Surface & Panel - Q1 2021 by Surface & Panel

Q1 • 2021

U N I T I N G M AT E R I A L S , T E C H N O L O GY A N D D E S I G N

RV INDUSTRY GETS PANEL PROCESSORS ROLLING AFTER COVID DECORATIVE HARDWARE TRENDS FOR 2021

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P R E S I D E N T

Bravery and Hope

o say the past month—and past year—have been interesting is an understatement. I had my article for this issue written and finished. Ready to turn in and be done. That would have been the easy thing to do, and perhaps, I should have. Perhaps I should have ignored the things that I was feeling as I saw protesters turn into terrorists in this great country of mine. From Portland to Washington in the past year, I watched as my fellow Americans raged. Perhaps I should have ignored the constant stream of posts and shares and retweets of half truths from my “friends” on both sides of the aisle, all while safe behind their keyboards and yet, when we are face to face, those conversations never come up because it would be “rude.” Perhaps I should forget about the sacrifices that those who came before us made, and with us and ahead of us will make in exchange for this thing we call America. Perhaps I should … but I watched as our nation again transitioned to a new administration—peacefully. One side was happy, the other not. One side was hopeful, the other in despair. And before the night was out, the tide of battle shifted 180 degrees and some channels declared war while the others called for peace. And in all of that, I happened to look over and see my children and it made me cry. They were watching all of this, and listening, and studying, and processing. Not asking questions, but nevertheless absorbing it all. As I’ve traveled the world, I’ve seen other cultures. I’ve seen what happens when what adults rage about translates into the perceptions of children. In some regions, we call it “radicalization” and once these children grow, there is no reversing it. My daughter came home from school and, at 10 years old, said a group of kids kept pressuring her to learn who their parents voted for and proceeded to go through a very gruesome list of things that our new President apparently supports. As much as for some of us, there is nothing that would have us turn on our family or denounce our God, there is a growing list of things that apparently hold the same weight. So as I write this, I’m asking myself why this weighs so heavy on my heart? It’s because I love my family and I love this country. I don’t say those things lightly—they are what give me life and part of my very being. It is easy to sit behind a keyboard and rage about things that may or may not be convenient truths. It’s easy to complain about the beliefs and policies of one administration versus another. It’s easy—to do nothing. But I’ve never taken the easy road in life and as a result, I’ve been blessed. It takes bravery and hope to take the tough path. To be an example.

“It takes bravery and hope to take the tough path. To be an example. To lead. It’s easy to tear down others, but tough to build up everyone regardless of whether you agree with them or not. It’s tough sometimes to see the bright side of things. It’s tough to be a role model.”

To lead. It’s easy to tear down others, but tough to build up everyone regardless of whether you agree with them or not. It’s tough sometimes to see the bright side of things. It’s tough to be a role model. It’s tough to put in the work behind the statement, “I want my children to be better off than me.” But that’s what brave and hopeful men do. So today, I choose to focus on the 95% that we all have in common with each other—our hope for a better future, our love for our family and our dedication to this country. Today, I choose to try to be brave for my children, my wife, and my friends and neighbors regardless of the things we might not have in common. If we can all sit together and root for a “good game” in spite of supporting rival teams, can’t we do the same in life for the good of this country? When we are typing, can’t we first ask ourselves if we would scream this in a crowded room or our neighborhood corner before we share it? Can’t we hold ourselves first to a higher standard before we choose to judge others to that standard? Perhaps I should have turned in the other article this month and let this feeling pass. Perhaps I should just keep my opinions to myself. But perhaps, I should try to be an example for the sake of my children that our “gang” is not left or right, but America. Our life has been blessed under both administration’s leadership, and we have seen hardship under both. But regardless, our destiny has been at our hands and our willingness to take the tough path. I wish all of you the very best in family, health, life and business as our country begins this new chapter. As always, I am grateful for the opportunity to serve this great industry and all of you. Patrick Adams, President | 526 Media Group, Inc.

Send your thoughts and messages on this issue and article to Patrick at padams@526mediagroup.com SURFACE & PANEL • Q1 2021

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Patrick Adams PH: 714-486-2735 padams@526mediagroup.com

VICE PRESIDENT

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John Aufderhaar

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Stephanie Ornelas PH: 714-486-2735 sornelas@526mediagroup.com

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The Products of KBIS Presenting some of the products and services that debuted at KBIS Virtual 2021.

Going Virtual: What to Expect from Interzum 2021 Surface & Panel interviewed Matthias Pollmann, VP at Koelnmesse, who talked about the decision to transition to an all-virtual event, instead of its hybrid in-person event this May in Germany.

Think Outside the Box With Interior Portraits, Cleaf is finding an artistic way to market their surface offerings.

Jody Bays PH: 714-486-2735

The Lost Art of Saying “NO” Those who don’t master the art of saying no are forever doomed to an immaturity in their business skills, while those who can and do say no operate at a higher level of skill and social finesse.

ddavidson@526mediagroup.com

C I R C U L AT I O N / S U P P O R T

What’s Your Function? Storage solutions and hidden spaces are the focus when it comes to functional hardware.

V I R T UA L E V E N T S

Daniel Davidson

CalPlant Launches World’s First Rice Straw-Based MDF A Northern California-based company focused on manufacturing sustainably-sourced building products, has begun production of the world’s first no-added-formaldehyde, rice straw-based medium density fiberboard.

Mitch Tanis PH: 920-261-1947 mtanis@526mediagroup.com

Decorative Hardware Trends for 2021 Interior designers and product experts weigh in on some of the hottest decorative hardware trends shaping the industry.

nkosan@526mediagroup.com

Daniel Davidson

Mandating COVID Vaccinations While the question of whether to require a COVID vaccine isn’t imminent for most businesses, now is the time to think about what your strategy will be.

ccasey@526mediagroup.com

Nick Kosan

The Industry’s First Digital Sample Box Uniboard’s new Digital Sample Box is changing the way we look at product samples.

PH: 714-485-2735

Using CAM Software for Dramatic Effect Digital tools help replicate traditional artistic craftsmanship while ensuring quality and efficiency.

Chip Martin, Ariane Bouchard, Dave Kahle Chuck Casey

A Fresh Look at Coatings & Finishes The new normal for coatings seems to be innovation, investment, more efficient and durable surfaces, all yielding dramatic new possibilities for designers.

M A N AG I N G E D I T O R

Claudia St. John, Bill Esler, Scott Angus

After COVID Pandemic drives desire for cleanliness; decorative surface companies ready to meet demand.

PH: 920-206-1766

john@bedfordfallsmedia.com

Panel Processors Ride Alongside Surging RV Industry As sales of recreational vehicles have risen, so have sales for businesses that specialize in composite panels and decorative surfaces, which are vital elements in RV production.

Shelly Adams PUBLISHER EMERITUS

From the President

Resource Products

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From the Editor

Ad Index

O N T H E C OV E R : Toppan has been servicing the RV market for over 25 years, supplying lightweight decorative papers for cabinet doors and partnering with high-pressure clients to provide award-winning designs for countertops.

Surface & Panel is published quarterly by 526 Media Group, 151 Kalmus Drive, Ste. E200, Costa Mesa, CA 92626, telephone 714-486-2735. ® 2021 by 526 Media Group. Patrick Adams, President. All rights reserved. No part of this publication may be reproduced or transmitted in any form, electronic or mechanical without written permission from the publisher. Subscription policy: Individual subscriptions are available, without charge, to manufacturers who engage in panel processing, qualified service providers and suppliers. Publisher reserves the right to reject non-qualified subscribers. One year subscription to non-qualified individuals: U.S. $50, Canada/Mexico $75, all other countries $100, payable in U.S. funds. Single issues are $15, and must be prepaid. 526 Media Group does not assume and hereby disclaims any liability to any person for any loss or damage caused by errors or omissions in the material contained herein, regardless of whether such errors result from negligence, accident, or any other cause whatsoever. Printed in the U.S.A. Postmaster: Send address changes to Surface & Panel, Jody Bays, 526 Media Group, 151 Kalmus Drive, Ste.E200, Costa Mesa, CA 92626. Please direct all subscription questions to: Surface & Panel, 526 Media Group, 151 Kalmus Drive, Ste.E200, Costa Mesa, CA 92626 or e-mail Jody Bays at info@526mediagroup.com.

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Panel Processors Ride Alongside Surging RV Industry

BY STEPHANIE ORNELAS

ales of recreational vehicles are booming as the pandemic has propelled consumers to opt for road trips and outdoor activities, rather than having in-door gatherings or jumping on a plane. That means more sales for businesses that specialize in composite panels and decorative surfaces, which are vital elements in contemporary RV design. And according to some of the industry’s top manufacturers, the trend isn’t going away any time soon. “Surprisingly, before the pandemic, the RV market was slowing down. But since the pandemic, we’ve seen a big spike in our products being specified for RV interiors,” said Amir Bakhtyari, President of Synergy Thermal Foils. “There are a lot of people who obviously do not want to fly on airplanes or stay in hotels but still want to travel. As a result, many of them are investing in RVs instead.” Patty Holt, RV Sales & Design Manager for Toppan, agreed, explaining that the pandemic has not only led to a rise in RV usage, it’s also changed the way the company has to market their products. “During the pandemic, people have shown that they want to get out of their homes and enjoy the outdoors,” said Holt. “Amid the pandemic, our design team has reacted in creative ways to keep projects moving and attract new design placements. Virtual calls and digital design presentations have become the norm to continue face-toface meetings with our customers. Along with shipping product samples and digital prints, we have expanded our circulation of web-based design catalogs, social media posts, and regular updates to our company website. All of these platforms have helped us remain proactive in this rapidly evolving industry.” Ongoing health regulations due to COVID-19 have thrusted communities outdoors, but according to Holt, the pandemic isn’t the only factor responsible for the

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booming industry. So, what exactly is driving sales? According to Holt, in addition to rising fuel prices, another major factor is that more young people, especially millennials, are jumping into the market. They are buying RVs for a variety of reasons, ranging from the reasonable cost options to the freedom that RVs afford. “The fundamentals of fuel prices, disposable income, and demographics all look solid. A wave of retiring baby boomers and a younger, new fan base have now entered the RV market,” said Holt. The kitchen and bath industry has always been fluid, its transformation fueled by cutting-edge design trends, emerging lifestyles and consumer buying patterns, and it’s no different for RVs. Manufacturers still work to meet the demand for trending designs. When it comes to design trends for kitchens in RVs, Holt highlighted the growth of 3D Thermofoils into the market, especially in the past few years. “RV companies have also been trending towards using multiple decorative countertops, anywhere from two to three different designs per product line. Some have even started to trend towards using marble and stone designs as a backsplash to create a seamless look.” Bakhtyari also highlighted the surge of marble design and how the demand for that specific look is becoming increasingly popular. “One of the biggest new trends we’re seeing is the use of printed PVC that looks and feels like real marble or stone. RV manufacturers still want the look of a heavy quartz or marble top and by using a thicker substrate for the end product, it’s so convincing most people think it's stone,” he said.

