includes a Veterans Advocacy Clinic on the Gulfport campus that provides free legal assistance to veterans. To date, Stetson’s Veterans Advocacy Clinic has helped veterans recover more than $14 million. Stetson is a national leader in elder law, environmental law, higher education law and veterans law. In addition to the J.D. degree, Stetson offers the LL.M. in advocacy, elder law and international law; the J.D./ LL.M. in Advocacy; and the J.D./M.B.A. The law school also offers the Masters of Jurisprudence degree in International and Comparative Business Law; Aging, Law and Policy; and Healthcare Compliance.

The law school’s Center for Excellence in Elder Law has provided programs for the Tampa Bay community including free will planning for qualified veterans and their spouses. Stetson’s Institute for Biodiversity Law and Policy hosts a regular free public Foreman Biodiversity Lecture Series, bringing international and national speakers to the Gulfport campus to present on environmental topics impacting the region and beyond. Stetson’s National Conference on Law and Higher Education, now approaching its 40th year, draws America’s leading educators annually from across the country to Clearwater Beach. In 2014, Stetson Law and the University of South Florida joined forces to help Florida veterans secure disability benefits. In 2017, Stetson Law’s Veterans Law Institute launched a new medicallegal partnership with the Bay Pines Veterans Administration Healthcare System, Bay Area Legal Services and Gulfcoast Legal Services to help hundreds of qualifying low-income veterans in the area. Since 1900, Stetson University College of Law has pushed the leading edge of innovation in legal education, requiring students to enroll in a handson trial advocacy “Practice Court” course decades before skills training became more mainstream in legal education. Stetson Law is today home to the top program in the U.S. for trial advocacy. Fully accredited by the American Bar Association and a member of the Association of American Law Schools since 1931, the law school has actively promoted community service in the Tampa Bay area since making the Gulfport/St. Petersburg area its home more than 60 years ago.

Stetson students broaden their horizons studying abroad in countries around the world.

www.stetson.edu/law

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MAJORS

American Studies Ancient Studies Animal Studies Anthropology Art Biochemistry Biology Business Administration Chemistry Communication Comparative Literature Computer Science Creative Writing East Asian Studies Economics 3-2 Engineering Environmental Studies Film Studies French Geosciences History Human Development Humanities Interdisciplinary Arts International Business International Relations and Global Affairs International Studies 3+3 Law Literature Management Marine Science Mathematics Music Philosophy Physics Political Science Pre-Dental Pre-Law Pre-Med Pre-Vet Psychology Religious Studies Self-designed majors Sociology Spanish Theatre Visual Arts Women’s and Gender Studies 214

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As one of 40 colleges and universities featured in the book Colleges That Change Lives, Eckerd College offers undergraduate students with every background, belief and personality type a close and friendly community that values volunteer service, environmental activism, international learning, creative self-expression and more. ThinkOutside

WHAT THEY’RE STUDYING

A coeducational college of liberal arts and sciences, Eckerd invites students to ThinkOutside by teaching them how to learn, not simply what to learn. Located on 188 acres of waterfront property in the Skyway Marina District of St. Petersburg, we take advantage of our spectacular mile of campus waterfront along Florida’s Gulf Coast for outdoor laboratories in biology, marine science and environmental studies as well as an impressive array of intramural, club and intercollegiate sports and water recreation. Almost 90 percent of our students live on our petfriendly campus, and 100 percent of them are mentored by first-rate faculty along with peer mentors. While other colleges devote three or four days to orientation, Eckerd dedicates three whole weeks to it through our Autumn Term for first-year students. From the moment they step on campus, students can participate in joint studentfaculty research and scholarly projects— working closely with faculty and fellow students to design original studies and

gather, analyze, present and even publish their findings. And with a brand-new BFA rounding out the B.A. and B.S. degrees Eckerd offers, creative writing students and graduates can benefit from scholarly distinction and professionalization as they prepare for careers in the creative economy. Our campus culture is active and vibrant. In an average week, Eckerd hosts 100 campus activities for students, from the arts and sports to religious and political events. Academic offerings in the arts and humanities inspire creativity and foster critical thinking and self-awareness. Every year, a significant number of our 1,900+ students travel with their faculty leaders outside the U.S. to some 40 countries for research and cultural learning, including our own dedicated study center in London. Whether overseas, on the seas or back home on campus in St. Pete, we venture together in the Eckerd experience to think outside the conventional questions, methods and solutions—seeking to build a better world.

GEOGRAPHIC REACH (2018)

Eckerd attracts students from across the U.S. and around the world. Mid-Atlantic 23% Florida 21% New England 16% Midwest 15% South 12% West 8% International 4% U.S. Territories/ U.S. Citizens Living Abroad 1%

(BASED ON A RECENT GRADUATING CLASS)

Social Sciences 38% Natural Sciences 34% Arts & Communication 10% Business & Management 10% Humanities 8%

ACADEMICS • 4-1-4 calendar: Fall Semester,

Winter Term, Spring Semester

• B.A., B.S. or BFA degree • 40 majors, 50 minors • Phi Beta Kappa • Self-designed majors • Honors Program • Ford Apprentice Scholars Program

STUDENT BODY • Full-time enrollment: 1,970 • U.S. states represented: 45 • Countries represented: 40 • Minority students: 19% • International students: 4%

FACULTY • 118 accomplished men and women • 95% hold Ph.D.s or the

terminal degree in their field

• Student/faculty ratio is 13:1 • Average class size: 20 • No graduate teaching assistants

EDUCATING PROFESSIONAL LEADERS

THE LEADERSHIP DEVELOPMENT INSTITUTE (LDI) AND OTHER NONCREDIT OFFERINGS PROVIDED BY THE DIVISION OF EXECUTIVE AND CONTINUING EDUCATION AT ECKERD COLLEGE HAVE YIELDED MORE THAN $140 MILLION TO SUPPORT THE COLLEGE SINCE 2001. IN THE PAST 17 YEARS, THE DIVISION LAUNCHED THE ECKERD COLLEGE WRITERS’ CONFERENCE: WRITERS IN PARADISE, THE CONFLICT DYNAMICS PROFILE (CDP) AND THE ENTREPRENEURIAL MINDSET PROFILE (EMP), AND ALSO ACQUIRED THE MEDIATION TRAINING INSTITUTE (MTI).

No. 4

COLLEGE IN THE U.S. FOR SHORT-TERM STUDY ABROAD

4200 54th Avenue South St. Petersburg, Florida 33711

eckerd.edu

727.864.8331 (local) 800.456.9009 (toll-free) Best of St. Pete

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ST. PETERSBURG COLLEGE Serving St. Petersburg through education and outreach

Florida’s first two-year college, St. Petersburg College has always had a hand in lifting up the community.

SPC faculty – highly-respected experts in their fields – create innovative and engaging learning environments both inside and outside the classroom.

Regionally accredited and nationally recognized, SPC was the first state college in Florida to offer bachelor’s degrees. Today, the college serves 47,000 students and offers more than 50 fully online programs, 20 bachelor’s, more than 110 degree and certificate programs, and many industry-recognized workforce certifications.

The college’s state-of-the-art facilities at 11 campuses and centers in Pinellas County – five of them in St. Petersburg – offer hands-on learning opportunities with the latest equipment. St. Petersburg is home to a preeminent public safety training facility at the SPC Allstate Center; the Downtown Center in the heart of the city’s vibrant business district; the Bay Pines STEM Center on the Intracoastal Waterway; the state-of-theart Douglas L. Jamerson, Jr. Midtown Center in South St. Petersburg; and the college’s flagship St. Petersburg/Gibbs Campus on the west side of the city.

SPC focuses on community and education through its commitments to academic excellence, economic mobility and community engagement. “St. Petersburg College is a special place where opportunities are endless, hope is never deferred and dreams come true,” says SPC President Dr. Tonjua Williams. “We provide a rigorous academic environment and a network of student support services to ensure our graduates can be successful in their careers and contribute to the communities we serve.”

Academic Excellence

Since 1927, SPC has awarded more than 174,000 certificates and degrees – a testament to the college’s commitment to academic achievement. 216

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A new Student Success Center at the St. Petersburg/ Gibbs Campus, will open in late 2019 and offer a one-stop hub for student services. The center is representative of SPC’s commitment to support students’ academic and career aspirations with free tutoring, career advising and internship and job placement services. The college also provides for students’ non-academic needs with mental health services, food pantries, clothing closets and free bus service through a partnership with Pinellas Suncoast Transit Authority.


With research showing that students who are engaged in the college experience are more likely to be successful, SPC offers hundreds of clubs and organizations and thousands of activities. The college also boasts successful athletic programs in men’s and women’s basketball, baseball, softball, tennis, volleyball and cheerleading, with new sports programs on the horizon.

Economic Mobility

SPC graduates elevate the local economy by more than $855 million dollars each year. And SPC alumni rank first in Florida for community college graduates who earn the highest entrylevel wages, reaching $51,248 as the average annual entry-level salary. By aligning academic programs to industry needs, the college provides opportunities for students to earn credentials that prepare them for high-wage, high-need careers. To provide employers with a skilled workforce, the college engages 38 advisory committees that advise curriculum and are led by alumni and industry partners such as BayCare, the City of St. Petersburg and Tech Data.

Community Engagement

As a pioneer in higher education in St. Petersburg, SPC has a long history of supporting the community. Through the college’s “Community of Care,” SPC strives to unite students, faculty and employees with citizens, businesses and nonprofit organizations to advocate for, and advance the needs of, the local community. “We are the community’s college,” President Williams says. “We want to be the convener of partnerships and resources that create strong relationships and successful initiatives that are beneficial to everyone in our community.” SPC partnerships enhance programs, provide scholarships for at-risk students, support student success initiatives and respond to the

needs of businesses, community groups and faith-based organizations. The college also offers a variety of civic outreach, service learning and volunteer community service opportunities. College volunteers regularly serve at the St. Pete Free Clinic, Habitat for Humanity and Keep Pinellas Beautiful. These experiences provide students the ability to learn through giving, while enriching the community. More than 14,400 volunteer hours donated in 2018 translate to nearly $336,000 in hours given to the community. More than 90 years after opening its doors, St. Petersburg College maintains its commitment to the local community, and looks forward to evolving to always fill its ever-changing needs.

To improve educational access, SPC has partnered with Pinellas County Schools and the University of South Florida St. Petersburg (USFSP) to create Pinellas Access to Higher Education (PATHe). PATHe was designed to help local residents navigate post-secondary options and provide seamless pathways to degree completion. “We’re very excited about this initiative because we want to give high school students and their families the tools and resources they need to be successful,” said Martin Tadlock, Regional Chancellor at USFSP. “Our goal is to reduce the barriers to higher education by increasing awareness of the affordable and accessible options available to attend college.”

P.O. Box 13489 | St. Petersburg, FL 33733 | Phone: (727) 341-4772 stpetecollege | spcnews | spcollege.edu

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“She took one look and said this is going to be your crown jewel. The name stuck so we called the new store Crown Pontiac.” - Dwayne Hawkins

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SUCCESS IN THE CITY

CHAPTER 11


DWAYNE HAWKINS: A LIFETIME OF GIVING BACK As St. Petersburg’s Crown Automotive Group celebrates its 50th Anniversary, its Founder and CEO is celebrated for his passion in giving back to his beloved community. By Howard Walker

April 1st 1969. April Fool’s Day. Dwayne Hawkins, a fresh-faced 32-year-old, born and raised in Birmingham, Alabama, unlocks the front door of his newly-acquired, one-car showroom on 9th and 5th in a gritty part of downtown St. Pete. He flicks the switch to turn-on the one lightbulb, spins the window sign from ‘Closed’ to ‘Open’ and gets ready for his first day of business in his own store. His first day as a new car dealer. “It was quite the place. I don’t think it had seen a lick of paint in 42 years. The showroom was only big enough for one car. And it had to be small or you couldn’t open the front door. A Bonneville wouldn’t fit. But it was my start.” Fast forward 50 years. From that run-down onecar showroom, Dwayne Hawkins has built a stillfamily-owned automotive empire that is today’s St. Petersburg-based Crown Automotive Group. As Chairman and CEO, he oversees 22 highlysuccessful dealerships in three states, employs close to 1,100 people and sells over 22,500 new and used cars and trucks a year. “In those 50 years, Dwayne Hawkins has become a true American icon in the automotive business,” says Crown’s long-serving President and COO, Jim Myers. “He is an inspirational and visionary leader to his employees, a dedicated and determined giver to so many great charitable causes, and a remarkable human being.” His passion for giving back has become legendary. Years as a Board Member and generous benefactor to the Moffitt Cancer Foundation; passionate supporter of the Pinellas County Education Foundation, helping provide hands-on personal finance tuition for upwards of 12,000 local 8thgraders a year. And, as a dedicated supporter of Habitat for Humanity of Pinellas Country, he’s financed and rallied the Crown workforce to build affordable housing for low-income Pinellas families. Over the years, he’s also opened the doors to his showrooms so that an army of Crown customers and employees could package over one million meals for the local Feeding Children Everywhere initiative. How dedicated to giving is Dwayne Hawkins? Just ask Jenine Rabin, Executive VP at the Johns Hopkins All Children’s Hospital Foundation. 220

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“I still have way too much fun in this business to step away.” – Dwayne Hawkins

The Foundation has just opened the doors to its brand new $95 million, 225,000 sq-ft Research and Education Building, part of its fast-expanding St. Petersburg campus. “This just could not have happened without the support, the leadership, the dedication and amazing generosity of trustees like Dwayne Hawkins. He helped make it happen. “Not only has he been a profound philanthropist for us, but it can’t be ignored what a great businessman he is. On the board, he is always thinking through our marketing, our fundraising, our sales; focusing on how all the pieces fit together, pushing us to come up with the next Big Idea.” Dwayne Hawkins has come a long way since growing-up poor in small-town Tarrant, Alabama. With raw determination, he earned a degree in business from Samford University in nearby Birmingham. After graduating in 1959, he joined Goodyear Tire and Rubber’s management training program. Called-up for military service in 1961, he spent 13 months supporting the Berlin Crisis showdown. Returning home to Alabama with no job, he signed up to be a salesperson with automotive dealer Doug Willey Pontiac in Birmingham. He had a gift for selling cars; six years later, and still in his early 30s, he’d become the store’s general manager. “One day the owners came around and said they wanted to expand and were prepared to fund me to buy a dealership. We looked at seven or eight stores and came-up with a shortlist of a Buick store in Tampa, and a store in St. Pete called Waldron Pontiac on 9th Street North. “A couple of years before, I’d come to St. Pete Beach on vacation and really liked the place. I

thought I could live here. While the store wasn’t much, it was a great opportunity. And we sold a lot of Pontiacs,” says Dwayne. Within months he’d outgrown the cramped showroom. He needed to expand. Through a sixth sense that would stay with him throughout his career, he gambled on moving out of downtown. He found a piece of land on 34th Street N, and with Doug Willey’s help, built a sprawling, 40,000 sq-ft store. It opened its doors in 1970. “We designed it with a distinctive circular roof and a border around the top,” explains Dwayne. “When Doug and his wife came down to see it, she took one look and said “This is going to be your crown jewel”. The name stuck, so we called the new store Crown Pontiac.” It wasn’t enough. Not long after, Dwayne signedup for a Honda franchise, anticipating the surge in demand for its gas-sipping compacts, like

the new Civic and Accord. He bought-out the under-funded Nissan dealer next door - its sales office was a converted mule barn - and gave it a new showroom. “We used to call Dwayne The Gopher because he’d always ‘go for’ any new franchise he was offered,” says his younger brother Terry Hawkins, who these days heads-up the Crown Nissan store on 34th Street. “It wasn’t long before he’d taken on Mazda, then British Leyland with its fun, but unreliable MGs and Triumphs. He took on oddballs like Bricklin and DeLorean. We had Fiat and Ferrari. Even Yugo, which were about the sorriest cars ever built. Dwayne felt the more franchises he had, the faster his business would grow. He was fearless.” He would also set his sights further afield. Dwayne bought stores in Dublin, Ohio where he built dealerships selling Mercedes-Benz, Chrysler, Best of St. Pete

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Dodge, Jeep and Kia. Then Tallahassee under the Capital banner; Capital Mercedes-Benz, Capital BMW, Volvo and Volkswagen. Porsche too.

