June 2023 SOCO magazine

SOUTH DARTMOUTH $2,695,000 - Unassuming from its approach, a gravel laneway meanders through an open meadow, past ancient stone walls, and through woodlands to an exquisite home site. Totaling 26+/- pristine acres, this supremely private property is set along the Slocum River, with extensive shorefront and dock potential. Presently, a simple cabin is set on high with dramatic downriver views. Wander along the shore, launch your kayaks, fish and enjoy the peace and tranquility of this rare waterfront offering. Contact Will Milbury 508.525.5200

- Unassuming from its approach, a gravel laneway meanders through an open meadow, past ancient stone walls, and through woodlands to an exquisite home site. Totaling 26+/- pristine acres, this supremely private property is set along the Slocum River, with extensive shorefront and dock potential. Presently, a simple cabin is set on high with dramatic downriver views. Wander along the shore, launch your kayaks, fish and enjoy the peace and tranquility of this rare waterfront offering. Contact Will Milbury 508.525.5200

SOUTH

$2,695,000 - Unassuming from its approach, a gravel laneway meanders through an open meadow, past ancient stone walls, and through woodlands to an exquisite home site. Totaling 26+/- pristine acres, this supremely private property is set along the Slocum River, with extensive shorefront and dock potential. Presently, a simple cabin is set on high with dramatic downriver views. Wander along the shore, launch your kayaks, fish and enjoy the peace and tranquility of this rare waterfront offering. Contact Will Milbury 508.525.5200

WESTPORT $2,795,000 - PRIVATE WATERFRONT ESTATE - Long drive winds through twenty-five pastoral acres to this handsome, shingle-style residence, overlooking the Westport River Rolling lawns, meadows, gardens; a nature lover's paradise! Delightful country living at its best! Contact Will Milbury 508 525 5200 or Sarah Meehan 508 685 8926

WESTPORT $2,795,000 - PRIVATE WATERFRONT ESTATE - Long drive winds through twenty-five pastoral acres to this handsome, shingle-style residence, overlooking the Westport River Rolling lawns, meadows, gardens; a nature lover's paradise! Delightful country living at its best! Contact Will Milbury 508 525 5200 or Sarah Meehan 508 685 8926

MATTAPOISETT Extraordinary Waterfront Estate with dazzling views of Buzzards Bay and private sandy beach. Offered at $3,850,000. Contact Roberta Burke 508.498.3285

HTUOS HTUOMTRAD MIXED USE PROPERTY!

Extraordinary Waterfront Estate with dazzling views of Buzzards Bay and private sandy beach. Offered at $3,850,000.

Extraordinary Waterfront Estate with dazzling views of Buzzards Bay and private sandy beach. Offered at $3,850,000.

SOUTH DARTMOUTH

Free-standing home in the gated seaside community of Round Hill. Four-bedroom, 2.5-bath contemporary on the 8th green. Community amenities include pool, beach, golf, tennis and snack bar.

GNITSIL

WEN WEN GNITSIL WEN

WESTPORT POINT

Set on high above the harbor, replete with rolling lawn, stone walls and dazzling sunsets, this Antique Gothic Revival offers 2,800 +/- s.f. of beautifully renovated space while maintaining all the charm of yesteryear. Offered at $1,575,000. Contact Kevin Quinn 774.319.3401

NEW LISTING

SOUTH DARTMOUTH

Newer construction Custom expanded Cape with first floor ensuite main bedroom; four bedrooms 2 5 baths, all set a short distance from Padanaram village Offered at $895,000 Call Sarah Meehan 508-685-8926

MATTAPOISETT

Seaside living with deeded beach rights. Charming ranch just footsteps from the water with stunning waterviews and breathtaking sunrises over Mattapoisett Harbor. Offered at $749,000 Contact Patricia Hottel 508.542.2030

SOUTH DARTMOUTH

Frank Lloyd Wright inspired, this home seamlessly integrates indoor and outdoor living on a luxurious single level, overlooking Wild Pepper Farm's pond and hills and offers gardens, Koi pond and putting green. Offered at $2,495,000. Contact Will Milbury at 508.525.5200 or Sarah Meehan 508.685.8926.

SOUTH DARTMOUTH

Extraordinary Waterfront Estate, minutes from Padanaram Village. Distinctive manor home on nearly 30 acres, overlooks rolling fields to the water and offers guest house, pool, pool house, tennis court, stable, barn and direct harbor frontage with dock potential. Offered at $5,495,000. Contact Will Milbury at 508.525.5200.

