SupermarketNews // February 2014 by Review Publishing Ltd

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February 2014 • Vol. 7 No. 2

“The purchase expands our categories in New Zealand and provides a great platform for expansion across the Tasman and into Asia” – Founding Director, Todd Heller (see page 5).

AUSSIE CALL FOR RETAIL TO REDUCE FEE DEMANDS AUSTRALIAN grocery suppliers have called on the major retailers to reduce their demands for discounts, rebates and fees so they can invest more in consumer marketing and new products to drive sales growth. The Australian Food & Grocery

ACTION ON ALLEGED LAUNDRY CARTEL COLGATE Palmolive Pty Ltd and PZ Cussons are being charged by the Australian Competition and Consumer Commission in relation to an alleged cartel that the ACCC claims denied Australian consumers the benefits of lower prices for laundry detergent products. The ACCC alleges that Colgates and Cussons made and gave effect to cartel and other anti-competitive arrangements. It said that they, along with Unilever Australia, ceased supplying standard concentrate laundry detergents in early 2009 and only supplied ultra concentrates from that time. It also alleged the companies simultaneously transitioned their laundry detergents to ultra concentrates which met certain requirements and that they sold ultra concentrates for the same price per wash as the equivalent standard concentrated products and did not pass the cost savings on to the consumers. The ACCC said ultra concentrate detergents were cheaper to produce, store and transport and this offered significant cost savings that were not passed on. ACCC chairman Rod Simms said by way of contrast, when similar products were launched in New Zealand, there was significant discounting but the ACCC alleged that the benefits were denied Australian consumers.

Council has produced figures that show suppliers had cut spending on marketing by nearly 6% between 2009 and 2011 and slashed research and development budgets by over 13% to fund higher trade spend on discounts, rebates and promotions. Trade spend in Australia now accounts for 23.4% of suppliers’ gross sales up from 19.5% in 2009 and it has had a bigger impact on declining industry profitability than rising input and labour costs. At a time when the voluntary code of conduct has been signed off, the report produced by KPMG pinpoints the imbalances in the food and grocery market. It gave an example of one supplier asked to pay $A5million in advance to get his small product range on the shelves as well as a 10% introductory discount and promotional spend worth 7% of sales.

Coles dismissed the figures in the report and said suppliers were not forced to invest but Food & Grocery Council chief Gary Dawson said suppliers felt compelled to increase their trade spend to protect their market share and stay on the shelves. n

ANNIES INTO RECEIVERSHIP THE high cost of meeting labelling and compliance issues appeared to be behind the receivership of popular Marlborough-based Annies, a successful producer of fruit leather bars and other related apple based products. The company had been operating for 27 years under owners Annie and Graeme Giles with substantial markets in the US, Germany, the UK and distribution through 750 Coles outlets in Australia. The company that specialized in healthy food products was up for sale and expressions of interest closed late last month. n

NUTRITIONAL LABELLING INEFFECTIVE NEW Zealand’s nutritional food labeling is not as effective as once thought and could be impacting on the health of Kiwis, according to research from the University of Canterbury. The research was part of a marketing study that found consumers reacted better to labels that provided relatable and transparent information that was easily converted into which products were good or bad. The researchers said their findings showed that the current daily intake system was so insignificant that only 23% of the participants recalled seeing it. They found that information and numeric figures were ineffective at aiding consumers with low levels of health literacy to make healthy consumption choices with images and colour found to be more understandable forms of communication. n

Heinz-Wattie Management Changes WITH the retirement at Christmas of long time industry veteran Nigel Comer, have come several other changes at the top of Heinz-Wattie. After many years with the company, Comer worked his way Nigel Comer to local managing director before the international company promoted him to regional CEO. No new appointment has been notified. Michael Gibson

In the Auckland head office, South African Michael Gibson who was appointed managing director in February 2012, has also resigned. The 53 year old was 24 years with the company and was previously chief operating officer. The new managing director is long time staffer Mike Pretty who has come through a number of sales and marketing roles over 25 years to achieve the top appointment.While mainly Auckland based through his career, he most recently has been vice president Global Ketchup, Health & Wellness headquartered in Pittsburgh. n

Mike Pretty

contents 06 16 24 26 30

Operator Changes Store Check Beauty Aisle New Products Artisan

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editorialcomment AND a happy new year with a multitude of topics and issues ahead of us in 2014. Retail is looking strong as the economy gets better and consumers are being convinced that things are looking up. Unfortunately many of our suppliers are not quite seeing it the same way and need more retail support to boost balance sheets. The growing importance of online shopping is troubling many other retailers in the general marketplace but fortunately we are generally immune from it in our industry and bricks and mortar stores are solidly holding their place. With us heading into election year, the industry must have

Peter Mitchell

special concern over the outcome, especially if the Greens get a bigger foothold. In Australia, the Greens have already announced a number of policies that may be taken up here – such as an $85m food plan which they say will help farmers bypass supermarkets and sell direct to the consumer. And in recent weeks, the party has called on Australian prime minister Abbott to ban the construction or opening of all new Coles and Woolworths’ supermarkets. And in another twist that is causing retail concern, the Greens in Australia are pushing for a universal container deposit scheme which clearly will prove a huge impost on retailers with up to 10c on the

sale, 10c payback to consumers plus handling and storage costs. In New Zealand they are developing a major range of policies that affect the food industry and they could get the strength to force their political partners to take note. An interesting side issue that could become political here, is the undertaking by both Coles and Woolworths to voluntarily cease making fuel savings offers that are wholly or partly funded by any part of their trading other than their fuel business. And if they do act on this latter point, the maximum they have both agreed to is 4c a litre. The word is that both will put the discounts back into grocery. There’s a lot of retailers here who

Included in the event are a number of self contained specialist shows incorporating wine and spirits, coffee and tea, bakery and pastry as well as conference sessions and competitions. This year, there is a major pavilion organised by the Japanese bakery and confectionery machinery manufacturers association and this is associated with the Asian Pastry Cup competition now in its eighth year of encouraging young pastry chefs to build their craftsmanship.

A g

Green light for Coromandel store

SINGAPORE EXPO MAJOR DEAL FOR KIWI SUPPLIERS THE biggest and most comprehensive food and catering exhibition in the region is being staged in Singapore from April 8-11with a number of New Zealand exhibitors and visitors. The show is split into 10 halls and covers more than one and a quarter million square feet and includes over 2800 exhibitors from 70 countries. Now in its 37th year it began with a humble 213 exhibitors in the Hyatt Hotel’s carpark.

are sick and tired of the competitive discounting and would be only too happy to call a halt. Hopefully 2014 here will bring about more acceptable marketing programmes by both groups where clever promotions supercede the price oriented and comparative campaigns of last year. Anyway, SupermarketNews continues its steady progress for 2014, out in the market and on schedule which we hear is more than can be said in some other quarters. And the support for us is growing.

Also of major interest is the HospitalityStyle hall covering a wide range of interior and design ideas for the industry. The associated international conference sessions include more than 90 guest speakers on a wide range of key industry issues with a particular focus on the manpower crunch facing hospitality and of course in-depth masterclasses. New Zealand is again competing in the regional culinary challenge. n

THE replacement Four Square in Coromandel will go ahead after the Court of Appeal dismissed the Coro MainStreet appeal of its judicial review application. “It has been a long wait for us as a community and we hope that this is now the end of the Court processes and the start of us being able to bring a bigger, better food and grocery offer to the Coromandel community,” says Angela Bull, General Manager Property Development Foodstuffs North Island. Development of the new site will begin later this year. n

FINE FOOD SHOW PROMISES BIGGER AND BETTER 2014 THIS year’s Fine Food NZ Show, 22-24 June, looks to bigger and better in every way, with registrations up, 10% more exhibition space added, 300 exhibitors expected and the trade looking forward to exciting new features being launched for the first time. Overseas buyers from Asia and Pacific are among the over 1000

pre-registered for the trade – only event. The liquor industry will have a bigger presence at the show this year, with a Wine, Beer and Spirit Masterclass series taking place throughout the duration, promising to be both educational and interactive, with suppliers going all out to attract regional and national buyers. The Best New Product

Awards, partially sponsored by Supermarket News and Restaurant & Catering News, are open to all new products launched within six months of the show, and entries open closer to show time – watch this space. The Baking Industry Association of NZ will be hosting live demonstrations and competitions as will the New

T Zealand Chefs Association. New exhibitors this year include coffee brand Icoco, supreme winner of the NZ Coffee Awards, sustainable packaging company Berica, fruit drink Nekta, zingy sauce company Springbrook, flour mill Farmers Mill and the Federation of Malaysian Manufacturers with its own pavilion. n

SupermarketNews is published under license. Please direct all enquiries and correspondences to SupermarketNews. The opinions and material published in this edition of SupermarketNews are not necessarily those of the publishers unless specifically stated. All material in this publication is copyright and may only be reproduced with the consent of the publisher. Copyright 2013 ISSN No. 1173-3365

* Publisher Peter Mitchell, peter@reviewmags.com

Marketing Tania Walters, tania@reviewmags.com

Editor Jasmine Walters, jasmine@reviewmags.com

Circulation & Distribution Kieran Mitchell, kieran@reviewmags.com

Advertising Sales Jasmine Walters, jasmine@reviewmags.com Felicity-Anne Flack, felicity@reviewmags.com Design Raymund Sarmiento, raymund@reviewmags.com

SupermarketNews Supports:

Suite 9, Level 3, 20 Augustus Tce Parnell, Auckland PO Box 37140 Parnell Auckland Tel (09) 3040142 Fax (09) 3772794

February 2014

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CTS54

Leading Sustainable Growth in 2014 As market leader, Cottonsoft™ has sustained growth ahead of the category.* Market Share*

Growth* 7.0

Manufacturer A 25.7%

Total Cottonsoft™ 29.1%

7.0%

6.0

Manufacturer B 14.6% Manufacturer C 16.4%

5.0 4.0

Manufacturers D 14.2%

3.0 2.0 1.0

1.5%

0.0

Cottonsoft™ Growth

$600,000

Total Category Growth

COTTONSOFTS BRAND CAMPAIGN TO STIMULATE YOUR CATEGORY GROWTH

NEW PACK DESIGNS No Code Changes

FEB

MARCH

APRIL

MAY

17 24

3 10 17 24 31

7 14 21 28

5 12 19 26

New pack designs on shelf from Monday 17 February 2014

NEW TELEVISION ADS FTA + Sky, 30’ & 15’ TVCs DIGITAL TVNZ On Demand, YouTube CONSUMER PROMO Nationwide & ‘In-this-Store’

*Source: Aztec; MAT to 22/12/13 $(000) Growth & Share of Toilet Tissue Category.

Media at rate card.

NEW ZEALAND’S MARKET LEADER IN THE TOILET TISSUE CATEGORY* Please contact your Cottonsoft Territory Manager or Customer Services on 0508 26 88 66 for further details. supermarketnews.co.nz SN 0214 pgs FINAL.indd CTS5466-Cottonsoft Trade3 AD Supermarket News FINAL V2.indd 1

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COKE COMPETES WITH SODASTREAM COCA-Cola and Green Mountain Coffee have delivered an international blow to SodaStream with the two beverage giants entering into a ten year agreement to develop Coke brand products for a yet to be launched system similar to SodaStream’s soda-making device.

MORE PARTICIPANTS NEEDED FOR INDUSTRY GROUP THE Food & Grocery Council’s Consumer and Customer Services workgroup still needs about 20 experienced managers to join its activities. Already a small crosssection of companies have been working as a team and plans are under way for more activity this year. The workgroup has been looking at industry standards, performance benchmarking, training, product information, reporting and systems, public relations and media and meets in Auckland on a quarterly basis. This year’s first meeting is on February 21 and detail can be obtained from the FGC on 04-473 9223.

