Q3 2014 Report
Welcome The summer months are a busy time for the SpunOut.ie team as we get ready to provide our readers with information on dealing with exam results, the CAO process, and heading away to college. During Q3 we also held our two-day Women’s Academy, an event to empower the future women leaders of tomorrow with the skills they will need to unleash their brilliance on the world. We also spent the summer gearing up for our #HealthHack campaign which saw thousands of readers clicking on content to help them lead healthier lives. We also had four new amazing staff join the team so we’re even more excited at what we’ll be able to achieve in Q4! Until then... Ian Power, Executive Director.
Reader Behaviour “The number of readers and visits to the site is up substantially year-on-year, during what is usually a quiet time for traffic - great news!”
204k
522%
website visits
274k
5168%
articles viewed
526%
381k pages per visit
mobile share 512.5%
610%
63.90% 160,807 bounce rate
pages viewed
1.87
38%
5120%
readers
550%
54%
Comparisons are year on year, in this case comparing to Q3 2013.
4,139
hours viewing content
Traffic
Google Ads 38% Google Search 33% Social 18% Direct 8% Other 3%
Health Hack
PROJ ECT
Health Hack was a campaign to kick start young people into making small changes to their diet and fitness in order to live happier and healthier. SpunOut.ie used text message interventions and engaging online content to support young people to make those changes in their lives. Lots of original content was created, as well as a new landing page area of the website specially designed to help people find the new content and help start their healthier life. We also visited 5 college campuses to engage people - Carlow IT, IT Sligo, UCC, UCD and University of Limerick.
19,900
23
page views
new articles
300
students engaged
265
sign-ups for SMS
Mentioned on Spin 1038, iRadio, 98FM, Beat 102-103, Dublin South FM and Ocean FM.
3,000+ texts sent
33%
bounce on main page
“Didn’t really see #HealthHack14 until now, it’s such a cool idea to text people! Awesome stuff @SpunOut :-)” - @himynameisaine
Women’s Academy
P R OJ ECT
In July, SpunOut.ie held it’s second Women’s Academy, which focused on equipping young women with personal and social change skills to take on the issues that impact everyone in their everyday life, over 2 days.
20
attendees
8
workshops
1,000
youtube views
1,000+ article views
Feedback from the academy…
What participants said they learnt…
“It was so empowering I’ve come away feeling that I can do anything”
Furthered political knowledge, confidence, public speaking, mindfulness and expelling negative thoughts, how to speak up, listening skills, determination, communication skills, ability to take care of your own wellbeing
“It was energising, it re invigorated my concerns, interests and confidence to act” “The most inspiring and empowering few days ever”
People “This quarter we said goodbye to our fabulous summer interns, Garret, Kelsey and Sarah but due to a new grant we were delighted to welcome onboard 4 new additions to our Editorial Team.” Jack Deacon
Ciarán D’Arcy
Sarah Doran
Oisín McKenna
Media Producer Joined in September
Staff Writer Joined in September
Staff Writer Joined in September
Staff Writer Joined in September
We welcome them all onto the team and are really excited to have all of this new talent producing content for the website. New interns and work experience staff include McKenna Gates and Kent Schietinger who work off site and will be with us through quarter four.
Social Media “An extremely successful period for our social channels, up 39% from Q2 in 2014.”
17.6%
of website traffic came from social media
24,724 likes
10,738 followers
21,984
minutes viewed
33,361 engagement
1,393 re-tweets
804
subscribers
43% twitter
57%
722
1,334,438
1,185
732
new likes
twitter favourites
reach
new followers
Over 35,847 visits to the website came from social media. This is a massive increase of over 450% from the same period in Q3 2013.
Editorial Production “Predictably reflecting the time of year, in Q3, content on ‘Exam Results Stress’, ‘The debs’ and ‘Essentials for the start of the college year’ were some of our most viewed.”
111 articles were written this quarter: 36 health articles
54 opinion articles
9 education articles
video 7articles
action 24 articles
health 23 hack articles
travel 6articles
Top trending articles this quarter 1st Student accommodation
5th Things to do on a sober night out
2nd Student grants
6th Exam results stress
3rd The debs
7th Essentials for the start of college
4th Apprenticeships
8th Sexting
Youth Engagement
Dublin Cork
“The summer months for youth engagement
focused on the delivery of outreach for #HealthHack and holding SpunOut.ie’s Women’s Academy.”
Statistics
Consultations
Action Panel
650 young people engaged during 10 outreach events during the quarter.
SpunOut.ie was involved in work on the development of the new National Youth Strategy.
Two meetings were held in Quarter 3, with 10 new members recruited to the action panel, reflecting a variety of age groups.
20 young people were involved in youth proofing content for the SpunOut.ie Health Hack Campaign.
The staff, action panel and SpunOut. ie’s board met together for the first time and focused on the development of SpunOut.ie as an organisation.
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