The kitchen and bath industry has always been fluid, its transformation fueled by cutting-edge design trends, emerging lifestyles and consumer buying patterns, and it’s no different for RVs. Manufacturers still work to meet the demand for trending designs.

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SURFACE & PANEL • Q1 2021

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THIS MASTER BATH FEATURES MAINTENANCE-FREE ACRYLIC WALLS FROM SENTREL BATH SYSTEMS. THE COMPANY'S PRODUCTS HIGHLIGHT EMERGING INDUSTRY TRENDS SUCH AS MARBLE ACCENTS AND MAINTENANCE-FREE, EASY-TO-CLEAN FEATURES. PERFECT FOR STYLE ON THE GO.

Bakhtyari continued, “In addition to being lighter in weight, marble designs that are repeatable make them designer- and manufacturerfriendly. The end-user also benefits, because vinyl is easy to clean with just water or Windex.” Contemporary designs are definitely taking the forefront, agreed Coley Brady, Co-Founder of Alliance RV, who partners with companies like Genesis Products, a manufacturer of laminated compgonents for a variety of products and industries, including RVs, office furniture and kitchen cabinets. “Whites and greys are definitely the hot colors right now because people want that modern, contemporary look. They are also really asking for solid surface countertops and wood-pressed tops,” Brady explained. But designers still agree that traditional European designs will be in demand for years to come. Schattdecor is a décor printer with success in the commercial market who is now bringing their inventive designs to the burgeoning RV industry. They are among a growing list of companies that hone in on European design trends and are developing their product line around this thriving industry. “With Schattdecor, you had beautiful European styles that the RV industry had not seen before. It shifted the industry’s attention to looking at Europe,” said Genesis Product Manager, Phyllis Beyers. Though the rise in RV usage is apparent, bringing business to panel processors and those who specialize in decorative surfaces, challenges are still arising that manufacturers are working to address, and it’s not just finding ways to market during a pandemic. CONTINUED ON PAGE 10 ›

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Bringing more to the surface. More Colorways | More Finishes | More Options

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“Our biggest challenge other than COVID continues to be finding workers to fill open positions and even increase shifts. COVID has really changed the business landscape,” said Holt. One company positioned to serve the growing demand— both from a product and geographic standpoint—is Genesis Products. Thin panels for walls and ceilings are made from Meranti, which comes from Southeast Asia. Other materials, such as lightweight thick panel plywood and MDF, are sourced both internationally and domestically and are used to produce the components and decorative surfaces found in RVs. When it comes to RVs, Genesis makes components for nearly every interior use, including walls, cabinet doors, countertops, tables, fascia, trim, specialty moulding and steps. But through product partners like Alliance RV, the company has learned that maintaining its relationships is just as vital as providing superior products. “Partnerships are so important especially now just because of all of craziness in the supply chain and material pricing fluctuations,” explained Alliance RV’s Brady. “You really have to be able to trust the partners you’re buying from, especially with all the disruption out there, and we’re lucky to have that now more than ever. Working together to meet demand is all about communication and mutual trust.” s p

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AFTER COVID PANDEMIC DRIVES DESIRE FOR CLEANLINESS; DECORATIVE SURFACE COMPANIES READY TO MEET DEMAND BY SCOTT W. ANGUS

IF ANY BUSINESSES WERE PREPARED FOR THE DEMANDS OF A POSTCOVID 19 WORLD, THEY WERE THE COMPANIES IN THE DECORATIVE SURFACES INDUSTRY. Brands such as Wilsonart, Formica and OMNOVA, to name a few, have been promoting properties in their laminates for years that make them especially suited for the needs and challenges of ultraclean environments. Now, those materials are being put to the test like never before. Products that are non-porous, anti-bacterial and durable are in high demand as the world emerges from the social and economic malaise of COVID. As construction and remodeling pick up, architects, designers, builders and their customers aren’t forgetting the lessons of the pandemic, and they are looking for materials that promote safety and well-being in this new environment. “The new normal sensibility in providing healthy materials for healthy spaces is a paramount concern for the A&D community and is guiding 12

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OPPOSITE PAGE: WILSONART’S HIGH PRESSURE LAMINATES ARE NON-POROUS AND CAN STAND

UP TO THE RIGORS OF MORE FREQUENT AND STRINGENT CLEANING AND DISINFECTING IN ALL TYPES OF SPACES. LEFT: FORMICA'S EVERFORM HAS BEEN ESPECIALLY POPULAR IN HEALTH CARE. SHOWN HERE IN LUNABRIGHT WHITE. BELOW: ASI’S DESIGNER LAMINATES COLLECTION ANTIBACTERIAL WAS LAUNCHED IN JANUARY. SAMPLE REQUESTS FOR THE MATERIAL ARE AT A RECORD HIGH.

Among product lines particularly well-suited to the new environment are Everform solid surface, which is durable and non-porous, and FENIX, a super matte and anti-fingerprint surface that Formica is reintroducing to North America with its sister company, Arpa Industriale, Gath said. Everform has been especially popular in health care, while FENIX has done well in retail and for cabinet doors across all settings, she said.

material selections,” said Nancy Jackson, chief creative officer at Architectural Systems Inc. (ASI). Many decorative surfaces companies are positioned to respond to these demands. WILSONART Wilsonart promotes it surfaces as “a combination of exceptional design and extraordinary performance.” “Ours aren’t just engineered surfaces. They are surfaces engineered for the real world,” said Ricky Crow, vice president of product management—HPL. Wilsonart’s high pressure laminates are non-porous and can stand up to the rigors of more frequent and stringent cleaning and disinfecting in all types of spaces, Crow explained. Additionally, Wilsonart’s new premium and standard HPL designs are available with antimicrobial protection that helps inhibit the growth of bacteria, mold and mildew, while the protection comes standard with its HD line. The company also stresses its products’ durability, noting they are “created to look and perform exactly the same way on day one as day 1,000.” In particular, Crow said, Wilsonart’s THINSCAPE Performance Tops “revolutionize” the countertop by offering “next-level durability and performance…modern, ultra-thin and sleek.”

ASI ASI curates dimensional wood panels, high-performing hardwoods, luxury vinyl and porcelain, along with natural stone and decorative surfacing material. Chief Creative Officer Nancy Jackson said ASI is known for innovative and solution-based products, so it pivoted to offer finishes that have antimicrobial coatings and antivirus protection that go beyond being nonporous and that are able to withstand industrial cleaners. The company has seen an increased awareness and demand for these products driven from the designer and client side across all market segments, she said. ASI’s Designer Laminates Collection antibacterial was launched in January, and sample requests for the material are at a record high, Jackson said. “That is the first step in the process.” CONTINUED ON PAGE 14 ›

FORMICA One of the biggest benefits of Formica’s decorative surfaces has always been their cleanability. At the onset of COVID-19, however, the company “leaned in” to the new demands for clean surfaces and retested its laminates against EPA’s approved list of products for cleaning and disinfecting. It published the results, along with cleaning guidelines, on its website at formica.com/clean to ensure that customers who specify or use the surfaces can ensure their proper care and maintenance. “Color and style used to be the top priority for interior design, but we’ve seen a dramatic shift to designers focusing first and foremost on the cleanliness of surfaces in this new environment,” said Amy Gath, vice president of marketing for Formica Group North America.

SURFACE & PANEL • Q1 2021

ABOVE: THERMALLY FUSED LAMINATE FROM PANEL PROCESSING IS A GREAT OPTION FOR

CABINETS, CLOSETS, SHELVING AND BARRIER WALLS. TFL WITHSTANDS CHEMICALS AND CLEANERS, SO IT’S IDEAL FOR SURFACES REQUIRING ADDITIONAL CLEANING. ARAUCO'S FOCUS ON HOLISTIC WELLNESS AND HUMAN-CENTERED DESIGN INSPIRED A COLLECTION FEATURING SOLIDS AND WOODGRAINS THAT PROVIDE A SENSE OF CALM AND BRIGHTNESS.

BELOW:

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PANEL PROCESSING Panel Processing has seen “a huge rise” in sales of TFL for new construction and home projects. That likely is partly due to the material’s durability amid heightened cleaning requirements brought on by the pandemic, said Stuart Ilsley, sales manager. “Thermally fused laminate is a great option for cabinets, closets, shelving and barrier walls that stands up to scratching and is wear resistant,” he said. “TFL withstands chemicals and cleaners, so it’s ideal for surfaces requiring additional cleaning.” The company’s TFL sales also have been driven by an increase in multi-family home construction, Ilsley noted. “TFL is a great option for designers to utilize for their cabinets, closets, wall dividers and shelving that will withstand everyday use and hold up to additional cleaning during this time,” he said. ARAUCO Given the unsettled nature of the past year, ARAUCO was well-positioned to respond to customers’ needs and desires after the debut of its new Prism TFL collection in early 2020. “It’s no surprise that current events have people feeling uncertain and in need of both practical and beautiful solutions for the spaces around them,” said Cathy Hummer, design and product manager for Prism TFL. “Whether it’s working from home or spending valuable time with loved ones, wellness is at the forefront of everyone’s mind.” “Our focus on holistic wellness and human-centered design was the inspiration for this launch,” she said. Looking at the healing qualities of nature, ARAUCO curated a collection of 11 designs featuring solids and woodgrains that provide a sense of calm and brightness, Hummer said. “We’re delighted at the response to our new Prism TFL collection,” she said, adding that ARAUCO aligned the launch with its design partners “to offer complementary products to ensure projects have a harmonious and natural look.” CONTINUED ON PAGE 16 ›

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LEFT: INDISTINGUISHABLE FROM FABRIC, UNIBOARD'S CALICO FINISH IS IS A GOOD ALTERNATIVE TO TEXTILE FOR ROOM AND SPACE DIVIDERS IN HIGH-TRAFFIC AREAS BECAUSE THEY ARE EASIER TO CLEAN. RIGHT: BY OFFERING CONTOURED EDGES WITH NO VISIBLE SEAMS, OMNOVA'S LAMINATES REDUCE THE RISK OF BACTERIA ENTERING THE MATERIAL OR BECOMING TRAPPED IN HARD-TO-CLEAN PLACES.

