Q2 2015
Report
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Welcome to the quarter two report April, May and June were exceptionally busy for the SpunOut.ie crew. We had record traffic (300,000 visits) and lots of new information content was published. We said goodbye to two brilliant staff members, Niamh and Alan, we hope they’re enjoying their new adventures. We received delivery of the second edition of the ‘SpunOut.ie Survival Guide’ in June and we’ve already shipped over 2,600 copies. We also ran a campaign to help educate our readership about how important a good night’s sleep is for our physical and mental health. We tried our best to encourage our readers to get out and vote in the marriage equality referendum in May and were delighted to see so many young people engage. And finally, we received the very happy news in Q2 that our animation series #DitchTheMonkey won the European Health Share Jury Prize Award for the most creative and innovative healthcare web communication in 2014. That’s all for now. See you in October! Ian Power, Executive Director.
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Ian
John
Tricia
Cian
Niamh
Alan
Jack
Oisin
Marie
Kelly
Hannah
Keyla
ďƒ¤ How we did in quarter two 3
Our visitors in quarter two A brilliant quarter with almost 300,000 visits in just these 12 weeks. The quarter contained the busiest week, second busiest day and third busiest day of 2014/2015 so far. So amazing work. We also saw traffic further moving towards our under 25 demographic (18-24 year old visitor numbers increased 14% over 2014) and the male/female balance progressed even further. It currently stands at 60% female to 40% male (64%/36% in 2014). Over 84% of traffic came from Ireland which means we served about 15,000 people here every week.
287,346 website visits
1.51
624%*
pages per visit
434k pages views
551%
9,498 hours on site
25%
5227%
660%
Traffic sources
mobile share 552%
232k unique users
bounce rate
514%
52%
5162%
34% 27% 27% 6% 5% 1% Google Adwords
Google Search
Direct
Referral
All data compared against Q1 2014. A change in our definition of bounce has lead to counting visits which engage with the content more as not being bounce traffic which is more useful to us than only considering visitors who visit more than one page. Expect this to show a fall in bounce throughout 2015. Pages per visit will track usage of website with more than one page being consumed with bounce being reflective of countent with less engagement. *PPV was impacted by an inproper cookie notification present in the site in 2014, which inflated that years statistics for pages per visit.
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Social media in quarter two With the sad departure of our comms manager, Alan, at the end of May, the social media management is now being split between the secure hands of the editorial team. In other social media news, SpunOut.ie is now lucky to be in receipt of some very generous grants from Facebook. We are putting these to good use by targeting our posts better and reaching a wider demographic.
32%
of readers came from social media
85%
15%
27,126 followers
13,542 followers
13,457 views
77,430 visits to site
12,865 visits to site
24,493 mins viewed
742 new followers
5,705 retweets/favs
912 subscribers (up 42)
81K engagements
742 new followers
+7 new videos 5
Editorial in quarter two This quarter saw a huge amount of young people sharing their opinions on SpunOut.ie about the recent marriage equality and presidential age referendums. The sleep campaign content was rolled out to great success in quarter two and the editorial team held a validation meeting with subject matter experts to develop and improve drugs and alcohol content on the site.
118 pieces of content were created in quarter two
56
25
22
8
opinion articles
6
action articles
sleep articles
life articles
7
videos
Trending
Videos Made
Areas worked
1. Your rights and the Gardai 2. Register to vote 3. This years referendums 4. Ten ways to improve your sleep 5. Social welfare guide
Why can’t I fall asleep? Work rights for under 18’s Handy Exam Checklist How to find student accommodation How to register to vote
Sleep Content Lone Parents LGBTQI
Youth engagement in quarter two Dublin Cork
SpunOut.ie’s work this quarter focused around two key campaigns, activating young people around May’s referendums and focusing on getting a better night’s sleep.
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outreach events
780
young people reached
348
young people consulted
Outreach
Youth Engagement
Volunteers
Consultation
Sleep Happy visited DIT, UCC and UCD, sharing ways to boost quality of sleep.
We had a record quarter for the number of young people writing opinion pieces for us.
SpunOut.ie provided training to Childline volunteers on how to use our information service with callers.
We spoke to lone parents and young LGBTQI people this quarter to learn more about their information needs.
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Our staff in quarter two Niamh Farrell - Office Manager (Left in May) May saw SpunOut.ie’s unofficial “mammy” fly the nest! Niamh has been working with SpunOut.ie for 4 years and had been the glue keeping everything together. Niamh embarks on a new adventure putting her skills as a life coach to use. Best of luck Niamh, we’re going to miss you loads.
Alan O’Mara - Communications Officer (Left in June) Q2 was Alan O’Mara’s last quarter with SpunOut.ie. Alan worked with SpunOut.ie over the last year strengthening and growing SpunOut.ie’s social reach. Alan decided to head off to San Francisco to work on a book he’s been writing for the last number of years and we wish him all the best and thank him for all of his hard work.