“You have to learn to give back. It’s the right thing to do.” – Dwayne Hawkins

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In Tennessee, he set-up shop in Chattanooga and Cleveland.

“Some people might look at the new MercedesBenz store my father built on US-19 and think that guy has a lot. Sure he’s been successful. But it’s easy to miss the time-lapse photo of his career and the work that went into getting there. The sweat. The decisions. The risk. The determination.

“When I was hired by Dwayne in 1990, we flew up to Dublin to see the new Mercedes-Benz store being built,” explains Jim Myers. “I got up there and the site was in the middle of a soybean field with nothing but geese. I couldn’t believe it.

“Dwayne Hawkins is the true embodiment of The American Dream. He came from literally nothing and, over 50 years, has built something that, in our town, has become nothing short of an empire. What he has accomplished is remarkable.”

“But Dwayne had done his research and discovered there were plans for a huge grocery store to be built right next to us. He foresaw the growth that would come. And, as usual, he was right”.

Kevin believes that part of his father’s success is down to his efforts to cultivate an extremely loyal and dedicated group of employees. Nearly 25 per cent of Crown’s Pinellas employees have been with the company for more than 10 years. Several others have retired after over 40 years of service.

By late 2014, Crown’s dealership tally had soared to over 20 and his philanthropic work was getting nationwide recognition. It resulted in a coveted nomination for the 2015 TIME Dealer of the Year award. He joined a select group of just 55 nominees from 17,000 dealers nationwide for this best-of-the-best accolade. “I was so honored and humbled by the nomination. It was by far the most rewarding achievement in all my years in the auto business,” says Dwayne. “For me, it was as high as it gets. I was so grateful and proud to have been chosen.” The nomination came as no surprise to his son, Kevin Hawkins, CEO of Mid-Atlantic Finance, Crown Automotive Group’s Clearwaterheadquartered financial arm.

Employees like Larry Kincaid, who joined Dwayne 30 days after he acquired his first Pontiac store in downtown St. Pete back in 1969. Larry endedup staying with Crown his entire career, eventually becoming a general manager and then a vicepresident. Today, at age 76, he is still on the Crown payroll, working part-time as a customer greeter at the new Mercedes-Benz store on 34th Street N. “Dwayne has always been extremely loyal to his employees. When we had a new job opening, or needed to replace someone, the first thing he would say was “Who do we have that we can promote?” It was never let’s put an ad in the paper, or head-hunt someone from another store. He believed in promoting from within.”


He’s also a man of his word, explains Crown Executive Vice President, Joe Lamphier. “I’ve been with the company 28 years and every time I’ve heard Dwayne make a promise to someone whether it’s an employee, a customer, a vendor, a charity, or to me - he’s kept it. Without exception. When it comes to Dwayne, his word is golden.” Part of Crown’s success has also been its founder’s ability to work closely with the automakers he represents, often requiring a diplomat’s skills to negotiate the best deal for his company. Ernst Leib worked with Dwayne during his five years as President and CEO of Mercedes-Benz USA between 2006 and 2011. “Dwayne always commanded the utmost respect. He knew the business inside out and had that rare ability to understand what the manufacturer needed - and the ability to come up with solutions that would suit us both. He had, and still has, that rare quality of being very common-sense driven.” Yet Crown President Jim Myers is quick to add a comment he heard from a senior auto company exec who saw a more forceful side of Dwayne Hawkins’ negotiating skills: “That guy may not be very tall, but he can get to about 10 feet tall in two seconds.” He also stands tall as a businessman with a huge heart. Dwayne began giving back to his community pretty much the same day he opened his first store. “One of my mentors in the early days told me straight: “You have to learn to give back. It’s the right thing to do”. This business has been good to me, and because of that I’ve been fortunate enough to be able to support many great causes in our community,” says Dwayne.

“Dwayne Hawkins is the true embodiment of the American Dream.”

– Kevin Hawkins, CEO of Mid Atlantic Finance & Executive Director of Crown Automotive Over the years, he’s been a generous and loyal contributor to Tampa’s Moffitt Cancer Foundation, serving as a board member for nine years. Kara Wagner, Moffitt’s Associate Vice President of Philanthropy, said benefactors like Dwayne Hawkins were fueling today’s research and tomorrow’s breakthroughs. “Starting with a $50 gift in 1998, he began a journey that led to becoming an involved board member and founding the Hawkins Stem Cell fund. “Partners like Dwayne Hawkins are vital to helping us achieve our mission of contributing

to the prevention and cure of cancer. We are immensely grateful for his continued support and generosity,” she adds. Another cause close to Dwayne’s heart is Habitat for Humanity. So far, Crown has funded and supported the building of six homes in Pinellas County, along with another in Tallahassee, providing much-needed affordable housing to families. “Those six Pinellas homes equate to about a half a million dollars of financial support, and a couple of thousand hours of volunteer labor from the Crown staff,” explains Mike Sutton, CEO for Habitat for Humanity of Pinellas County. “I think Dwayne likes the fact that his staff can come out and work on the homes as part of a team-building exercise. At the end of the day, they walk away and say wow, did we really just put a roof on that house?” So, can Hawkins Snr. still roll-up his shirt sleeves and do construction? “I might not be too handy with a hammer anymore. But I’m extremely proficient at handling a billfold,” he explains. Remarkably, at age 82, Dwayne Hawkins is showing no signs of slowing down. Businesswise, he recently opened that landmark new Mercedes-Benz facility covering more than 330 yards of US-19 frontage. Its former site south on 34th Street N was leveled and recently replaced by a state-of-the-art Jaguar Land Rover showroom and service center. His Pinellas Volvo store is next in line for a major make-over. “These days I do take Fridays off, and don’t come in on weekends. I have great people working with me, many of who have been with me for decades. Trouble is, I still have way too much fun in this business to step away.” Best of St. Pete

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ST. PETERSBURG GROUP Strategic Thinking: Decisive Action

SPG believes ideas are only as valuable as their execution. Our mission is to amplify community acumen and drive tangible results through strategic thinking and execution. We are a civic-oriented group with diverse expertise. SPG partners with local companies and organizations, as well as driving its own initiatives. The St. Petersburg Group Insight Board is comprised of dedicated professionals. For each project, we assemble the right mix of skill and experience to drive the optimum outcome. We emphasize execution to activate strategy and welcome all opportunities that would benefit from our acumen, team and network.

Engage the St. Petersburg Group or learn about the latest projects at StPete.co

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THE

S T. P E T E R S B U R G

GROUP

PROJECTS St. Pete Catalyst: The Catalyst honors its name by aggregating & curating the sparks that propel the St Pete engine. It is a modern news platform, powered by community sourced content and augmented with directed coverage. Bring your news, your perspective and your spark to the St Pete Catalyst and take your seat at the table. Catalyst for Good: The St. Petersburg Group crafted Catalyst for Good to innovate the traditional grant and education model by bringing its for-profit practices to a few special, innovative nonprofits. C4G customizes the package of services to suit the NPO’s needs. This could mean building technology infrastructure, growing social media presence, tuning its pitch to attract donors or building all the nuts and bolts operational functions every organization needs. PitchLyst: The days of leaving Tampa Bay to be successful are over. Our community is ready and willing to fund great ideas. PitchLyst connects investors, mentors and supporting organizations with the startups that will grow here and prosper here. This is economic development in action.

Beach Drive: Beach Drive has evolved into the de facto hub for upscale culture and nightlife in St. Petersburg. Beach Drive’s location, world-class restaurants and museums, and mature, yet playful vibe make it a destination in itself. The St. Petersburg Group built Beach Drive to build the mythology and tell the story of St. Pete’s hottest district.

Thought leadership and a relentless drive to improve the lives of all St Petersburg citizens. Visit StPete.co to learn more. MEET THE ST. PETERSBURG GROUP PARTNERS

JOE HAMILTON

IRV COHEN

Founder & Partner

KEVIN MOORE Partner

Founder & Partner

CASEY KRAUSER Partner

RUTH ROSS Partner

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The Catalyst honors its name by aggregating & curating the sparks that propel the St Pete engine. It is a modern news platform, powered by community sourced content and augmented with directed coverage. Bring your news, your perspective and your spark to the St Pete Catalyst and take your seat at the table.

Sign up for a free lifetime subscription at StPeteCatalyst.com

MEET THE ST. PETE CATALYST TEAM

JOE HAMILTON JOE HAMILTON Publisher Publisher

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MEGAN HOLMES MEGAN HOLMES Managing Editor Managing Editor

MARGIE MANNING MARGIE MANNING Finance Editor Finance Editor

BILL DEYOUNG BILL DEYOUNG Culture Editor Culture Editor


SEASON 1

EPISODES OF GREAT CONVERSATION

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Raymond James HD Interactive Pacific Counter St Pete's Creative Scene St Petersburg Chamber of Commerce Presence Former Mayor Mayor Tampa Bay Rays Dali Innnovation Labs Attorney & Entrepreneur Equality Florida Body Electric Yoga Company Social Venture Partners Inside Out

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VP of Manning & Napier Florida State Senator Republic Bank

Jeff Hearn Kevin Hohl Tanner Loebel Mitzi Gordon Chris Steinocher Reuben Pressman Rick Baker Rick Kriseman Brian Auld Nathan Schwagler Ryan Griffin Nadine Smith Rachel Miller Irv Cohen Christina Cherry Chad Nuss Greg Holden Jeff Brandes Dafid Feaster

Sembler Group Community Foundation of Tampa Bay Green bench Brewing & MISRED Outfitters

Craig Sher Matt Spence Nathan Stonecipher Sara Stonecipher The Penny Hoarder Kyle Taylor 22 Diamond View Studios Tim Moore 23 St Pete Free Clinic Beth Houghton 24 United Way Suncoast Emery Ivery 25 Habitat for Humanity Pinellas Mike Sutton 26 iQor Hartmut Liebel 27 Gianco Companies Steve Gianfilippo 28 3 Daughters Brewing Mike Harting 29 Nielsen Amy Rettig 30 Poynter Inistitute, B2 Communications Kelly McBride 31 Kyle Parks Foundation for a Healthy St Petersburg Randall Russell 32 On each episode of SPx, host Joe Hamilton engages local business Arts Conservatory for Teens Alex Harris 33 ST. PETE X and civic leaders to share their insight, expertise and love of our great Imagine Museum Joanna Sikes 34 city. An initiative of Pete the St. Petersburg Group, St Pete X strives Joe Hamilton hosts St. X, which features business and civic leaderstoin St. Petersburg who share their insight, expertise and love of our special Ellen John Hopkins All-Childrens Dr. Jonathan 35 Florida city. An initiative of the St. Group,the St Pete X strives connect and elevate36 the city by the voices of its citizens, and to bring Dr. awareness connect and elevate thePetersburg city by sharing voices of its to citizens. Thesharing Dali Museum Hank Hine Museum of Fine Arts Kristen Shepherd 37 The Florida Orchestra Michael Pastreich 38 St Pete Downtown Partnership Peter Betzer 39 • Florida Politics Peter Schorsch 40 AgileThought David Romine 41 • Brian Auld, President of the Tampa Bay Rays; Bob Glaser of Smith and Associates; Marc Blumenthal of Synapse; and Lakshmi Shenoy of Embarc Visit St Pete Clearwater David Downing 42 Collective. Tampa Bay Partnership Rick Homans 43 Wherever of Greater Petersburg David Jezek 44 • Nadine Smith of Equality Florida; Randall Russell of The Fo undation for a Healthy St.YMCA Petersburg; and St Beth Houghton of the St. Pete Free Clinic. you consume Embarc Collective Lakshmi Shenoy 45 podcasts or on Synapse Marc Blumenthal 46 Coaching Mindset Jennifer Hall 47 StPeteX.com Dabble Lab Steve Tingiris 48 Author & Speaker Pete Kageyama 49 Smith & Associates Bob Glaser 50

Listen to

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501 Suite 901 | St.| Petersburg, FL 33701 501 1st 1stAvenue AvenueNorth, North, Suite 901 St. Petersburg, FL 33701 Phone: +1 | StPetersburgGroup Phone: +1(727) (727)490 4908490 8490 | StPetersburgGroup

|| stpetersburggroup.com stpetersburggroup.com

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DOING BUSINESS IN ST. PETE

CHAPTER 12


Established from St. Pete’s Community & Economic Development Grow Smarter Strategy in 2016, the St. Petersburg Area Economic Development Corporation (EDC) spearheads the effort to assist companies to create high-wage jobs, generate leads-out-ofmarket and increase the visibility of St. Petersburg as a premier business and career destination. The St. Petersburg Area EDC is a public-private partnership, comprised of more than 60 private investors, the St. Petersburg Chamber of Commerce, and the City of St. Petersburg. St. Pete’s Grow Smarter Strategy identified five target industry sectors where competitive advantages exist, prospects for future growth are greatest, and return on investment is highest.

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Data Analytics Marine & Life Sciences Financial Services Specialized Manufacturing Creative Arts & Design


Looking to expand or relocate a business?

We are here to help. St. Pete’s pro-business environment, favorable tax climate, strategic location and supportive local government allows businesses to not only grow but thrive and make a global impact. The St. Petersburg EDC supports local businesses looking to expand and assists out-of-market businesses looking to move to the Sunshine City by facilitating partnerships and connections, and by providing them with the information to ensure the selection of a quality site where they can reach their full potential.

Local Business Support

The St. Petersburg Area EDC is committed to supporting the local business community by providing them with the connections and resources that will help them grow. • • • • •

Business Retention & Expansion Workforce & Incentive Information Real Estate Selection: Community Connections Permitting Assistance Public Relations & Marketing

“When we moved our company to St. Pete from Manhattan, we had a total community bear hug from the Mayor and his team, the EDC , and the local business community— everyone had such great pride in St. Pete and where it is going.” —Shirl Penney, Founder & CEO, Dynasty Financial Partners

100 Second Avenue North Suite 130 | St. Petersburg, FL 33701 Phone: 727-767-0209 | Email: info@stpeteedc.com StPeteEDC | StPeteEDC.com

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PINELLAS COUNTY ECONOMIC DEVELOPMENT

Fortune 500 industry leaders Jabil, Tech Data and Raymond James are headquartered in Pinellas.

Anchored by the urban markets of Clearwater and St. Petersburg, Pinellas County has the second largest base of manufacturing employment in Florida. Fortune 500 industry leaders Jabil, Tech Data and Raymond James are headquartered in Pinellas. The community has diverse, yet symbiotic, industry clusters, including advanced manufacturing; aviation/aerospace; defense/ homeland security; medical technologies; business and financial services; and information technology. An extensive network of suppliers, service-providers and business associations support operations in these sectors. Businesses can move to Pinellas and expect to begin growing immediately. Pinellas encourages innovation, and with industry giants Home Shopping Network (HSNi), Nielsen, ValPak, FIS and Catalina Marketing, it is rapidly becoming Florida’s hub for big data. Through relationships with major universities and high-tech institutes, Pinellas has become a center for research and development

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in marine science, electronic instruments, medical devices, sensors, nanotechnology and health care. Personalized business consulting services, focused curriculum for growing companies and links to financing options and SBA loans offer companies the tools to finish first in a competitive business environment. Notable employers include: Home Shopping Network (HSNi), Nielsen Media Research, Jabil, Raymond James, Tech Data, Honeywell, Raytheon, Lockheed Martin, ConMed Linvatec, FIS, TransAmerica, Bausch & Lomb, PODS, iQor and Kobie Marketing.