FOODSTUFFS NI COMPLETES ITS EXECUTIVE APPOINTMENTS WITH a management move and two new appointments, Foodstuffs North Island has completed its executive team appointment. Rob Chemaly, the former GM Strategy & New Ventures and the dual role of GM Retail takes up a new position of GM National Ventures with Foodstuffs New Zealand at the end of March. His replacement as GM Retail is Doug Cochrane who comes to the local market following extensive international experience with worldwide grocery giant Tesco. Chemaly’s new role has been created to take up increasing opportunities to collaborate for the benefit of both co-operatives. The position has a strong focus on reducing the overall cost of doing business, improving the functionality of Foodstuffs services and generating business innovation. Among Cochrane’s most recent

Doug Cochrane

Rob Chemaly

roles has been that of store director for Tesco’s international operations development and before the move to New Zealand, has been store director for Tesco Extra format stores in Wales. Also joining FSNI’s executive

team is Antony Challinor who recently started as Integration Director. He returns to New Zealand from Sydney where he was most recently transformation programme director for News Corp Australia. n

CHARITY BALL DONATION

PFIZER CHANGES PHARMACEUTICAL and health care company Pfizer is currently working through a restructure in New Zealand after internationally building a new commercial model separating three divisions with consumer now a standalone business. The leadership in New Zealand is also changing with local managing director relocating to lead a Hong Kong based team. No new appointment has yet been made.

Antony Challinor

GROCERY charity ball chairman Don Graham hands over a cheque for $180,000 to former footballer and boxer Monty Betham for his charity Steps For Life run by him and his sister Chantel. Others in the picture are Scott MacKay (left) and Karen Kelly (right) from the charity ball committee.

• Save Money on Waste Disposal • Increase Revenue Return NEW WORLD Remuera Owner/Operator Adrian Barklaa

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reliable, quick, quiet, and easy to use, after our 18 month payback period we will be making $24,000 a year from the sale of our cardboard, I would recommend Mil-tek to anybody.”

Buy, Lease or Rent a Mil-tek Waste Solution Today! Call Mil-tek (NZ) 0800 645 835

Email: Info@miltek.co.nz www.miltek.co.nz

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NEW TECHNOLOGY PROVIDES TRADITIONAL HELLERS QUALITY CHRISTCHURCH-based Hellers may be New Zealand’s butcher with a traditional approach to producing their wares, but that has been a determined investment programme in world-class production technology. The company has agreed to purchase the Kiwi bacon and ham, Brooks Deli continental meats Hutton’s, Sizzlers pre-cooked smallgoods and Milano cooked continental meats brands from Goodman Fielder. “State-of-the-art technology provides the ability to meet modern production standards

around hygiene, food safety and productivity,” founding director Todd Heller says. More than 400 Hellers’ staff produce up to 500 tonnes of sausages bacon, ham and delicatessen meats a week. “The purchase expands our categories in New Zealand and provides a great platform for expansion across the Tasman and into Asia,” Todd says. “We can’t wait to give the Aussies a taste of Kiwi.” He says Hellers is keen to explore other expansion opportunities in New Zealand and overseas. The

company’s continued investment in its plants and people means they are well-placed for successful expansion. While the expansion will provide further outlets for New Zealand produce and additional jobs, Todd says quality will remain a focus. “Our customers in the supermarket and food service sectors place a lot of emphasis on quality and standards. We are renowned for our commitment to using only the best ingredients, both for our established products and in the exciting range of new products that emerge from our research and development programmes,” he said. n

supermarket

diary 4-6 April

Canterbury Food Show Christchurch

9-11 May Wellington Food Show

13-15 May SIAL CHINA, SHANGHAI

22 May FGC Half Yearly Villa Maria, Auckland

18-20 June 2014 Food Expo Yangon, Myanmar

22-24 June

Ten years in Queenstown

Fine Food Expo, Auckland

31 July-Aug 3 Auckland Food Show

19-23 October SIAL, Paris

5-7 November THE Mediterranean Market in Queenstown is celebrating 10 successful years serving the local community. Owners Nathan and Angela Imlach celebrated with staff and customers with whom their relationship goes back over 19 years when the company started out as a wholesale operation.

FGC Annual Conference Queenstown

26-28 November North China World of Food (ANUGA division) Beijing

OUR EFFORTS HAVE BEEN RECOGNISED BY THE TOUGHEST JUDGES OF ALL. OUR CUSTOMERS. 2013 CUSTOMER SERVICE AWARD

2013 SUPPLIER OF THE YEAR

2013 LION INNOVATION AWARD

2013 SUPPLIER OF THE YEAR

Great products deserve great labels. We’re proud to have played our part in helping these great FMCG brands stand out on the shelf – and even prouder of the accolades they’ve given us.

To view a selection of our latest wine label solutions or discuss your requirements, please contact us via our website www.adhesif.co.nz or call us on +64 9 2737800. 19 Smales Road, East Tamaki, Auckland

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CONFECTIONERY CONFERENCE THE annual technical conference of Australasia’s Confectionery & Food Industry (Contech 2014) has now been scheduled for April 30 at the Pullman Albert Park in Melbourne. Information on the industry conference can be obtained from julie.barnes@aigroup. asn.au or direct on 0061-3-98670147.

DRINKS MEETING IN QUEENSLAND THE Australian Beverages Council has scheduled its two day Ausdrinks conference and exhibition on Queensland’s Gold Coast on March 24-25.More detail on www.australian beverages.org or from gale.lomas@ australianbeverages.org

FREE WI-FI FOR STORES FOODSTUFFS South Island has introduced complimentary Wi-Fi in 41 New World and 10 Pak’nSave stores. Customers are able to access the internet from their smartphones or tablets twice a day for 45 minutes or 45MBs with no password required. Foodstuffs South Island CEO Steve Anderson says free Wi-Fi is a significant investment for owner/ operators. “Customers expect to be able to

access the internet wherever they are and that includes within major retail businesses like supermarkets. This investment will ensure our businesses are future-proofed to sustain this global trend.”

RECORD $1.2M RAISED COUNTDOWN’S Kids Hospital Appeal has raised a record $1.22m for 10 children’s wards around the country, bringing its total since its inception seven years ago to $6.92m. The Appeal runs from October through to November with fundraising activities including head shaves, golf tournaments and trivia nights. “Our goal each year is to raise as much money as possible to help sick children across New Zealand by buying much needed hospital equipment. This is part of our commitment to giving back to the communities that we live and work in, and supporting good causes that make life better for Kiwis,” says Appeal spokesperson Ruth Krippner.

CONFECTIONERY STATISTICS CONFECTIONERY sales in New Zealand last year were $557 million according to new figures from the Leatherhead Food Research report. That is an increase of over $60 million in four years since the 2008 measurement.

OPERATOR CHANGES AT FOODSTUFFS NORTH ISLAND While major management changes have been taking place at Foodstuffs North Island, there has also been a number of owneroperator changes brought about by retirements and increased opportunities. • With the retirement of Brian Frecker and the sale of his Glen Innes Pak’nSave, former Eastridge New World owner Robert Redwood has taken over that store. • In an almost related move, Frecker’s daughter Kym Samuels ex Southmall New World, has gone to Eastridge.

Eric Rush

• Jeremy Bennett who is ex Te Awamutu PnS now has New World Ngaruawahia.

• Gary Christeni after 23 years has sold his interest in Orewa New World and taken over Browns Bay New World. Browns Bay will be a completely new build on the site of the old Woolworths. Orewa New World is now in the hands of Katherine Versalko-West ex two Tauranga stores and Takapuna New World that has now closed.

• Russ Wilkinson has moved to Botany PnS.

• Eric Rush has left Browns Bay and has moved back to his home territory of Kaikohe to take over the town’s New World.

• And the trade already is aware that Glenn Cotterill has taken over Lincoln PnS following the retirement of John Street. n

• The Auckland city New World Metro has been taken over by Stephen Yin ex Whangarei PnS. • Lance Garlick has moved from New Lynn New World to New World Massey North

SUGARY DRINKS SYMPOSIUM COMES UNDER TRADE FIRE A controversial symposium on the health effects of sugary drinks is taking place in Auckland this month. Organised by academics from the University of Auckland and University of Otago, Sugar Drink Free Pacific by 2030 is being held in conjunction with advocacy group FIZZ. Keynote speakers include prominent US academics Professor Richard Johnson and Robert Lustig, who specialise in the impact of sugar sweetened beverages (SSB) on health. The symposium will also seek feedback on a draft SSB policy brief prepared by the New Zealand Beverage Panel.

NZJBA executive director Kerry Tyack says any call to ban sugar sweetened drinks from the whole of the South Pacific is unrealistic. “We wouldn’t support a ban like that and there is no evidence to suggest bans work. It’s a complex issue that won’t be solved by simplistic, idealistic solutions,” he says. Tyack is encouraging academics to engage and work with the industry to find a solution to the obesity epidemic. “We should be concerned about the health of New Zealanders but it’s not about sugar sweetened drinks it’s about lifestyle and choice and a balanced diet.” n

$60K FOR MISLEADING CLAIMS

www.heritagedelight.co.nz - Call 0800PAVLOVA -

RUBBISH bag manufacturer Eco-Pal Ltd has been fined $60,000 for 15 breaches of the Fair Trading Act. Sentenced in the Auckland District Court, Eco-Pal was found guilty of falsely promoting a range of its rubbish bags as environmentally friendly, with its slogan ‘Here Today…gone tomorrow’ found to be misleading. Eco-Pal’s rubbish bags featuring d2W were marketed as oxobiodegradable, biodegradable and suitable for domestic composting,

leading consumers to believe there was an environmental benefit to using them over conventional plastic bags. The decision follows Pacrite Industries Limited being fined $30,000 last year over similar claims relating to oxo-biodegradability and the environmental friendliness of plastic bags. Commerce Commission consumer manager, Stuart Wallace, says companies making inaccurate environmental claims are being held accountable. n

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ACU_IN

y fl r e t But sales summer

Ingham Butterfly Chicken promotion... is on again. Fronted by former Silver Ferns captain Bernice Mene, runs 25th January through 23rd March. Supported by a strong media campaign, TV / Print / Radio / PR / Online and In-store support.

The perfect summer sales driver.

