Spread Betting Magazine - v07

Page 57

A ContrarianUK piece

A Contrarian Investor UK piece on

Apple facts and figures & the enigmatic Steve Jobs Before Apple co-founder Steve Jobs sadly died in October 2011 at the relatively young age of 56, he collaborated with Walter Isaacson to write a book about his life. Isaacson later followed up the book with an article in the Harvard Business Review that gave reasons for the incredible success story behind Apple and his key management principles. From the time in 1997 that Jobs returned to an almost broken company after previously being forced out, under his stewardship, the last 15 years have made the company an incredible investment for those holders of the stock. After an unprecedented period of unbroken growth it now sits at the top of the most valuable companies in the world with a $566 billion market capitalisation company - the very definition of capitalist success.

Job’s mantras were absolutely key in turning Apple from a dog of the Nasdaq in the mid 1990’s into one of the most respected corporations in the world. These lessons are key for success in technology where the focus is all too often on short term gimmicks (remember Motorola?) or unsustainable business models (remember the dot.com crash?).

July 2012 | www.financial-spread-betting.com | 57


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