2011 saw the release of your fourth studio album, ‘Union Black’ and you gained a load of great reviews. Now that the dust has settled, how do you feel the record has been received? I feel that Union Black opened a lot of new doors for Skindred through the albums rave reviews which it deserved. We have gained a whole load of new respect at home & abroad which is great.
In your last interview with Stencil Mag you talked about the difficulties of gaining air time on American radio – did ‘Union Black’ make some headway in this area? Union Black hasn't been released officially on a label in the USA, we go over in March to play some shows (at SXSW) and meet a few new possible labels, we got a fair few songs that we know and believe will get the airwaves in the US buzzing again with the sound of Skindred, our fan base there is great...
What was the inspiration behind the video for ‘Cut Dem’? It’s pretty terrifying! Haha it wasn't meant to be such a horror flick, but it is... The songs about UK knife crime, I guess the two of them are scary things... But that's about the only paralell I can draw between the video & the song!
Skindred are one of the hardest bands to place in one genre: how would you define your music? Do you think genres are important? I think personally that the most important thing in real music is the fact that you rock! And we do that for sure, forget what sort of music it is, does it make you want to rock? That's the most important thing in any form of music...