WESTPORT

Classic Westport cape offers breathtaking sunsets, inground pool, deeded water access. Offered at $995,000. Contact Sarah Korolnek 774.644.9156

PLYMOUTH $650,000

Beautifully updated Cape with access to a sandy beach.

NEEDHAM $7,995,000

Meticulously renovated trophy estate, timeless elegance on 4.88 acres with a pool and carriage house.

BOSTON $2,995,000

Stunning two-bedroom Back Bay Brownstone overlooking the Charles River.

EAST FALMOUTH $1,495,000 Vista views from this waterfront Ranch, with bonus 3-bedroom second home on separate lot.

WAREHAM $1,150,000

Classically elegant cape with water views, across the street sandy beach.

MATTAPOISETT $2,199,000

Stunning and panoramic ocean views in Point Connett.

WAREHAM $749,900

Contemporary 5BR property with water views in Swifts Beach community.

DARTMOUTH $1,975,750

Five+ bedroom home on 1.25 acres in Padanaram Village.

HAVE YOU HEARD ....

NYC’s brightest and most talented, appear inherently ignorant to the massive departure of residents tired of living in a city bursting with crime, homelessness, and a suffering quality of life. Out of touch and tone-deaf, what could they have been thinking when deciding to take a swipe at us?

In a failing effort to show unity and perseverance of a dwindling populous—more seemingly, an act of desperation, New York City’s juvenile schoolyard tease—“We get more done by 8am [sic] than Boston does in a day,” is pathetic.

Holding to a weak objective, the attempt at playful banter fell flat in less time than Warhol’s comment (later found inaccurately attributed); everyone gets “Fifteen minutes of fame.”

who continue to discover the incredible value and satisfying lifestyles unique to Boston and the many cities, towns, and villages that make New England so desirable.

Our world-class culture, healthcare, and universities, accompanied by a real estate market offering lower-priced homes to comparable locations, are irresistible; it’s the reason we’ve enjoyed an economic stimulus during challenging times.

New construction paints our skylines, updating of coastal homes dot every community, and tourist destinations fill before the season begins; this is what success looks like.

The quality of life in New England is unmatched; sought by those who have a penchant for adventure, excitement, and open spaces, we don’t place boundaries on people, limit traffic, or settle for a decaying infrastructure; instead, personal freedom reigns here!

Here in New England, we recognize it’s not only skyscraperhigh taxes driving citizens out of ‘The City,’ but more poignant is their fear of being on the streets and concerns for their safety—every single day.

In response, it’s only fitting we thank New Yorkers and others

The quality of life in New England is unmatched; sought by those who have a penchant for adventure, excitement, and open spaces, we don’t place boundaries on people, limit traffic, or settle for a decaying infrastructure; instead, personal freedom reigns here!

While New York works all night and into the morning, we want you to know Boston and the rest of New England is getting a good night’s sleep—our windows are open to fresh air, and the coffee pot is on.

Once you’ve finished packing, come up for a visit and see how life is supposed to be lived.

We’ll leave a light on. H

june

6 WELCOME

New York City, you should know better; you’re no match for New England, and here’s why

10 IMPRESSIONS

Words of wisdom. If you haven’t noticed, society is in trouble, and something has to change

16 HOME

Luxury Living continues to be a vailable; we profile a South Dartmouth estate ready for a new owner

28 LIVING WELL

It was only a matter of time before our water supply began to raise concern. Learn what’s coming out of your tap

what about love?

BY PEET NOURJIAN

Love is the law of the land

Why can’t everyone understand Once we eliminate the hate The problems will evaporate

Love is the law of the land

Truth and compassion was our brand Until injustice, lies and greed Allowed bad actors to succeed

Love is the law of the land

A mandate our forefathers planned But now our country’s on the brink

Because some folks refuse to think

Love is the law of the land

But that law needs a helping hand For friends and family, misaligned

Don’t miss the chance to change a mind. H

Leaders in the Marion Real Estate Market

MARION, MASSACHUSETTS

Truly one-of-a-kind 2,800 +/- sq. ft. Penthouse unit located in the highly desirable 25 Main Street Condominium building. Nestled in the heart of Marion Village, this unit is complete with 5 bedrooms, 3 baths, off-street parking and views of Sippican Harbor!