13805 58th St N Suite 1-200, Clearwater, FL 33760, United States Phone:+1 727-453-7200 | www.pced.org

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St. Petersburg Area Chamber of Commerce

Walk down the streets, and you’ll quickly notice something: all conversations start or end with “I love St. Pete”. St. Petersburg is earning a well-deserved reputation as the new place to be – the number one destination in the Southeast U.S for the creative, entrepreneurial and innovative young professionals and families. For newcomers, it’s an unexpected surprise the St. Petersburg Area Chamber of Commerce has been working towards for over 120 years.

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Formed in 1898, The St Petersburg Chamber of Commerce has always been the business and community leadership organization for this idyllic waterfront community. From planning and protecting the waterfront parks to creating the grid system for the big city feel – the Chamber’s intention was always to be the biggest little city in America. While historically we’ve relied heavily on our pristine natural climate to attract visitors and snowbirds for a break from the northern winters, the last 10 years has found us focused on being a 365 24/7 community for those wanting the elusive work, live, play balance. With over 1300 members, the Chamber brings together our largest companies (including Fortune 500 headquartered companies Raymond James, Tech Data and Jabil) with the heart and soul of our community – the fiercely local makers, artists and entrepreneurs. Add in our amazing network of not-forprofits and you’ll realize how amazingly diverse our city is and how that indeed is our secret to the energy on display.


Our culture of collaboration can be found throughout our gatherings – from the community kumbaya moments in our Greenhouse at the Million Cups presentations to the policy meetings focused on growing smarter. Our members find it easy to engage and quickly receive the gift of belonging to a community caring for each other. You’ll find the pride in belonging displayed when you stop by our St Pete Store and Visitors center. Inside you’ll find on display the art and handiwork of over 50+ artists and makers – all emblazoned with “St Pete” and ready for both residents and visitors to tout and display their new love. Our passion for doing well by doing good is best illustrated through our culture of diversity and inclusion. Our leadership programs work to bring all together and ensure voices are heard. From our Leadership St Pete program to our Young Professionals program, it’s easy to find a group of die-hard ‘burgers willing to learn, listen and act for the vitality of our entire city. And if you want to understand our culture of innovation and have a bit of fun too – check out our annual events. We replaced our traditional golf tourney for a shuffleboard one (St Pete Shuffle) since you can play shuffleboard with a beer in your hand! Or our annual “Good ‘Burger” awards event – the largest happy hour in the city with cool awards– because we know no one really wants to go to another rubber chicken dinner. So when you’re ready to do more than just consume St Pete and you’re ready to be one of those who create it – come to the St Petersburg Area Chamber of Commerce. We’ve been bringing the city together for over 120 years.

¾¾ Most Family – Friendly Cities (Homes.com 2019) ¾¾ 2018’s Least Stressed Cities in America (WalletHub, 2018) ¾¾ 2018’s Best Run Cities in America (WalletHub, 2018) ¾¾ #1 City for Women to Start a Business (Business.org, 2018) ¾¾ America’s Fastest-Growing Cities (Forbes, 2018)

100 2nd Ave N #150 St Petersburg, FL 33701 Phone: 727-821-4069 www.stpete.com

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Leadership St. Pete®

THE PREMIER LEADERSHIP DEVELOPMENT PROGRAM OF THE ST. PETERSBURG AREA CHAMBER OF COMMERCE

Leadership St. Pete® (LSP) seeks to identify, recruit, and develop leaders who represent the diversity of our local community. Through a dynamic, intensive, interactive, six-month experience, Leadership St. Pete® is customized to provide a curriculum that enhances community acumen to develop the future leaders who will assume roles in the Chamber and other community organizations. Plus we create lasting friendships, uncover personal and business opportunities, and have FUN! Founded in 1969, LSP is the second oldest leadership program in America. With more than 1,400 graduates, the illustrious roster of community leaders includes former mayors, St. Petersburg City Council members, a former governor of the State of Florida, police chiefs, business leaders, artists, entrepreneurs, and more. LSP challenges class members to examine opportunities and issues in our community, state, and nation through interactive retreats, educational seminars, and team building activities. Each class member, in collaboration with other class members and advisors from the LSP Planning Committee, is responsible for moderating a seminar. Additionally, class members collaborate on a significant “sweat equity” project that benefits a nonprofit organization and culminates in at least one full day of hands-on work. As a volunteer-driven program, LSP utilizes the services of prior graduates to facilitate over 20 seminars, retreats, dinners, and special events during a six-month period. This Planning Committee is charged with upholding and communicating the program’s core values: 236

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• • • • •

Engagement with community leaders Opportunities for networking and forming connections Diversity Volunteerism Enduring quality and sustainability

Leadership St. Pete® runs from roughly January to June every year. Applications are typically available in September and due in October. Applicants are interviewed in November and the class is typically announced just prior to Thanksgiving. Visit the website for application information at www.leadershipstpete.com. The three pillars of the LSP program are Educational Seminars, a Class Project, and Networking. EDUCATIONAL SEMINARS LSP’s curriculum is updated annually to remain relevant. Seminars cover a range of topics from State and Local Government to Healthcare, from Education to Arts and Culture. Class moderators, with assistance of their Planning Committee advisors, carefully curate and facilitate seminars to provide an educational overview of the topic area along with some in-depth conversation on specific areas of challenge facing our community. Class members can count on a program that covers the most important facets of our great city with seminar programming that is engaging, interactive, and timely–and may motivate them to action in the future.


CLASS PROJECT A cornerstone of LSP is the Class Project. The Class Project is intended to be a team building activity among class members, and as such, it involves the entire class, providing opportunities for all to contribute to its success. The Class Project involves planning and fund-raising activities, and always culminates on Class Project Day, a single day on which the entire class gathers to complete the work. It provides a unique experience in which class members can test their leadership abilities to come together and make a positive impact in a short amount of time. Recent recipients include: 2018: SailFuture 2017: Boys & Girls Club of the Suncoast 2016: ALPHA House of Pinellas 2015: Suncoast Center, South St. Pete Facility 2014: Society of St. Vincent de Paul 2013: PARC 2012: Florida Resurrection House 2011: St. Petersburg Museum of History 2010: CASA St. Petersburg 2009: Louise Graham Regeneration Center, St. Petersburg

NETWORKING LSP is an amazing networking opportunity. In addition to building relationships with their 35-40 classmates and 30+ Planning Committee members, participants have first-hand conversations with local- and statelevel politicians, business executives, community leaders, and LSP alumni. Networking is an essential part of the LSP experience. “Leadership St. Pete® is the premier program of the Chamber of Commerce because the people who participate in this program become the future, not only of our Chamber, but of our city. They consistently make a difference in our community and are focused on continuing to make St. Petersburg the best place to live, work, and visit.” Chris Steinocher, President, St. Petersburg Area Chamber of Commerce.

100 Second Avenue North | Suite 150 | St. Petersburg, FL 33701-3351 | Phone: 727-821-4069 | Fax: 727-895-6326 | www.leadershipstpete.com

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Beach Drive Banking Center

Photos by Jeremy Scott


Barclay Harless - Market Leader Ken Ronecker - Division President Marcio deOliveira - President, OZK Labs

Bank OZK has a rich 115-year tradition of community-based service and commitment to our customers. With eight offices in Pinellas and 43 throughout Florida, we work every day to make St. Pete a better place. Bank OZK knows St. Pete. We live here. We work here. And most importantly, we enjoy life here -just like you. We love helping business owners make their goals happen too. Being ranked the #1 bank* based on financial performance by 13 national financial publications over the last eight years allows us to offer businesses the best banking solutions in speed, service and value. OZK Labs, based downtown, is our team working on new banking technology which improve customer experiences and help Bank OZK work smarter. Named to American Banker’s 2018 Best Fintechs to Work for list, OZK Labs is committed to building applications that benefit you. With over 250 locations across the nation, Bank OZK is ready to serve you and your business for life. *#1 Bank in the US in asset size category as named by ABA Banking Journal 2011, 2012 and Bank Director Magazine 2013, 2014, 2015, 2016, 2017; and #1 Regional Bank as named by S&P Global Market Intelligence 2012, 2015, 2016, 2017, 2018.

Facebook.com/bankozk | Twitter: @bankozk Instagram: @bankozk | ozk.com | Member FDIC Best of St. Pete

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UPC Insurance Headquartered in St. Petersburg since 1999, UPC Insurance supports independent insurance agents, and provides a financial backstop for policyholders’ most important asset - their property.

Whether its home, condominium, dwelling fire, commercial residential, flood, or rental coverage, UPC Insurance offers customizable products designed to provide affordable options with superior protection. In everything we do, we Keep the Promise® so our agents and policyholders can count on UPC to be close by at the time of greatest need. UPC has weathered multiple storms, while continuing to grow. The strength of UPC and our proven track record of success stems from upholding UPC’s Five Foundations: financial stability, fair pricing, products that work, superior claims service, and ease of doing business.

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We’re here today. We’re here tomorrow. We are building a company that will thrive for generations.


Our Vision To be the premier provider of property insurance in catastrophe-exposed areas. Our Products We offer a suite of customizable products designed to meet your needs.

Our Core Values

800 2nd Avenue S., St. Petersburg, FL 33701 Phone: 727-895-7737 | upcinsurane.com

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MBI Worldwide Background Checks & Drug Testing MBI Worldwide is a leading global employment background screening company and Consumer Reporting Agency (CRA) that has been in business for over twenty years.

What began as a small business with Kandi Chapman, President and Founder, working solo from her spare bedroom in 1998, has grown into a nationally recognized company with locations in both Illinois and Florida. MBI Worldwide offers a high-touch customer service level of all-inclusive background screening, verifications and drug testing products. MBI’s Artificial Intelligence “AI” provides a multitude of ordering options, Applicant Tracking System (ATS) Integrations and customization. MBI’s cloud-based AI platform and online candidate invite portal, MBiScreenSMART™, makes it easy for companies to hire the best talent fast, by quickly obtaining compliant, accurate and instant data. 242

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MBI Worldwide holds accreditation with the National Association of Professional Background Screeners (NAPBS) and has achieved SOC-2 certification. MBI has been recognized twice by HRO Today Baker’s Dozen Customer Satisfaction Ratings as one of the top employment screening providers in the nation. MBI has been nationally recognized by Diversity Business as a Top 100 Business and has received the Best Customer Service Award from St. Louis Small Business Journal. Working together, Kandi and her husband Brian Chapman, have built a successful employment screening business from the ground up. Mrs. Chapman has received national recognition with the Woman Business Owners Corporation as a silver recipient of the prestigious Eclipse Award for implementing a positive company culture within her organization. Both she and her husband, Brian Chapman, CEO of MBI Worldwide, have been awarded Top 100 St. Louisans to Know to Succeed in Business and Mr. Chapman is a Board of Fellows for the University of Tampa and is the former chair and current board member on the Background Screening Credentialing Council (BSCC) with the NAPBS. He is also the Director of Compliance at MBI Worldwide and is often hired as an expert witness for cases related to employment background screening.

If you are interested in partnering with MBI Worldwide for your employment background screening needs, please call (866) 275-4624 or visit www.mbiworldwide.com for a free demo.

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GAZELLE CAPITAL

At Gazelle Capital, nothing is more important than strategic growth. We love entrepreneurship, engaging with diverse groups to build high-growth businesses, and helping those businesses reach their full potential. “We Add Value.”

Whether you’re considering selling your business, preparing for your next investor pitch or simply looking for clear visibility into future cash flow, our dynamic team will help you navigate through the toughest business challenges. “We Control Risk.” Our brain-trust understands what makes your business unique, which is why we take the most intimate approach in identifying our clients’ needs. “We are Genuine.” We carefully listen to your objectives, aspirations, challenges and frustrations so we can establish a continuum of solutions to help get you where you want to be. “We Create Structure.” Whether you’re looking for help in Finance, Operations or Strategy, we step in as deep and expansive as you need. “We Are Growth Catalysts!” What is a Gazelle Company? A Gazelle Company is a high-growth company that increases its revenues by ≥ 20% annually for four years or more. This growth pace means that the company has effectively doubled its revenues over a four-year period. Gazelle companies are characterized by their rapid growth pace, rather than their absolute size therefore, can range in size from small companies to very large enterprises.

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www.gazelle.capital

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ASCENDALYST Your catalyst for business ascension

What we are

Ascendalyst is a boutique business growth consulting firm. Our focus is small and medium size businesses. We specialize in helping businesses which are poised, and want to prepare for, rapid growth in a short time frame. By clearing away hurdles to expansion and fortifying areas in need, Ascendalyst helps clients through growing pains to meet their goals. Whether clients want to franchise themselves, prepare to sell the business, or hit previously unreached levels of profitability, Ascendalyst is prepared to apply its proven team and processes to find the best way. Ascendalyst leverages its local network and connections in Tampa Bay to provide the support, partners and services to bolster client efforts. We also understand the local cyclical trends and unique public relations opportunities in the area, which we can apply to your business model as needed.

How we do it

Best reasons to call Ascendalyst: Your business isn’t growing the way you’d like. You are looking to build your business and transfer ownership in the next 12-36 months.

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Our three step process prioritizes researching the best plan of action, limiting risk, and clear communication. All of our processes place the highest importance on clearly communicating the return on investment of each action plan. Our highest tenant is for our clients to understand the investment in an action plan and be able to use their own seasoned perspective to see the risks and rewards possible with moving forward. The Ascendalyst approach identifies areas of your business in need, and ones that will play a major force in your expansion. Areas we look into include operations, financing, facilities, human resources, production, internal processes, marketing, sales, public relations efforts, project management, and risks. Our processes incorporate steps which respect the perspective of all levels of your organization and how changes can affect employees’ outlook and motivation. Rapid change within a company may be possible, but putting the correct effort into helping your team understand the way and their part in the plan helps everyone contribute to the success of your growth strategy.


Ascendalyst Strengths Finance and Entrepreneurship - Our leadership has serial entrepreneur experience in the Tampa Bay market. Team members have been involved with advising, leading and investing in local companies for over 20 years. Internal leaders have excelled in increasing profit levels of current businesses, preparing them for sale and expanding their model into franchising. Staffing - The team has a deep background in staffing issues, which has a major influence on Ascendalyst's approach to changes within companies. Being able to correctly leverage current and future staff to hit business targets helps to ensure success. Production - We excel at process mapping, finding trouble spots and ways to improve production. Information Technology - Our IT leadership has been running technical and programming departments for more than 25 years, transitioning companies through waves of replacing one technology with another. Members have led successful product and service rollouts in a variety of environments. Marketing and Sales - The team has over 24 years in the small and medium business marketing field, including operational and financial roles in national websites with tens of thousands of advertisers and millions of visitors. Leadership has training and coached thousands of sales representatives to success. Customer Service and Customer Research - Our team has been involved with multiple projects involving improving customer service, limiting call times, researching customer satisfaction and identifying areas of improvement.

Ellie Finehout, CEO

5511 Central Avenue, Suite 200 St. Petersburg, FL 33710 Phone: 727 565 0554

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MANUFACTURING AND TECHNOLOGY

CHAPTER 13


Sensidyne, LP Innovation in Health & Safety Instrumentation

No stranger to the Tampa Bay area, Sensidyne, LP has been a key innovator in the manufacture and distribution of industrial health & safety instrumentation for 35 years. Air sampling, monitoring, and gas-detection products and services are our business, and our capabilities include research & development, production, quality assurance, marketing, sales, and service operations. Sensidyne began its operations in 1983 in Pinellas County, and in 2013, relocated to St. Petersburg. We are a private company owned partly by Schauenburg International GmbH of MĂźlheim in Germany, and partly by local key management personnel.