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UNIBOARD More than ever, Uniboard is promoting the non-porous nature of its TFL and HPL decorative surfaces, which makes them inhospitable for microorganisms to grow and live. The materials can easily be cleaned and disinfected repeatedly without damaging their design, beauty or performance, said Don Raymond, vice president of marketing and sales for the U.S. “At Uniboard, health and safety are of utmost concern,” Raymond said. “As leaders in the industry, we have a responsibility to educate our communities, to help you make informed specifying, purchasing, and design decisions about appropriate products for the promotion of clean and healthy built environments.” TFL and HPL are ideal for high-touch applications where the surface is more likely to be exposed to microorganisms, he said, citing bathrooms, healthcare clinics, hotels, stores, offices, airports, schools, senior living centers and gyms as examples. Raymond also noted that TFL and HPL are good alternatives to textile for room and space dividers in high-traffic areas because they are easier to clean. “This type of product can be used to achieve any design look. Our Calico finish is indistinguishable from fabric with its soft look and feel,” he said.

OMNOVA OMNOVA’s 3D and surf(x) 3D laminates are perfect solutions to meet the demands of a post-COVID-19 environment, said Tammy Polovic and Amanda Artman, marketing managers for laminates. They stand up to repeated cleaning with a variety of brand name disinfectants, including many that are approved for use against COVID-19, without running the risk of discoloration or material breakdown, the managers said. By offering contoured edges with no visible seams, the laminates reduce the risk of bacteria entering the material or becoming trapped in hard-to-clean places, Polovic and Artman said. OMNOVA 3D laminates have exceptional durability with improved impact resistance, allowing for a longer-lasting, more durable surface that resists cracking, they said. “In addition to aesthetics, impact resistance is also critical to the cleanability of a surface. When there are no entry points for microbes such as bacteria to hide, cleanability is excellent. Additionally, OMNOVA’s custom color options and vast design library allow customers to leverage current trends for a calming and inviting atmosphere.” The company’s largest customers, including major national retailers and major national food service chains, have found increased value in the durability and cleanability of OMNOVA’s 3D laminates, driven by COVID-19 awareness, Polovic and Artman said. EGGER EGGER’S Eurodekor TFL and PerfectSense lacquered boards and laminates not only feature attractive designs, but they offer exceptional hygienic properties because their sealed, non-porous surfaces are easy to clean and sanitize without harsh chemicals, said Phillip McEwen, product manager of EGGER Wood Products. “Our products have been tested to stand up to a variety of cleaning products without damage, delivering durability and a sense of security in these uncertain times,” McEwen said.

LEFT: EGGER’S FEELWOOD DECORS OFFER DEEP, SYNCHRONIZED TEXTURES THAT DELIVER THE LOOK AND FEEL OF REAL WOOD WITH THE EASY-TO-CLEAN AND DURABLE PROPERTIES OF TFL AND LAMINATE.

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Additionally, EGGER’s Feelwood decors offer deep, synchronized textures that deliver an authentic alternative to solid wood, he said. “You can have the beautiful look and feel of real wood with the easy-to-clean and durable properties of TFL and laminate.” With the launch of its first decorative collection designed for the North American market and the start-up of its first U.S. manufacturing facility in Lexington, North Carolina, EGGER has seen increased demand for all of its decorative surface products, McEwen said. “It’s hard to attribute how much of that increase is due to the need for hygienic materials versus excitement about our innovative products coming to a new market, but we know that our sales team has had many questions about hygienic material choices since the beginning of the pandemic, so it certainly factors into decision-making,” he said.

PREMIERE'S REFLEKT HIGH-GLOSS AND SOFT-TOUCH ULTRAMATTE ACRYLIC PRODUCTS ARE CHEMICAL RESISTANT, AND THEIR TOPCOAT LAYER PROTECTS AGAINST HARSH CLEANING SOLUTIONS AFFECTING THE SURFACE.

PREMIER EUROCASE The company’s Reflekt high-gloss and soft-touch UltraMatte acrylic products are chemical resistant, and their topcoat layer protects against harsh cleaning solutions affecting the surface, said Jill Rosenberger, marketing director. “In this new environment with more intense and frequent cleaning methods being used, Reflekt and UltraMatte are great products to spec for projects that call for durable surfaces,” she said. Additionally, Reflekt and UltraMatte cut-to-size components are laser edgebanded for a seamless bond that has no glue line or residue and added resistance to heat and moisture, Rosenberger noted. Not surprisingly, Premier Eurocase has seen increase in web traffic and sample requests for Reflect and UltraMatte, she said. s p

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A FRESH LOOK AT Coatings AND Finishes

BY BILL ESLER

evelopments in coating chemistries and the technologies for their application are advancing at a furious pace—the pandemic notwithstanding. Is it that the lockdown has given chemists more time in the lab? A more likely reason for the advances in finishes is that the volume of home building and home remodeling have been setting records. Workers and parents-turned-teachers are sequestered at home and are motivated to improve their workspace. The new normal for coatings seems to be innovation, investment, more efficient and durable surfaces, all yielding dramatic new possibilities for designers. The focus here is on some notable trends in the coatings space— things like European style super gloss, matte, and no-mar finishes; the building buzz in powder coating on engineered wood; and the growing number of finishing test labs built by industry suppliers. Among the most exciting developments in finishes has been Arpa Industriale’s Fenix NTM, launched in 2013. REHAU soon began distributing the product, giving it wide visibility in the U.S. market. Fenix NTM uses nanoparticles in a coating formulation that is cured by electron beam energy to create the distinctive surface, which feels vaguely like micro-suede. Its main properties are soft touch, anti-fingerprint, low light reflectivity, an extremely matte surface, and thermal healing of superficial micro-scratches. One demo video shows a scratched Fenix NTM table surface completely recover with the application of some moisture, and a few seconds under a hand iron. The material is very opaque, resists stains, and has even been tested and found suitable for food preparation. Not unlike other decor films and papers, Fenix is created by a pressing process while heat and pressure are applied simultaneously

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yielding a homogeneous non-porous product made of 60% paper and 30-40% thermosetting resins. Afterward it is coated in multiple layers using next generation acrylic resins, hardened and fixed with an Electron Beam Curing process. Fenix is produced by Arpa in Bra, Italy, and in Formica’s Saint-Jean-sur-Richelieu plant in Quebec. The appeal of Fenix NTM is suggested by its brand extensions– a metallic version, Fenix NTA; a reduced-phenol core panel, Fenix Bloom; and a matching kitchen sink supplied by Elleci S.p.A., made from matte composite that is a blend of ceramic nanoparticles and six acrylic resins. With growing availability, Fenix is now among Steelcase surface offerings. And in addition to Rehau, Fenix is sold by Atlantic Plywood, Willis Supply Corp., and since May 2020, Formica. Some super matte coatings with characteristics similar to those in Fenix are offered by ICA North America (S-Matt), IC&S (Ilva), Milesi (Nano-C), and Renner (GFK Volantino), the latter offering a “velvety touch” and anti-scratch properties. ICA North America says its S-Matt Superpower Coating creates high performance, “ultra-matte surfaces in terms of their chemicalphysical structure and with self-healing properties, while maintaining a lower VOC content compared to UV conventional coatings.” The range includes different transparent and lacquered coatings with different types of drying techniques: two types of UV, as well as conventional and solvent-based curing. The UV curable topcoats are cured via UV light pulses from excimer lamps to achieve matte surfaces without (or with a small use of) matting agents. New finishes have made it possible to consistently reproduce luxury euro-style mattes and glosses. In contrast, just look at this 2013 formula by Snaidero-USA.

FENIX SURFACES USE NANO PARTICLES AND ELECTRON BEAM CURING FOR TOP COATS. RECENT ADD-ONS INCLUDE A MATCHING SINK, AND (BELOW) A METALLIC VERSION. FACING PAGE: A SNAPSHOT OF ICA'S RANGE OF COATING CHEMISTRIES.

STEP 1: The first layer of high-gloss lacquer varnish is laid out on the smoothed surface base. STEP 2: A second layer of the same varnish is applied through a process known as “wet on wet.” This ensures chromatic uniformity and enough thickness for the varnish to be exposed to the subsequent “brushing” treatment. STEP 3: The door is left to dry out for several days so that the varnish can harden perfectly. STEP 4: The surface is polished through abrasive papers with fine grains to remove any trace of dust. STEP 5: Cotton brushes and polishing waxes are used for the final brightening. Denver’s Premier EuroCase was an early adopter of high-tech procedures to produce its Reflekt and UltraMatte panel finishes. These products are a laminate sandwich, with PUR adhesive coating between layers. To avoid imperfections, the lamination process takes place in a Class 100 (ISO5) cleanroom. Today, laying down high gloss European finishes relies on carefully controlled delivery of coating, with the chemistry and curing system coordinated to deliver the desired gloss and texture. Experts point out that with contemporary chemistries and curing systems, a wide spectrum of gloss can be attained from a single finishing formulation. Major investments in European-style panel manufacturing plants have been undertaken by Alvic USA, which opened a plant in Florida in 2019; and Tafisa, which built a dedicated plant for its Lummi gloss and matte surface panels, with the first runs beginning late last year.

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SURFACE & PANEL • Q1 2021

ICA NORTH AMERICA'S S-MATT SUPERPOWER COATING CREATES HIGH PERFORMANCE, ULTRA-MATTE SURFACES WITH SELF-HEALING PROPERTIES, WHILE MAINTAINING A LOWER VOC CONTENT COMPARED TO UV CONVENTIONAL COATINGS.