MARION, MASSACHUSETTS

Charming coastal cottage with deeded beach rights views of Sippican Harbor and Buzzards Bay! This 1,000 +/- sq. ft. home offers 2 bedrooms, 1 bath, and spacious living room with fireplace and views, views, views! Tucked at the end of a quiet, dead-end street, just 2 houses in from the waterfront. This is the perfect place to relax by the seaside, enjoy sunrises, and take in the activity on Buzzards Bay.

MARION, MASSACHUSETTS

Stunning waterfront property set on 2.8 acres on a private compound in East Marion. This incredibly unique, restored 1910 barn offers an open floor plan with first floor primary suite, as well as access to a shared dock and beach on Blankenship Cove.

MARION, MASSACHUSETTS

Iconic 3,560 +/- square foot antique home in the heart of Marion Village, just steps to Silvershell Beach and town center. This newly updated home offers a large great room, 5 bedrooms, 3.5 baths, and professionally landscaped .27 acre lot with outdoor shower and private patio.

EDITORIAL

MANAGING EDITOR Lynn Palmer

SENIOR EDITOR Rachel Velazquez

ASSOCIATE EDITOR James Holden

CREATIVE

CREATIVE DIRECTOR Sue Hough

CLIENT SERVICES/DESIGN Rebecca Velazquez

PHOTOGRAPHY

STEVEN CHAN LUCKI SCHOTZ

CONTRIBUTORS

Steven Chan Susan Fletcher James Holden Peet Nourjian Margo Roberts Rob Saint Laurent Natalie Simmons Robert Wright

ADVERTISING & PROMOTION info@nenewsmedia.com nemedia@earthlink.net

Monthly digital subscriptions are complimentary by visiting: SOCOmagazine.com 401OceanState.com NewEnglandMonthly.com REVEALConnecticut.com

For information, share a tip, story, or idea, contact: nemedia@earthlink.net editor@socomagazine.info editor@401oceanstate.com editor@nemonthly.com contact@revealconnecticut.com

508-743-5636 | P.O. Box 70214 | Dartmouth, MA 02747

The Selling Season Is Upon Us

How Do You Plan To Reach New Home Buyers?

One of the best real estate markets continues to show promise; success will be measured by the audience you reach at the start of the buying season.

New England News + Media offers comprehensive marketing opportunities that outweigh and outshine any other resource available, we have the results to prove it.

For nearly 18 years, we have been the go-to publication real estate professionals use to reach an affluent clientele searching for options that meet their needs for luxurious living, both locally and regionally.

Our exclusive branding products and programs are unlike any other and are specially designed to drive home-buyer traffic to your website.

For more information on how to stand out and make this year the best ever, contact us at NEMedia@earthlink.net or call 508-971-1969.

BY STEVEN CHAN

The Secret’s Out,

AND THERE’S NO TIME TO WASTE

The SouthCoast real estate market isn’t showing signs of deceleration; truthfully, the demand for the most exquisite homes intensifies daily. There’s an assortment of reasons these coastal towns attract homebuyers from all over the country, the least of which are reasonable valuations, low taxes, and a long list of community amenities.

Comparing equally desirable homes in areas of equivalent standing and similar quality-of-life covets, property prices along this coastline are significantly lower than in others. In fact, with the knowledge and tracking research of home sales over the last ten years, it’s not inconceivable that waiting for a significant price adjustment or collapse will be regrettable in the coming years.

Many have whispered, “Don’t tell anyone about this place,” still, there wasn’t a stampede to the area; sure, there were robust sales of existing inventory, but growth was slow.

Regardless of opinions, with the ‘Rail’ coming to the SouthCoast, a flurry of activity on the waterfront of New Bedford, and improvements to the infrastructure, the quiet towns and villages are standing up to competition from the most desirable zip codes, making what has always been paradise even more attractive.

This month’s “Home Review” charts the caliber of home decerning shoppers desire; without concession, it is a rare and remarkable estate that offers everything a homebuyer dreams of owning.

The statedly updated Federal-style residence,

The home is breathtakingly beautiful; the first level gleams with hardwood floors and brightly colored accents complimented with flowing light and warmth. Optional to a new owner is the possibility of a primary bedroom suite or in-law space with separate exterior access.

A favorite design for today’s family, the kitchen is open with living and breakfast rooms leading to the private yard and terrace.