8 week

consum

WIN

promo

tion

Lime & Chilli

Tandoori

ACU_ING_11302

Herb & Garlic

range‘em... your customers will Love‘em. For more information call Ingham’s sales department on 0508 800 785. supermarketnews.co.nz

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TROLLEY TECHNOLOGY TRIALLED AT VIC PARK IN A bid to improve shopper experiences, Foodstuffs North Island is trialling a ‘world first’ technology in its NW Victoria Park store. PathFinder trolley tracking allows store managers to track the location and movement of all baskets and trolleys within the retail store through a small plastic tag attached to the front. Triangulation technology, similar to GPS, identifies where in store it is at any given time. Developed by NextGen in Sydney, PathFinder technology is globally unique in the level of accuracy it can provide when tracking trolleys and baskets. “This level of accuracy is unprecedented in the retail environment. Through being able to track the trolley movements a retailer is able to tune the store environment to better meet the shopper’s needs. For the store manager the technology allows him or her to ensure that there are sufficient trolleys and baskets available, shelves are correctly filled at the right time of day and the right numbers of checkouts are open,” said NextGen’s Neil Rechlin. PathFinder is not intrusive to shoppers as it tracks the baskets and trolleys rather than the people pushing them, collecting information on where the trolley has been, at what time of day and how long a customer spent in a particular section. n

NW Victoria Park’s owner/ operator Jason Witehira says the trial aims to improve his customers’ shopping experience with data from the trial already resulting in changes to his store layout. “The information we have garnered through the trial has allowed us to identify gaps in our in-store experience such as early identification out of stock. The insights have also shown how we can shorten customer journey times and improve their overall shopping experience. We recently changed the layout of our store to create shorter shopper times through shorter routes. Globally it’s been proven that a bad store layout will negatively impact on a shopper’s experience so we’re trying to create the very best experience possible.” Data collected through the PathFinder dashboard can be accessed by logging onto a secure server populated by all of the tracking data with the technology also doubling as an asset register allowing retailers to track its baskets and trolleys. Technology enabled innovation is a key part of Foodstuffs North Island strategy and the group will review this current trial over coming months before deciding whether to introduce it to other stores. A major retailer in Australia will go live with the technology early this year. n

TOP COFFEE

and Peruvian Carmen Castro Verbeek. Although the top coffee was Ethiopian, the majority of the company’s coffee is sourced from the high altitude forests of Peru. n

NEW Plymouth-based organic roaster Peru Café has produced the country’s best coffee in the 2013 national coffee awards. Its iCoco Ethiopian Heights brand beat off over 300 other entries from 80 local roasters to take the supreme trophy. In addition to the supreme trophy, the company also took out a gold medal for best organic coffee and silvers for best ethically traded coffee and best espresso coffee. The company is owned by Joop Verbeek

KUMEU NW VACANCIES NEW World Kumeu is looking to recruit up to 100 staff prior to its April opening. Store owner Harry Chawla is keen to employ as many local people as possible with full and part time roles available in the fresh foods and butchery departments. The store is also hiring qualified bakers, general bakery staff, checkout operators, security and Lotto salespeople. “Kumeu is a close-knit supportive community and we’re looking to employ staff who are friendly, like meeting people and helping others. The roles are so diverse we’re hoping to get a good response from the local community to these opportunites,” says Chawla. The Kumeu store will be around 2,800sqm in size with a modern look, easy access and plenty of carparks. For more information potential applicants can apply through the Foodstuffs career website, Trademe and Seek. n

NEW ZEALANDERS AT ISM SHOW THE 44th annual ISM exhibition was held in Cologne last month with the world’s largest confectionery fair attracting over 35,000 trade visitors from 140 countries with 67% of buyers coming from abroad. Although only a quarter the size of the ANUGA trade show, ISM featured 1470 exhibitors from 68 countries with the leading exhibitors coming from Belgium, Italy, France, Spain, Netherlands and the USA. These six countries were responsible for over 50% of the exhibition space. More than 20 New Zealand confectionery companies that import product into NZ attended, with buyers from Foodstuffs NZ and The Warehouse also being spotted in the crowds. Long term ISM attendees, Nick Ware of Redwood Agencies and Don Graham of William Aitken & Co, have visited 16 consecutive trade exhibitions. Graham believes the ISM exhibition is invaluable for Kiwi importers as it provides the ideal venue to find opportunities and contacts all in one spot. “When it comes to innovation, the new product showcase with over 100 new products on display was the ideal place to find the latest innovation and new trends,” he says. The top innovation went to Intersnack Knabber-Gebck GmbH & Co for its new Pop Corners with chocolate product Finger Pup Pets from Belfine BVBA coming second. Graham was particularly impressed with small to medium sized manufacturing companies from Asia exhibiting quality chocolates

Trevor Campbell of TCMarketing and Mark McCaskie of TWL.

and sweets in English packaging at a value price. The amount of stevia and sugar free chocolates had doubled from last year’s show and were exhibited in many stands. The 2014 Football World Cup was another well featured theme with many Euro and South American exhibitors having manufactured soccer sweets or chocolates to coincide with this year’s big event in Brazil. n

Above: Nick Ware of Redwood Agencies. Below: Troy Culpitt and Don Graham of William Aitken & Co (right) with Belgian confectioners Marc and Jelle Vandenbulcke.

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extra thins Inspired by the diverse and ever-expanding flavour palate of New Zealand’s food culture, Chicago’s – the makers of NZ’s number one selling frozen pizza, has developed their new quality Extra Thin Premium range of Pizzas. With a combination of exotic flavours from India, Morocco and the Mediterranean and an Extra Thin base, the Chicago’s Extra Thin Range is an innovative new take on the crunchy delectable pizzas that The Chicago Pizza Company is renowned for. • Perfect for any occasion. • Crowd pleasers or handy and simple family meal ideas. • New Butter Chicken Pizza set to be a big hit with consumers. • Hickory Smokehouse Trio Pizza will be a big seller to meat lovers. • In Supermarkets soon.

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LOSCAM’S AUSSIE DISPLAY PALLET PALLET and retail ready provider Loscam has released its smaller footprint, store ready plastic display pallet in Australia. The launch comes on the back of extensive consultation with FMCG manufacturers across the ditch and caters to the increasing number of goods moved direct to retail floor in a store ready format. “Two of the greatest advantages of our solution over existing display pallets are the fact that it can carry significantly more weight and the ergonomic design minimises risk of OHS issues,” says Michael Donahoo, Loscam’s head of customer solutions. Locally, the company has been announced as the preferred pallet provider to Turk’s Poultry Farm, supplying its highly regarded four way pallet. Turk’s operations manager Peter Hughes says the Loscam pallet is of a high quality. “Being able to tap in to the level of supply chain expertise that exists within Loscam has been beneficial for us and the pallet is the best on the market.” n

INGHAM’S NEW PROMO INGHAM’S popular summer Butterfly Chicken promotion kicked off last month and is being headed by former Silver Fern captain Bernice Mene. The eight week promo follows successful campaigns the past two years and aims to grow same period sales by 25% across the fresh value enhanced category, building on the 477% incremental sales growth achieved in 2013. Ingham retail sales manager Jerem Wylie says the promotion is a great

way to build consumer awareness around the Butterfly Chicken cut and range which features three variants – Tandoori, Herb & Garlic, and Lime & Chilli. Consumers need to submit unique on-pack codes by text, mobile or website to go into the draw to win a trip to Butterfly Bay in Northland with Weber barbeques offered as runner up prizes. The promotion ends 23 March with winners drawn 9th April. n

MOVE60 TARGETS TEENS

AS part of its commitment to reducing obesity, Coca-Cola NZ has launched an initiative designed to motivate teens to be active for 60 minutes a day. Move60 was kicked off by BMX Olympic silver medalist Sarah Walker who took part in an Auckland fun ride alongside 150 secondary school

students. Developed with Bike NZ and Foundation for Youth Development (FYD), the initiative saw each student gifted with a brand new Avanti bike and safety gear. More than 400 bikes will be given away by FYD throughout the year with Move60 hoping to inspire 100,000 teens to be active by 2020.

NEW WORLD FIRST IN MEGA EFFICIENCY Congratulations to New World Newlands and Foodstuffs on coming first and winning the Mega Efficiency Innovation Award at the recent NZI Sustainable Business Network Awards. Cowley Services are proud to have taken part in this project by engineering and installing the first full new build transcritical CO2 system in New Zealand for New World Newlands.

To find out how we can help you, call us on 0508 232 1338 or visit our new website at www.cowleyservices.co.nz.

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Profile

ROB MAGER STEPS DOWN AFTER 40 YEARS AT WATTIES FOR a man who almost became a panelbeater, Rob Mager certainly had an epiphany when he decided on the grocery industry instead. For the past 40 years he has been involved in sales at Heinz-Wattie and his retirement at Christmas breaks a lengthy connection with the retail industry. An Orewa lad, he rode the wicker basket grocery bike after school doing deliveries for the local IGA but his Dad, the local butcher and bus driver reckoned on a trade for the young man. His apprenticeship in the local panel shop lasted only a week before he started out as a grocery merchandiser – a time when New Worlds were just launching and Foodtown was going gangbusters. He did manage to sneak in three

years at Foodtown in a break away from Watties and a bit of an OE. But it was back to Watties again at a time when the company was getting into soft drinks and he became a beverages sales rep. As many will remember, Watties got out of soft drinks when the major suppliers moved to aluminium cans and the set up costs for a drinks minnow was just too high. Rob moved into general repping with the secondary Oak brands along with petfood including the likes of Fido, Felix and Chef. In another twist, he moved on to being Auckland sales manager for frozen foods, then to territory and later regional management. With five years in that role under his belt and the experience of handling 3Guys it was back to the

GREENSHELL IN RECEIVERSHIP GREENSHELL New Zealand together with its associate company Ikana, has been placed in receivership by its bank. The company has enjoyed a high profile over the past couple of years as the biggest mussel farming operation in the country and was last

year named the top food and beverage exporter of the year. Its chilled and frozen foods business, Ikana, has been continuously unprofitable and did cease trade late in 2013. The Auckland-based operation has been farming around 10,000 tonnes of mussels each year.

canned food part of the business at a time when the company was broken up and put back together again in a series of management changes. As a result Rob picked up the role of Auckland regional sales manager and over the past 20 years he added customer manager to that position. Of course, he is known as a Foodstuffs specialist and has concentrated on them for the past 10 years – a group he has been devoted to. The industry has since retiring,

recognized him for his enthusiasm and customer-first attitude. He had a unique gift of building relationships with people and many have commented that “he has been around forever”. Well no longer as he concentrates on developing his property interests and travelling with his wife and great supporter Janetta. Interestingly, his role has been taken over by John Perrett, son of former Foodstuffs managing director Hugh. n

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NEW TI TONICS DISTRIBUTORS

$60M INVESTMENT IN KAWERAU

THE Better Drinks Co, which has the Charlie’s and Phoenix brands, has acquired the exclusive distribution rights of boutique beverage manufacturer Ti Tonics. The new partnership will see the brand managed by Ti Tonics’ co-founder Tracey King and The Better Drinks Co and aims to increase sales substantially. Auckland based Ti Tonics launched its five tea-based variants in 2010 but has struggled without sales representation.

GF CERTIFICATION GOURMET food producer Rutherford & Meyer have received the Gluten Free Certification Program (GFCP) trademark for its gluten free wafers. As the first New Zealand company to be awarded the certification from the Canadian Celiac Association, Rutherford & Meyer’s gluten free wafers are offered in Cheese & Chives, Poppy Seed and Original variants and are made with natural ingredients. “By displaying the GFCP trademark, Rutherford & Meyer Rice Wafers provides consumers with a trusted and easily identifiable source of gluten free products,” says GFCP president Paul Valder.

The new Robotic Palletising system at SCA Hygiene Australasia’s Tissue Manufacturing Site

SCA Hygiene has invested $60 million in an expansion of its Kawerau tissue site, marking a new era for the iconic Bay of Plenty facility.