‹ CONTINUED FROM PAGE 19

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Because there are so many effects that can be accomplished by balancing application and curing, equipment and chemistry manufacturers have invested heavily in testing laboratories. Just one example: Coating supplier ICA North America has created Lifelab, dedicated to customers, designers and planners for carrying out tests of technology, and access to ICA experts. The company’s advanced coating systems allow customers to assess the performance of ICA products. Today, the process of laying down finishes properly—whether they be luxury high gloss and matte European style, or conventional types—is carefully controlled when it comes to the delivery of coating, with the chemistry and curing system coordinated to deliver the desired gloss and texture. “What we are learning is how to put wood coatings on top of engineered surfaces,” said finishing expert Joe Baggett. “We are achieving a new look, combined with improved performance of the product itself.” POWDER COATINGS—READY TO POP? Powder coatings are renowned for toughness and durability when used over metal—notably, automobile wheels. But the technology has worked less reliably on wood. Powder coatings generally require heat to cure, not great for MDF. Engineered and solid wood share inherent variations in moisture, and a have tendency to warp. This can crack powder that is fused to the surface. So, powder coating firms have been working on how to get the coating to fuse with less heat. Years ago, DVUV introduced UV cured powder coating, intended for MDF. A few years later, IGP introduced powders that fused at lower temperatures, from

400 down to about 250 degrees, and the market for powder coating wood began to expand. And Axalta offers Alesta ULB powder coating, curing at 260 degrees. “You are seeing powder coating more and more on particleboard and MDF. The bright orange panels at Home Depot checkout are powder coated,” said Baggett. Another sign of the seriousness of powder coating was the acquisition last year of Alpha Coatings by PPG Industrial Coatings. Shelley Verdun was named PPG Business Manager, Powder Coatings, with a mission to expand the business in all sectors. In November of last year, the company introduced PPG Envirocron HeatSense powder coatings for heat-sensitive wood and woodcomposite substrates. PPG expects these coatings—which cure at 150 to 250 degrees, coupled with a perfected, strictly regimented application and curing process—to overcome the traditional barriers to powder coating wood. Les Smith, industry finishing expert, says advances in the formulation of powders and in application technology and curing systems, will change the landscape dramatically for powder coating. Smith sees powder coating would have appeal as a primer that can reduce sanding and speed components into final coatings and paints. For certain settings, such as medical offices, Smith believes powder coating would be more hygenic and durable. “When you have seamed material and a base and edgeband, there is no way to encapsulate that wood,” explained Smith. “The powder encapsulates everything.” s p

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Using CAM Software for Dramatic Effect DIGITAL TOOLS HELP REPLICATE TRADITIONAL ARTISTIC CRAFTSMANSHIP WHILE ENSURING QUALITY AND EFFICIENCY

IMAGES COURTESY OF M.R. WALLS.

BY CHIP MARTIN

W MANY OF M.R. WALLS’ FINISHED PRODUCTS MAKE USE OF BACKLIGHTING THAT SHINES THROUGH THE MATERIAL IN VARYING DEGREES FOR HEIGHTENED DRAMA. MACHINING SURFACES AT VARIABLE Z-DEPTHS CAN CREATE UNIQUE SURFACES THAT ARE DIFFICULT, IF NOT IMPOSSIBLE, TO EFFICIENTLY ACHIEVE BY HAND. PROJECT BY M.R. WALLS.

hen it comes to unparalleled production quality, any manufacturer of panel-based furniture or casegoods stands to benefit from the implementation of flexible computer-aided-manufacturing (CAM) software that can help bring unique designs to life, or simply cut high volumes of error-free parts in less time. If cutting parts is where the rubber meets the road in CNC manufacturing, then CAM software is the engine that drives projects in the right direction for just about any application. Shops that perform primarily high-volume commercial work— such as those that specialize in the production of cabinetry and furniture for educational and medical institutions—use the software to improve job management, reduce production time, better utilize the valuable time of employees, and ensure quality. On the other end of the spectrum, businesses committed to producing one-of-a-kind products for both commercial and residential clients benefit from CAM tools that help them remain competitive while turning out remarkable products that deliver true artistic flair. BRINGING DESIGNS TO LIFE Unique products begin as great ideas that are committed to paper or, more often in our increasingly digital world, committed to computeraided-design (CAD) files that form the foundation upon which any number of production processes are built. In other words, if CAM is the engine that drives CNC projects, then CAD software is the roadmap. When the task at hand is to turn a bright idea into reality, it helps

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to have a CAM system that is not only compatible with a wide variety of CAD file formats, but offers some robust design tools of its own. While utilizing a CAM system with a wide range of engraving capabilities can be vital to the efficient production of ornate, artistic pieces, finding a system capable of generating engraving toolpath from just about anything can produce truly miraculous results. A system able to convert scanned images into the G-code needed to drive a CNC router makes it possible to turn hand-drawn sketches or photographs of everything from family members to unicorns into one-of-a-kind engravings. A piece of artwork drawn by a child, for instance, can be scanned and saved as a bitmap or JPEG and imported into the software, where CAM tools are used to generate the toolpath needed to engrave the images into furniture, paneling, moldings, and more. Software that provides drawing and layout tools for converting images into machinable geometry, adding borders, scaling, sizing, and positioning, make it easy to manipulate images for desired effect. By offering digital tools that support interactive sculpting and blending, as well as the ability to create 3D textures from images, robust CAM systems can help manufacturers deliver unique craftsmanship and breathe life into imaginative designs.

EFFICIENTLY ACHIEVING COMPLEX SURFACE EFFECTS REQUIRES A CAM SYSTEM AND CNC MACHINERY THAT CAN BE PROGRAMMED TO CREATE JUST ABOUT ANY UNIQUE SURFACE. PROJECT BY M.R. WALLS.

CREATING ARTISTIC SURFACES The machining of surfaces can be a complex art, and one that’s just about impossible to efficiently achieve by hand with any control over the quality of the final product. To create unique wave-like affects, for CONTINUED ON PAGE 24 ›

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‹ CONTINUED FROM PAGE 23

instance, wood, MDF, and solid-surface materials, such as Corian, can be machined at various depths to create dramatic architectural features, stunning walls, wall features, and art. A pioneer in the design of multi-dimensional, carved and textured products is M.R. Walls, a Santa Monica, CA.-based producer of solid-surface walls that uses trail-blazing designs to dramatic effect. The company harnesses the strengths of CAM software by creating designs that are machined into solid-surface panels at various depths. Many of the company’s finished products also make use of backlighting that shines through the material in varying degrees for

STAIR SYSTEMS OF MODESTO, CALIFORNIA, USES CAM SOFTWARE TO MANUFACTURE WAINSCOTING, DOORS, AND OTHER PROJECTS WITH INTRICATE CUTOUTS. IMAGE COURTESY OF STAIR SYSTEMS

THE ABILITY TO OFFER PRODUCTS THAT REFLECT THE UNIQUE INTERESTS AND PASSIONS OF CLIENTS CAN BE A STRENGTH THAT HELPS TO WIN JOBS AND CREATE BUZZ ABOUT YOUR WORK. PROJECT BY STAIR SYSTEMS. IMAGE COURTESY OF STAIR SYSTEMS.

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heightened artistic effect. Whole walls and other unique pieces produced by the company can be used both indoors and outdoors for even greater flexibility. Achieving these effects requires a CAM system and CNC machinery that can be programmed to machine at variable Z-depths to create just about any unique surface. The ability to simulate surface machining and verify toolpath in the software before jobs are sent to the shop floor helps users identify potential problems before they occur. ARTISTIC WAINSCOTING AND APPLIQUES The addition of artistic wainscoting and appliques is a great and relatively simple means of adding artistic flair to projects. While these are among the easier designs to tackle by hand, it’s quite challenging to achieve a perfect result in a profitable timeframe without the help of CAM software. The production of artistic wainscotting and appliques is simplified with CAM software that’s both robust and easy to use for the production of complex profiles in plywood or MDF. Stair Systems of Modesto, CA., used CAM software to manufacture 200 linear feet of wainscoting with complex cutouts, as well as a set of mirrored barn doors in MDF that likewise feature an intricate design. The ability to fulfill customer requests for pieces that feature personal flair is one of the strengths that differentiates the company from its competition and keeps it busy with varied requests for artistic projects. Producing work that reflects the quality and character of traditional craftsmanship is the goal of any woodworker, but making ends meet in a competitive industry means that artistry often takes a backseat. The ability to offer products that reflect the unique interests and passions of clients can be a strength that helps to win jobs and create buzz about your work. The availability of powerful digital tools, including CNC machinery and software, has made the goal of thriving while producing remarkable products more achievable than ever before. s p Chip Martin is Market & Product Manager-Wood & Stone for Hexagon’s Manufacturing Intelligence division. For over 30 years, Martin has dedicated his career to both implementing CNC software and machining technology and driving widespread industry adoption of CNC technology for manufacturers worldwide. chip.martin@hexagon.com

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The Industry’s First Digital Sample Box UNIBOARD’S NEW DIGITAL SAMPLE BOX IS CHANGING THE WAY WE LOOK AT PRODUCT SAMPLES

niboard’s Digital Sample Box is a virtual solution specifically created to make designing and sharing projects convenient, efficient, and visually interactive. The first of its kind, the system provides complete digital access to ultra-realistic samples, making it possible to virtually select, present and arrange products that architects and designers envision without the need to physically catalogue anything. The Digital Sample Box gives access to Uniboard's extensive collection of more than 150 colors and 15 finishes, and the company’s extensive TFL and HPL collection. The tool offers users the ultimate flexibility to design and showcase their projects exactly how they envision it. Users can visit digitalbox.uniboard.com to create a free account and can begin selecting the samples of their choice. Once the 3D box is ready, it can be shared through email or social media. Real samples can also be ordered directly from the program.

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“It’s possible to visualize color and texture in high definition from every angle with the ultimate flexibility to design personalized, perfectlyadapted boxes of digital samples,” said Ariane Bouchard, Marketing Manager for Uniboard. “The sample box offers features such as the ability to save multiple project lists and customization tools that allow creating specific color selections.” Bouchard also noted that the solution is fully integrated with Uniboard’s Design 360 platform with files that can be added to any CAD software such as 2020, Sketch up and Cabinet Vision. The idea began just a couple years ago when the Uniboard team was attending an industry conference and began talking to a leading international designer in Los Angeles. “She shared valuable insight about the importance of materials in specification but also about the challenges of large material libraries,” said Bouchard. “We started to ask ourselves how we could bring a solution for them to spend more time on what matters most—the actual design. What can bring them success in their work while keeping a sustainable solution for generations to come? How can we help them stay connected in this fast-changing digital era?” Whether in a presentation to colleagues or clients, Bouchard explained how it’s now possible to add an authentic human touch to virtual meetings while also making the overall process convenient and efficient. “Users have the ability to identify specific products that their client prefers. The digital box has tags that allow you to filter the colors automatically. Having the colors and textures at your fingertips helps to deliver projects faster and facilitate the product selection,” she explained.