The second level, with westerly water views, includes four bedrooms and a primary wing attached to a nursery and bath.

sitting on a footprint of 1.25-acres on Elm Street in South Dartmouth, is unheard of; but highly desirable.

Within the confines of Padanaram Village, the expansive location boasts nearly 5,000 square-feet of living space, offering a sentiment of classic coastal living with an aesthetic of versatility, convenience, and modern renovations for today’s luxury lifestyles.

The home is breathtakingly beautiful; the first level gleams with hardwood floors and brightly colored accents complimented with flowing light and warmth. Optional to a new owner is the possibility of a primary bedroom suite or in-law space with separate exterior access.

A favorite design for today’s family, the kitchen is open with living and breakfast rooms leading to the private yard and terrace.

The second level, with westerly water views, includes four bedrooms and a primary wing attached to a nursery and bath.

And there’s more; the third level

is pleasantly surprising; an additional bedroom and bonus space overlooking the harbor works perfectly as a guest suite, office, or children’s playroom.

As impressive as one finds the home’s initial presentation, other features, including an attached oversized twostall garage, in-ground pool, tree house, irrigation, and additional detached garage, will result in love at first sight.

Serviced by natural gas and connected to town utilities allows for low operating expenses and security.

Offered at $1,975,000, 449 Elm Street in South Dartmouth, Massachusetts, is a remarkable find and may see a new owner quite soon. H

Exclusively offered by Berkshire Hathaway HomeServices / Robert Paul Properties at 155 Front Street in Marion, Massachusetts, the home can be seen by contacting the listing agent, Mathew J. Arruda, at marruda@ robertpaul.com or by calling 508-965-8683.

As impressive as one finds the home’s initial presentation, other features, including an attached oversized two-stall garage, in-ground pool, tree house, irrigation, and additional detached garage, will result in love at first sight.

Green Animals Topiary Garden

Portsmouth, Rhode Island

May 26 through Sept. 10, 2023

ADVANCE TICKET PURCHASE REQUIRED

Buy tickets at NewportMansions.org

Using beautiful works of art made from simple toys, this exhibition explores animal endangerment, the balance of ecosystems, and mankind’s relationship with nature. Just as LEGO® pieces interconnect, everything in nature is also connected in a delicate balance. This artful exhibition illustrates that balance in a beautiful, inspirational setting.

Newport Mansions

endangerment, the balance of ecosystems, and mankind’s relationship with nature. Just as LEGO® pieces interconnect, everything in nature is also connected in a delicate balance. This artful exhibition illustrates that balance in a beautiful, inspirational setting.

The Preservation Society Of Newport County

Newport Mansions

Sponsors

The Preservation Society Of Newport County

With additional support from:

T.J. Brown Landscape Contractors, Dr. Brian Melzian, Shamrock Electric & Charter Books

David & Carol Bazarsky

David & Carol Bazarsky

Lisa & Paul Perrault

AUTHENTIC, UNIQUE, & UNUSUAL DÉCOR

A pair of Elegant Georgian Sterling Silver Entrée Covers, William Strowd

later to be known as Stroud, Maker, 1812, enhanced with replacement Sterling Game Bird Finials, possible Benjamin Smith II or III.

Fine art, furnishings, collectibles, and accessories for interior design projects, home-sale staging, studio photography, and theatre events— for purchase or lease. Flexible terms available.

Price upon request.

Married and nicely fitted with a pair of Georgian Sterling Silver Oval Platters, 1777, Benjamin Smith, Benjamin Smith II, Makers, 1777.

As the horizon changes, it’s assuring to know that a firm, started over 45 years ago by Frank P. Adamowski, remains a leader in the field of taxes, accounting and business consulting.

It’s a comfort to know quality services are available locally.

We Cancel Timeshares for You

Many people believe their timeshares cannot be canceled, but they often can be. Our founder and CEO, Chuck McDowell, has successfully fought in federal court for the right to help timeshare owners — like you — out of their “binding” agreements. Whether you were misled or pressured, you may have an easy exit.

How Does the Cancellation Process Work?

• Start with a FREE consultation to discuss your needs.

• If we see that the circumstances of your agreement qualify you to exit the timeshare, you’ll be assigned a specialist to walk you through gathering documentation.

• Our Resolution Department then works quickly to have your timeshare and related fees permanently terminated.

We are able to help most timeshare owners that contact us. You could be one phone call away from complete peace of mind.

888-662-1938

Don’t think for another minute that you are stuck with this. What we do is help you cancel your timeshare along with all of the debt and fees associated with it.