Officially opened by Prime Minister John Key, the expansion includes a new 13,000 sqm tissue conversion hall, a 55 metre long state-

SCA Hygiene Australasia GM Operations NZ Mark Kennedy and John Key press start on the new tissue winding machine

of-the-art Italian made tissue winding machine and robotised packing and dispatch. Manufacturers of Purex, Sorbent and Handee, SCA’s significant investment aims to boost imports while guaranteeing a New Zealand made future for the brands. “This expansion secures a long term future for our Kawerau site as the sustainable supplier for the New Zealand and Australian markets. It also confirms the site’s significant export role with an estimated 2,600 containers of product exported through the Port of Tauranga each year,” says SCA Hygiene Australasia (SCA HA) president Peter Diplaris. The FGC has applauded the company for continuing to manufacture locally. “This keeps more than 200 jobs for Kiwis in an area that needs them, and adds value to wood products here in New Zealand before local sale or export,” says chief executive Katherine Rich. Production from the facility will initially increase by the equivalent of 66 forty foot containers each week with a further 11 per week to be added from 2015. The increased efficiency will add to the significant gains the company has made in sustainability over recent years. n

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CROFTON DOWNS COUNTDOWN REOPENS PROGRESSIVE opened its 168th supermarket pre-Christmas with its refurbished and expanded Crofton Downs store reopened by local MP Peter Dunne. The 3120sqm supermarket had been closed for almost a year with the new store incorporating an expansive produce section, service deli, seafood department, walk-in beer chiller, large bakery, Lotto outlet and a Westpac ATM. The newest Countdown has nine manned and four self-serve checkouts and includes online shopping and the popular Click & Collect service. Countdown managing director Dave Chambers says the $24.7m investment represents the company’s continued commitment to the wider Wellington region.

“It’s no secret we’ve been working to increase our presence in Wellington, and we’ve invested $101 million in the last year opening new stores and refurbishing existing stores, with more investment planned. The customer response to our new stores has been fantastic, and we’ve also been able to employ 380 new people as part of our Countdown team,” he says. The new store team is headed up manager John Lamb and includes many original staff members with 60 new jobs created. Four retail outlets including a pharmacy, café and hairdresser are located at the front of the store, which has been designed and constructed to reduce its impact on the environment. n

Store Manager John Lamb (centre) with the brand new Crofton Downs team

Store Manager John Lamb and Peter Dunne present John and Karen Fitness from the Salvation Army with $500 of groceries to kick off their Countdown Food Rescue partnership.

Store Manager John Lamb (left) with local MP Peter Dunne (right)

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PARallel imported goods MUST comply Over the past few years, the Food & Grocery Council has seen more and more parallel imported goods bypassing local brand-owners or local brand representatives. It’s a free country, and retailers, like online shoppers, have the freedom to take advantage of better pricing elsewhere in the world as an opportunity arises. FGC members are realistic and understand the challenges. So FGC doesn’t debate the legal right to import these goods. In fact, some of our members do bring in parts of ranges from key brandowners. What we are keeping a watchful eye on is making sure that parallel imported goods comply with New Zealand law, particularly when it comes to labelling and ingredients. Many parallel imported goods do not comply with New Zealand law, and in particular the Australia/New Zealand Food Code. When a local company loses the sale to something brought in via another source it’s disappointing, but you can imagine the salt in the wound when the products that have taken their shelf space don’t play by the rules. For the past couple of years, FGC has been running a programme of forwarding complaints to the Ministry for Primary Industries. Some of the complaints are technical, but some are very serious breaches. It’s clear

that the head offices of the major supermarkets and The Warehouse have thorough regulatory procedures, but there are issues with some individual stores bringing in products that must seem like a good deal, but which are actually illegal to sell in New Zealand. Before Christmas, FGC raised an issue where a large supermarket had a wide array of potentially non-compliant goods which we suspected had issues ranging from incomplete local contact information

are not designed for our market. Brand reputation and loyalty can take years to build but only a few bad experiences to demolish when consumers feel tricked and look for an alternate brand. As one example, many parallel importers fail to comply with the labelling requirement to have a New Zealand or Australian contact point for their goods. This means that complaints end up being directed to the local brand owner and not the people who’ve brought in the

“Many parallel imported goods do not comply with New Zealand law, and in particular the Australia/New Zealand Food Code.” (a requirement of the law which ensures consumers have somewhere where they can complain about quality etc) through to illegal levels of artificial sweeteners and potentially non-disclosed genetically modified ingredients. To their credit, the store acted quickly and (we understand) the goods were removed from the shelf. Obviously we would prefer that retailers supported local brand owners, but we are realistic enough to know that won’t always happen. What we do demand is that the playing-field is level. Our members work hard to comply with New Zealand’s food and grocery labelling laws, and it’s unfair when parallel importers snub those rules – and don’t even face the same costs of compliance. Aside from not complying with our laws, the biggest pain can be to the reputation of brands when parallel imported goods don’t meet consumer expectation because they

parallel imports. Most Kiwis would understand the frustration for local suppliers who face the cost and angst of customer complaints and damage to their brand reputation from goods they haven’t sold in the first place. The Milo example of a couple of years ago showed how parallel imported products, legitimately made to the local tastes of other international markets, can disappoint New Zealand consumers. As in that case, parallel imported products have usually been made for different markets with different laws and different taste preferences. It makes perfect sense that international brands are tailored to the tastes of local markets. Some retailers claim parallel imports are bargains, and often they do seem cheaper, but there are often critical reasons for that: they could be the end of a line, have expired overseas competitions on the packs, are short-dated, close to expiry, or

of a quality made for a completely different price point. FGC has even seen an international brand of parallel imported baby nappies that drew customer complaints because they were too small for Kiwi baby bottoms – they had been designed for smaller Asian babies! In that case, the brand-owner in New Zealand had to field the complaints from Kiwi mums who were understandably aggrieved by the aftermath of a lower-spec nappy! There can also be food safety issues. In some markets there have been cases where a product destined for destruction was re-sold into the market – a classic case of when not buying from a trusted source can lead to dangerous consequences. There is no legal requirement for retailers to tell shoppers that goods aren’t sourced from Kiwi companies, but FGC believes it’s misleading if retailers don’t make the effort, particularly when products differ from what Kiwis expect. There is little that local grocery suppliers can do to control the rogue imports of other opportunists. What responsible importers and retailers can do, though, is ensure they tell consumers when the goods might differ from their expectations and make sure the goods comply with our laws. And FGC is always happy to be informed of goods that don’t. n

Katherine Rich CEO, New Zealand Food & Grocery Council

SOCIAL MEDIA TO DRIVE SALES ATTENTION GROCERY SUPPLIERS The Food and Grocery Council is an industry association for grocery suppliers providing members networking, events, industry information and strong advocacy. Contact us for information on the benefits of membership: Katherine.rich@fgc.org.nz • Networking • Industry Updates • Conference and Events • Education and Training • Advocacy and Law Reform

www.fgc.org.nz

Social media – the buzzword of the last few years that sends most people into paralysis just by reading it. Uh, oh… read on because hopefully this will help. Without going into explanations, let’s just say what many don’t realize social media actually is –a lead generation tool. Did you know it takes on average a total of about 14 times of a person seeing your message or advert until they make a conscious decision to buy? That’s a lot of dollars spent on adverts with TV or radio…with no real guarantee that people buy on the 14th go. However, social media opens up the opportunity for people to interact with a company without an initial commitment and is pretty much free, if you know how to do it right. Take every interaction online as a warm lead. Then, create a small commitment for them so that you can have a higher success rate to turn

them from an interested person, to loyal buyer. How would you do this? Here’s some ideas: • As soon as someone connects with you online, say a ‘Hello’ and give them a link to where they can sign up to your newsletters. One of our vineyard clients know that every time they send out a newsletter with a wine special, their average total sales in one day equate to a couple tens of thousands of dollars (up from about $8,000 a few months back). Not bad, huh? Create a database to send newsletters with your specials to drive more people to you. As number of subscribers goes up, so does your conversion rate and sales amount. • Every time you run a contest or competition, do two things: as part of the entry, ask them to sign up to your database, and ask them to invite their friends to join the competition.

• If you’re offering an offline deal, make sure you also share it with your online audience; your aim, after all, is to run your online leads to your offline business, right? • Create Facebook Offers; let’s say you have a two for one deal happening; share this through an Offer on Facebook and let people pass it onto their friends. Remember to only do deals where you get something out of the transaction at the end. So…are you ready to start using social media to drive more sales? To Your Online Success!

Eva-Maria Salikhova Social Media Consultant www.socialemedia.co.nz

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storecheck On a warm but windy day I ventured out to Auckland’s Eastern suburbs, visiting Pakuranga and Highland Park.

Countdown PAKURANGA

The first store I visited was Countdown at Pakuranga, and though the parking was plentiful there was a lot of leaves and rubbish being swirled around by the wind. Passing through the Mall to the entrance there was a festive air created by the Christmas decorations. The fresh produce area was quite small and well stocked, although the floors were dirty in a number of areas. Passing through the deli area there were four or five customers waiting to be served and only one staff member, however the Christmas promo stock looked great. Throughout the store I counted four unattended trolleys of stock waiting to be put on the shelf. There were quite a few out of stocks as a result and a whole shelf empty in the canned fruit section. Overall I thought this store was very average.

Countdown HIGHLAND PARK NEW

Moving on to Highland Park I noticed with considerable interest that there were two Countdowns in the one area. Most unusual. I visited the smaller Countdown with the new signage first. Very good exterior signage with clear specials on the approach to the entrance. The first impression I had was that the lighting was obviously brighter than Pakuranga and this made the fresh produce look much brighter and more appealing. In fact this was the case across the whole store. It was disappointing to see the floors were scruffy and dirty in places. Again there were unattended trolleys in several places throughout the store. It was a smaller store and this was evidenced by the observation that the aisles were noticeably narrower. Overall though it was a better lit and tidier store than the previous Countdown.

Store Exterior

CD Pakuranga

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• Was the outside of the building and grounds clean, tidy free of rubbish and with adequate trolley bays? (5 pts.)

• Were the windows and exterior clean and tidy? (5 pts.)

• Was the signage well presented and up to date? (5 pts.)

• Were there enough car parks? (5 pts.)

Store interior

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• Were your first impressions positive? (5 pts.)

• Was the floor clean and free of broken/damaged stock? (5 pts.)

• Adequately lighting/heating? (5 pts.)

• Instore signage clear adequate? (5 pts.)

• Was there good visibility of promo/ seasonal products? (5 pts.)

• Was the floor free from unattended boxes/trolleys? (5 pts.)

• Were the fridges and freezers clean and tidy? (5 pts.)

Store Layout

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• Were the aisles wide enough? (5 pts.)

• Were all shelf edge labels clearly visible? (5 pts.)

Next I went to the larger Countdown that still had the old green exterior signage. Carparks were a bit hard to get and I wondered what I would find inside. My first impression on entering the store was WOW !! Bright and airy it had a really welcoming feel with excellent fresh produce and Christmas promo displays. Large wide aisles with good signage and well presented product. Some out of stocks and it was disappointing to see several trolleys unattended. This is getting to be a trend. It was noticeable that there were no self check-outs in this store, however I was served by a very chatty and friendly lady.

• Were all shelves clean, neat and tidy? (5 pts.)

• Was there an adequate number of trolleys/baskets available? (5 pts.)

COUNTDOWN MEADOWLANDS

Countdown HIGHLAND PARK OLD

Lastly I visited the Countdown at Meadowlands. Again the Christmas decorations in the Mall made for a festive feel especially with the cheerful busker at the entrance. Like the previous Countdown the lighting was excellent and made the product look bright and appealing. I noticed that the bakery here was located right at the entrance which was unusual. There had been a spillage of nuts in the bulk food area which was messy. Once again this store had a trolley of unattended products in an aisle and a stack of empty milk crates waiting to be removed.

Products

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• Was there a good range of products to choose from? (5 pts.)

• Was there full availability of products? (5 pts.)

• Was all product packaging in good condition? (5 pts.)

• Was there a good range of magazines and cards etc and were they tidy? (5 pts.)

• Were the batteries and general merchandise tidy? (5 pts.)

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Fresh Food

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• Did the produce look fresh?

Several things stood out, especially the impact quality lighting has on how product looks. The fresh produce just gets that extra appeal with good lighting. All stores let themselves down with unattended trolleys throughout. I also got the impression there was less product on promotion. Was it my imagination that there were less promo tickets in all of the stores I visited? Overall the standard is very high but watching those finer details would improve the shopper experience. Staff

CD Pakuranga

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• Were all staff fully dressed in uniforms and name badges? (5 pts.)