“It’s possible to visualize color and texture in high definition from every angle with the ultimate flexibility to design personalized, perfectly-adapted boxes of digital samples.” ARIANE BOUCHARD, MARKETING MANAGER FOR UNIBOARD

During a time where sustainability is at the forefront, Burchard also stressed the ecological importance of the new program. “It’s a smart option in terms of sustainability, reducing the amount of samples to be shipped,” she explained. Uniboard’s new digital box was designed to bring the sampling world to the next level. “The Digital Sample box was born from years of listening to professionals in our industry,” Bouchard added. “We listened to architects and designers’ needs and are extremely proud to offer them a revolutionary tool to drive their digital transformation and provide them with an unparalleled digital experience for years to come.” s p

SURFACE & PANEL • Q1 2021

s 2020 drew to a close, we started fielding questions from clients about whether they could require employees to obtain a COVID-19 vaccine as a condition of employment. These questions were sparked by the initial roll out of vaccinations for front line health care workers and nursing home residents and the alarming spike of COVID infections across the country during the holiday season. While vaccination of the general population is still a few months away, many of our clients have been deemed essential businesses and therefore will likely have access to the vaccine ahead of the general population. So while the question of whether to require a COVID vaccine isn’t imminent for most businesses now is the time to think about what your strategy will be.

CAN EMPLOYERS REQUIRE EMPLOYEES TO GET VACCINATED? The answer to this question essentially is yes. In December 2020, the EEOC issued guidance stating clearly that a COVID vaccine, administered by an employer or by a third-party administrator on behalf of an employer is not a medical examination and is permissible. While the EEOC has deemed such a requirement permissible, they stated that employers should have a well-articulated business reason for requiring the vaccine, such as the need to protect the health of employees or clients, or the need to travel, work with vulnerable populations, or work in close quarters with others. The EEOC also cautioned that employers must provide “reasonable accommodation”

to employees who either are unable to receive a vaccine due to a medical condition or due to a “sincerely held religious belief.” A reasonable accommodation may include allowing an employee to work from home, isolate from other workers, or significantly adjust work duties to provide protections from the general employee population. Under the Americans with Disabilities Act (ADA) and Title VII of the Civil Rights Act, employers must allow reasonable accommodations such as these as long as providing the accommodation doesn’t cause “undue hardship” for the employer. The EEOC also cautioned employers who plan on requiring a vaccination to be careful not to violate employees’ rights when asking the sort of health screening questions that will likely be necessary in order to ensure there are no underlying medical reasons for which the employee should not receive a vaccine. Because of this, the EEOC advises that employers should consider making vaccinations voluntary or should have a third party administer all aspects of the vaccination process. Along the same lines, if the employer plans to require proof of vaccination, they need to take care not to pursue the reasons why an employee was unable to obtain the vaccine unless they can argue that the employer had a reasonable belief that the employee’s refusal to provide their own protected medical information concerning their inability to receive the vaccine poses a significant risk of substantial harm to the health or safety of the individual or others. In other words, be ready for a lawsuit. CONTINUED ON PAGE 30 ›

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Mandating COVID Vaccinations

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“Our advice for employers is to take steps toward encouraging vaccines before they decide to mandate them.”

To be safe, if an employer elects to require a COVID vaccine, they must:

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Exercise care in administering the vaccine and consider outsourcing the entire process to a third party Refrain from asking any unnecessary health screening questions Keep confidential any medical information received from employees, and Be prepared to engage with any employees who request accommodation or seek an exemption from the vaccination due to medical or religious reasons.

We strongly encourage employers to also lead by example in their approach to taking the vaccine and, thereafter, to continue to maintain safe social distancing and use of PPE. In the case of employees requiring reasonable accommodation, employers should consider and review each case carefully before taking an adverse action against an employee for failing to obtain a vaccine. It is also important not to substitute your wants and opinions for those of the employee’s doctor who is making the determination on whether the employee should receive the vaccine. And for those who cannot take the vaccine, it is important not to discriminate, retaliate, harass, or otherwise disadvantage the employee in terms of job duties and pay as a result of their inability to get inoculated. You should also be careful to keep all information confidential and not communicate who has and who has not been vaccinated. Finally, if you are considering requiring a vaccine, you may want to take stock of how your employees responded to many of the precautionary measures you may have required over the past few months, including following social distancing protocols, consistent and appropriate wearing of masks and other protective equipment, and overall compliance with the safety protocols put in place since the outbreak of COVID. If maintaining a safe workforce was challenging, you can anticipate the issues related to mandating, communicating, educating, tracking, and accommodating employees during this process will be equally if not more challenging. JUST BECAUSE THEY CAN REQUIRE A VACCINE, DOESN’T MEAN THEY SHOULD. Our advice for employers is to take steps toward encouraging vaccines before they decide to mandate them. For a number of reasons, employees may be reluctant to get a vaccine—either because of legitimate health concerns or religious beliefs, or because of personal beliefs, CONTINUED ON PAGE 32 ›

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privacy issues, and/or political concerns. While mandating the vaccine may be ultimately appropriate, we advise employers to encourage vaccines as a first step.

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If taking this approach, employers could:

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Encourage vaccinations as part of a larger workplace wellness campaign, supported by goals and challenges and positive incentives Provide educational campaigns for employees to address their concerns, including perhaps inviting a medical professional to address employees’ confidential health concerns Give employees time off with pay to obtain the vaccine and, if necessary, to convalesce from the inoculation, and Lead by example by taking the first vaccine and celebrating the first step toward beating the pandemic.

WE’RE NOT OUT OF THE WOODS YET. Finally, although the end of the pandemic seems within sight, we are still battling the highest level of infections at any point since the pandemic started. The virus is increasingly contagious if not virulent and even those who get vaccines will still need to mask and socially distance until more about the disease can be learned. For the time being, stay vigilant in protecting your employees, your clients, and your communities and spend some time now imagining how you and your employees will celebrate when this wretched disease is behind us! s p

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to get a vaccine for COVID?

Answer: Yes, the EEOC recently advised that employers are within their rights to require a COVID vaccine as a condition of employment. (https://www.eeoc.gov/wysk/what-you-should-know-about-covid19-and-ada-rehabilitation-act-and-other-eeo-laws) Employers must, however, provide reasonable accommodation for those who cannot take the vaccine due either to a medical condition or to a sincerely held religious belief as provided under the Americans with Disabilities Act and Title VII of the Civil Rights Act. At this point, our recommendation to employers is to start with a positive, voluntary program before wading into the challenges posed by mandating the vaccine. Of course, we encourage employers to seek our advice or the advice of legal counsel before moving forward with a vaccination policy. n

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ecorative hardware is always evolving. With people spending more time at home re-thinking their living spaces, designers and product manufacturers are taking note of what their clients are asking for. “It’s no surprise that kitchen remodels top the list of new projects we are working on,” said Kara Cox, founder of Kara Cox Interiors. “As more people are spending time at home and eating in, these rooms are being put to use in overtime! It’s not uncommon for our clients to have two islands or counter tops with an extra bar sink. So, when it comes to decorative hardware, people want mixed metals and soft curves because they play well with so many styles!”

Decorative Hardware Trends for 2021 INTERIOR DESIGNERS AND PRODUCT EXPERTS WEIGH IN ON SOME OF THE HOTTEST DECORATIVE HARDWARE TRENDS SHAPING THE INDUSTRY

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MATTE BLACK & GOLDS When it comes to colors, black and gold are leading the way, allowing for two completely different styles of kitchens and bathrooms. But it’s not just your typical black and gold hues. Black Matte specifically is a color that’s an emerging trend. According to Debbie Gartner, interior designer, flooring designer, and blogger, although dark finishes on kitchen hardware are nothing new, the rich darkness of flat (or matte) black is something fairly new. “This trend is really catching on. Black finishes are everywhere. The finish has a very high impact on white or light cabinetry,” she explained. Taylor Olsen, model maker at Belwith Keeler, echoed Gartner’s point, adding that “black with all

BELOW: MATTE BLACK AND GOLD ARE TWO POPULAR FINISHES TRENDING IN MODERN HARDWARE. RIGHT: OVERSIZED HANDLES AND PULLS ADD A DRAMATIC EFFECT.

white finishes make for a good contemporary feel. They’re a little more masculine as well, which is oftentimes what customers are looking for.” Gold is another color that’s incredibly popular, according to designers. Says Beth Meyer, founder of Beth Meyer Design, “It’s all about simplicity with a pop of color. Simple gold accents really help make a kitchen stand out.” But designers and product experts like Craig Atkinson, Director of Marketing for Marathon Hardware, agree that it’s not just the traditional gold that’s trending. “When it comes to finishes, gold— and different shades of it—are extremely popular,” said Atkinson. “People want unique finishes like silver bronze, titanium bronze, copper bronze along with anthracite grey and muted earthy tones.” Greg Sheets, decorative hardware category manager for Hafele, agreed, explaining that the company’s product offerings are a true reflect of customer demand. “True, matte black and gold finishes are especially hot and on trend these days,” he said. MIX IT UP One trend Gartner has taken note of when it comes to decorative hardware is the idea of mixing and matching. “Pairing knobs and pulls has always been okay, but mixing it up between more than one type of pull or knob in the same kitchen was considered a no-no. In some ways, it still is. However, there is a growing trend to have colorful islands or different colors on upper and lower cabinets. In that case, introducing a new knob or pull is no longer taboo, in fact it is encouraged,” she explained. Shea McGee, owner of Studio McGee and featured on the popular Netflix Show Dream Home Maker, worked with Armac Martin, a hardware manufacturer, to find the right hardware for their kitchen. McGee was another customer who opted for a mix of CONTINUED ON PAGE 36 ›

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cabinet handles. “They wanted to add definition to the room including our Cotswold Bun Knobs, Queslett Pulls and Bromwich Pull Handle, all in a timeless unlacquered polished brass finish,” explained Armac Martin. “Brass is a defining feature in the Studio McGee kitchen with taps, door handles and lights also adding to the overall look.” Designers agree that mixing up hardware accents is a bold idea that adds charm, but like Gartner, San Francisco-based interior designer Emily Reeves explained that designers and their clients should be mindful of how they mix-and-match. “I’ve seen a lot of projects where clients just go too far. Things like subtle gold accents against solid colors or simply all-white is a good idea. I’m also seeing a huge surge in gemstones. Another cool way to mix-and-match hardware.” GO BIG Both Sheets and Atkinson, as well as Gartner, noted the growing trend of larger hardware pieces—handles and pulls specifically. “Most people are looking for longer, slimmer handles,” said Sheets, explaining that the trend makes for a more contemporary or modern feel. “Large sizes (specifically: center to center lengths of 450mm (18 inch) up to 1168mm (46 inch) when it comes to handles is definitely a growing trend we’re seeing with our customers,” Atkinson said. Agreed Gartner: “Oversized drawer pulls are everywhere. By oversized, we are talking about pulls that range from 6-21 inches long. The longest pulls are often used on the vertical for tall cabinets and on the horizontal for large drawers.”

