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The Comeback of Industry Events
As the country looks to recovery, the industry is seeing a comeback in live events. The world saw a shift last year as COVID-19 brought everything to a sudden halt with trade shows and industry events arguably taking the biggest hit. But as shows like AWFS Fair and NeoCon gear up for their first in-person event in over a year, trade show officials and researchers are taking note of how the future could look.
Nicole Bowman, VP of marketing and communications for International Association of Exhibitors & Events, said, “We fully expect trade shows to rebound, but at what level remains to be seen.” Bowman explained that through a recent survey they found that in-person event cancellations have caused a significant number of participants to re-evaluate their trade show budgets.
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