• Were there adequate checkouts, considering the time of day? (5 pts.)

• Were you greeted in a friendly manner? (5 pts.)

• Were you served in a speedy and efficient manner? (5 pts.)

• Were you thanked for your transaction? (5 pts.)

PRODUCE (5 pts.)

FISH (5 pts.)

MEAT (5 pts.)

DELI (5 pts.)

BAKERY (5 pts.)

PRODUCE (5 pts.)

FISH (5 pts.)

MEAT (5 pts.)

DELI (5 pts.)

BAKERY (5 pts.)

• Was the Fish Counter staffed? (5 pts.) 4

• Was the Deli Counter staffed? (5 pts.)

• Was there anything or anyone who stood out? (5 pts.)

• Overall shopper experience (10 pts.)

• Was there a full range of produce?

How they score?

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Maximum available score: 200 pts 152 165 169 Top Score

168

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deli&cheese DEMAND FOR ARTISAN CHEESES

AS consumers return to European style cheeses, award winning cheese manufacturer Neudorf Dairy says it’s struggling to keep up with demand. The company’s signature Neudorf cheese sold out last year due to increased orders from Auckland and its boutique sheep milk cheeses are also gaining popularity. “We have more enquiries for artisan cheese and are working hard to keep up with production for customers. We are finding our sheep milk soft cheese (halloumi, feta, Mt Crusader and Turkish breakfast eating cheese Sarau) are making a comeback,” says sales and marketing manager Cynthia Greep.

Greep says consumers are more educated and interested in knowing as much as they can about cheese, the process of making it and are looking for a point of difference. “We are being asked to make a wider range of cheese resembling authentic European artisan cheese so are currently working on three new varieties which we know will be a hit with cheese connoisseurs.” Artisan cheesemaker Over the Moon Dairy has also noticed an increase in specialty cheeses, especially as Kiwis returning from overseas bring increased knowledge and demand for a wider offering. “For me, Europe and especially France has always been the holy grail of specialty cheese and we’ve seen more styles from Europe starting to be made here over the last few years. There has also been an increased interest in goat cheese often driven by consumers looking for an alternative to cow’s milk for health reasons, but also by the wide range of uses in creating gourmet dishes with these products,” says director Sue Arthur. n

STRONG GROWTH FOR SMALLGOODS BEST known for its salami products, A Verkerk Ltd is the clear market leader and growth driver in the continental meats segment. The family run business has three brands – Verkerks Traditional Aged, Verkerks, and Pieter’s- which fall into the super premium, premium and mainstream tiers. Verkerks Traditional Aged is a super premium offering with its salami further aged and dried, resulting in a superior full bodied flavour and texture. The Verkerks brand makes up the majority of the company’s range, with the premium line of traditional European smallgoods made to founder Aalt Verkerk’s exacting standards. Produced using straight meat and spices like salamis were 60 years ago; the Pieter’s range provides value for money as it is cooked instead of being naturally fermented like ‘true’ salami. Verkerk’s marketing manager Ryan Candy says the category has grown strongly over the last

seven years with salami consumption increasing by about 60% over this time, driven by super premium and healthier products. “There is strong growth in all segments, but of particular interest is the emergence of super-premium products like the Verkerks Traditional Aged range which consumers are willing to pay a premium for. The other key trend is the emergence of consumers seeking healthier products like our lean salami range. These sales have been almost 100% incremental to the category.” Candy believes the continental meats segment still has high growth potential as Kiwi salami consumption is comparatively low by international standards at around 325 grams, which equates to just one salami chub per person per year. “NPD is providing consumers with the products and flavours they are looking for, especially with added convenience which will be the key to continuing the current growth trend.” Packaging innovation allowing lunchbox and mixed products are also driving category growth by attracting new consumers. n

AMBIENT DIPS FROM REALFOODS REALFOODS has released its own range of branded deli products featuring three olive variants and two dips. The olive range includes whole, pitted and sliced kalamata olives while the company’s dip offering features original and gourmet garlic hummus. Business manager Shawn Delahunty says its dips are the first of its kind in New Zealand. “Despite being stocked in the chiller the dips are a totally ambient product, which is a first for the New Zealand market.” Due to the unique manufacturing process, RealFoods dips do not require chilling and have a two year shelf life. The company also provides retailers with the only sliced kalamata olives on the market, which Delahunty says have been extremely successful since

its launch late last year. “The sliced kalamatas have been a hit as they are ideal for use in cooking, pizzas and salads.” New dip and olive products from RealFoods will be out later this year. n

LASCO’S GROWS RANGE

ONE of the newest players in the category, Lean Artisan Smokehouse Company (LASCo), is adding to its healthy salami offering with the launch of a Chorizo & Bier stick and Beef & Avocado sausages. Containing pure NZ beef its salami range is available in four variants – Italian New York Cut, Marlborough Garlic, Pepperoni and Kaitaia – and is 90% fat free, gluten, soy, dairy and pork free. Sold in 150g sliced packs and 200g rolls, LASCo’s salami has been ranged in Foodstuffs deli section

for about 10 months in the North Island and four months in the South Island. “Consumers are excited to get a product which is healthy and love the fact that we cater for allergy sufferers. Internationally it is exciting because we are pork free and have opened up a huge market to countries with religious beliefs,” says sales and marketing manager Trudi Peet. The company plans to release more NPD over the coming months as well as target the export market. n

NEW LOOK FOR FRAGATA INTERNATIONAL olive and caper producer Fragata has rolled out new packaging this month. Represented in New Zealand by RealFoods since

1986, the well known olive brand is one of Spain’s biggest olive exporters. The new look packaging will feature on Fragata’s 11 SKUs. n

CHEESE AWARDS The annual Cuisine CheeseFest will be held at the Langham 5th March, with tickets $35 at the door or $30 presales from Eventfinder. Open to the public, visitors will enjoy tastings, meet the cheesemakers and buy cheeses at knock down prices.

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NEW FLAVOURS SUCCESS FOR FOR BOCA BLACKBALL

SPRINGBROOK Foods’ chilled condiment range, boca, has been in the deli category for six months with two new variants launched late last year. Featuring six products including Mexican Salsaucinade, Crushed Horseradish and Onion Relish, the range is full of flavour and responds to consumer demand for fresh, local products. The 200g tubs have the added benefit of a six month shelf life with new products joining the range in the coming months. Springbrook also manufacturer the Zing sauce brand, which includes Smoked Garlic, Chunky Tomato, and Red Wine. n

THE Blackball Salami Company has been producing smallgoods for over 20 years, with its range comprising salami, bacon, cooked chorizo, biersticks, cabana and black pudding. The brand’s fresh sausages have been experiencing good growth with a new lamb flavoured variant launching this month. Blackball’s premium salami is gluten and MSG free and features original, kosher, venison and Italian lines available in whole (min 600g), half (min 300g) and sliced packs. “Our salami is naturally cured, so made the old fashioned way. Our venison salami is very popular along with the original range,” says co-owner Debbie Russ. The company’s award-winning black puddings are made in a unique horseshoe shape as well as chubb form and have proved popular with consumers. Blackball Salami also manufactures a white pudding made with pork and leeks. “All our products are premium products and we strive to produce a quality product and aim for a very low fat content,” says Russ. n

deli&cheese SPECIALTY CHEESES DRIVE CATEGORY THE leading importer of specialty cheese and butter, Hutchisons Ltd, says at a time when value is being driven out of the cheese category through discounting of everyday staples, the specialty cheese segment is delivering incremental value for the retailer. “Specialty cheese value sales are up 3.7% on the prior year and Hutchinsons is a key driver of this growth at 10.8% ahead of last year,” says marketing manager Melissa Leaver. (Aztec: MAT to 30.06.13 vs Year Ago) The company represents the Castello, Lemnos, Chrystal Fresh, The Laughing Cow, Mini Baby Bel, Hutchinsons, Tuxford & Tebbutt

and Lurpak brands in New Zealand. Its Laughing Cow snacking cheese has been performing well with a 6.8% increase in value sales, despite the decline of the processed cheese segment. The growth can be attributed to parents seeking good value and natural lunchbox options. Leaver believes stores should be capitalising on the growing consumer trend of creating restaurant experience at home, especially over the summer months. “For the retailer, this represents a key opportunity to give more space to specialty cheese to take full advantage of this key usage occasion and maximise their return on space by supporting these high value items which generate over twice the cheese category $/kg average.” n

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deli&cheese

EURODELL’S NEW PRODUCTS

NEW ACCREDITATION FOR BIZERBA IN a world first, food equipment brand Bizerba has received the international Intertek ETL Sanitation Mark for its fully automatic slicers. Designed for manual slicers, the Intertek accreditation applies to Bizerba’s VS12 and A 400 slicers and acknowledges that the machines meet the strict requirements of the American National Sanitation Foundation (NSF) and the American National Standards Institute (ANSI) 8-2012 hygiene standard. Distributed locally by Rollex Group for over 20 years, the Bizerba slicers are popular with New Zealand supermarkets and other FMCG retailers. “These slicers have the largest market share of both the retail and small to medium industrial slicing market. Because of their robustness

and reliability the Bizerba slicer range has long been the preferred brand for automatic slicing in the NZ market and this new certification adds further weight to that decision,” says Rollex’s Dave Jackson. Through clever design Bizerba has reduced areas where food can collect on the automatic slicers, minimising food contamination possibilities and cleaning time. The slicers also feature efficiency aspects such as ‘no load’ running, standby and power consumption adjusting to the type of product to be sliced. “For New Zealand customers with Bizerba automatic slicers, they can now be suitably assured that their own investment in the Bizerba slicer brand has been supported by the corporate company’s own investment in attaining the world’s highest food safety hygiene standards accreditation,” says Jackson. n

IMPORTER Eurodell has introduced three new products to its extensive deli offering with the release of Diablo Vegetable Mix, Italian Vegetable Mix, and Harissa Split Green Olives under its Pronto e Fresco brand. All available in 1kg packs, Eurodell’s new antipasto lines are exciting consumers with its flavour combinations. Established in 1996, Eurodell has always specialised in the delicatessen category and represents well known international brands such as Tibaldi Smallgoods, Corte Buona, Olitalia and Mutti. “Whilst over time we have expanded and diversified, the smallgoods, cheese and antipasto categories will always be the ‘backbone’ of our business,” says director Nick Farac.

Farac believes packaging has been one of the biggest innovations in the deli category with better presented packaging preserving the quality of products. “People are becoming more and more time poor, so smaller pack sizes and portion sizes are beginning to dominate the retail space, which bodes well for Eurodell as we have always focused on products and brands that are exceptional value in terms of quality and flavour.” With cooking shows driving the trend for European flavours and products, Eurodell is well positioned to capitalise on the demand. “Our extensive selection of small goods offers spiced meats and cuts which your average store simply can’t get hold of, but more and more people are in search of.” n

APPOINTMENT FOR LEADER Brent Mattock has been appointed production manager at frozen food manufacturer, Leader Products. Taranaki born Mattock has extensive grocery experience, previously completing stints at ANZCO, Silver Fern, Inghams, and Martin Brower Wiri. n

Contact your Eurodell Sales Representative today to see our full range of Premium Delicatessen Products!

Est .1996 D

Taste Best Europe

www.eurodell.co.nz • +64 9 836 8595 • info@eurodell.co.nz •

eurodell

the

trusted agents for some of the worlds most famous food brands

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DO YOUR JOB DIFFERENTLY!