ARMAC MARTIN HARDWARE IN A BRASS FINISH POPS AGINST BLACK CABINETRY AND MARBLE COUNTERTOPS AND BACKSPLASH. BELOW: BATHROOM FIXTURES BY MODERNMATTERHARDWARE. ABOVE:

THE SKY IS THE LIMIT While trends like gold accents may be here to stay, it seems like there’s a number of designers and manufacturers who agree that other emerging trends will slowly take over—trends like pairing with marble and bringing back glass features. “Popular at the turn of the 20th-century all the way through to the Depression era, glass knobs and pulls had largely disappeared. But they have made a comeback and are growing in popularity due CONTINUED ON PAGE 38 ›

GLASS KNOBS AND PULLS HAVE MADE A COMEBACK AND ARE GROWING IN POPULARITY DUE TO THEIR VERSATILITY AND STYLE.

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to their versatility and style,” Gartner explained. “These glass pulls bridge the centuries together.” Designers are always keeping their eyes on specific trends, but many agree that the sky is the limit when it comes to decorative hardware, so long as the homeowner has an experienced designer to guide them along. “It’s also important to remember that it’s not always about the hottest trends. Some of our clients have very specific tastes and styles and we need to keep that in mind and offer good design advice, because they’ll ultimately be looking at this space for years to come,” said designer and TV host Sarah Richardson in a recent keynote address for InFuzion’s digital event. If functional hardware is considered “the backbone” of every project, that must mean that decorative hardware can be considered the face, though the functionalities are just as vital. Still, the right kind of decorative hardware can add that finishing touch that every project desperately needs. s p 38

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CalPlant Launches WORLD’S FIRST Rice Straw-Based MDF

alPlant, a Northern California-based company focused on manufacturing sustainably-sourced building products, has begun production of the world’s first no-added-formaldehyde, rice straw-based medium density fiberboard, Eureka MDF. Eureka is manufactured using post-harvest rice straw, an agricultural waste product, and is engineered to match the performance of traditional wood-based MDF in machinability, paintability and strength. Annually renewable rice straw provides a consistent and abundant pipeline of raw material, and because CalPlant has been constructed in proximity to the straw, all fiber for Eureka MDF will be procured from Sacramento Valley rice growers within an average 25-mile radius of the plant, significantly reducing transportation impacts. And the annual reclamation of 20% of the available straw will significantly reduce levels of water that would have been diverted from regional waterways to flood rice fields after harvest. Fewer flooded fields also mean lower methane emissions resulting from the straw’s decomposition over the winter. At full capacity, the 276-acre operation will produce more than 150 million sq. ft. annually (3/4" basis) and use 280,000 tons of rice straw.

The plant in Willows, CA., started production in November, with Eureka MDF becoming commercially available this year. The product meets the performance of traditional wood MDF with excellent machinability, paintability, and consistency. Its annually renewable fiber source ensures a steady, homogenous supply of MDF. “This is a defining moment for the CalPlant family and the industry as a whole. Decades of work have brought us to this day as we launch Eureka,” said Jerry Uhland, CalPlant founder and CEO. “When the Boyd family and I first set out to find a solution, we never could have imagined it would end in creating the world’s first-ever rice strawbased MDF, and in turn a more sustainable future for our planet.” Employing a ContiRoll Generation 9 Siempelkamp continuous press, which is 10 ft. wide and 117 ft. long, CalPlant will be staffed by 140 full-time employees with as many as 500 part-time jobs created CONTINUED ON PAGE 42 ›

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CONNECTIONS VITAL TO OUR GROWTH Connections shape our work every day. From connected technologies that streamline business, to a professional network that creates new possibilities, now more than ever we need to come together and reconnect in order to seize the growing opportunities before us. The 2021 AWFS®Fair will feature North America’s largest gathering of woodworking equipment and technology, as well as the largest selection of essential tools and products, making it the place for you to hear critical insights and make informed decisions that will allow you to take advantage of the growth of building and home improvement markets. Reconnect with your community as you experience innovation at its finest in the Las Vegas Convention Center’s brand new, high-tech hall—and prepare for new opportunities ahead.

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“This is a defining moment for the CalPlant family and the industry as a whole. Decades of work have brought us to this day as we launch Eureka.” JERRY UHLAND, CALPLANT FOUNDER AND CEO

during the annual straw-collection period. The mill will be able to produce MDF thicknesses of 2.0 mm to 32 mm (0.080" to 1.25"). The stateof-the-art press is currently the only one of its caliber in the U.S. When it comes to bringing the product to market, the company plans on using a multiple channel-type sales plan. “There are small plants in Sweden and Canada, and some in the US that we plan on going through,” explained Geri Freeman, VP of Sales, Marketing & Logistics. The biggest panel we make is a 4X4 panel to give to the end users in all the different market segments where MDF is used and a lot of the major cabinet manufacturers, Columbia FP being the largest hardwood plywood manufacturers. Molding and millwork is another big segment. We brought these panels back and let folks use it. Some of them are large enough for us to go direct, like Home Depot, then obviously there are a lot of others that will go through distribution.” And when it comes to marketing in specific territories, Freeman explained that as they start, they’re targeting primarily molding products since they are fairly easy to produce in their plant, and will then launch into thinner-type products. “There is definitely plenty of room for expansion with this product well beyond the western states. Eureka is a game changer. We are able to offer our customers a product that helps them win in the marketplace and improve our environment at the same time.” s p

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What’s Your Function? STORAGE SOLUTIONS AND HIDDEN SPACES ARE THE FOCUS WHEN IT COMES TO FUNCTIONAL HARDWARE

unctional hardware is the backbone to every project. As the pandemic continues to fuel home improvement projects as well as new- and existing-home purchases, the desire for fully functional household items will continue to increase. “It’s been nearly a year into the pandemic and many professionals are still working from home,” said New York-based interior designer Tiffany Murray. “This means that they’re going to be designing their spaces to cater to both an office and just a home. Storage solutions and hidden spaces are key. Not everyone has a private office. Some people have had to transition their spaces, and that’s where functional hardware comes in.” She continued, “I just designed an upscale micro apartment for a client in New York City who wanted to be able to quickly transform her small space when guests come over. She can easily turn her office space into a brunch nook, and that’s all thanks to the functionality of the hardware.” While some are still focusing on the work-from-home balance, other manufacturers and designers are working to design products for essential businesses who are bringing employees back to work. “It’s been a whole year, but business has carried on,” said Mark Sprout, marketing manager for Decca Contract. CONTINUED ON PAGE 46 ›

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ACCORDING TO MULANEY, FREE-STANDING, MOBILE DESKS WERE GROWING IN POPULARITY LONG BEFORE THE PANDEMIC, ESPECIALLY WITH BIG TECH COMPANIES, BUT AS EMPLOYERS BEGIN TO BRING THEIR TEAMS BACK TO WORK, THEY’RE RE-THINKING THEIR WORKSPACES, AND THE IDEA OF A FREE-STANDING DESK IS BECOMING MORE REALISTIC. PICTURED: BDI USA’S STANDING DESK. DESIGNER TIFFANY MURRAY, WHO SPECIALIZES IN INTERIOR DESIGN FOR MICRO HOMES, EXPLAINED HOW FUNCTIONAL HARDWARE IS TRULY THE BACKBONE OF MICRO-LIVING. “WITHOUT FUNCTIONAL HARDWARE, MICRO-LIVING IS ALMOST IMPOSSIBLE,” SHE SAID.

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“Functional privacy screens that have glass features and offer infinite configuration capabilities go a long way.” CHICAGO-BASED DESIGNER ADAM MEDINA

FEATURES LIKE CONVENIENT STORAGE SOLUTIONS HELP MAKE THE WORK EXPERIENCE MORE CONVENIENT AND IMPROVE OVERALL OFFICE FUNCTIONALITY.

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“And as we return to somewhat normal, employers are going to continue to rethink their office spaces to make the workplace more functional and enjoyable for their employees,” said Sprout. “It’s been a rough year and a lot of people are nervous about going back to the office—whether it’s because of the virus or simply because they’ve become comfortable in their own homes. It can be a hard transition for some, so creating a space that is safe and aesthetically pleasing for them to return to is so important. In turn, features like convenient storage solutions will also help improve overall office functionality.” Something that is noticeably growing in popularity is the free-standing, adjustable desk, which allows for more flexibility and space utilization. “Space optimization and flexibility are two big things companies are focusing on, and both of those tie into safety, which is the biggest concern,” said Los Angeles-based commercial interior designer Tara Mulaney. “Evolving heath regulations are a huge concern for businesses. Right now, we’re required to stay 6 feet apart, but that could change. So, having office furniture pieces that are mobile and easily adjustable is a game changer.” It’s not enough to have basic function anymore. The pandemic and overall evolving trends will continue to shape these product offerings for years to come, with safety taking the forefront. But, according to Chicago-based designer Adam Medina of Medina Design, businesses need to be mindful and creative of how they’re designing such spaces. “It’s true that people are finding privacy screens beneficial and sometimes necessary, but it’s important to remember that throwing up a bland screen and walking away isn’t always going to do the trick, and it could create a depressing work space for some. Businesses should be sure to explore all product offerings available to them. Functional privacy screens that have glass features and offer infinite configuration capabilities go a long way,” he explained. As the traditional workplace continues to be disrupted, there’s no question that functional hardware will stay at the forefront especially during these evolving times. s p

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The Lost Art of Saying “NO”

BY DAVE K AHLE

t seems like more and more business people have lost the ability to say no. See if this experience doesn’t sound familiar. I had met with an individual, talked with him personally, and invited him to a small group meeting. He came, interacted positively, and indicated he would commit to being a part of the ongoing meeting. Then, he went dark. For three weeks, he would not return phone calls nor reply to emails. From my perspective, he dropped off the planet. Now, we all know what happened. For whatever reason, he had a change of mind. Instead of honestly communicating that—telling me NO—he chose to communicate his change of mind by not communicating at all. For some reason, he couldn’t say no. I wish this one instance, and this one person, were a rare case—an exception to the general rule. Unfortunately, he is hardly the exception. I have this experience a least once a month. Someone with whom I have had several conversations literally drops off the planet and goes dark.