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Sensidyne is proud to be an American-based manufacturer with a worldwide presence through our global sales channel partners. Our partners provide pre- and post-sales support and service for our air sampling and fixed gas-detection products. Sensidyne is also the master distributor for the Svantek brand of noise dosimeters, sound level meters, and vibration-monitoring instrumentation in North America, and we are a primary supplier of the Kitagawa brand of gas-detection tubes and pumps used in industrial safety and process applications. Sensidyne is a leading provider of industrial air-sampling equipment with the GilianŽ line of personal air samplers and accessories. We acquired the Gilian line through our purchase and relocation of the Gilian Instrument Company, in 1995. We have continued to build on and expand the Gilian brand with innovative product development and sales through our global distribution partners. In addition to serving end users on a global basis, Sensidyne’s products are also used by a number of


local companies right here in Florida. These companies include power, phosphate mining, fertilizer, theme parks, and water treatment facilities. As a leading manufacturer of permanently installed fixed gas-detection products, Sensidyne’s products are designed to serve a broad spectrum of applications, including industrial processes like the production of oil and gas, pulp and paper, waste water treatment, chemicals, and power. Our products are approved to global standards for use in areas classified as hazardous, and they also carry performance certifications. The well-known series of SensAlert® and SensAir® products are designed to detect dangerous levels of airborne toxic and combustible gases, and also indicate oxygen enrichment and deficiency conditions. In addition, they alert workers about developing hazardous conditions, thereby enhancing worker safety and protecting plant assets. Due to increasing regulations, requirements, and advances in technology, Sensidyne heavily invests in research and development of our product lines on an ongoing basis. This results in improved protection of

industrial workers and plant assets. Product offerings continue to expand in the health & safety arena with new additions of advanced calibration and wireless technology. The company is an ISO 9001 certified organization with an ISO 17025 accredited calibration laboratory. With highly skilled and experienced Operations, Quality Assurance, Finance, Engineering, Sales, Marketing and Service departments, Sensidyne prides itself on the cultural diversity of our employees. We offer our employees competitive compensation packages which include healthcare benefits, 401K matches, and employee incentive bonuses. We continue to be proud of our employee retention record, with an average tenure of 11 years per employee. Sensidyne is a community-minded company that supports non-profit organizations, for example, Toys for Tots, Metropolitan Ministries, The Children’s Dream Fund of St. Petersburg, and others. As we enter our 36th year of operation in Pinellas County, we and our employees are proud to be a longterm, dynamic contributor to the Tampa Bay and St. Petersburg community.

1000 112th Circle North, Suite 100, St. Petersburg, FL 33716 North America: 1 800-451-9444 | International: +1 727-530-3602 Email: info@sensidyne.com | www.sensidyne.com

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ALWAYS MAKING A STATEMENT

The boat-manufacturing team at Statement Marine in St. Petersburg has built an excellent reputation locally, nationally and even internationally over the last decade.

F

or powerboat enthusiasts in and around St. Petersburg, the Gulf Coast, the state of Florida and the whole country for that matter, choices for a performance-oriented center console that stands out from the rest of the pack don’t get any better than the 35- and 38-foot models offered by Statement Marine right here in St. Pete. Just ask the dozens of owners in the area who have turned to the local builders to create the boat of their dreams. From the popular custom center consoles featuring paint jobs as mild or as wild as a customer desires to the exotic 42-foot V-bottoms and 50-foot catamarans that started it all for owners Nick Buis and Todd Werner in 2007, Statement Marine has continued to evolve and meet the demand of its high-end clientele. From inspired design and patented technology to fanatical attention to detail and flawless 252

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execution, Statement delivers more than just a boat. The finished product is a highly specialized, customized piece of enduring high-performance art, built to the exacting specifications of its owner. “To me, there’s nothing like a Statement; the pop you get at the docks is incomparable,” said Ron Long, who along with his wife, Elaine, has owned two Statements, the most recent being a 2019 35-foot model powered by twin Mercury Marine Verado 350 engines that they named All Night Long. “Around here there are probably 30 or more Statements running around and not one of them is the same. They’re great-looking boats — the paint and interior are always top-notch as are the stereo and entertainment options — and the best part is that they ride incredibly well. My boat, with twin engines, is plenty fast for the boating we do around here. It’s fuel efficient, easy to use and perfect for cruising around the West Coast. “What I like best about Statement, though, is that everyone there treats you like family,” he added. “They’ve taken good care of me by immediately addressing any issues, explaining how all of the electronics work and so forth. I live nearby so I stop in every few months just to say hello and see what’s going on. They are always so happy to see me, and I’m pretty certain they treat all of their customers that way.” Keith Overton, the president of TradeWinds Island Resorts and RumFish Grill Restaurants in St. Pete Beach, is an extremely experienced boater who looked at practically every brand of center console available before choosing a 38foot Statement luxury fishing boat powered by triple Mercury Verado 350 engines. “I’ve owned dozens of boats over the years; inshore, off-shore and one go-fast Talon, and I’ve been aboard and fished just about every boat most avid anglers have ever heard about, and in my opinion Statement is the most luxurious and well-equipped center console fishing boat ever built,” said Overton. “I wanted a mid-size center console primarily for Tampa Bay bar and island hopping and regional fun, yet it had to be capable of long-haul fishing and diving trips with lots of comfort and high-end features. When I was introduced to Nick Buis and told him what we were looking for in a boat, I immediately became

intrigued with the 38-foot Statement—despite it being almost exclusively and historically built as a non-fishing luxury center console boat. “On the first test-ride, my girlfriend Emily and I fell in love with the boat,” he added. “But what we loved most was Nick’s desire to take notes and commit to delivering on the many custom features that we wanted, some of which I knew were not in Statement’s wheelhouse, especially the fishing aspects. In the end, together we designed and Statement built an incredible fishing machine. The boat was finished in six

months vs. the year-plus wait for many of the other notable makes we considered, and the service and follow-up have been secondto-none. Statement exceeded our every expectation and everyone at the shop was gracious and a pleasure to work with.” Thanks to dozens of other customers with stories similar to those shared by Long and Overton, it’s easy to see why Statement Marine has dug its roots deep into St. Petersburg and grown into one of the most well-respected performance boat brands in the world.

Statement Marine 6101 45th Street North, Unit 4 St. Petersburg Phone: 954-614-2591, 727-525-5235 statementmarine www.statementmarine.com Photos courtesy Statement Marine and Pete Boden/Speedonthewater.com

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Guardian Eagle Saving Companies from Data Nightmares Data Nightmares continue to be a serious menace to our economy. The number of sophisticated attacks is growing exponentially, and the US is the number one target in the world. Global spending on information security is expected to exceed $120 Billion in 2019, and the average cost to recover is well into the millions. Yet week after week, we learn of another significant data breach that has the potential to bring a business to its knees. These companies are not spending lightly on security, nonetheless breaches and data nightmares continue at an alarming rate. Far too often we see companies investing heavily in perimeter security but only lightly locking things 254

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down on the inside. We know that 70 percent of breaches happen on the inside. This is where Guardian Eagle comes in. We are a Data Protection company that secures your data from the inside out. We have spent the last 20 years working at the very core of what is at stake. Your Database. Without control of your critical data your business comes to a standstill and you start losing money. Exfiltration of key data could result in customers losing faith, hefty fines, public embarrassment, and legal action against you. Our legacy expertise in databases, business continuity, replication, performance tuning, and data security has allowed us to help


our customers experience less down time, zero data loss, and highly secure systems that perform and scale. We have saved our customers from both internal and external data security nightmares. Our data-centric expertise uniquely positions us in the market to secure our customer’s data from the inside out. Let us perform a 10 Point Data Protection Assessment for you to gain insights into how secure your most critical assets are from the inside out. While Guardian Eagle is focused on saving our customers from data nightmares, we also have a passion creating a work/life balance for our employees. When our team is motivated, engaged, and happy, that flows directly into the customer

experience. We are located right in the heart of downtown St. Petersburg with customers all around the world. There is no limit to who we can build longlasting relationships with and provide sophisticated solutions for. All in all, when our employees feel passionate about what they’re doing, they perform at their best. This applies to clients, partners, and each other. These ideals reflect our five core values that each of us are held accountable to: Customer Experience, Excellence, Feeding Passion, Teamwork, and Good Karma. In 2016, Guardian Eagle (then Eagle Datagistics) won the Tampa Bay Business Journal’s award for Overall Best Place to work, and we look forward to winning many more in the future!

111 2nd Avenue NE, Suite 1006 | St. Petersburg, FL 33701 Phone: 727-535-3592 | www.TheGuardianEagle.com

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PEOPLE FIRST! SURE, VINE IT IS HERE TO SERVE BUSINESSES, BUT IT’S ABOUT THE PEOPLE. The people behind the businesses. The people behind the computers. By protecting a business’s data, we protect people’s data.

At Vine IT & Cybersecurity, our clients can’t afford a data breach or downtime in their business. We manage the IT & Cybersecurity for businesses allowing our clients to focus on the most important thing, managing and growing their business. Our primary goals are to protect our client’s data and maximize their up time and productivity. We don’t believe in the “break fix” model where a business’s only contact with their IT company is when something is broken. We take a proactive approach to IT management. Our solution is to monitor our client’s workstations and servers 24 hours a day, 7 days a week. We proactively manage data backups, software updates, antivirus and malware protection. In addition to all these benefits, our clients also profit from having access to our St. Pete based, Tech Team Help Desk. All these benefits are included in our monthly service package for every one of our clients. Bottom line, we manage the IT, while they grow their business.

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Our CEO’s unique story… Our CEO and owner Mike Thackrey is a St. Pete native. “Being born and raised in St. Pete, I’ve seen massive economic change for the better and my story in business reflects that.” Thackrey says. Thackrey went from “plants to computers”. In 2007 he cofounded a local commercial landscape company, starting with just two (2) employees and grew to employ 100+. He exited that company in 2018 and looked for his next great venture. That’s when he bought Vine IT. You see, Thackrey had been a client of Vine’s for five (5) years at his previous company Fieldstone. He only wanted to invest his time and money into a company and service offering that he completely believed in. After experiencing firsthand, the value that the team at Vine offers, it was an obvious fit. The business climate in St. Pete is improving every day! New businesses are relocating, and startups are in abundance. Vine IT is poised to serve and grow right alongside them. The IT & Cybersecurity needs for businesses are ever increasing as well. With the rise in cyber-attacks, government regulations for data management, and business’s relying more and more on technology to operate, our team at Vine IT continues to grow. And we are proud to be Veteran owned and based in the great city of St. Pete!

3831 Central Ave, St. Petersburg, FL 33713 Phone: 1-844-4-VINE-IT | Email: sales@VineIT.com www.VineIT.com

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CONSTRUCTION, REAL ESTATE AND DEVELOPMENT

CHAPTER 14


MOVING TAMPA BAY FORWARD SINCE 1969

As the largest and most successful locally owned real estate brokerage in the Bay area, Smith & Associates Real Estate has focused on the needs of local homeowners since 1969. Becoming the industry leader is a result of our commitment to serving every client with expertise, respect and offering an exceptional and enjoyable customer experience. We attract the finest professionals in the industry who are deeply embedded in local communities.

Our agents set us apart - their knowledge, commitment to integrity, and responsiveness to client needs are a symbol of how much they care. From supporting a thriving local arts scene to headlining major causes, the staff and associates of Smith & Associates Real Estate participate with passion. With local roots, global reach and a collaborative approach, our love for St. Petersburg and Tampa shines through in everything we do.

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6

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200+

Years in Tampa Bay

Offices

Number of Associates

Neighborhoods Served

LOCAL ♼ GLOBAL REACH TAMPA | ST. PETERSBURG | CLEARWATER | BEACHES | LONDON | SMITHANDASSOCIATES.COM

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Our Global Partners


“Deciding to buy or sell a home is one of the biggest decisions anyone will make… “

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Boyd Construction Company embraces new practices, ideas, and ways of thinking. Our construction management team is inquisitive and has a strong commitment to collaboration. “Trust the Boyd brand” is more than just a slogan, it’s our mission. Boyd Construction Company is a 4th generation Certified General Contractor providing services across the entire state of Florida since 2009. Always consistent and dedicated, this company caters each project to the clients’ needs. With hundreds of completed projects, Boyd Construction Company has extensive experience in developing and renovating retail, industrial, office, healthcare, hospitality and residential environments each unique to their clients. The Boyd name was originally established in the construction industry over 100 years ago in Hobart, Indiana. In 2009, Boyd Construction Company opened its doors

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in downtown Saint Petersburg. The president, Peter Boyd, equates his success to the lessons he learned from his father in working hard and putting the family first. As a business owner, his relationships with clients are his top priority and he can always be found on the front lines of every project. “As the president of Boyd Construction Company, I take it upon myself to be an involved owner with an open and forward-thinking mindset. I enjoy meeting and dealing with clients, as well as putting my boots on the ground and getting involved with each project.”

Boyd Construction Company continues to evolve and build their expertise; from restoring buildings that are more than 100 years-old to starting from scratch with an empty lot. The St. Pete area has made Boyd Construction Company a household name in contractors. “We’ve grown with this city. Being trusted with such an undertaking is a huge compliment to my team and I; having a hand in what makes St. Pete beautiful is a privilege that I will always count as an accomplishment.”

Phone: 727-323-BOYD (2693) Address: 1926 4th Avenue S Saint Petersburg, FL 33712 Facebook: boydcon Instagram: @boydcontruction boydcon.com

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Creating a new standard in St. Pete & the Suncoast With a combination roll-off and portable toilet container, redbox+ is setting a new standard for job sites in St. Petersburg. Locally owned and operated by Greg and Holly Newman, redbox+ of the Suncoast, is delivering its one of kind U.S. Patented restroom and roll-off waste container to job sites all over Pinellas County. Without a doubt, redbox+ is quickly changing the job site for the better and creating a new standard in the process. “Both contractors and customers have a little extra peace of mind on every project,” said Chris Earley, General Manager, redbox+ of the Suncoast. “Everything has its place at the job site with redbox+ and we are

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hearing from both construction owners and their crews that redbox+ is really providing a great service.” With just one call to redbox+ of the Suncoast, two essential services are being delivered to the job site. “One call, two services, delivered on time, every time,” said Greg Newman. Holly Newman pointed out there are a lot of other advantages as well. “Contractors have less paperwork, workers know that they have a sanitation solution at the site, and that creates greater efficiency on site. Plus, with redbox+ you have a toilet that never tips,” said Holly.


Pictured: Chris Earley, General Manager and Greg Newman, Owner

Earley, a longtime St. Petersburg resident, said on time delivery, by professional, courteous drivers is another big plus with redbox+, “We are trained on a very high standard of customer care,” said Earley. “I love that we can help local business owners and their crews just by bringing a redbox+ to the job site.” Both ownership and staff are residents of St. Petersburg and this family-owned, locally run company is proud to be part of the St. Pete business community.

Their customer promise says it all: “We are committed to providing our customers with exceptional and timely service. We will be professional in our appearance, attitude and values as we strive to build pleasant, honest and long-term relationships with every customer we serve.” To learn more about redbox+ of the Suncoast, or to inquire about using their services: Call: 727.877.5888 Visit: redboxplus.com/suncoast Email: suncoast@redboxplus.com

Photos courtesy of Stephanie Andrews


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INNOVATION AND ENTREPRENEURSHIP

CHAPTER 15


ST. PETE INNOVATION DISTRICT 268

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Adjacent to one of the southeast United States’ most dynamic waterfront downtowns, the St. Pete Innovation District is the professional home to thousands of scientists, doctors, educators and entrepreneurs. To capitalize on these talented individuals, public and private leaders came together in 2016 to create a non-profit organization. The District’s goal is to attract high-power talent, highwage jobs and new investment.