I guarantee that if we take you on as a client and we don’t cancel your timeshare, you’ll pay nothing!

Chuck McDowell, Founder & CEO

“Wesley Financial delivered on everything they promised. The feedback, customer service and prompt attention was amazing... I would highly recommend them to anyone!”

WATER WORRIES

HOW CLEAN DRINKING WATER IS BECOMING A PRECIOUS COMMODITY

BY ROB SAINT LAURENT, M.ED

ust last summer, residents like Jamiya Williams and fiancé Terrence Carter of Jackson, Mississippi, found themselves boiling water and adding bleach to their dishwater after flooding caused a main treatment facility to go offline. In a New York City Housing Authority complex in the East Village, arsenic was found in tap water forcing thousands of residents in a six-block radius to seek alternatives. In West Baltimore, over 1,500 homes and businesses were urged to boil their water when E. coli bacteria was detected in drinking water samples. And in Hawaii, a lawsuit against the US military was being prepared after thousands of Oahu residents were sickened by jet fuel leaching into the island’s main water supply; not unlike the ongoing water issues revolving around Cape Cod’s Otis Air National Guard Base. Confidence in the nation’s once strong and widely respected drinking and wastewater systems has been waning as incidents mount.

AGING INFRASTRUCTURE

Water infrastructure in the US, Western Europe, and many other countries has long passed its prime and in need of significant upgrading or replacement. This is especially true in the face of challenges like modern chemicals and changing climate.1

On average, US water-network pipes date to the 1970s and ‘80s, while some cast-iron pipes go back over a century. This creates vulnerabilities to breakage and leaks, which the Midwest and Southeast have witnessed a lot of in recent years.

Each day, the US loses an average of about 14-18 percent of its drinkable water through leaks, with some areas over 60 percent. While we currently replace 4,000-5,000 miles of piping now, the Environmental Protection Agency (EPA) estimates this figure will peak at 16,000-20,000 miles by 2035. 2

Buried underground and out of mind, the Flint, M.I. lead pipe water crisis that began in 2014 brought the nation’s aging water infrastructure to the surface. The EPA projects it could take over $800 million to address the 9.7-12.8 million lead pipes still in service in every US state. The EPA’s revised Lead and Copper Rule (December 2020) requires that cities replace 3 percent of their lead service pipes each year. This is down from 7 percent, which has drawn the ire of many environmental groups, though EPA Administrator Andrew Wheeler says not to worry. “While the old rule, theoretically, included a 7 percent replacement rate, it was riddled with loopholes and offramps ... we only saw 1 percent being replaced. With our new requirement of 3 percent, we’ll see three times the replacement rate under the old rule.” He says the new rules will improve lead testing of the nation’s water supply and informing the public of lead detection. 2, 4

The Biden administration touts its $1.2 trillion Bipartisan Infrastructure Law “as the largest and most significant investment” in critical US infrastructure, to include water system improvements focused on lead pipe replacement and addressing PFAS “forever chemicals” (perfluoroalkyl and polyfluoroalkyl compounds). To date, $189 million has been announced for lead pipe replacement and other water infrastructure upgrades

in Massachusetts, for example.5 But while the influx of funds is a help to states, experts say it’s not enough to solve the totality of the issues plaguing the nation’s water systems.

PROBLEMS OVERFLOWING

Renowned Columbia University hydroclimatolgtist Upmanu Lall has extensively documented the nation’s increase in contaminated drinking water. His research has shown a more than doubling of violations of the Safe Drinking Water Act between 1980 and 2015. In an interview with Scientific American, Lall didn’t criticize Biden’s infrastructure bill, but believes it’s short-sighted. “When one particular issue becomes prominent, then Congress or other bureaucracies start paying attention to it. But the one issue they should be paying attention to is that the whole infrastructure system with water and wastewater is failing. And many leaders and officials don’t get that because it’s too big an issue.”6

Lall says some 850 water main breaks occur each day in North America. Dams designed to last 50 years now have a median age of 60 in the US, and we don’t know the condition of many of them. On top of that, more pathogens are emerging in water supplies as treatment systems fail, spurring “boil water” advisories. In total, water storage, treatment, and delivery are deteriorating in the US, and smaller communities lack the resources to know how to tackle it.