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Evidently, much of the business community has lost the ability to say no. That’s too bad. Being able to say no is a higher level skill that is advantageous in both business as well as life in general. Those who don’t master the art of saying no are forever doomed to an immaturity in their business skills, while those who can and do say no operate at a higher level of skill and social finesse. Let’s look at no from two perspectives: First the person who is spoken to, the receiver of no, and second, let’s look at it from the perspective of the no-sayer. When you are on the receiving end of “no,” initially it doesn’t feel good. It confirms rejection. However, it is quick, decisive and you know where you stand. While you may wonder about the motives of the no-sayer, you can respect him or her for honestly communicating. The alternative is far more detrimental. The person who could say no chooses instead to avoid the word. That usually means they

avoid communication, and just drop out of the loop. Now you’re left with reaching out to them. You make multiple calls, emails, leave phone messages, reach out through social media. So, the process of finally understanding that the lack of communication really means no can take weeks of effort. The lack of hearing an honest no is a time-consuming, time-wasting process. In my sales seminars, I often remark that the biggest time wasters are not the people who say no, it’s the people who never say no. You are left with a number of negative impressions. The strategy of going dark and hiding really degrades both of you. First, you have to question the person’s lack of courage and thwarted social skills. Really, this is how you were raised? You can’t help but view the hider as less of a person. Then, of course, you realize that the lack of no carries with it the message that this person really doesn’t think very highly of you. He/ she has no respect for you, and thinks nothing of wasting your time, and squandering your emotional energy on this relationship. The net result of hiding instead of saying no is that both of you are diminished. Let’s look at it from the no-sayer’s perspective. Hiding from communication is really an immature response. It indicates a lack of social skills, and an undeveloped personal identity. As a communication strategy, it causes all the negative repercussions discussed above. On the other hand, the ability to say no is a higher order skill, indicative of a more mature, more developed psyche. When you can,

quickly and decisively, say no, it indicates that you have a focus and a set of guidelines to shape your decisions. The decision being considered doesn’t fit those guidelines, so a prompt no allows you and the other person to move along. “No” is a time management strategy. There is only so much time, and the demands on our time are greater now than at any time in the past. Saying no to something that is clearly outside of your focus, that doesn’t move you closer to your vision or your goals, is a powerful time management technique. When you say no, you free your time, and your emotional and intellectual energy to invest in something that is closer to what you want. Not deciding, or deciding and not communicating, adds hours of wasted effort. If we played with every offer made to us, if we entertained every “too good to be true” deal in today’s barrage of emails, we would be spinning our wheels forever. The enemy of the best thing is the good thing, and we need to cultivate the ability to say no to those offers and people who sound good, but ultimately direct our attention away from the best. The ability to say no is a higher order skill, indicative of a mature personality who knows what he/she wants, and has the personal presence to communicate that directly. Unfortunately, there are few who meet that standard. s p Dave Kahle is a high-content consultant, instructor, presenter and author of 12 books, including How to Sell Anything to Anyone Anytime. Reach him at dave@davekahle.com.

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This year’s KBIS was designed to feature the best of the best products and design trends in an all-virtual format. Unfortunately, the exhibition portion of the show experienced technical difficulties, yet registrants were still able to hear from designers and keynoters. Online from Feb. 8-12, education sessions and trend forecasts took center stage as designers from across the globe weighed in on what’s in demand. “With the pandemic keeping people home a lot, designers have to shift their mindsets because the backyard is now an extra room. That comes with a whole new set of design options and considerations,” said Phil Pond during the Global Design Bites session.

LIFT OPTIONS FOR EVERY STYLE Grass’ Kinvaro lifter systems are designed to redefine the principle of the classic wall cabinet. The product is stable and reliable in movement, easy and quiet in application, and ergonomically well designed and comfortable to operate.

Technical glitches prevented attendees from accessing booths, but Surface & Panel gathered some of the hottest products that debuted at the KBIS Virtual 2021.

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NO-WIGGLE ROOM The “No Wiggle” Knife Pullout system by Hardware Resources features an innovative magnetic knife bar cleverly integrated into the pullout. The strong magnetic knife bar is embedded into the wood, ensuring minimal contact with each individual knife’s cutting edge to preserve the knife’s sharpness. The double-sided knife bar offers a total of 31-1/2" of storage, which will accommodate a full knife set. An additional insert in the back of the unit holds small steak knives. www.hardwareresources.com

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AMERICAN-MADE CABINETRY Cober harvests, designs, constructs, finishes and assembles high-quality cabinetry to match every price point— all made in the USA. The company’s US-sourced and -built cabinets are made stronger and last longer. Fusing American craftsmanship with European minimalism and modern finishes, the company’s New York-based workshop keeps prices competitive with import-taxed manufacturers. www.cobercabinets.com

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THE REGENTS PARK COLLECTION Revel in the decadent details and sophisticated elegance brought forth by the new Regents Park collection of decorative hardware by Top Knob. Inspired by the royal grounds of London’s Regents Park, this new collection of knobs, pulls and appliance pulls bestows interior designers and homeowners with the innate poise and rich personality of European design. Featuring five series of intricately designed pieces, Regents Park welcomes the romantic ambiance of this noble British estate into the home. www.topknobsdecor.com

A FIXED CONNECTION Hettich’s newest hinge for household appliances is perfect for closing convenience and is now available for refrigerated wine cabinets. Hinges are available in classy metallic finish or elegant black and are the only fitting system on the market to provide a fixed connection between refrigerator door and furniture front. www.hettich.com

TRUE BLUE True Residential’s new finish for its indoor and outdoor products is Juniper, a deep teal, adding yet another shade to the many color combinations designers can choose from for custom hardware and finishes in the brand’s Build Your True collection. The deep hue pairs well with soft golds and dark mattes. www.true-residential.com

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ELEGANT MARBLE FINISHES Caesarstone’s Calacatta Maximus collection captures the beauty and drama of Italian white marble, distilling the stone’s natural veining into sophisticated backdrops and surfacing solutions for kitchens and bathrooms alike. The surface is part of the company’s Whitelight collection and helps create an elegant and unique atmosphere. www.caesarstoneus.com

IN VOGUE: SOFT MATTE Hafele’s Vogue zinc collection of decorative hardware features unique hues like golds and black mattes, a direct response to trends in kitchen designs. The sleek hardware pairs well with most solid colors and adds a masculine feel to any living space. www.hafele.com

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WILSONART HOME Wilsonart introduced Wilsonart Home on its website and at the show. The special digital feature is a curation of its most sought-after collections and designs inspired by the world around us. The collections keep the whole design space in mind with surfaces that are versatile enough to be used anywhere—on countertops, cabinets, walls and everything in between. www.wilsonart.com

SMART LIVING SOLUTIONS Wellborn Cabinet is introducing the concept of easy access behind a beautiful door. The company has developed a way to gain access to many things from plumbing and appliances to hood vents using its Touch to Open Wall Top Hinge door, available in all doors and colors in the company’s Premier and Aspire brands. www.wellborn.com

“The kitchen and bath and design and construction industries are healthy and vibrant, despite all the challenges of 2020/2021. Businesses are still strong and we look forward to celebrating together in February 2022.” SUZIE WILLIFORD, EVP AND CHIEF STRATEGY OFFICER OF THE NATIONAL KITCHEN & BATH ASSOCIATION, WHICH OWNS KBIS

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Going Virtual: WHAT TO EXPECT FROM INTERZUM 2021

nterzum has always been about inspiring exchanges and new business opportunities. This year, the industry’s leading trade fair for furniture production will be a virtual event May 4-7, after making extensive plans to hold it as a hybrid—simultaneous digital and in-person—event.

“What our exhibitors need now is planning certainty. In view of the fact that the pandemic situation continues to develop so dynamically and in close consultation with the sector, we’ve decided to hold interzum as a purely digital event," said Oliver Frese, COO of show organizer Koelnmesse (exhibition and trade center based in Germany). Surface & Panel interviewed Mattias Pollman, VP at Koelnmesse, who talked about the decision to transform the biennial show and highlighted the challenges the furniture industry is facing following a chaotic and unpredictable year.

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Where do you currently see the challenges for suppliers of materials and components for the furniture industry? POLLMANN: In Germany, the furniture industry has actually recovered well from the early spring lockdown. Thanks to high consumer demand in the summer materials and components, suppliers are facing major supply challenges because of a bottleneck for certain products such as particleboard, foams and furniture fittings. We are also seeing an increased demand for ecological products.

Did incorporating a digital component from the start make it easier to transition to a 100% virtual event? POLLMANN: Yes. We had originally planned for our show to take place in Cologne, Germany on May 4, but make everything offered at the trade fair venue online-compatible so therefore it could be streamed around the world. We will also have additional digital offerings which will be online throughout the year. We are expanding the reach of our event.

“Based on feedback from exhibitors and visitors, we are certain that the sector is very much in need of interzum as an international platform for the industry, regardless of its form and size.” MATTHIAS POLLMANN

Our challenge lies in the current dynamic development of the pandemic and its effects for the market participants. We all know that the on-site experience of a trade fair will always be essential for doing business. However, the developments of recent weeks and feedback from our customers have shown that we must think in these new terms. What position are exhibitors currently taking on interzum 2021? POLLMANN: Cautiously optimistic. Of course, we did receive some cancellations from those who were unable to travel. At the same time, we are seeing companies return to interzum such as Finsa, Kastamonu and Yildiz Entegre. Our booking situation reflects the ups and downs of the current times, but we expect the situation to stabilize soon year.

Based on feedback from our exhibitors and visitors, we are certain that the sector is very much in need of interzum as an international platform for the industry, regardless of its form and size. What can attendees and exhibitors expect from the event? POLLMANN: A modern trade fair that points the way to the future. Our show is a reflection of the entire industry and will show trends that will influence the year ahead and will therefore lead the way going forward.