The St. Pete Innovation District encompasses one square mile area south of downtown and includes organizations working in marine science, life science, education, data analytics, art and technology. This geographic area provides a hub where world-class organizations have committed resources to support innovative exploration. Others from across the region have joined these organizations to discover enhanced research and educational capacity, imagining inventive solutions that solve community issues, and test technologies. New innovations are continually being born by connecting the thinking from multiple sectors. Projects include taking a tool used for checking the authenticity of seafood and reapplying it in the healthcare arena to detect bacteria, overlaying maps of coastal areas to visualize both the environmental and economic impact of coastal flooding, expanding our understanding of the link between ocean and human health, and exploring smart gigabit technology through pilot projects such as smart lighting and virtual education. The potential is unlimited. Spontaneous collaboration is key for innovation. Outside the laboratories and offices, the St. Pete Innovation District provides a home to year-round events and public gatherings that encourage people from across the community to explore ideas and have thoughtful conversations. The energy generated is visible. Attendees can learn about our environment, discuss systemic societal challenges, participate in science experiments, hear from a well-known journalist, or watch a grand prix race. The District is also fortunate to have public gathering spaces, such as coffee shops, restaurants and parks, where connections are solidified.


St. Pete

INNOVATION DISTRICT

District Anchor Institutions: • Bayfront Health • City of St. Petersburg • Foundation for a Healthy St. Petersburg • Johns Hopkins All Children’s Hospital • St. Petersburg Downtown Partnership • University of South Florida College of Marine Science • University of South Florida St. Petersburg

District Stakeholders: • Bold Business • Duke Energy • eConcrete • Florida Fish and Wildlife Research Institute • Florida Institute of Oceanography • Innovim • National Forensic Science Technology Center • National Oceanic and Atmospheric Administration • Pinellas County Economic Development • Poynter Institute • Ronald McDonald House Charities • SRI International • St. Petersburg Chamber of Commerce • St. Petersburg Economic Development Corporation • State of Florida Institute of Oceanography • Tampa Bay Innovation Center • The Dali Museum • U.S. Coast Guard • U.S. Geological Survey • World Partnerships

To learn more about the St. Pete Innovation District visit our website: http:// stpeteinnovationdistrict.com/ Or Facebook page: St.PeteInnovationDistrict Email: abarlow@ stpeteinnovationdistrict.com

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DR. ARNOLD: TRAINING FOR PATIENT SAFETY

Leading the expansive Center for Medical Simulation and Innovative Education at Johns Hopkins All Children’s Hospital allows Dr. Jen Arnold to make children’s lives safer and better. For Jen Arnold, M.D., M.Sc., FAAP, St. Petersburg represents a return to her roots. In Texas, she built a national reputation as a pediatric expert in educational medical simulation and became a celebrity through the TLC series The Little Couple, but then it was time to come home to join Johns Hopkins All Children’s Hospital in 2017 as medical director of the hospital’s expanding simulation program. Born at St. Anthony’s Hospital, she first came to Johns Hopkins All Children’s as an infant in the neonatal intensive care unit. She married her husband, Bill Klein, at St. Petersburg’s St. Mary Our Lady of Grace Church, which she can see from her office on the hospital campus. They and their two children star in The Little Couple, which chronicles her life as a doctor with spondyloepiphyseal dysplasia, a random genetic mutation that led to her shortened growth and orthopaedic complications. At Johns Hopkins All Children’s, Arnold, a neonatologist, leads the Center for Medical Simulation and Innovative Education, which is designed to advance patient safety and care and improve patient outcomes by 270

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educating and training healthcare professionals and families in real-life, high-risk situations. The center uses high-fidelity mannequins to replicate challenging medical scenarios in such settings as a trauma center, critical care unit, patient rooms and neonatal intensive care unit. Simulation provides a safe learning environment for healthcare providers to practice high-risk and other patient care situations. Arnold has expanded the program to train families on how to care for children with complex conditions after they leave the hospital and law enforcement officers on how to handle behavioral health situations in the community. “Simulation is a big investment by an institution, but it’s a huge patientsafety tool,” Arnold says. “The lives you can save by building that program greatly outweigh the cost of building that center.”

Johns Hopkins All Children’s Hospital 501 6th Avenue South, St. Petersburg, FL 33701 Phone: 727-898-7451 or 800-456-4543 www.HopkinsAllChildrens.org


DR. TONJUA WILLIAMS

President, St. Petersburg College A lifelong commitment to St. Petersburg Growing up in South St. Petersburg, residents knew St. Petersburg College President Dr. Tonjua Williams as a caretaker. The oldest child in a single-parent household, she not only looked after her younger siblings while her mother worked, but she also oversaw some of the neighborhood kids. That nurturing character remains to this day. In fact, Williams has built a career devoted to seeing that members of the Pinellas County community have opportunities to better their lives through education at SPC. Before becoming the first African-American and first woman to take office as president at SPC, Williams graduated from Boca Ciega High School. She then earned her two bachelor’s degrees at Clearwater Christian College, her master’s degree at the University of South Florida and her doctorate degree from Barry University. In 1986, she began her tenure at what was then St. Petersburg Junior College and started to work her way through the ranks. Over more than 30 years, she learned almost every area of the college. But no matter what her position, the desire to open doors to education was her driving force. Williams was key in making SPC an Achieving the Dream institution, which puts protocols in place to help SPC students, particularly underserved students, stay in school and earn their certificate or degree. She is also a champion of the Educational Ecosystem, which teams SPC with Pinellas County Schools, the University of South Florida St. Petersburg (USFSP), local businesses and faith-based leaders to work together in a holistic spirit to prepare residents for success in life and in school through career exploration, college visits, guidance and support. One of Williams’ first acts as president was to revise SPC’s mission, vision and values to keep a focus on academic excellence, economic mobility and community engagement. At SPC, these three pillars work together as part of a student’s educational journey, with classroom teachings reinforced by hands-on learning and community service, and economic mobility achieved through the completion of a degree or certificate. Though that little girl from South St. Pete is all grown up, she’s still looking after her community but now with a wider reach and the ability to change many more lives through education.

spcollege.edu

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The Tampa Bay Innovation Center is an incubator with the mission to accelerate entrepreneurial success. Designed for real outcomes, the Innovation Center supplies resources that tech startups need to survive and succeed.

The Innovation Center provides tech innovators/entrepreneurs dedicated coaching, specialized mentoring, access to capital and much more all in a professional office environment. 15 years of Accelerating High-Tech Enterprises

In our 15th year of operation, we take pride in reaching an important milestone by serving as a valuable resource for innovators and entrepreneurs. Our evergrowing list of graduates is a testament to our ability to nurture successful hightech entrepreneurial ventures in West Central Florida. When we launched the Innovation Center in 2003, the concept of an incubator as a vital part of regional economic development was not yet top-of-the-mind for most people. It surely wasn’t as trendy as it is today to coach, mentor and support startups. We were pioneers in understanding how important it is to assist and nurture entrepreneurs. Building on Our Success

After only four years at our newest location in downtown St. Petersburg, we had outgrown our facility. In mid-2018, we more than tripled our size and expanded our footprint to 20,000 SF in a new downtown location. We continue to assist emerging and entrepreneurial companies in the technology and manufacturing sectors by providing a unique mind-to-market model for working 272

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with entrepreneurs from concept through exit strategy, dedicated coaching, mentoring services, shared equipment, conference and office space, educational workshops and access to funders. Clients can access services either onsite or virtually. Much of our success can be attributed to an outstanding staff with experience in launching and growing tech companies, as well as a group of professionals who volunteer their time to serve as board members, as mentors to our clients or as presenters at one of our events. We are fortunate to count numerous well-respected individuals from funding and venture capital organizations, defense program offices, law offices, accounting firms and many more for community support. Together they make a significant contribution in helping us foster innovation and growth in the high-tech economy in the St. Petersburg and Tampa Bay marketplace. Today we continue to improve our program by incorporating the best features and practices of the most successful programs throughout the country. By continuing to focus on the individual entrepreneur, we can address specific needs with specific skill-sets, helping to move the young startup more quickly to revenue and success. A Catalyst for Spurring the Entrepreneurial and Innovation Eco-system

We are very pleased to report that we’ve been laying the groundwork for a purposebuilt Innovation Center – a technology hub

in St. Petersburg’s Innovation District and Pinellas County. With emphasis on life and marine sciences, the new facility will provide tomorrow’s technology business leaders access to the resources, services, networking and mentors they need while also fulfilling our vision of creating high-tech high-wage jobs within the region. The Innovation Center will serve as a focal point where startups, entrepreneurs, innovators, and investors can work in a collaborative environment bringing forth new innovations with a shared vision.

Tampa Bay Innovation Center 501 1st Avenue N., Suite 901 St. Petersburg, FL 33701 Phone: (727) 547-7340 Fax: (727) 547-7350 www.tbinnovates.com

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A Salute to St. Pete As the calendar changes to 2019, it will mark 20 years in St. Petersburg for Ceridian, and we couldn’t be more delighted to celebrate this milestone. Ceridian, an award-winning cloud-based technology company serving organizations across the globe, has had a deep bond with

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the City of St. Petersburg since the moment we opened our office.

ample greenspace. Today, more than 400 Ceridian employees call St. Pete home.

The Ceridian office building is a prominent fixture of the Skyway Marina District, located in south St. Pete. The building is affectionately referred to by Ceridian employees as the ‘Ceridian Campus’ for its tall buildings and

Ceridian St. Pete boasts a diverse workforce that includes nearly all functions of the company, including sales, marketing, and implementation.


Who we are

Ceridian is a leading global human capital management (HCM) software company. Dayforce, its flagship cloud HCM platform, provides human resources, payroll, benefits, workforce management, and talent management capabilities in a single solution. The platform helps companies manage their entire employee lifecycle, from recruiting and onboarding, to paying people and developing their careers.

Our culture

Our people are at the center of what we do. They drive the innovation, culture and great work that make us successful. We embrace and celebrate their diversity, and are committed to creating a strong sense of belonging for every employee. These values are reflected in our programs.

One example of a YOUnity initiative is CeridianPRIDE. Members of our CeridianPRIDE team foster an inclusive and accepting culture for Ceridian’s LGBTQA+ employees so they can express their whole selves at work. Ceridian has always believed in the importance of “giving where we’re living” and our employee-driven charity, Ceridian Cares, brings this to life. Ceridian Cares provides grants for food, clothing, footwear, and household items for individuals and families in need. Through corporate pledges, support of employeeinitiated fundraising, and encouragement of staff volunteerism, Ceridian has been proud to contribute to St. Pete and other communities where we live and work.

Sheila Godreau, Director, Asset Cybersecurity & Monitoring, Ceridian and Michele Lynch, Leasing Coordinator, Grand Villa Senior Living Community

YOUnity is Ceridian’s Diversity & Inclusion program, and its primary mandate is to make sure that every employee feels they can bring their “whole self” to work each and every day. This means not only simply talking about diversity and inclusion. This means providing opportunities to positively impact diverse communities like St. Pete outside of the workplace, creating ways for employees to learn, and contributing insights to improve our own practices.

Programs like YOUnity and Ceridian Cares are incredibly important to us. And they wouldn’t thrive without the support from our St. Petersburg-based employees and the surrounding community.

Awards

This year, we were honored to be recognized for several awards that reflect our commitment to employee wellbeing. Ceridian was named one of Working Mother Media’s 100 Best Companies and a Global EDGE Certified Company for Gender Equality in the Workplace. We were also awarded the Glassdoor Employees’ Choice Award, recognizing employers who invest in employee satisfaction, career opportunities, work-life balance, compensation and benefits, culture and values, and have strong leadership skills.

“Ceridian allows me to be the best version of myself at and away from work. I love that parents at Ceridian can seamlessly blend their work and family life through the flexibility and empowerment we provide them.” Lisa Sterling, Chief People and Culture Officer, Ceridian and Working Mother of the Year 2018

Thank you

With all that said, we just really want to thank you St. Pete. Thank you for being such a great partner, for letting us call you our home for 20 years, and for allowing us to flourish in Florida together. Here’s to 20 more!

www.ceridian.com

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CLARIFIRE Clarifire is a privately held, womanowned corporation that grew out of humble beginnings. What started out 15 years ago as a 5-person team and a lone server hidden under a desk, has since flourished into a leader in workflow automation. In the late 1990’s, Jane Mason was a business executive at an international law firm. It was there that she recognized the organization’s need to automate their complicated and siloed business processes. Unable to find a single software solution that managed workflow to her satisfaction, Jane hired a group of developers to create one. Her team applied innovative technology to the firm’s key processes and operations, creating a solution that reduced operating costs and improved client relationships. Clients began to take notice of the simplified processes and increased efficiency produced by Jane’s homegrown solution. In 2003, a large financial institution purchased the solution for their

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own use. Realizing the industry need for this type of technology, Clarifire was born to further develop and market this innovative solution. In 2007, Clarifire entered the financial services market and enabled its clients to have a workflow solution prior to, during, and after the housing crisis and ever-changing regulatory demands. They were prepared to navigate through regulatory deviations that occurred during the 2008 economic crisis, making changes to the way they did business that are still in effect today. Although the excitement of 2008 has passed that does not mean that business has slowed down. Today Clarifire provides solutions for well-known financial organizations on a national level. In 2012 Clarifire developed new solutions to serve the healthcare industry. Piloted at local hospitals, the solutions are currently used by both small hospitals and large hospital systems across the country. The applications provide hospitals, doctors, and nurses the ability to provide a more positive patient experience

and improved patient outcomes. Their logo says it all. Clarifire helps clients transform chaos into clarity with streamlined, interactive processes that create harmony and visibility in your organization. Visit Clarifire at eClarifire. com to see how they can help you unite your organization in a single, cohesive, smart, and collaborative platform.

When not revolutionizing workflow automation, Jane and her team can be found rallying to raise money for the American Heart Association, feeding those in need at the Ronald McDonald House, donating to Toys for Tots, sending supplies to those affected by natural disasters, and so much more.

11399 16th Ct N, St. Petersburg, FL 33716, USA Phone: +1 866-222-3370 www.eclarifire.com

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LIVE WATERSPORTS

Born of creative and innovative design, and backed by a relentless, hardworking and imaginative team, LIVE Watersports looks to redefine the norm in the paddleboard world.

Our goal is to create and design boards that help everyone, old and young, big and small, athlete and weekend warrior to find and enjoy their passion. After all, it all boils down to one question:

WHAT DO YOU LIVE FOR? “What Do You Live For?” is not just a question, but a lifestyle. Each one of us has an individual passion, hobby, or true calling that drives us to create a life we enjoy. Here at LIVE Watersports, we are inspired by the idea of creating pristine standup paddle boards that are as versatile as your passions - bringing a new way for you to explore these activities. Whether it’s fishing, yoga, windsurfing, racing, or even simply spending time outdoors with family and friends, our paddle boards are created to handle it. Live Watersports has created a giant leap forward on the progression scale, re-defining the boundary between angler and nature. Fishing from a paddle board puts you completely in control, completely in touch with your surroundings. Though the challenges of paddle board fishing can be great, the rewards are so much greater. 278

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Located on the West Coast of Florida, we utilize a detailed molding process to ensure the highest quality and precision. We incorporate cutting edge marine material technologies to increase strength, durability, and comfort while still minimizing weight for maximum portability. The result of this revolutionary design are LIVE Watersports’ stand up paddle boards: the

L2Fish and L2Utility. They are nearly impossible to roll or pearl, yet light enough and comfortable enough for paddlers of all sizes to enjoy.

