Heather McDaid
As a hard rock fan at heart, it would have been a fair assumption that the 'best record of 2012' would have fallen to a metal band, or someone indulgent in classic rock 'n' roll sounds. But, that's not the case. Pioneering the latest wave of homegrown talent, Don Broco's new album 'Priorities' proved so truly addictive they've blown all others out of the water. This record isn't big - it's colossal. With most releases there'll be a few stand out hits amidst a slew of good tracks, yet this is packed to the brim with countless quality numbers. Alongside hitting a new level in their songwriting capabilities, the band have managed to focus on each member's talents in the process. From the tenacious guitar work of 'Priorities' to the drummed undertones of 'Yeah, Man', there's so many elements to sink your teeth into. Even on a first listen, so much stands out - quirky harmonics in verses, soaring choruses, even the stand out lyric of "I miss you pumpkin". No song slips by unnoticed. There may be some element of a formula in practice, but assuming that makes the record repetitive would be completely wrong. The verses are usually quieter and both the choruses and interludes prove to be explosiveit's a good formula, because they've created an album of absolute bangers. 'Fancy Dress' is a key example of this formula at work, lending the record one of the biggest choruses on offer. Hits galore though this record may be, there is one that surpasses the rest. 'Whole Truth' has got to be one o the tracks of the year. Speedy harmonics underpin the bouncy verse, the bridge discreetly soars towards the chorus and then - BAM! - the track leaps wholly into life. It's completely addictive, unashamedly bouncy and italone could sell this record as quality. This album is Don Broco 2.0. It has all the qualities synonymous with them previously, but cranked up a gear. They're bigger, better and tighter. The hooks are addictive, there's an ever-present swing, but this is completely and utterly infectious. 'Priorities' has to be one of the acclaimed albums of the year for British talent, and it's sure to open many doors for the band. Fantastic.