I look forward to seeing you (online).

CONTINUED ON PAGE 58 ›

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In addition to the many innovative product presentations staged by exhibitors, the event will feature trend forums with the focus on sustainability, mattress recycling in the Textile & Machinery forum or ecological, sustainable materials in the Materials & Nature section. At the same time, the event will be focusing on the latest developments in the digital sector, like digital printing. The event will once again be a stage for the trends coming from suppliers to the furniture and interior design industries. According to Pollmann, the level of registrations for interzum is below that of previous events due to the global health crises, but the industry continues to remain hopeful. “The look and feel of the next event will be very different from past events. The final size of our show will obviously depend on how the pandemic will develop.” s p

interzum: May 4-7, 2021

INTERZUM, THE WORLD’S LEADING TRADE FAIR FOR FURNITURE PRODUCTION AND INTERIOR DESIGN, SET RECORD ATTENDANCES IN 2019, WITH 74,000 VISITORS.

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Think Outside the Box WITH INTERIOR PORTR AITS, CLEAF IS FINDING AN ARTISTIC WAY TO MARKET THEIR SURFACE OFFERINGS IMAGES: ART DIRECTION BY BLACKSPACE / 3D ART BY TERZO PIANO

“LIKE A SPACE ISLAND, THE SUGGESTION OF A SET IN WHICH IT IS POSSIBLE TO FIND THE STRENGTH OF THE MATERIALS AND THE BEAUTY OF HIGH HAND DESIGN.” — ELISABETTA BONGIORNI, CREATIVE DIRECTOR, TERZO PIANO IMAGE STUDIO

leaf’s latest social media/digital campaign, Interior Portraits, comes at a time where companies are constantly searching for unique ways to engage with their customers.

The company used creative design agency BlackSpace and Terzo Piano Image Studio to create 10 imaginary interior settings for 10 different textures which make the tactile aspect their strength. The 3D digital renderings suggested applications for furniture and interiors—vertical, horizontal planes and curved elements—of the three product types: faced panel, laminate and edge. “It gets challenging because you’re trying to showcase such breathtaking surfaces and many customers aren’t there in person to see it up close,” said Luca Pangrazzi, marketing director for Cleaf. “Interior Portraits is a glance into the world of environments to suggest possible applications of Cleaf products. CONTINUED ON PAGE 60 ›

SURFACE & PANEL • Q1 2021

THIS SPACE HINTS AT BOISERIE INSERTIONS INTO GEOMETRIES THAT DEFINE SPATIAL ARCHITECTURE.

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The goal of this campaign is to not only showcase the various design elements, but to also show how versatile the company’s products can be. From closet spaces to kitchen design, home offices and more, the company wanted to showcase their products with a unique and eye-catching approach. In addition, the images highlight modern trends in interior design. “Social media has always been popular among designers who use it to quickly show clients different design options. But it’s even more important right now, especially in this growing digital age. We wanted to find a way to showcase our product offerings to our customers in a convenient way that is easy to access so that they, in turn, can take those to their own clients,” said Pangrazzi.

THIS CONCEPT SHOWCASES WEIGHTLESS, SUBTLE TEXTURES, SUCH AS AN INK LINE.

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MATERIALS MATTER. THIS CONCEPT DESIGN WAS CREATED WITH METAL, CONCRETE AND TERRACOTTA IN MIND.

She continued, “We purposely designed Interior Portraits with dramatic, modern features to get our customers to stop and say, ‘Hey, what is that? And how can I suggest a space like that to my clients?’ It was a simple idea created to describe how Cleaf’s products can be used inside different environments. When it comes to design, the sky really is the limit.” s p

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Jody Wilmes (Cut Ready Product Manager) takes you on a walk-around tour of the Cut Ready Cut Center to learn more about the different aspects of this powerful machine and how every component has been designed to help make it easy to operate and maintain.

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2021

Resource Products Brookridge Collection The Brookridge Collection by Berenson walks along the babbling brook and rests at the straight path to discover fresh, crisp air before a slight turn along the ridge. Finally, it slows down at the soft peak in the hills. This transitional decorative hardware collection blends understated shapes for the perfect accessory to any kitchen or bath cabinet. The Brookridge Collection brings elusive yet, definable form to any interior design. WWW.BERENSONHARDWARE.COM

MM Series Grommets Get back to basics with your design and focus on cleaning up those messy cables with some easy-to-install in-desk grommets for cable pass-through. MM Series Grommets come in four sizes and seven stunning finishes to dress up your executive desk or your work from home office setup, or anywhere in between, wherever a stylish cable manager is needed. WWW.MOCKETT.COM

F25 Model Introducing the new F25 model from the global market leader for professional sliding table saws. The F25 does everything a sliding table saw needs to do in very little space- all with characteristic Altendorf quality. Whether it’s in your first own workshop, for everyday use in industrial manufacturing or as a high-performance second machine – the F25 does it all. WWW.ALTENDORFGROUPAMERICA.US

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The CabinetShop 45 is a heavy-duty three axis designed for nested-based production. It is available in either single or dual spindles with optional rotary axis, and features a four-position bar style automatic tool changer. It is a highly-flexible machine, capable of applications ranging from plastic sheets, solid surface, non-ferrous metal and composites.

2021

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R O T I D E O

What I Thought I Knew

It was the same time last year that I was roaming the halls of the Kitchen & Bath

Industry Show in Las Vegas with my colleagues, talking about how we were going to tackle 2020 one great issue at time. We were excited for what was ahead, optimistic, and ready for another thriving year. It was around this time last year that John Aufderhaar and I were racing from booth to booth, trying to hear from as many designers, architects, and product manufacturers as we could. I felt that if I didn’t get a chance to speak to them now, while we’re all under one roof, I would never get a chance to speak to them again. It was before tradeshows were being cancelled left and right, and before I knew that our industry—and the world—would be changed forever. At the time I was still fairly new to this publication. And I remember thinking how it was a little overwhelming. I’d be lying if I said I was not intimidated. But the more I got to talking to people at the show, the more I wanted to get

“What I didn’t know at the time was how close the industry was, even in times of chaos.”

to know the industry. I remember speaking with designer Darcie Miller, who, like so many interior designers I’ve interviewed this year, was on fire for her craft and explained how the A&D community is an eclectic group of artists “who strive to bring greatness to every project they work on.” Because of that, they’re always willing to talk about their work and what’s hot in the industry. What I didn’t know at the time was how close the industry was, even in times of chaos. Despite the madness that’s been 2020 (and part of 2021), I’ve still managed to have meaningful conversations with interior designers, products experts, and architects who remain optimistic about what’s to come and are still having important discussions about how they’re impacting the world. One thing that still stays in my head from last year is the presentation at Hafele’s booth. As Micheal K. Chen walked us through and unpacked what could only be described as 250 square feet of space in a New York-style micro apartment, my colleague and I were amazed with the possibilities that come with functional hardware. "You can work, eat, sleep and entertain all in this small space. You never have to leave the house,” he laughed. A year later, New York, and the rest of the world, would be ordered to stay at home for the foreseeable future. And suddenly, a transformable apartment doesn’t seem so crazy anymore. Sometimes we just have to stop, take a minute, and absorb what’s in front of us. Even today, in the middle of a pandemic, there are still opportunities to stop and be thankful in the moment. KBIS is a busy, fast-paced show. And yes, it is hard to just stop and take it all in. But if only I knew then what I know now. Stephanie Ornelas, Editor

STEPHANIE ORNELAS | EDITOR | SURFACE & PANEL MAGAZINE | SORNELAS@525MEDIAGROUP.COM | 714-486-2735

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A D V E R T I S E R S PAGE

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526 Media Events 714.486.2735 www.526.events.com

Panolam 203.925.1556 www.panolam.com

AWFS Fair 800.946.2937 www.awfsfair.org

Purchem 519.754.1678 www.purchem.com

CGS Oris 612.870.0061 www.cgsoris.com

Riken 248.513.3511 www.riken-usa.com

Daubert Chemical Company, Inc. 866.368.3983 www.daubertchemical.com

Salice 800.222.9652 www.saliceamerica.com

DVUV 216.741.5511 www.dvuv.com

Schattdecor 800.600.6100 www.schattdecor.com

Genesis Products 877.266.8292 www.genesisproductsinc.com

Sentrel Bath Systems 801.655.5230 www.sentrelproducts.com

Grass 336.996.4041 www.grassusa.com

Shopbot 888.680.4466 www.shopbottools.com

Hettich 800.777.1772 www.hettich.com

Smartech 704.362.1922 www.smartechonline.com

Hexion 888.443.9466 www.hexion.com

swissQprint 224.802.2770 www.swissqprint.com

KCD Software 508.760.1140 www.kcdsoftware.com

Tafisa Canada 877.882.3472 www.tafisa.ca

Kleiberit 49.7244.62.0 www.kleiberit.com

Thermwood 800.533.69001 www.thermwood.com

Milesi +39 0384 2544.1 www.milesi.com

Timber Products Company 800.547.9520 www.timberproducts.com

Miltec 410.604.2900 www.miltec.com

Toppan 770.957.6447 www.tia.toppan.com

MIRLUX Premium Panel 541.228.9757 www.mirluxpanel.com

Ultrapan 754.702.2632 www.ultrapan.net

Munzing 800.524.0055 www.munzing.com

Uniboard 800.263.5240 www.uniboard.com

North American Plywood Corporation 800.759.6606 www.naply.com

Union Tool Corporation 574.267.3211 www.uniontoolcorp.com

Omnova Solutions 866.332.5226 www.omnova.com

Valinge +46 0 42 23 78 15 www.threespine.com

Venjakob Nutro 905.951.9966 www.venjakob-nutro.com

Vortex 800.355.7708 www.vortextool.com

Wagner Meters 888.266.8073 www.wagnermeters.com

Safety Mat Systems (NSD) & Safety Light Curtains for Machine Guarding

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An affordable, sleek, modern surface, MIRLUX Premium Panel is available in high gloss or super matte finish in seven colors. MIRLUX is sustainable, easy-to-clean, durable, scratchresistant, and manufactured in the United States with short lead times. Order panels, edgebanding, and doors through a distributor near you. © 2020 by Cascade Distribution LLC. All Rights Reserved. MIRLUX is a registered trademark of Cascade Distribution LLC.

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