Paddle Board Accessories

Part of the LIVE Experience and the advantage of our paddle board collection is the capability to customize and accessorize your paddle board.

LIVE Watersports is the brainchild of head honcho John Cleckner.

The integrated Yak Attack tracks on the L2Fish and L4Expedition allow for the installation of dozens upon dozens of accessories to fit your needs. From the simple tie-downs providing anchor points for your cooler and seat, to an assortment of fishing necessities like rod holders, fish finder holders, paddle holders and fish wells - your choices are nearly limitless.

#LIVE4FITNESS #LIVW4ADVENTURE #LIVE4FISHING www.livewatersports.com

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MYJET PILLOW Luxury travel pillows to beat all others THE STORY Creator Dr. Micheal Majette tells the story of why he decided to combine his wants and needs as a traveling consumer with his knowledge and experience as a physician to create the perfect all-in-one pillow: “Since I was a child I have had a spirit of serving others. I have always been concerned with the comfort of those around me and have found that helping a person in need brings me great joy. That same spirit has benefited me well as a physician. Like many of my colleagues, I often find myself treating the same conditions of chronic neck and back pain repeatedly. My goal is always to help each patient achieve a better quality of life through a combination of in-office care, suggestions for at-home care and products that aid in expedited recovery. “A common complaint I am presented with by many patients is pain associated with travel. As an avid traveler myself, I was always on the pursuit to find products, especially travel neck pillows, that enhance the “getting there” part of the travel experience. I have tested hundreds of different travel pillows hoping to find one I could not only use myself but also recommend to patients. This goal seemed simple, but after over a decade of searching, I learned nothing like that existed.” “What I found through my research is that there are endless amounts of neck pillows on the market, but none were exactly what I wanted. Most are made of cheap materials and don’t offer the structural integrity and design required for long-term use. I greatly value the artisanal skills and passion that go into creating a product by hand. That one of a kind quality you can only achieve with non-mechanized production.

This lack of focus in design quality is a common theme among most travel pillows on the market today. “This is where my story begins. My search for the perfect all-in-one pillow has led me to the creation of MyJet Luxury Travel Pillow. Hand-made of quality materials with a patented inner skeletal system for ultimate support, the MyJet Luxury Travel Pillow stands the test of time and has been thoughtfully designed with the same level of care that I show all my patients. I love this product because its uses have become unlimited. It has revolutionized the way we think of the common travel pillow. Whether it’s used for flying across the country, watching TV in the comfort of your own home or to relieve neck tension after a long day at work, I truly hope this product enhances your life as much as it has mine.” 280

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Each pillow will be shipped with: • Extra foam blocks for adding or subtracting additional padding/support to create the perfect fit for you. • One elastic 3-button strap, allowing for connection to any headrest or existing pillow. • Lifetime warranty against manufacturing defects. Pillow types: • Coach class: Will consist of 2 color schemes, all breathable, lightweight, durable cloth material. You can always upgrade your pillow to a higher level cover at any time. • Business class (the most popular): Will consist of 4 different leather and cloth combinations. Also features a black suede inner-lined pocket on the top half to add temperature control packs for heat or cold and LED light. • First class: Coming soon. This version creates a user experience unlike any other. Includes all the above items, custom leather cover, superior Bluetooth remote phone and speakers and first of its kind surround sound. sound.

WHAT MAKES THE MYJET TRAVEL PILLOW UNIQUE:

• Customizable to all body shapes and any seat position using adjustable foam levels. • Adjustable patented internal frame and elastic strap not only hold the neck and head in perfect position, but also help to decompress nerves in the neck and shoulder to relieve pain. • The high-quality materials used in creating the handmade covers improve with time and use. • The ability to make the pillow warm or cold without the use of batteries or power provides an unmatched level of comfort.

TESTIMONIALS

“I can’t say enough about this pillow! Last year I took it on a mission’s trip to Africa. After 16 hours in my economy seat, I was so thankful to have this pillow with me. My favorite feature is the strap that connects it to the back of your headrest. Anyone who’s been on an airplane knows

it’s impossible to get comfortable in an economy airline seat and the typical travel pillow doesn’t prevent you from falling over onto your neighbor’s shoulder. With this pillow, I was able to comfortably fall asleep without worrying about my head shifting to the side. Definitely one of my best travel purchases!!” - Patsy C. “I have had issues with my neck for over 20 years. Even after surgery, I still suffer from pain. I don’t travel that often, but my Doctor recommended the MyJet pillow for when I’m at home relaxing and watching TV. It really helps relieve the pressure and tension on my neck.” - Tom B.

Phone: 813-463-3401 Email: info@myjetpillow.com

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KAHWA COFFEE Kahwa Coffee has come a long way from its conception when Raphael Perrier, as a young barista, and Sarah Perrier, one of his customers, fatefully met each other in a Philadelphia coffee shop. That’s where their love story began and the idea of their own cafe started brewing. As he worked his way up to Wholesale Sales Executive, Raphael mastered the art of coffee roasting. Sarah became Company Manager of a prestigious dance troupe and developed a passion for running a business. In 2005, the husband and wife team relocated to sunny St. Petersburg, merging their talents into a business concept called Kahwa Coffee. Months were spent developing signature blends, combining beans from all over the world until the perfect mixture of sweetness, acidity, body and bitterness emerged. After a period of door-to-door

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selling, Kahwa Coffee was purchased by its very first vendor, a local organic café, the same week Sarah and Raphael’s first daughter was born in 2006. In 2008, Kahwa opened its first café in downtown St. Petersburg. Both Sarah and Raphael introduced the coffee from behind the counter as the company’s first baristas. Proudly roasted in Tampa Bay, Kahwa focuses on hand-selected coffee bean blends rather than single-origin coffees in order to bring a signature mix of complex flavors to each cup. Creating such an exquisite blend requires high level expertise in both selecting and roasting. If the roast isn’t delivered fresh, those unique flavors can’t shine. A high-quality roast from Italy can take up to six months from roast to cup, but Kahwa has designed an on-demand packaging process that delivers Kahwa Coffee within a week of roasting. The Kahwa roastery expanded into a new warehouse for the second time in 2018 to meet growing demand and includes a training center where each barista completes an extensive program. As a growing Florida business, Kahwa has also taken on the mandate of being a responsible steward of the environment by not only serving coffee in recyclable cups but also phasing out plastic straws and offering the alternative of reusable glass straws in all locations. Now celebrating over twelve years of good coffee, 14 Kahwa cafés can be found around St. Petersburg and Tampa Bay. The company’s

wholesale distribution has exploded to 500 local and national restaurants and five-star hotels across Florida and the United States in California, Washington D.C. and Pennsylvania. This year, Kahwa also opens two of its first mall locations, the International Plaza in Tampa and at the University Town Center in Sarasota as the brand sits amongst veritable national and international retail brands. Kahwa has also landed in Tampa’s International Airport serving good coffee at the Newslink stores and is the exclusive coffee vendor of the Nassau Airport with three cafés. Internationally

Kahwa is served at many resorts in the Turks and Caicos Islands including Grace Bay Resort and Sailrock Resort. Voted “Tampa Bay’s Best Coffee” by Creative Loafing readers nine years running, Kahwa Coffee is becoming a regional and national powerhouse, as noted by Publix’s move to serve Kahwa Coffee in its cafes, Whole Foods’ enthusiasm to carry the brand in Florida stores, and its multiple appearances on television retailer HSN, which dubbed Kahwa “the best coffee ever!”

3070 44th Avenue North, St Petersburg, FL 33714 Toll Free: 1.866.244.6103 | Tel: 727.388.1340 | Fax: 727.388.1353 | info@kahwacoffee.com www.kahwacoffee.com

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IT WAS ALL A DREAM… Our dream started while searching for an answer to a question “Why am I drinking scalding hot coffee in the Florida heat?”.

Our founder, Michael Rideout, wanted an answer and thus began the search for a brew with that perfect combo of taste, refreshment and energy. Set the scene in early 2015, we began with humble beginnings of Cold Brew and Nitro Brew poured from taps on the back of a coffee bike and our product was on draft at local bars and restaurants… but we needed the next step. A way to bring our product to the masses. But how? 284

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We began distribution to a select 100 accounts in West Florida, including grocery retailers, bottle shops, fitness facilities, restaurants and bars. As we continued to grow in production capacity we expanded that distribution into new markets in Florida. Made Coffee can now be found in all Florida Publix locations. Since our inception, we have branched out to other areas of the coffee world. Our first product line extension was the Cold Brew Con Leche line, featuring three new flavors: Traditional, Chai and Chocolate. While we still #DrinkColdCoffee and regularly #SlamACan, we also now #GrabABag of our roasted in house, specialty coffee. With a brew system from Florida, a roaster from Idaho and a canning line from Colorado, we’ve assembled the best our country has to offer. Our promise is unwavering: Source, roast, brew and package only the best in specialty coffee and never falter in taste. Our focus is clear: make quality coffee perfect for an active lifestyle and bring it {conveniently} to our Florida community.

Our first love was beer, so taking a cue from our brewery friends, Mike partnered with St. Petersburg fabricator BrewFab to design a proprietary brew system built for high volume production without compromising quality. Next, we needed a home for this equipment. Build-out on our production facility, affectionately dubbed “The Cannery” began in late 2016. Months of branding decisions and vendor sourcing later, our Cannery was completed and “Florida’s Original Canned Cold Brew” was born. We now roast, brew and CAN our coffee in this production facility in the downtown district of St. Petersburg, FL. Why the can? All about convenience. Cans are welcome anywhere, the boat, the gym, the beach. Why the name Made? We wanted to embrace the process. Our journey has been hands-on from the beginning and we will continue with that mantra in mind.

131 22nd St S, St. Petersburg, FL 33712 | Phone: +1 727-203-4855 | www.madecannery.co

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MEDIA AND MARKETING

CHAPTER 16


PRECISION THAT POWERS PERFORMANCE As the global leader in buyer intelligence and personalized digital media, it is our mission, at Catalina to power results that matter most to our CPG brand and retail partners by mobilizing more meaningful buyer engagement.

Our employees are not just hard working‌ they have heart. The Catalina Charitable Foundation supports a variety of nonprofits across St. Pete and Tampa Bay and team members dedicate their time and talents to charitable activities year round.

We have been proud members of the St. Petersburg community for 35 years, with headquarters located at 200 Carillon Parkway.

Germany UK

Boston

South Jersey

Saddlebrook

Chicago

Cincinnati Atlanta St Louis

Italy

France

San Jose

Costa Rica

We have several regional offices in the United States as well as, international locations in Europe, Costa Rica and Japan. 288

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Japan


Our 35-year entrepreneurial heritage combined with an enthusiastic, diverse and adaptive mindset, allows Catalina to meet the evolving needs of our clients. In 1983, Catalina pioneered the world’s first oneto-one digital marketing network, revolutionizing the marketing services industry by delivering personalized, data science-driven brand value to buyers in real time. Today, we are building on our legacy at the intersection

We know when date night turns into laundry night.

of marketing, technology and data to help retailers and brands gain deeper insights into purchasing behavior

We get them, so you get them.

and meaningfully engage more than 650 million shopper ID’s around the world. Catalina’s personalized digital and in-store marketing solutions drive trial, loyalty and sales volume for clients. In the community, our employees are not just hard working—they have heart. The Catalina Charitable Foundation supports a variety of nonprofits across Tampa Bay and team members dedicate their time and talents to charitable activities year-round.

200 CARILLON PARKWAY

|

ST. PETERSBURG, FL 33716

|

.877.210.1917

www.catalina.com


INNOVATION SHINES HERE With 400+ team members & counting, we’re each unique with our own superpowers. The one thing that we share in common? Innovation — and the desire to test it each day.

We’re trusted digital partners to the world’s biggest brands for monetizing and enhancing the shopping experience. With e-commerce, m-commerce and now a-commerce on the rise, as a business, we’re just getting started. Here we grow!

MAKE TIME FOR FUN

Did you know a 5-minute break at work every hour improves your health and well-being? We know concentration at work is fueled by a lot of brainpower, but our bodies also need time to recharge, so our “Tribe” culture committee organizes the monthly activities and experiences for all to enjoy. • Happy hours and weekend hangs • Films and games in the Co•Lab room • Group walks around the park and Wellness Wednesdays 290

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WE LOOK ON THE BRIGHT SIDE

We champion the causes that are near & dear to our team members’ hearts. Our “Triad Gives Back” ambassador program was created hand-in-hand with company-sponsored volunteer days each quarter, so everyone is empowered to head out of office and into the local community. • • • •

Fun-raisers with Two Hangry Chicks and local schools Beach cleanups with Keep Pinellas Beautiful Home builds in partnership with Habitat for Humanity Creative can drives for Metropolitan Ministries


WE DRIVE INNOVATION

It’s in our DNA: It all started when our founders approached Walmart in 2004 with the idea that Walmart.com could become the premium advertising site it is today — grabbing the attention of CVS, Office Depot and more retailers wanting to join our client roster. Now, we reach 158 million unique shoppers each month, and we’re preparing to unveil Triad’s all-new look and feel with new data-driven products up our sleeve. The future is bright, St. Pete. • 360 capabilities with in-house Video Studio, Business Intelligence, Quality Assurance and more • Award-winning creative in local and global competitions • Participation at CES, Cannes and other industry conferences

Come join the ever-evolving industry and our always-growing innovative team! www.triadretail.com/careers

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THE HOTH Located in the heart of downtown St. Pete in the Plaza Courtyard Suites is The HOTH - a company redefining workplace culture in St. Pete and Tampa Bay. HOTH Stands for “Hittem Over the Head” (in other words to “bludgeon” with awesomeness). It represents the passion this company has for providing its clients with incredible results and service.

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Gorgeous views, bean bag chairs, and a dog or three wandering the office are the norm, as is a fervent dedication to helping their customers dominate search engine optimization. If you’re not familiar with search engine optimization (SEO for short), think of the process you go through when you do a Google search to find out more information about a business, product, or service. You think of something you’d like to learn more about, experience, or buy. You think of the best words to punch into a search bar that will take you to the information you’re looking for (marketers call those search terms “keywords”). And once you get to your search results, if you’re like 95% of internet users, you’re only clicking the links that show up on the first page.


So you can imagine how awesome it is for a business to make it to page one of a Google search. The benefits are tremendous. Traffic, business, and revenue can increase exponentially. That’s what The HOTH does for its clients. It helps businesses (both large and small) crack that first page of Google results and reap massive rewards. But The HOTH is helping more than its customers. Since its move to St. Petersburg, FL in 2013, The HOTH has emerged as one of the best companies for young professionals to work for in Tampa Bay. From the top down runs the philosophical belief that investing in the development of its team members will result in client successes. One-on-ones with superiors. Weekly “town halls” with subjects running the gamut from marketing industry highlights to how to invest and save for retirement. Perks like bringing your dog to the office, a great health insurance plan, leadership consultants, provided lunches, team vacations, and continuing education incentives. These are all HOTH cornerstones. As is charity. In fact, every month, one team member wins the “Hittem Over the Heart” award, which is calculated by peer recognition. This teammate selects a charity for the HOTH to make a contribution on their behalf too. This investment in people is working. In 2017, the HOTH was named one of the Tampa Bay’s “Fast 50” businesses because it was growing as a company so rapidly. Its COO, George Papadeas was named one of Tampa Bay’s Up and Comers by the Tampa Bay Business Journal. In 2018, the HOTH was chosen as one of Tampa Bay’s Best

Places to Work. They’ve also been featured on the local station Bay News 9 - twice. While experiencing exponential growth year over year. The HOTH continues to helped its customers show up on Google’s page one (1) results. It’s helped clients go from virtually no visitors to their site to hundreds of thousands of visitors to their site a month. It’s also passionate about being at the forefront of the digital marketing and SEO industry.