Keyla Gomez - Intern (Left in April) We also said goodbye to our American Intern, Keyla. Keyla spent 2 months with the SpunOut.ie team and really added such value to our work and created some great content. Thanks for all your hard work!
New additions This quarter saw Hannah Byrne and Kelly McGill starting to work on a weekly basis with SpunOut.ie as part of new volunteer programme. Hannah and Kelly have been working on creating content for young people around a number of areas and we’re excited to work with them during the summer.
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Media in quarter two 65 media mentions
40
print mentions
11
online mentions
10
radio mentions
Most popular media organisations
10 mentions
Spin 103.8 fm & SW
6 mentions News Talk
4 mentions TheJournal.ie
4 mentions
Irish Independant
Most popular topics 1. 2. 3. 4.
Online Safety (20) Other topics (15) Sleep (7) SpunOut.ie (6)
5. 6. 7. 8.
Exams (15) Mental health (5) Smoking (5) Voting (1) 9
Fundraising in quarter two
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#HomeToVote The incredibly talented Annie West donated the profits of her “Home to Vote” print to SpunOut.ie, raising an incredible €5,000. Thanks so much for your generosity Annie. www.broadsheet.ie/2015/06/05/how-much-108/
Table Quizzes Quarter 2 saw SpunOut.ie hold two sold out quizes. Our Buffy the Vampire Slayer and West Wing quizzes raised over €2,000.
Mini-marathon A massive shout out to SpunOutters Anna Henderson, who spent her June bank holiday running the Dublin Women’s Mini Marathon for us. She raised €350! Thanks so much Anna. www.twitter.com/BananaAnna19
European Health Share Award And the European Health Share Jury Award goes to Ireland! The HealthShare Award was established in 2012 and is the first award to honour innovative social media communication in the European health sector. Its aim is to stir things up and to breathe some fresh air into the healthcare sector, where the use of new media is sometimes still outdated. We were delighted to have been selected by the Jury to receive the 2014 prize for our animation series #DitchTheMonkey and the communications campaign behind it’s success.
ďˆ’ Projects in quarter two 11
Sleep Happy Capmaign SpunOut.ie’s sleep campaign focused on helping young people get a better night’s sleep and boost overall wellbeing. We distributed sleep guides, produced content and videos and also introduced a new sleep quiz on the website. 1,694 young people viewed the sleep assessment quiz, 1,346 started it and 1,189 finished it. 79% of people who opened the page, started the quiz.
17,600 page views on sleeping content
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21
3
273
1,694
sleep articles created for the campaign
colleges visited during campaign
sms sleep tips sent during campaign
participated in the online sleep quiz
400
young people engaged through outreach
“Going to sleep and waking up at the same time is hard, but all for better sleep #ZZZchallenge @ SpunOut #sleepchallenge” @K_Doughy
“Want to Sleep Happy? @JohnDaveBuckley from @SpunOut joins us next about their #ZZZchallenge” @spin1038
Voter Registration and helpdesk
With two referendums being held in May, SpunOut.ie team up with the USI to ensure that young people were registered to vote, that they had the info they needed to make up their minds and that they were given the space to have their say on the referendum topics. SpunOut.ie offered online and phone support to first time and young voters on referendum day to help with a range of questions.
trending
16,000
+1,000
#VoterRegDay ended up trending on Twitter
page views on voting content
additional young people registered to vote
“So #MarRef + #PresRef weeks away, be sure to register to vote by 5/5. www.spunout.ie/vote #voterregday” @DesBishop
“Tomorrow is @SpunOut “Deadline to register to vote is #voterregday Check it out- make MAY 5TH. If you’re a new voter or sure you can vote in #marref & changing your address, get on it! #presref www.spunout.ie/vote” www.spunout.ie #VoterRegDay” @TaraFlynn @UnaMullaly 13
Other Projects Amnesty Bullying Project SpunOut.ie worked with Amnesty International in Q2 to provide training to Second Level teachers around online safety, introducing them to the www.spunout.ie/OnlineSafety resource. 3 schools were visited with 60 teachers trained.
SpunOut.ie Survival Guide (2nd Edition) SURVIVAL RVIVAL GUIDE SU
GUIDE
to life
SpunOut.ie received delivery of the 2nd edition of it’s survival guide and has already distributed 2,600 copies around the country.
MARIE DUFFY & TRICIA PURCELL
UCC System SpunOut.ie worked on the REACT system for the UCC Health Centre to help them develop systems to help track implementation of the REACT strategy to help curb excessive alcohol consumption in third level.
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See you in quarter three! 15
SUPPORTED BY
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