FOODIES GOLF TOURNAMENT THE annual northern New World, Pak’nSave and trade associates golf tournament staged each year at Ngaruawahia struck a purple patch of a day earlier this month. This was the 23rd tournament organized by Foodstuff ’s Allen Grainger and family and attracted around 130 players. n

During 2013, we wrote extensively of the on-going pressure of success in sales roles within FMCG. Here is a real success story that will inspire. It’s an example that had great commercial outcomes that everyone involved could be proud of. Yes, the supplier, the retailer and the consumer!

THE SCENE

ACORN GROUP TAKES ENTREPRENEURIAL TACK

The team at Constellation make and sell wine. Their desire was to connect with the customer more than ever. They already had a relatively successful annual campaign SELAK’S ROAST DAY in their promo calendar and had a good platform to build on. The need to stick to the theme of family, friends, good food and wine was imperative.

THE OBJECTIVE To create a major impact in the market that drives success for all parties. Constellation turned the Selak’s Roast Day campaign into having a primary objective of significantly increasing the sales of MEAT and PRODUCE over a 4 week promotional period. Just in case you missed it, there was NO focus on wine as their primary objective.

THE EFFORT How did they do this? The sales team approached three new departments within all of the retail stores across the country. Departments that the WINE territory managers had never dealt with before. The PRODUCE, MEAT and HOT CHICKEN buyers.

Acorn brand manager Larina Morrisey with sales and marketing director James Norris.

DEDICATED to building food and confectionery brands, Acorn Group has invested in its sales and merchandising team, offering quality national key account, field sales and merchandising services. Supplying all FMCG channels, the Kiwi owned company represents the Natvia, Havana Coffee, GoodnessMe, Jelly Bean Factory and Sollys brands as well as specialising in portfolios for Christmas and Easter. Significant investment has also been placed in above the line media to grow consumer demand for these brands. Acorn Group employs an entrepreneurial approach to all facets of the business, delivering the best

possible sales and margin outcomes for retailers. Brand and product opportunities are selected on the basis of offering unique selling propositions for both retailers and consumers, adding value for all stake holders. With a philosophy of continuous improvement, Acorn Group is quick to adapt to the changing market. “We don’t pretend we have everything right, but we do have an absolute determination to constantly assess what we do, identify opportunities to challenge and improve, and take action to implement, invest and upgrade our offering,” says sales and marketing director James Norris. n

Each Constellation sales person met these departments very early on to share the concept of how they could help them sell more meat and produce. They asked for the stores blessing and respectfully suggested the stores come up with some ideas on what POS and displays could work. They also asked whether having a display of wine along-side the meat/produce would be possible. If a display of wine wasn’t possible, the Constellation rep built the display anyway!

Some take-aways: We all know FMCG suppliers can buy PR. How can you differentiate what you’re doing to make your brands really stand out? An FMCG sales and marketing role can become monotonous. This activity not only pulled the teams together but helped the sales guys engage with a whole new set of senior people within their customers. Are you as an organisation driving innovation and promotional activity that brings the entire business closer together? Within the Constellation business all divisions needed to get on board for this major initiative to work. The idea was generated from a couple of key people, but logistically was genuinely a total organisation effort. Marketing and Trade Marketing were right behind it, reps were putting promotional stickers on meat packs, Constellation paid demo people were sampling chickens etc... A left-field idea turned into a lot of hard work a lot of fun and some great commercial success. The results: Feedback from some retailers showed roast meat sales had a 200% increase, produce 300% increase and nationally, Selaks Wine sales almost doubled! All KAM’s and category focused sales people should take note of this example. There are huge opportunities out there to be very successful in your role. A little bit of out-of-the-box thinking could be a catalyst for a career defining moment. Hamish Marr

Sara Clarke

The promo went ahead and was a huge success

Kevin O’Shannessey

09 969 5867

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Liquor BOUNDARY ROAD ADDS SHANDY

McCASHIN BOOK ON CRAFT BEER When McCashins started brewing their Mac beer in the 1980’s, local brewing was dominated by the two beer corporates and craft beer was in its infancy. McCashins changed much of that approach and there is now a vibrant craft beer industry. The story of the company and its subsequent growth is detailed in a new book, The McCashin Story, released pre-Christmas by Random House with an rrp of $45. After two decades of hard work, Terry McCashin and his wife Bev sold the successful brand to one of its new competitors and the story could have ended there. But Terry and Bev’s children have now launched the latest incarnation of the family business with Stoke beer. It’s an interesting story of Kiwi entrepreneurship and a portrait of a small family business that just grew.

VILLA MARIA AT MARLBOROUGH Villa Maria received four trophies including the coveted Champion Wine of the Show at the Marlborough Wine Show last month. Its double trophy winning wine was the Cellar Selection Dry Riesling 2013. Other trophies were for the 2013 Single Vineyard Seddon pinot gris and a Vineyard Excellence award for the Seddon Vineyard.

SPANISH BEER RELEASED INDEPENDENT Liquor, through their Boundary Road Brewery, have released a new Spanish imported beer called Estrella Damm. Known in Europe as the beer of Barcelona, it is claimed to deliver a super premium taste and the brewer is one of the few to produce its malt barley in its own malthouse to ensure flavour continuity.

AUCKLAND brewery Boundary Road has launched a new low alcohol mix of lager and lemonade that is winning support under the Pure Shandy label. The company says there is a growing international demand for flavour and low alcohol beer and at 2.5abv this product answers the call, according to senior brand manager Kris Hansen.

CIDER FLAVOUR REDWOOD Cellars has added a new cider flavour to its Rekorderlig range this month. The Swedish product now has a Premium Passionfruit version, a line that has been popular in a number of overseas markets.

GUNN’S PINOT GRIS GUNN Estate has released its latest Reserve pinot gris from its outstanding 2013 Marlborough vintage. This adds to the vineyard’s reserve range that was launched earlier last year with four wines from 2012 that have proved popular.

TI POINT’S NEW WINE THE newly released Ti Point 2013 Marlborough Sauvignon Blanc from Sacred Hill Wine Company reflects last year’s perfect Marlborough seasons. Grapes for the 2013 vintage were picked at night when temperatures were cool to maintain flavour intensity. Minimal handling prior to bottling delivers an elegant wine with layers and texture.

NEW SPEIGHT’S SIZE SPEIGHT’S cider range is now being offered in 1.5L PET bottles. The new pack size joins the brand’s 330ml and 1.25L bottles.

New OFFSHORE Packs and Graphics IDEAS Simon Storey searches out some enterprising products for you Dipping and Dunking Sounds like a new stage act but in reality taking advantage of a market opportunity suggested by the frequent sipping of water as dietary protocol. Why not introduce a mini snack either to accompany your dose of water or as a stand alone adjunct ? It is common knowledge that we eat too much too fast and too often, so why not spread your food intake ? Bite size or share packs are already here and other similar morsels are sure to appear. Dunkers from Dairylea in the UK is a new range of dunking snacks cleverly making use of the established RITZ brand of savoury biscuits as the separate dunking medium supplied in the pack. Graphics are aimed at the young (and the lunchbox ) but the product has adult appeal as well- hence

the naming of two varieties as fruity pineapple and mighty mature cheese dip. In LIDL we found snack’n play triple pack which has bread sticks and sweet purees with a collectable plastic figure-over 20 pieces available for a selected country depicting the everyday attire. Definitely for the younger members of the family this time! LIDL goes Bakery in UK LIDL is definitely moving in the UK into new areas and may have stolen a march on the establishment leaders. A simple to operate boutique Bakery system is very well presented in many stores. Flanked by glossy panels and the display shelving are batch style baking ovens which operate continuously throughout the day. This means that fresh product is unloaded onto the shelves at regular intervals. Both savoury and sweet fare is provided within certain size limits the former maintaining a crispness that is very appetising. Bread is not on the menu yet but small item bakery is very

tempting with many customers(including me!) having already sampled my cheese roll before checkout. Hungry? Yes but who could resist a hot off the oven roll ? Por favor senor/senorita First it was the ubiquitous Potato crisp, later seasoned with salt and vinegar. Then it moved on to Corn chips of triangular shape, but not before a deluxe version appeared with all crisps being the same size. Soon along came rice wafers and similar but with new flavours such as cheese and barbecue. United Biscuit have now entered the fray and have chosen maize as the carrier, flavoured with a variety of tastes including sour cream and onion. They are Styled as Mexican Style Taco rolls and marketed as Phileas Fogg brand after the intrepid world explorer. The points of difference with this snack are the natural rolled finger size tortilla presentation and the amount of information supplied on the reverse which includes Eat Healthily, Keep Active, Enjoy the Taste and easy to read Nutritional guidelines. Small does matter Small really does have many advantages particularly in the sweet drink area. Cupboard size tins or jars may be cheaper to buy but eventually contents solidify or suffer from the affects of increasing oxygen presence as the contents decrease. Products such as Maltesers, Cadburys Highlights Fudge and Hazelnut, Wispa, Options Belgian Chocolate and Caramel and Horlicks all come in one dose sachets. The obvious benefits are many. Each time you use product from a sachet you are guaranteed a fresh cuppa. If you like to play the choices you will not have to buy a full multi dose pack for each selection. Another plus is the portability of your favourite drinkjust add hot (or cold) water or milk wherever you are picnic, after gym or as a snack. From the manufacturers point of view one dose sachets enable new products to be tried without big initial outlay. n

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FMCG MARKETING SUMMIT THE New Zealand FMCG Marketing Summit will take place in Auckland on the 25th-26th of March, addressing current critical issues in the FMCG industry. Hosted by Conferenz, the summit is aimed at exploring the latest product activation strategies, the use of technology to engage and surprise the consumer in new spaces,

and will look at the latest research in consumer decision making. Conferenz marketing manager Matt Palmer says the summit will be beneficial to a wide range of job functions across the FMCG sector. “Delegates will gain the latest insight into business critical issues like retailer and manufacturer relationships, operating in ‘promo culture’, product recall, social media, smart screen innovation and the real impact of in store promotions.” Speakers will include

spokespeople from Progressive Enterprises, Coles, The Australian Food and Grocery Council, Ecostore, Dole NZ, The Warehouse, McCashin’s Brewery, Packaging Council of New Zealand, The Lovely Little Food Co, Perceptive, and All Good Organics. The Early Bird price for the summit closes on February 25th with those interested being advised to book early to take advantage of the lower price. For more information visit www.conferenz.co.nz/fmcg n

SIAL CHINA 2014 EMETT FIELDAYS SUCCESS AFTER a successful exhibition last year, celebrity chef Josh Emett will be returning to Fieldays 2014 in the Kiwi’s Best Kitchen area. Emett will perform three demonstrations a day during the event, held at Hamilton’s Mystery Creek from 11-14th June. Emett sold 400 units of his Chef Series range of restaurant quality slow cooked meats during the expo last year and says he is excited to be returning. “It’s a very easy and very comfortable place for me,” said Emett. Other exhibitors experienced similar success at the 2013 Fieldays with Moana Park Winery selling 12 bottles of wine every hour and Bees-R-Us giving 10,000 product samples to visitors.