From new products like HOTH Video to hosting St. Petersburg’s first ever SEO and Content Marketing Conference (HOTHcon) in 2018, The HOTH is a business always looking to the future. The HOTH is transforming St. Petersburg tech industry and workplace opportunities and it’s not slowing down. When it comes to business, it represents the best of St. Petersburg and Tampa Bay.

111 2nd Ave NE #1500, St. Petersburg, FL 33701, USA | Phone: +1 727-201-0062 | thehoth.com

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Tight-knit team of creatives in St. Petersburg, Fla. obsessed with design and the brands we represent. We create everything together with a lot of passion, intention and respect for our clients.

A brand is so much more than a logo—it’s an experience—and one the team at Hype loves building, sharing, and living from the creative community that is St. Pete. In 2009, Hype was founded just as St. Petersburg, Fla. was on the forefront of immense growth and a major creative push. Founder Brooke Boyd, a native Floridian, started the agency to contribute to the conversation on how design and creative communications could shape the city’s future. Hype would be bold enough to stir the pot and courageous enough to stick around to see how these brands shaped the lives of the people who lived here. More than that, it would be a resource for continual evolution and expansion of the city.

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Hype looks at a brand holistically with a collaborative team and develops creative strategies for shaping a brand and its impact on daily lives.

Now known for its community of creatives continually launching independent businesses and brands, St. Pete is still the vibrant home base for Hype, an award-winning agency and leader in building brands, web design and development, graphic design, public relations, social media, photography, and video production. Hype works in a variety of sectors, including health and beauty, food and beverage, real estate and development, technology, consumer goods, and hospitality. Hype has worked with locally owned businesses and national franchises on everything from strategy, messaging, and brand identity design to full-blown creative campaigns and marketing. You may have spotted Hype’s work with local brands such as Green Bench Brewing Co., PDQ, Pacific Counter, MADE Coffee, Bodega, Suncoast Credit Union, and TRUHAIR, and national brands including Boar’s Head, Pabst Brewing Company, and Marriott International. Hype looks at a brand holistically with a collaborative team and develops creative strategies for shaping a brand and its impact on daily lives. Together, they build better brands.

360 Central Ave #300 St. Petersburg, FL 33701, USA Phone: +1 727-623-9085 hypegroup.net

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EVOLVE & CO Evolve & Co is a team of brand, reputation, research and digital strategists who drive award-winning creative communication strategies.

Our enthusiasm defines us. It is the determining factor in who we partner with. We are a firm that genuinely loves, values, and identifies with our clients’ products and services and it is our mission is to create meaningful campaigns that draw on experience and deep relationships. Founded in 2016, Evolve & Co is a full service advertising agency specializing in brand development, publicity, website design, graphic design, content marketing, public relations, social media marketing, media relations, and media purchasing. From Fortune 500 to start-ups, Evolve & Co President Lisa Williams is at the forefront of brand strategy. With serious passion, a genuine love for her work, and years of expertise in the industry, her leadership drives success.

“Our motto is to NEVER STOP CREATING, and we’d love to create with you!” - Lisa Williams, President

Evolve & Co 475 Central Ave, Ste M7 St. Pete, FL 33071 Phone: 727.490.9835 EvolveAndCo evolveandco www.evolveandco.com

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BAYSHORE MARKETING GROUP KNOWS ST. PETERSBURG!

Located minutes from downtown and just about anywhere in the city, Bayshore Marketing Group has been making an impact in the St. Petersburg and Tampa Bay area for the past 10 years. From Bay to Shore! Owner and CEO Laurie Stogniew will proudly admit the biggest catalyst to Bayshore Marketing Group’s growth in St. Petersburg was the opportunity to work with The Birchwood on Beach Drive in Downtown St. Pete. From start to finish, venue names, logos, concepts and more, she says it was and will always be “her baby.” “What will be just as exciting is the recently won bid from the City of St. Petersburg for the three concepts at the St. Pete Pier. “Teak, Pier Teaki, and Driftwood Café will be the go-to hotspots before you know it,” says Stogniew. Bayshore Marketing Group also specializes in event creation, management, promotion, and execution. “We not only help non-profits raise funds for their annual events, we create events (for both non-profit and for-profit) that bolster community support and deliver a great time! It’s in our blood,” Laurie Stogniew proudly states. Bayshore Marketing Group is a woman-owned business, located in St. Petersburg, Florida. CEO Stogniew has built a diverse team of

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top-level marketing minds, each with years of experience in all aspects of marketing (including experts in digital), and sales. • • • • • • • • • •

Web Development Digital Marketing and Advertising Graphic Design / Logo Development Social Media / Reputation Management Event Management Strategic Planning Business Start-Up and Branding PR / Voice Overs / Brand Ambassadors Media Buying Video Production

All Bayshore Team members insist on working collaboratively – in partnership – with each client in order to deliver creative and entrepreneurial ideas that generate excitement and revenues. They hang their hat on their service and add they are an extension of their client’s business and available 24/7. “Yes, that’s no joke, just like your business, it doesn’t stop when you’re at home,” added Laurie Stogniew.


5530 1st Ave N, St. Petersburg, FL 33710, USA | Phone: +1 727-316-5578 | bayshoremg.com

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TAMPA BAY BUSINESS & WEALTH (TBBW) MAGAZINE Our wealth coverage will not only provide information for high net worth investors, but will also spotlight the emerging angel investor, venture capital, private equity and hedge fund ecosystem in Tampa Bay. Unlike any other local publication, TBBW gives business decision makers a peek into the people behind the biggest deals — the whole story — from who they are, to what businesses to invest in, to cashing in on the growing tech hubs, to trends and analysis of Tampa Bay’s most important industries and so much more. We provide must-see content expounding local, pertinent business strategies to help readers continue to experience and achieve success. TBBW, reaching the top decision makers and influencers in Hillsborough, Pinellas, Polk, Sarasota and Manatee counties, not only keeps you in the conversation: it makes you a key player. Great editorial content begins with a talented editorial team, led by well-respected editors, with a combined 35+ years of business journalism experience. TBBW’s perspective is unique among Tampa Bay media outlets — written expressly for CEO’s by a team of experienced journalists. TBBW has the largest circulation of any business-focused publication in the market, with triple the number of decision-makers. Our strategically compiled audience is one that no other can — or does — reach; one that we’ve taken the time to carefully analyze and curate. We’re not giving you unqualified decision makers who pay for access to our content

Tampa Bay Business & Wealth (TBBW) magazine is the leading provider and trusted resource for business leaders affecting change in the Tampa Bay region. TBBW delivers in-depth reporting — with a distinct local perspective — on topics that make a difference in our community. 300

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and relationships — we’re giving you CEO’s who are pleasantly surprised by, and engaged with, our cover stories and content in each issue, and can’t wait to devour the next one with veracity. Each month, TBBW magazine is direct mailed to 15,000 decision makers — as defined by Dunn & Bradstreet. These include business owners, presidents, C-Level executives and senior-level management. This targeted controlled distribution guarantees a powerful businessto-business audience for our partners who wield buying power in both their professional careers and personal lives. Capitalize on TBBW’s unparalleled access and coverage to reach this influential audience. Weekly, TBBW Newsletter is emailed to 15,000+ decision-makers with some original content, as well as some of the best content from that month’s issue. While there is duplication of some audience, there is also a large percentage who only receive the newsletter and not the magazine. Every day TBBWMag.com is updated with new content, breaking news stories about everything ranging from an

update to the symphony series to the positive impact of economic development and companies moving their employees here. Every issue of TBBW is available online in the digital version and lives on forever. Nobody recognizes the importance of relationships more than us — connecting people is what we do. We understand the power of events that deliver visibility, strategic content and quality networking among the elite of our c-suite partners. We offer customized events for clients including panel discussions on critical topics, CEO Connect — an invitation-only interview with our monthly CEO cover subject, our Women of Influence panels and fireside chats, and our Tech Connect quarterly series. With more than 80 collective years of providing cuttingedge business news across the great state of Florida, our team — led by TBBW CEO and Publisher Bridgette Bello, Chairman Gary Press, Vice President and Associate Publisher Jason Baker, Editor-in-Chief Kevin Gale and Managing Editor Jo-Lynn Brown have in depth understanding of their local business communities and have made it their business to reach key players. Their ability to make connections and provide access for partners and advertisers is unmatched. Let us make our experience your business opportunity.

Bridgette Bello, CEO and Publisher | BBello@TBBWmag.com Jason Baker, VP and Associate Publisher | JBaker@TBBWmag.com Jo-Lynn Brown, Managing Editor | JBrown@TBBWmag.com @TBBWmag | @TBBWMagazine | TBBWMagazine Tampa Bay Business & Wealth

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432 31st Street North St. Petersburg, FL 33713 727-327-5500


She Believed She Could, So She Did

St. Petersburg Florida not only is one of the most beautiful places to live, it is also a vibrant city geared towards positive growth and appeal of working and living in paradise. With only $20.00 in her pocket, and a dream of creating a company that is dedicated to becoming part of the tapestry of this fabulous city, Danielle Findley, President and CEO of Florida Print Solutions Inc., took a chance on creating a printing company that is meeting the needs of local businesses and individuals. Over a dozen jobs in jeopardy due to a decline in the economy at the time were saved by her vision and passion, and more jobs were created at Florida Print Solutions as a result of her dream. Putting her entrepreneurial spirit, grit and good old fashioned hard work in place, Danielle has taken her vision to the next and print in the industry today. The driving force behind her courage was not only the dream of becoming a success in her own right, but was also the love of her beloved son Alex, whom was three years old when she started her adventure six years ago. Together, with faith and only each ossible.

More Than Ink On Paper

When you walk through the doors of this woman owned business, a creative, professional and enthusiastic staff eagerly welcomes you. Time is taken to discuss your needs, and truly help you in creating the artistic look you desire for yourself or company. With specialization in graphic design, offset and digital printing, wide format printing and marketing, all you need is your vision, and the team at Florida Print Solutions will do the rest! Don’t be surprised if Danielle leaves her busy day to personally greet you with a warm hug, smile and sincere excitement to have met you. No job is too big, or too small, and all are on board to meet your deadline, no matter what it takes!

Live, Love, Be Local

So thankful to have found her home, Danielle wanted to give back to this wonderful city that embraced her dream. Danielle believes in building and forming strong relationships, and is always there to empower others to achieve their goals and dreams as well. As a result, Florida Print Solutions is a proud sponsor of many local small businesses, organizations and charities, such as the Tampa Bay Rowdies, The Mahaffey Theater and #GoldTogther to name a few. Danielle sits on the executive board of the St. Petersburg Chamber of Commerce, The Mahaffey Theater Board,

Duke Energy Small Business Advisory Board and contributes to many of the charitable organizations serving the community. She also is an ambassador for the Tampa Bay SPCA, Division Partner for the Clearwater Regional Chamber of Commerce, and the presenting sponsor for the SPCC Entrepreneurial Academy. These are just a few of the many involvements developed a large clientele, by building strong relationships and creating the beginning of lifelong friendships along the way. She believes that the success of others only add and contribute to her continued success in this specialized industry.

Her Community

Florida Print Solutions Inc. is nestled by two very distinct neighborhoods in the downtown St. Petersburg area, Historic Kenwood and The Grand Central District. These areas are unique in their diversity, and are devoted to the “keeping it local” philosophy of supporting one another in all areas of business and community. The LGBTQ community strongly based in the area can count on Florida Print Solutions to be a safe haven, as well as acknowledging that Danielle and her team can be counted on to proudly collaborate alongside the biggest Pride celebration that occurs every June. It’s not all-hard work when it comes to Florida Print Solutions. There is time to play, and one of their favorite organizations they partner with is the Bay Area’s oldest professional sports team, The Tampa Bay Rowdies Soccer Club. Florida Print Solutions has grown alongside the Rowdies, proudly sponsoring them for 6 years and running, and if you look closely, you will game. Monday through Friday, FPS stands for printing and on Saturdays, they stand for soccer! COYR!

The Dream Comes True

In a world that presents so many challenges, how refreshing it is to meet this dynamic young woman. She is a testimony to those that choose to dream, hope and achieve not only success in the world of business, but the importance of friendship, love and family. Her commitment to remaining strong, Danielle proudly purchased the existing building located at 432 31st Street North, St. Petersburg, that Florida Print Solutions calls home. At Florida Print Solutions, the door is always open Monday through Friday, come see for yourself. When it comes to Danielle though, her love for others and loyalty is always there, 365 days a year. There is a guarantee, you will meet her once, and know her forever. Best of St. Pete

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MILA TURTLE - TURTLE MOON Moonlighting during her time at Florida Trend Magazine gave graphic designer Mila Turtle the push she needed to strike out on her own. It also happened to inspire the perfect name for her new venture, and, in 1993, Turtle Moon Graphics, Inc., was formed.

Now celebrating her 25th year in business, Mila is honored that Turtle Moon is continuing to grow along with St. Petersburg, the community she has been happy to call home for the past 28 years. Mila describes Turtle Moon as “a full-service boutique marketing agency delivering innovative advertising solutions to local, national and international clients.” The company’s creative approach is a holistic one, combining Mila’s design expertise with promotional products and printing to create “engaging and cohesive campaigns that maximize the brand personality of our clients.” Mila is proud of the work she creates, the clients she serves and the beautiful city she calls home. “The best part of my job is the privilege I have of contributing to the vibrant growth of our community by helping my clients grow strong brands and strong businesses.” Turtle Moon has worked with local entities such as Eckerd College, The St. Petersburg Yacht Club, St. Petersburg Opera Company, Museum of Fine Arts, PARC, Duke Energy, FIS, Juvenile Welfare Board of Pinellas County, St. Petersburg Free Clinic, St. Petersburg High School, Bayfront Baby Place, Canterbury School of Florida and St. Anthony’s Hospital. SERVICES INCLUDE: • Promotional Products • Printing • Graphic Design • Screen Printing & Embroidery • Banners, Trade Show Displays & Graphics • Mailing Services • Copywriting

Phone: 727-894-3825 www.turtlemoon.net

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DISRUPTING THE GLOBAL BOOK BUSINESS Sven Boermeester, Founder/CEO International Group Publisher - Globalvillage.world How is the commercial book publishing world being disrupted? Some clients joke with us that we are bringing back a dying art form as books are cool again. The business model however has changed completely, gone are the days of pay to play by selling advertorials or advertising. A great book on an ecosystem or industry needs to be authentic and all encompassing of all the major players sharing their story, not just whoever paid to be in there. To finance that we moved to a crowd funded book buying model where the market and the participants buy the books in bulk to use as gifts to clients, visitors, investors and employees. You also need to add technology to the printed book by embedding augmented reality videos into its pages, we do that by hiding QR codes behind the images that a mobile phone can read to activate a video. The books also need to be available online as ebooks, a blog and ultimately a forum where all the participants can communicate with each other. How do you set up your business in new cities and countries? We look for skilled marketing professionals in each city that know their community well and form 50/50 partnerships with them where they collect the stories and we design and print the book. We are a fast growing tribe of fun and energetic publishing entrepreneurs, partners and friends. We all share a passion for innovation, beautiful places and cultures that we want to embrace, share and showcase with the rest of the world. We are always looking for marketing entrepreneurs to join our team, please reach out to me on LinkedIn or info@globalvillage.world. How do you set up a global business quickly? My advice is to set up a small branch in Dubai and spend some time there if you have the means to do that. Dubai even more so than Singapore is the crossroads of the world for many reasons. The top three reasons being, Dubai has more than a million business savvy expats living there from 120 different countries. When you network in Dubai you network with the world. Going Global means you have to fly constantly. When it comes to flying, the world is flat and Dubai is in the middle, you can reach more than 80% of the globe with a direct flight. That is a big deal when you add up cost, time and jet lag. Last but not least, Dubai is a tax-free country with no business or personal taxes. That being said you cannot beat the lifestyle of Tampa Bay so the head office will always remain right here.

