Q3 2015
Report 1
Welcome to the quarter three report The team spent the Summer months preparing for our busy start to the academic year. We supported and signposted Leaving Cert students to supportive content around exam time and we heard from readers who were going through the experience. In September we marked International Suicide Prevention Day and launched our ‘Eat Well, Feel Well’ healthy eating campaign. This quarter saw another increase in readers, up considerably on the same period last year. Our readers also became further engaged, not only are they coming in higher numbers, they are also spending more time on the site consuming more information. Ian Power, Executive Director.
Jack
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Tricia
John
Ian
Oisin
Cian
Marie
ďƒ¤ How we did in quarter three 3
Our visitors in quarter three Another busy quarter for traffic to SpunOut.ie. As you can see below we saw surges in our visit and unique user count. We also saw improvements in user engagement, as represented by the hours readers spent on site and how much of the information they consumed (bounce rate). Not only are more visitors coming to SpunOut.ie, they are spending more time consuming our information. Pages per visit is down on last year, mostly because in 2014 we had a faulty cookie notification which artificially spiked this metric. In 2015 we also have more readers coming to the site through social platforms, these readers tend to consume the information they were prompted to read and then leave. A challenge in 2016 will be to convince more of those readers to stay and browse around the site.
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277,112 website visits
1.51
619%*
pages per visit
418k pages views
535%
7,389 hours on site
28%
577%
656%
Traffic sources
mobile share 535%
218k unique users
bounce rate
510%
53%
541%
32% 32% 25% 7% 3% 1% Google Search
Google Adwords
Direct
Referral
Social media in quarter three Another solid performance in the area of social media in Q3. Thanks to the editorial team, we saw a number of articles spike to record thousands of views individually. Popular content from social this quarter included ‘Social Smoking’, ‘Common Sex Myths’, ‘Your Rights and the Gardai’ and ‘Toxic Relationships’.
28%
of readers came from social media
89%
11%
29,502 followers
14,107 followers
15,359 views
83,800 visits to site
13,656 visits to site
26,619 mins viewed
2,376 new followers
2,382 retweets/favs
942 subscribers (up 30)
79,750 engagements
658 new followers
+6 new videos 5
Editorial in quarter three This month saw the editorial focus on exam results, return to school and how to kickstart a new healthy eating routine. Content created in this quarter included a large number of factsheets covering areas such as; mental health, healthy eating, healthy living, exam results and study tips.
118 pieces of content were created in quarter two
37
22
10
opinion articles
6
health and lifestyle articles
eat well feel well articles
9
action articles
6
videos
Trending
Videos Made
Areas worked
1. Student Accommodation 2. Student Grants 3. Sample Cover Letter 4. Finding a Job 5. Impressing with a CV
Applying for a student grant Top exam and study tips 5 healthy foods you can cook in your microwave How to cook a simple cottage pie How to chop vegetables
Healthy eating Exam results survival
Youth engagement in quarter three Dublin Cork
SpunOut.ie’s youth engagement this quarter centred around the consultations with readers to get feedback on information needs for LGBT young people and on what interests them about the activities of the European Parliament. Outreach was focused on the promotion of the healthy eating campaign ‘Eat Well, Feel Well’.
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outreach events
325
young people reached
797
young people consulted
Outreach
Youth Engagement
SpunOut.ie, with thanks to Disney, toured “Ratatouille” as part of it’s “Eat Well, Feel Well” campaign. We had over 250 third level students with us for screenings and to receive information on healthy eating.
It was a busy time for the editorial team with a number of areas of content being produced and proofed. Nearly 800 young people were involved in proofing and consultations around a range of information needs. Including LGBT issues, European Union and Mental Health.
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Human resources in quarter three
Kelly and Hannah - Volunteers (Left in September) During the summer SpunOut.ie had two volunteers working weekly on editorial content. Kelly McGill and Hannah Byrne finished up with us in September after 3 months of really awesome work. It was a pleasure have the guys with us.
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HSE Inequality Training
Team Building
The SpunOut.ie team took part in a 2 day HSE “Health Inequalities” training, with a focus on how to place an inequality lens on the work of health and life information provision online.
This quarter the team also took a half day to focus on team building and visited “The Adventure Rooms”.
Media in quarter three 11 media mentions
9
radio mentions
4
print mentions
1
tv mention
Noteworthy topics covered •
Leaving Cert with Ireland AM
•
Alcohol with the Independent
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Young people in Exam years with the Irish Times
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Online Safety with Beat 102103
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Festival fun with Spin SW
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Other activities in quarter three
Table Quizzes We held our second Harry Potter Table Quiz which raised €1,100. The quiz sold out, and was a lot of fun.
Additional Funding
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We secured an additional €60,000 in funding for the HSE which we are using to produce mental health information.
Estonia Trip In September, John and Oisin travelled to Estonia to work with their youth council and Department of Education about how they might develop a youth information website based on the SpunOut.ie model for young people in Estonia. Over 100 Estonian young people participated in the SpunOut.ie workshop to explore the model with the youth council.
ďˆ’ Projects in quarter three 11
Eat Well, Feel Well When young people move into independent living it can be hard to build and maintain healthy eating habits. SpunOut.ie’s ‘Eat Well, Feel Well’ campaign focused on helping young people make quick, easy and healthy food to fill and fuel.
10,887 page views on content
12
48
healthy recipes created
4
203
4
new videos for campaign
sms with healthy tips sent out
universities and colleges visited
250
young people engaged through outreach
“Great job on the #EatWellFeelWell campaign! Brilliant tips on eating safely, healthily & on a budget .” @the_isha
“Super happy to know my food blog is doing well for #EatWellFeelWell campaign. Join in too!.” @Ryan_Mangan
Leaving Cert and Exams
Every year our exams and exam results content is very popular among students in both secondary and third level education. This year we created more written and video content than ever before. This content went down extremely well with readers and will be an asset to SpunOut.ie all year long.
10,330 views on content on SpunOut.ie
11
new video for campaign
opinion pieces from young people
1
pieces of content for the campaign
10
We were also featured on Ireland AM and Spin 103.8 to discuss the campaign and speak about the pressures young people felt at this time of year. 13
Action Panel Recruitment
In August, SpunOut.ie set about to strengthen its youth leadership by adding members to the SpunOut.ie Action Panel. 54 young people applied and 11 young people, aged between 16 and 25 were selected to lead SpunOut.ie forward, working under SpunOut.ie’s “by young people, for young people” philosophy.
Welcome to the SpunOut.ie Action Panel: Louise McKenna
Niamh Herbert
Jack Hackett
Patrycja Koszczuk
Zöe-Louise
Thomas Mullaney
Lariane Costa Ramos
Aine O’Connell
Ryan Mangan
Michael White
Eoin Corbett
We had a total of 54 applications to be part of the SpunOut.ie Action Panel. The group meet with current members for the first time in September in a meeting that focused on policies, work plans and getting to know the organisation. 14
 See you in quarter four! 15
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