The artwork to this album is really cool and unique, can you tell us a bit about who came up with the front cover image, and what you want it to illustrate to your fans? Thanks. The idea was first brought about as a lighting design for our live shows but the more we used and thought about it the more we thought it was a very solid symbol that would be a great basis for all our album art work. It basically represents the modern day society's hierarchical pyramid being turned on it's head. The only way to solve all the problems of the fucked up world we live in is to have a complete and absolute shift in system and even thought process.
What would you say was the biggest challenge in creating this new record? Choosing which songs not to put on the album. We’re a very creative band and constantly have new stuff pouring out of every orifice so to whittle all our ideas down to a 45 minute album was difficult. We knew we had the songs and we knew we had the right people behind us with the recording and releasing processes so the rest of it came easily.
What's it like putting out a record on your own record label 'Ambush Reality' ? It feels great. The best thing is having full control over every aspect. Obviously we listen to good advice from people that know what they're talking about but the final decisions always fall down to us.
With years of touring and the recent sign to Hopeless Records (North America), how would you say the band are doing over in the USA now? From the UK it really looks like you guys are starting to take over?! It’s probably the most difficult territory in the world to tour, the drives between gigs are sooooo fucking long and not always in the most comfortable environments but finally it seems our hard work is paying off. It seems everywhere we go we are getting great responses from lots of people that know us. Also, i can't tell you how exciting it is to have a label that actually gives a shit about the band.
How excited are you for your upcoming UK tour, and what should attending fans expect? It’s going to be awesome, big venues with huge production with plenty of the new album mixed with the classic favourites. We can't wait.