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Style Event
Sinisha Nisevic By Holly V. Kapherr
– High-energy storytelling is a tenet of Sinisha Nisevic’s style. His photographs are young and modern with a classic flair that has endeared him to the likes of Versace and Paul Mitchell as well as the Vogue publications of the U.S., Italy and France. Nisevic specialized in high fashion, and while much of his inspiration come from outside the realm of photography, he also cites Helmut Newton, Guy Bourdain and Richard Avedon as his main influences. Nisevic thrives on movement and motion, as evidenced by his photos. Everything must flow like a storyboard. “Posed, staid pictures are uncomfortable for the person in front of the lens and the person behind it, too.” The energy of movement is what fuels Nisevic’s photo shoots. Most of his photography has an element of motion, whether it’s a model’s hair blowing as she runs, a haute couture evening gown fluttering in the breeze or the position of the body as it moves away or toward the camera. “When choosing the right photos for an editorial or an ad campaign, I look for photos that follow a narrative thread. And if there is a movement, passion and energy while telling the story, even better,” he says. Models are an integral part of his photography—not just wearing the clothes of a designer, but also telling a story with them. “I like performers of any kind,” says Nisevic. “He or she must be able to interpret the story that a garment tells and be able to run with it. They have to be able to act.” In the digital age, where the line is blurred between amateur and professional photography, Nisevic boils down his philosophy on photography to a matter of perspective. “The only thing that matters is creativity; how one looks at the world and the subject matter and how it comes across through the lens,” he says. It’s no surprise that Nisevic’s photos are compared to film, he works, also, as a director. He’s currently working with legendary film producer Robert Evans of Rosemary’s Baby, Godfather and Love Story on a project called “The Stranger at the Palazzo D’Oro.” He’s also written and directed many films on fashion for screens around the world.
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