This year marks the 46th annual Fieldays, the Southern Hemisphere’s largest agribusiness expo, attracting over 125,000 visitors during the four days last year. Details of exhibitor sites are available in the online prospectus, a comprehensive guide to exhibiting at Fieldays 2014. n

SMOKERS have been hit with a 10% tax increase for tobacco products from the 1st of January. Census figures show there has been a steady decline in the New Zealand smoking population and Quitline expects the increase to encourage even more to quit this year. n

SAFE IN STORE PASS REVIEWED The Food & Grocery Council and key retailers last year began reviewing the Safe In-Store Pass programme and following a series of workshops, has launched new testing materials from earlier this month. The Pass has been running for four years and many users needed to renew to remain compliant. New material has brought about a complete redesign of the qualification and a programme of ongoing quizzes and information will keep users informed. More detail on the changes is available from industry education support team help@intuto.com or from the FGC’s Kelly Smith. n

KingSt12512/SN/A

ONLINE pre-registration for Asia’s leading food exhibition, SIAL China, is now open. Held in Shanghai’s New International Expo Centre, SIAL China 2014 will occupy over 100,000 sqm and is set to attract more than 45,000 visitors and 2,400 exhibitors during the 13-15th May event. As China is the world’s second biggest confectionery market, SIAL China 2014 will feature the third edition of ‘Chocolate World’ where high-end industrialized chocolate corporations exhibit alongside handmade manufacturers. SIAL Wine World and Bakery China will also return in 2014. For more information visit www.sialchina.com n

TAX HIKE FOR TOBACCO

Get your NZ made product in front of 120,000+ Fieldays visitors • Celebrity Chef Josh Emett will be present in the Kiwi’s Best Kitchen marquee • Premium food and beverage exhibitor sites selling fast! To secure your site today call 07 843 4499 or email kiwisbestkitchen@fieldays.co.nz fieldays.co.nz

11-14 June 2014

Kiwi’s Best Kitchen

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h&baisle SMOKY LOOK FOR L’OREAL

MAYBELLINE New York is catering to the smoky eye trend with the launch of its first kohl pigment mascara. Volum’ Express Colossal Smoky Eyes contains an innovative kohl infused formula which uses the same matte pigments as the L’Oreal brand’s smoky eye shadow. To complement its new mascara Maybelline New York is also launching Master Smoky Liner – a dual purpose pencil with a rich creamy liner on one end and a thick smudger to blend colour on the other end. Master Smoky Liner is available in four shades – black smoke, smoking charcoal, smouldering violet and scorching brown.

FIT ME GROWS RANGE

L’OREAL’S Maybelline New York brand has added to its foundation range with the release of Fit Me Foundation Stick. A lightweight gel foundation its powder core works to dissolve excess oil while blending with skin tone for a natural, matte finish. Fit Me’s newest addition is available to retailers in five shades.

NUDE COLLECTION ADDED

INTRODUCED to the health and beauty aisle this month is Color Sensational Stripped Nudes from Maybelline New York. The L’Oreal brand has embraced the nude palette on this season’s catwalks to offer intense statement lipsticks in three nude shades. Unlike classical nudes with a sheer, sparkly finish, the formula is free of shimmers and dilutants with raw pigments for the boldest naked impact.

EYE SHADOW WITH PRIMER

EYE Studio Big Eyes Eyeshadow is Maybelline New York’s first shadow with a light-catching primer. Infused with microfine pearls to enhance eyes natural shape, Big Eyes Eyeshadow contains four colours per palette and is ideal for mixing and matching. Offered in three shades - luminous brown, luminous blue, and luminous purple.

EXPRESS POLISH REMOVER

A unique acetone free nail polish remover has joined the Maybelline New York stable. Express Remover is an instant dip-in nail polish remover which promises to eliminate the toughest polish in less than five seconds.

PACKAGING AWARD FOR JACKEL

Jackel’s Tommee Tippee Miomee range has collected gold at the 2013 Australian Packaging Design Awards in the health and beauty category. Its standout black and purple packaging was applauded by judges for its superior design, enhanced functionality and innovation. The baby accessory brand was also praised for its unisex appeal to parents with the use of simple language resulting in great cutthrough on retail shelves.

BIOGLAN A FAT MAGNET

WILSON Consumer Products has launched weight management supplement Fat Magnet under the Bioglan brand. Containing a natural fat-binding fibre known as chitosan, Fat Magnet aids in weight management and blood pressure control. Unlike plant fibre, chitosan has the ability to significantly bind fat, acting like a “fat sponge” in the digestive tract. Also new from Bioglan is a protein formula especially designed for women. Bioglan Figure is high protein, low carb, sugar and fat free and is available in vanilla and chocolate variants. Supporting lean muscle growth and exercise recovery, the protein powder c o n t a i n s probiotics, green tea, fibre, calcium, vitamin D and iron.

VITAMIN D FOR NZ MUMS

PREGNANT Kiwi women are being urged to take vitamin D supplements to ensure their babies are not at risk of rickets. An Auckland study has found that one in five New Zealand infants have a vitamin D level at birth that is low enough to put them at risk. “New Zealand is a country that neither fortifies its food with vitamin D nor recommends vitamin D supplements be taken routinely, and so we have a higher rate of vitamin D deficiency than many other countries,” says study author Dr Cameron Grant.

ORGANIX HAIR CARE

REGIONAL Health has released the salon inspired Organix collection in New Zealand. Featuring three hair care lines, the Organix range is made up of Renewing Moroccan Argan Oil, Hydrating Macadamia Oil and Ever Straight Brazilian Keratin Therapy. Each line includes a shampoo and conditioner in 385ml packs, treatment masks and styling products in 100ml bottles.

ENERGIZER LAUNCH NEW PRODUCTS FOR HELENA

WILSON Consumer’s Helena brand has added to its hair care offering with a new range of shampoo and conditioners. The 100% NZ owned and manufactured range is available to retailers in three variants – Everyday for normal hair, Cleansing for oily hair, and Hydrating for dry and damaged hair – and contains Manuka honey and Argan oil for healthy hair. Helena’s new offering is free of parabens, sodium lauryl sulphates and mineral oils and the stylish black 750ml pump bottle has good stand out on shelf.

ENERGIZER has launched the only 4-in-1 male styling tool with the release of Schick Hydro 5 Groomer. The convenient all-in-one product features a Schick Hydro 5 razor on one end and an adjustable power trimmer on the other, eliminating the need for multiple attachments. Designed to simplify men’s grooming routines, the Schick Hydro 5 Groomer c o m b i n e s everything men need, allowing them to shave, groom, edge and hydrate skin with one tool. An AAA l i t h i u m battery is included with every pack. n

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The Only 4-in-1 Razor and Groomer The Only 4-in-1 Razor and for Groomer Featuring Schick’s Best Shave Your Skin

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NEW

ROOT PASTA INTRODUCED DETTOL GROWS RANGE NEW ANATHOTH LINES RECKITT Benckiser has added to its successful Dettol Power & Pure cleaning range with the launch of wipes. Offered in a 35 pack with kitchen and bathroom variants, Power & Pure Wipes cut through grime, dirt, grease and soap scum, killing 99.9% of germs without leaving behind a harsh chemical residue. Dettol has recently been named New Zealand’s most trusted cleaning product brand for the second consecutive year. n

BARKER’S is launching two new products this month under its Anathoth Farm brand with Quince Conserve 455g and Garden Chow Chow 390g joining its condiment offering. Rarely grown commercially, Anathoth’s Quince Conserve is ideal as an accompaniment for cold meats and cheese while its Garden Chow Chow variant is packed with chunky vegetables. Using barrier pot technology Barker’s new packaging means its chutney and pickle range will stay looking and tasting fresher for longer. n

AUSTRALIAN based D’Lite Food Pacific has released a range of pasta products made from an ancient Asian root vegetable. Slendier’s spaghetti and angel hair pastas are made with Konjac and are gluten free, contain no fat, sugar, flour or

eggs and are low in carbohydrates while being a good source of fibre. Used in Asian diets for hundreds of years, Konjac is becoming popular with consumers looking to lose weight as well as those with food intolerances. n

REAL CHOC RANGE

BURGEN’S NEW PACKS

AS part of its investment in the baking category, Sun Valley Foods has launched a real chocolate baking range. Featuring five variants including Dark Choc Drops, White Choc Drops, and Milk Choc Buttons, the brand’s real chocolate inclusions deliver great value to the consumer and good returns to the retailer. Available in 275g packs, the range has good stand out on shelf and features the Buy New Zealand logo. The launch is being supported by strong promotional activity including deals at in-store level. n

GEORGE Weston’s Burgen brand has launched a new Pumpkin Seed & Chia bread variant to coincide with its new look packaging. Designed to reflect its New Zealand heritage, Burgen’s new packaging features iconic Kiwi images. “Burgen was made in the style of classic European breads, full of grains and flavour hence the name. More than 30 years on Kiwis have really embraced the taste so we decided that the new look packaging needed to reflect and evoke the ‘Kiwiness’ and vitality of the brand more,” says Burgen brand manager Deborah Tudehope. n

PREMIUM ORANGE JUST Juice has extended its beverage offering with a new premium Orange range in 2.4 litre bottles. Available in Orange & Pink Grapefruit, Orange, and Orange & Pineapple, the three variants contain no added sugar or preservatives and harness the taste and texture of ripe oranges. The new Just Juice range will replace the Orchard line of the same size. n

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NEW SAFFRON & VANILLA ADDED TWO new products have joined the Sun Valley portfolio with vanilla pods in 20g packs and saffron in 1g containers now available. The New Zealand brand’s vanilla is the only one on the market vacuumed sealed for freshness and its saffron is packaged in a plastic container to ensure product life. n

EXTRA THIN PIZZAS ROMANO’S has launched a new premium frozen pizza line under its Chicago Pizza Company label. The Extra Thin range is offered in four variants – Butter Chicken, Hickory Smokehouse Trio, Mediterranean, and Moroccan Lamb – and has been inspired by the diverse and changing Kiwi palette. The 100% New Zealand owned company produce authentic

snap-frozen pizzas made using quality ingredients and traditional recipes from its Christchurch base. Home to the number one selling frozen pizza, Chicago’s feature a crunchy crust popular in the American city. Featuring distinctive packaging for great stand out, the new Chicago’s Extra Thin Pizzas will hit stores soon. n

NEW VOGEL’S MUESLI SMARTFOODS has added to its Vogel’s range with the launch of Café-Style Vanilla & Almond muesli. Light and crunchy with a vanilla taste, Vogel’s new muesli contains whole almonds, linseeds, sunflower and pumpkin seeds, and crunchy buckwheat. It is wheat and gluten free and has less than 15% sugar. n

LIMITED EDITION OIL EUROPEAN Foods has launched a limited edition Ghiotti First Cold Pressed Extra Virgin Olive Oil. Grown and handpicked from sustainable groves in the Matakana region, only 1000 bottles of the premium olive oil is available. Gently pressed from the Tuscan varietal Frantoio olive, Ghiotti’s new oil is certified by Olives NZ and has a complex fruity, rounded flavour with a mild peppery finish. n

JD BBQ SAUCES

AFFORDABLE PORCINI ORIENTAL Merchant has launched dried Porcini mushrooms under the Jade Phoenix label. The 25g pack offers a dried, sliced porcini suitable for risotto, sauces, stocks and stir-frys. Mushrooms can be soaked in hot water for use in dishes or can be blended and turned into porcini powder. n

A line of barbeque sauces from brewer Jack Daniel’s have been released through Topline Marketing. Available in Spicy Original, Honey Smokehouse, Hickory Brown Sugar, Original No. 7 Recipe and Steakhouse, the sauce range is the first time the Jack Daniel’s brand has appeared in Kiwi supermarkets. n

KIKKOMAN SAUCES

GOODNESSME FRUIT SNACKS

FRUIT Nuggets and Sticks from GoodnessMe are shaking things up in the fruit snacking category. Offering eight portion controlled 17g pouches per box, the range contains 70% pear-based fruit and juice. With a soft and chewy texture, the range is ideal for lunchboxes with no artificial

colours and flavours. Fruit Nuggets are offered in Strawberry, Blueberry & Blackcurrant and Raspberry & Blueberry variants while Sticks are available in Strawberry & Blueberry and Blueberry & Blackcurrant. The brand is being handled by Acorn Group. n

JAPANESE BBQ and Roasted Garlic & Soy have joined Kikkoman’s marinade and stir fry sauce range. Distributed by Acton Marketing, the new additions contain naturally brewed Kikkoman soy and can be used as a dipping, marinade, glaze or stir fry sauce. The products contain no artificial colours, flavours or added MSG. n

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productwatch

NEW

naturally metabolism boosting with green tea & green coffee extracts plus carnitine only 5 calories per bottle

Call Horleys 0800 467 539 or email info@horleys.com

productwatch

two refreshing flavours

NEW LAMB & ROASTED ONION

productwatch

From novel fruity flavours, to unique labels and old school shiny milk top lids; we pour all our creativity into each and every bottle. 100% no concentrate. 100% fruit. Available from

Neill, Cropper & Co Ltd

Ph: 09 579 0963 or sales@neillcropper.com

productwatch

Gluten and MSG free a traditional NZ Lamb sausage with a hint of roast onion. Available from selected New World, PNS & Fresh Choice supermarkets and Moore Wilson.