Sven Boermeester is a global publishing entrepreneur with a career that spans over 20 years with stops in more than 100 countries. He was Born in Antwerp, Belgium and grew up in South Africa. After completing his business studies in Cape Town, he opened his first media company and started publishing the trade and industry directories for South Africa followed by the launch of the Best of the World publishing series in Dubai. Fast forward 20 years and 183 ‘Best of’ editions across 60 countries, Sven now lives in Tampa, Florida with his wife and young son. He is working on disrupting the publishing business by mapping out the Innovation ecosystems of every major city in the U.S. and around the world, through his latest Innovation books and augmented reality video series.

Email: info@globalvillage.world sven-boermeester-8605823 www.GlobalVillage.world www.InnovationsOfTheWorld.com

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I LOVE THE BURG After falling in love with St. Petersburg on a business trip, Brian Bailey and Dexter Fabian decided to relocate their lives and their creative agency to the area in 2006.


Several years later, the two set out to create a Facebook page about what was going on in “the Burg,” as St. Pete is often referred to by locals. By 2010, that Facebook page blossomed into thousands of followers across multiple social media platforms and a website with fresh daily content. Today, resident and tourists alike rely on I Love the Burg to keep them up-to-date on events and news that doesn’t always make the headlines, but everyone wants to know about. The duo has since expanded their media reach with the launch of That’s So Tampa in 2014. Within just a couple of years, it’s already become the source of all things related to Tampa’s recent renaissance and downtown transformation. Today, the two sites and social media channels make up the largest independent social media network in St. Pete and Tampa Bay – reaching thousands of daily readers locally and around the world. Having fallen in love with the city of St. Petersburg’s many assets, from nature preserves to sugar sand beaches, the two began to realize how precious the local environment was to maintaining a high quality of life. With their audience in place, they looked for partners to assist them in amplifying a voice for conservation. With the help of St. Pete councilwoman Gina Driscoll and funding from Bank OZK, I Love the Burg launched “No Straws St. Pete,” an effort to raise awareness of the threat plastics pose to our ocean’s ecosystem and global environment, starting with curbing the use of plastic drinking straws. On a slightly rainy day in April of 2018, the three joined forces just inside the doors of city hall to announce their effort in a room packed full of local media outlets. The educational campaign, meant to bring awareness to both businesses and consumers alike, kicked off with the participation of over 20 local hospitality partners committed to a simple idea, start saving the planet one drink at a time by providing plastic drinking straws only upon request. Soon, the iconic yellow and blue decals featuring St. Pete’s signature icon, a pelican, began appearing on windows everywhere and partners signed on faster than they could keep up with. Within a matter of months, the effort had grown to include nearly every major hospitality player in the city. “While most cities make news for banning things, we made news with a conservation effort that was 100% voluntary and led by local businesses,” said Bailey. “Having seen their impact first-hand, many of our partners went on to eliminate additional forms of plastic from their service items, switching to alternatives like paper straws and compostable to-go containers.”

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Fast forward to December of 2018, That’s So Tampa has followed with the expansion of that conservation message to the greater Tampa Bay

area with Skip the Straw, once again with the help of Bank OZK and another major partner, The Florida Aquarium.

Email: info@iLovetheBurg.com | Phone: 727-896-3435 ilovetheburg.com

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COMMUNITY OUTREACH

CHAPTER 17


FLORIDA INSTITUTE OF OCEANOGRAPHY The Florida Institute of Oceanography (FIO) is the State of Florida designated oceanographic organization for facilitating education and research in the marine and coastal environments.

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Established in 1967 by the Florida Board of Regents to place Florida scientists at the forefront of efforts to understand and protect the oceans, FIO became an Academic Infrastructure Support Organization (AISO) in 2009 with the University of South Florida designated as its host institution. FIO currently operates two large research vessels-the R/V Weatherbird II (115’) and the R/V W.T. Hogarth (78’), as well as a fleet of smaller boats and a full service field laboratory in the Florida KeysKeys Marine Laboratory (KML). Financial support comes from funds allocated by the State Legislature, fees charged for use of vessels and facilities, and charges to administer contracts and grants awarded through FIO. The University Marine Consortium that make up FIO’s membership is currently comprised of 21 full members including the Florida State University System (SUS), private universities and institutes, state agencies (FDEP, FWC) and nine (9) other associate and affiliate member organizations that collectively unite more than 800 marine scientists across the State. With the largest coastline/shelf area in the continental United States and over 70% of its residents living within 50 miles of the sea, Florida’s quality of life, economy, and future depend on understanding and managing its marine waters. The advanced infrastructure and programs managed by FIO provide access and promotes marine research and education by its members. More than 5,500 undergraduates and 500 graduate students have used FIO facilities during their academic careers and more than 3,000 of them have gone on to careers in STEM fields. In 2015, FIO established the Florida RESTORE Act Centers of Excellence Program (FLRACEP) which provides competitive grants for fish and wildlife research along Florida’s Gulf coast.

830 1st Street S. St. Petersburg, FL 33701 Phone: 727-553-1100 | www.fio.usf.edu

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RONALD McDONALD HOUSE 40 years of keeping families close­­ Alex and Claudia Brolo left their home in Guatemala over 18 months ago in search of treatment for their daughter Nina that would help her heart condition. Since then, Nina has undergone heart surgery, and is receiving medication that will help her get strong enough to return home. In the meantime, this family has given up their entire lives in their home country in search of a better life for their child. Their son Italo was only four months old when they arrived, he has since taken his first steps at Ronald McDonald House, and recently celebrated his second birthday. While the Brolos are an extraordinary case, they share what all our families have in common: a desire to help their children and return home to a normal life. Ronald McDonald House offers a loving home to thousands of families each year during a time of incredible stress. The Brolo family 312

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1980 was a big year for St. Petersburg. Until then, there was no place for families to stay when their children were receiving treatment in the hospital. Our founders knocked on the door of a house across from the hospital and asked if they could purchase it to convert to a Ronald McDonald House. The St. Petersburg West Ronald McDonald House, located in Roser Park, was only the 17th Ronald McDonald House in the world (and the first of its kind in Florida) when it opened its doors to care for families with sick children in the spring of 1980. Since then, Ronald McDonald House Charities Tampa Bay (RMHCTB) has evolved from one house to four houses, caring for 2,000 families each year. In the past 40 years, RMHC-TB has comforted and cared for more than 50,000 families and is the only charity that meets this need in the Tampa Bay area.

longer stays and a quiet environment. Nearby, the 34-bedroom St. Petersburg East House is a beehive of activity on most days, with volunteer groups, dog therapy and meal volunteers creating a comforting and hospitable environment for the many families who stay there. The St. Petersburg Central House is located within the walls of Johns Hopkins All Children’s Hospital, providing 14 bedrooms for families with critical care children, and offering respite called Day Use (free snacks, showers, nap rooms, laundry facilities) to any family with a patient staying in the hospital. Families travel from all over the world to find specialty care for their children that is not available elsewhere. These families are anxious and stressed about their child, and they need the comfort and care that only RMHC can provide.

A legion of volunteers (400+) help us care for these families during their stay in our houses, while the community pitches in by making hot meals for resident families each night. No payment is required for families to stay, easing yet another burden from struggling parents’ shoulders. It truly is “the best place you never want to be.” As an organization, RMHC-TB is a locally run 501c3, and is humbled to be part of an incredible mission that has grown to a network of 365 houses in 43 countries and regions. RMHC helps thousands of families around the globe, and we are thankful for the incredible community support we receive in Tampa Bay so that we can continue to make an impact on families when they need it most.

Three houses in St. Petersburg serve families with children receiving treatment at Johns Hopkins All Children’s Hospital and nearby clinics. The Tampa House serves families with children receiving treatment from Tampa General, St. Joseph’s Children’s and Shriners Hospitals. Between the four houses, 80 bedrooms are available each night for families who must drive more than an hour to be near their child’s bedside. The St. Petersburg West House still operates as an 18-bedroom home in the Roser Park historic district, caring for bone marrow transplant families who require specialty accommodations, as well as families requiring

Chairman Edward Ameen with Nina Brolo

Ronald McDonald House Charities, 401 7th Avenue South, St. Petersburg, FL 33701 Goundbreaking at the St. Petersburg East House, 1996 Best of St. Pete

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Heels to Heal is the premier non-profit organization dedicated to providing survivors of domestic violence and sexual assault the crisis counseling necessary for healing, primarily in Pinellas County. In collaboration with local police departments and domestic violence shelters, these crisis counseling services bridge the gap from meeting basic needs to processing the trauma survivors faced in order to find the strength and confidence to lead an independent, self-fulfilled life for themselves and their children. Left unprocessed, victims experience lower overall mental and physical well-being, and may return to unsafe situations.

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290 9th St. N., Suite M100, St. Petersburg, FL, 33705 | Phone: 727-895-5885


Current national studies indicate 1 in 4 women and 1 in 7 men aged 18 and older in the United States have been the victim of severe physical violence by an intimate partner in their lifetime. On average, 24 people per minute are victims of rape, physical violence, or stalking by an intimate partner — more than 12 million women and men over the course of a year.1 In Pinellas County, there were more than 6,500 cases of domestic violence and sexual assault reported in 2017.2 The real number is likely higher as many cases often go unreported. The Heels to Heal crisis counseling program engages the services of certified Licensed Mental Health Counselors, who are highly-trained and specialize in Trauma-Focused Cognitive Behavioral Therapy (TF-CBT), helping survivors process the complex symptoms caused by their experiences. Each participant receives at least 12 free, individual crisis counseling sessions with the same counselor, where they learn coping skills, reduce PTSD symptoms, decrease social isolation, increase self-esteem and confidence, reduce self-blame, and ultimately learn to break the cycle of abuse. In addition to individual and group counseling services, the program includes art therapy.

Economic barriers should not be the reason survivors are not able to receive the healing they deserve. Founded in 2009, Heels to Heal is made possible through strong community support, including grants, private donations, and fundraisers. Each year the organization hosts a fashion show to raise funds and support, providing a unique opportunity for survivors to share their stories. The show has been awarded Best of the Bay Fashion Event by Creative Loafing. Founder and CEO/Executive Director, Melissa Mihok — who is also a survivor — was awarded the 2018 Community Heroes Award by the Tampa Bay Lightning Foundation. Through generous donor support, the Heels to Heal Resource Center opened in downtown St. Petersburg in 2018, where survivors can find solace throughout their healing process.

It is through this crucial crisis counseling process that victims are empowered to become survivors. Victims of sexual assault and domestic violence, both adults and children, are referred to Heels to Heal through various local community partners and law enforcement agencies. The majority of participants do not have the financial means to pay for the counseling needed to overcome the emotional and social scars of abuse. 1 The National Domestic Violence Hotline. https://www.thehotline.org/ resources/statistics/ 2 Florida Department of Law Enforcement. Crime in Florida, Florida uniform crime report, 1995-2017 [Computer program]. Tallahassee, FL: FDLE. Florida Statistical Analysis Center.

To learn more and get involved, visit heelstoheal.org. info@heelstoheal.org | heelstoheal.org


PARTICIPATORS INDEX

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American Freedom Distillery 174 American Stage 102 Ascendalyst 246 Bank OZK 239 Bayshore Marketing Group 298 Bodega (on Central) 126 Boyd Construction Company 262 Brian Auld - Tampa Bay Rays 186 Caddy’s Treasure Island 146 Catalina Marketing Group 288 Central Cigars 114, 142 Ceridian 274 Clarifire 276 Crafty Squirrel 138 Crown Automotive Group 218 Days Remembered by ND 86 Dr. Jen Arnold - Johns Hopkins All Children’s Hospital 270 Dr. Tonjua Williams - St. Petersburg College 271 Duke Energy Center for the Arts - The Mahaffey Theater 104 Duncan McClellan Gallery 96 Eckerd College 214 Engage Behavioral Health 206 Evolve & Co. 296 Firestone Grand Prix of St. Petersburg 72 Flight 2014 - First Airline Monument Project 38 Florida Institute of Oceanography (FIO) 310 Florida Print Solutions 303 Flute & Dram 134 freeFall Theatre Company 100 Gazelle Capital 2, 244 Global Village World 2, 305 Grand Central District 56 Gratzzi 130 Guardian Eagle 254 Heels to Heal 314 Historic Kenwood 60 Hunger + Thirst Group (HTG) 140, 150 Hype 294 I Love the Burg 306 IL Ritorno 128 Imagine Museum 94 Johns Hopkins All Children’s Hospital 194, 270 Kahwa Coffee 282 Kozuba & Sons Distillery 172 Lance Raab Photography IFC, 110, 318 Leadership St. Pete (LSP) 236 LIVE Watersports 278 MADE Coffee 284 Matt Silverman - Tampa Bay Rays 187 Mayor Rick Kriseman 6 MBI Worldwide 242 Minor League Baseball (MiLB) 188, 190 Mother Kombucha 178 MyJet Luxury Travel Pillow 280 NOVA 535 88 Omnicell 202 Pacific Counter 148 PARC 196 Pat O’Conner - Minor League Baseball (MiLB) 190 Pinellas County Economic Development 232 redbox+ 264 Rococo Steak 136 Ronald McDonald House (RMHC) 312 Ruby’s Elixir 114, 144 Saint Paint Arts 108 Sebastien Bourdais 78 Sensidyne, LP 250 Smith & Associates Real Estate 260 ST. PETE CATALYST 226 St. Pete Innovation District 268 St. Pete Pier 34 St. Pete Pride 84


St. Pete Run Fest 82 St. Petersburg Area Chamber of Commerce 2, 234, 236 St. Petersburg Area Economic Development Corporation (EDC) 230 St. Petersburg College 216, 271 St. Petersburg Distillery - Old St. Pete 176 St. Petersburg Downtown Partnership 8 St. Petersburg Free Clinic 200 St. Petersburg Group (SPG) 224 St. Petersburg Opera Company 98 Statement Marine 252 Station House St. Pete 124 Stetson University College of Law 212 Sundial 62 Tampa Bay Business & Wealth (TBBW) 300 Tampa Bay Innovation Center 272 Tampa Bay Rays 184, 186 Tampa Bay Rowdies 180, 182 The Don CeSar 66 The EDGE District 58 The HOTH 292 The Oyster Bar 132 The Vinoy Renaissance St. Petersburg Resort & Golf Club 68 Triad Retail Media 290 Turtle Moon - Mila Turtle 304 University of South Florida St. Petersburg (USFSP ) 210 UPC Insurance 240 Valspar Championship 80 Vine IT & Cybersecurity 256 Visit St. Pete/Clearwater 30 WeightSmart MD 204 Ya Levy-La’ford 106 FEATURING Arts and Culture 92 Beach, Bay and River Kayaking 50 Beaches of St. Pete/Clearwater 42 Breweries and Distilleries 156 Camping 53 Community Outreach 308 Construction, Real Estate and Development 258 Doing Buisness in St. Pete 228 Education 208 Events and Entertainment 70 Greetings from St. Pete 10 Gulp Coast Beer Trail 158 Health and Wellnes 192 Hotels and Resorts 64 Innovation and Entrepreneurship 266 Manufacturing and Technology 248 Media and Marketing 286 Open Air Markets 30 Sports Teams 180 St. Pete for Foodies 114, 150 Success in the City 218 Tourism and Attractions 17, 40 Welcome to St. Pete 4

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Copyright © GlobalVillage Partnerships ISBN: 978-1-949677-01-0


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