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productwatch

Award Winning Pies Dad’s Pies offers you a delicious range of classic and gourmet pies that are made using prime cuts of New Zealand beef, chicken, and lamb. Our pies have no artificial preservatives, flavours or colours. Proud to be the winners of the 2013 Bakels gold award for best commercial pie. T:09 421 9027 E: wendee@dadspies.co.nz Website: www.dadspies.co.nz

JADE PHOENIX

PORCINI MUSHROOMS

For more information on Jade Phoenix Mushrooms please contact: Oriental Merchant (NZ) Ltd Tel 0800 10 33 05 Fax 0800 10 33 11 Email: nzenquiries@oriental.com.au Website: www.oriental.com.au

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productwatch

• Dried sliced Porcini mushrooms • Offering a rich mushroom flavor to a wide range of dishes. • Pack Weight 25g, inner carton 10, outer carton 120. • Colourful fullycompliant packaging, which extends the Jade Phoenix popular dried mushroom range

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Want to be featured here?

Email: jasmine@reviewmags.com or 09 304 0142 ext 713

The difference between the good and the best

By Jasmine Walters

AROUND New Zealand, there are hundreds of small producers in a wide variety of grocery categories who began, and often continue, their lives in the variety of markets that have sprung up. A number, with more marketing skills, have moved their limited production levels into local grocery and delicatessen outlets. And some of those will eventually develop into national products on a small scale until they get the financial backing and sales skills to take the items further. For grocery, they are another opportunity.

GRAND CENTRAL KITCHEN FRUSTRATED at the lack of quality and choice in the ready meal market, chef and food technologist Graham Wilkinson established Grand Central Kitchen (GCK) in 2010. Manufacturers of high quality ready meals, salads and deli products, the entire range is handmade by chefs in small batches. Conveniently packaged in an 800gm dual oven foil tray and film sealed, GCK’s ready meal offering is aptly named Table for Two with each meal designed to feed two adults. Available in eight variants including Italian Meatballs, Beef Chilli Con Carne and North Indian Lamb Curry, the prepared meals are accompanied by five salads including Pumpkin, Red Onion & Israeli couscous, and a Potato, Bacon & Mushroom remoulade. Lasagne, fish cakes, chicken & mushroom risotto cakes as well as a range of tortes are available under the brand’s deli line. With 30 years experience in the food service industry, Wilkinson has used his knowledge to ensure the company produces high quality products with no preservatives or additives used. Local produce is used as much as possible and the range is manufactured daily

using traditional slow-cooking methods to retain the home-cooked appearance and flavour. “GCK has been founded espousing the principle of the slow food movement - food that tastes good which is produced in a clean sustainable way and uses natural ingredients. Consistent with this philosophy we strive to source ingredients from local producers and businesses, even procuring whole spices from local spice merchants and roasting and grinding them ourselves,” says Wilkinson. Wilkinson says its products have been well received as consumers are returning to dishes they have grown up with. “These dishes are often labour and ingredient intensive and need to be cooked slowly for many hours. At GCK we can do this without having to compromise on the ingredients or speed up the cooking. If the dishes need four hours them we allow four hours, not something that is easy to do at home,” he says. While no new products are currently in development Wilkinson says GCK is always looking

for ways to improve and expand its repertoire. The GCK range is already stocked in Farro Fresh, Moore Wilson and selected New Worlds with supermarkets being a growth area for the brand. For more information visit www.gck.co.nz

majority of the Martinborough Manner’s ingredients are grown on the property. “Our products differ to alternatives on the market as we add nothing that is ‘named’ by a number to our products. All our ingredients would be recognized by our grandparents and the fact that we grow our own ingredients for much of our product line means that we guarantee to use finest quality fruit,” says Penelope. Its diverse product offering reflects the brand’s aim for self-sufficiency with produce frozen at the peak of its quality, allowing ingredients to be available all year round. Penelope believes consumers are behind the increasing interest in artisan products with a growing focus on food origins and ingredients.

“A higher standard of product can be maintained where a small number of really dedicated people are involved – because it is our business we have 100% buy-in to producing a brilliant product. People appreciate this and more and more are looking to buy products produced in such a manner,” she says. Some Martinborough Manner products are available in specialty stores with the couple looking for further supermarket stockists. For more information please visit www.martinboroughmanner.co.nz

MARTINBOROUGH MANNER WITH the aim of becoming self-sufficient in food production, Penelope and Bill de Boer bought a bare six acre property on the outskirts of Martinborough. Since its purchase in 2006 the property has been extensively developed to include a large orchard, citrus grove, planted berries and currants, and is now home to the Martinborough Manner brand. The company manufactures up to 90 products encompassing jams, chutneys, relishes, fruit dessert sauces and fruit vinegars at its on-site commercial kitchen. Manufactured in small batches using old fashioned recipes, the

NO Obligation Neudorf Dairy produce award winning sheep milk products including hard cheeses, fresh soft cheeses, milk and probiotic yoghurt. Our vegetarian products are known for their A2 milk related health benefits and are more able to be tolerated by people who experience dairy intolerance and allergies. Our products are available throughout New Zealand in discerning deli’s, cheesemongers and supermarkets. If you can’t find our product in store, ask for it! www.neudorfdairy.co.nz • salesmarketing@neudorfdairy.co.nz

14 Day Knife Sharpen & Exchange Trial Knifeline provides an affordable Knife Rental, Sharpen and Exchange service to the supermarket, food and hospitality trade across Auckland and the Upper North Island of New Zealand. PH:0800 564 335 • Mobile:021 488 312 • Email :info@knifeline.co.nz

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lastword

Peter Mitchell

THE weekend papers must be desperate for stories when they can emblazon the front page of the Weekend Herald with the giant heading that “Supermarket Bugs Trolleys…” The lead-in that little black boxes use satellite technology to keep secret track of shoppers is simply sensationalism. Foodstuffs were simply trialling a few trolleys to see if trolley movements could be tracked at certain aisle points – and adjust merchandising to suit. And it was only a trial, no photos, no shopper identification so the beat-up “spooky” and Big Brother” comments were simply nonsense. The fact is that both our supermarket groups have for years been tracking people through card programmes and no-one has anything to fear. We need a good murder or two to take the spotlight away from these nonsense stories. WE continue to emphasise the importance of good spelling – and we do notice some instore howlers. But it can get worse. I read about the man who received an email from his neighbour that said: I’m sorry but I have been using your wife, day and night, and especially when you’re not home. I have to confess this because I am feeling really guilty. I hope you accept my sincere apologies.” The man was so angry that he got out a gun and shot his wife. A few minutes later he received another message – “Sorry about the spelling mistake, I meant wi-fi, not wife..” THE lapse by Countdown Takapuna over serving alcohol to a drunk might have been made a big thing by the media, but the real truth is that the grocery industry has an almost immaculate record in handling alcohol sales and has been particularly vigilant over age restrictions. Considering the millions of dollars of alcohol sold by all supermarkets, the industry can take heart it is doing a fantastic job. ON drunks, I swear this Irishman I ran into the other day had been on the turps. With an Irish father, I found his theories a little hard to swallow. A classic was his definition of heredity. He reckoned that if your mother and father didn’t have any children, you probably wouldn’t have any either. THOSE Aussies – fancy taking some of our products off the shelves. It actually doesn’t make sense although they do have a much stronger sense of national pride than we do. The lack of support for our homegrown industries in this country has led to a dramatic collapse in a number of companies and the lacklustre Buy New Zealand campaigns have done little to stimulate the market or encourage our supermarkets to go hard on local lines. In fact the fixation with pricing has led to the importation of numerous products that once had their equal here – we just didn’t manage the situation correctly. ON that same note, you could never get bored working in the food industry. Every day is something different and the latest is a call in the Sunday Star Times to boycott Countdown in response to the Australian attitude. That’s strange from the Fairfax-owned Australian paper and the company that now dominates our media business. Anyway, it’s a ridiculous call to arms and one that most right thinking New Zealanders will simply ignore – and mainly because they couldn’t care less. I WAS at golf the other day and one of my mates said he was going to divorce his wife because she hadn’t spoken to him for over two months. I took a sip of my beer and told him to think it over carefully – women like that are hard to find. TALK to some managers and operators and we find like the Aussies and the British, they are starting to closely monitor their self-service operations. In the UK, a new survey has found that at least $NZ6 billion of groceries are stolen each year through self service and in Australia, they are talking about grocery losses up around the $A3 billion mark although that includes the usual suspects like shoplifters.In New Zealand, we know damned well that some customers are finding ways to beat the self service system. At one New World we were in the other day there was a blatant example of a bottom layer not being scanned and I felt sorry for the checkout supervisor who told me the large family was simply too intimidating to tackle as male management was out of the store. My own opinion might not align with senior retailers, but we’d be better served with a couple of extra manned lanes. CAME across a really touching story the other day. This man was lying on his death bed, wife beside him. With tears in his eyes he said she had stuck with him through all the bad times – when he got fired, when the house burned down, when his business failed, when he got shot by burglars, when the house was lost to the bank and now when his health had deteriorated, she was still by his side. “You know what, Martha,” he said as her heart filled with warmth, “I’m beginning to think you’re bloody bad luck …” WHILE I might be stepping back a bit from the day-to-day role, I’m still hanging in there writing pieces and supporting editor Jasmine Walters. Jasmine has now been with the magazine for three years and is known to many in the business but is now taking a higher profile. She’s a great lady and as fervent about grocery as I am. n

food. IT’S OUR BUSINESS. Connect with your industry when Fine Food New Zealand returns, showcasing the latest food and beverage ranges from here and around the world. Meet with a host of suppliers and wholesalers, as well as learn about the latest trends and technology in the retail food industry. With over 250 national and international exhibitors, there is no better place to reinvigorate your food business.

This major event only happens every two years so don’t delay: VISIT FREE For FREE entry, register now at www.finefoodnz.co.nz using code SUP1

EXHIBIT For exhibitor enquiries to showcase at Fine Food New Zealand please contact: Tim Wilson, Exhibition Sales Manager DDI +64 9 376 4604 email tim@finefoodnz.co.nz

22 - 24 June 2014 ASB SHOWGROUNDS GREENLANE, AUCKLAND NZ www.finefoodnz.co.nz In association with:

Strictly trade only. Entry is restricted to members of the retail, foodservice and hospitality industry. Proof of business identification may be required. Persons not in these categories, including children, will not be admitted at any time. No prams permitted.

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