Though the US has the safest drinking water worldwide, the Centers for Disease Control and Prevention says more than seven million Americans get sick and nearly seven thousand die from waterborne pathogens each year (including swimming and cooling system exposure).7

Concerning PFAS, waterborne pollution is widespread and seeing stricter regulations, as is wastewater discharge to control algal blooms. Since 2016, the EPA’s PFAS maximum contaminant levels in drinking water have increased 88 percent. 2 The new requirement is 4 ppt. (parts per trillion) for PFOA and PFOS—the two greatest PFAS offenders. The Environmental Working Group (EWG) has identified nearly 3,000 contamination sites across all 50 states, as well as two territories, stating that the number of confirmed PFAScontaminated US communities “continues to grow at an alarming rate.” The EPA has known about PFAS toxicity for decades but has failed to control it. 8 That said, the agency released a PFAS roadmap in October 2021 that pushes for national PFOA and PFOS drinking water standards by 2023. Session recordings from recent public webinars on the plan can be heard at pfascommunityengagement.org.

EWG’s PFAS distribution map shows much of Massachusetts, Rhode Island, and New Hampshire public and private

water systems above proposed limits. Meanwhile, the Department of Defense has made “little to no progress” cleaning contamination at military installations. 8 At Cape Cod’s Otis ANB, for example, while tap water samples were found to comply with federal standards in 2021, the EWG found 11 contaminants exceeding their recommended health limits. “Legal doesn’t necessarily equal safe,” they state, noting that legal limits for drinking water haven’t been updated in nearly 20 years.9

GLOBAL WATER STRESS

Water scarcity is another emerging crisis both at home and abroad, driven by population growth, lack of sustainable use planning, drought and changing climate, and overutilization of water resources.

The Colorado River sustains life for the American Southwest, home to a population of 60 million people that is growing at the fastest rate in the US. For over two decades, the region has been experiencing a record-breaking drought that’s led to nearly a one-fifth average decline in river volume. About a third of this loss is due to increasing temperatures, which are expected to rise another 2.5-5.5 degrees Fahrenheit over the next 20-50 years.10 Though the river and other waterways in the region got a boost with this year’s higher snowpack, experts say it’ll take many more similar winter seasons to break from drought. Scarcity is spreading eastward as well. A federal survey from 2013 found as many as 50 state water managers project shortages given current conditions. State environmental policymakers say these shortages could become even worse with shifting populations and climate.10 Moreover, Lall says drought increases risk of systemic failure with the combination of lower water availability, a higher concentration of chemicals, and limited treatment capacity.6

Our trade relationships aren’t helping, as drought-stricken areas continue to leach “virtual” water via water-intensive crops, like alfalfa, to foreign companies. For the past two decades, over 250,000 acres have been purchased in a half-dozen Southwestern states for farming by companies in China and Saudi Arabia, for example, which are water-scarce themselves.11

According to the Council on Foreign Relations, billions of people face water stress and it will likely be worsened by climate change and rising temperatures.12

DIRE FUTURE, POTENTIAL SOLUTIONS

In National Geographic, Laura Parker discussed in 2016 how water wars are being waged over dwindling groundwater resources between neighboring nations. By 2030, the United Nations

Water scarcity is another emerging crisis both at home and abroad, driven by population growth, lack of sustainable use planning, drought and changing climate, and overutilization of water resources.

predicts there will be a global drinking water shortfall, as 30 percent of the world’s water supply lies beneath our feet. Now, aquifers in Eurasia, North and South America, and Africa—some of the world’s largest reserves—are in jeopardy threatening nearly two billion people, especially as temps rise.13

In the US, Lall says Americans won’t see a sudden catastrophe, but a steady stream of failures in the system, as in Jackson, M.S. To stem a slowly unfolding systemic breakdown, he says we need to think about how the overall system (water storage, treatment, delivery, service) can be improved. He recommends a more centralized control structure for water, like the Department of Energy, tasked with strategic planning. Water infrastructure in the US was state of the art 40-75 years ago. We need to re-invest in our water systems, incorporating the latest technologies. For instance, home monitoring could be used for alerting people to unsafe chemical levels. Thinking outside the box, he suggests money on pumps and piping could be saved by moving treatment to the neighborhood and even home level. Using wells and other systems, this arrangement would provide immediate feedback to consumers and much better reliability and water quality, with less water stress. Some 75 percent of water system funds are now spent on delivery.6

Water infrastructure investment is money well spent, experts say, with every dollar invested in water infrastructure improvements projected to yield five dollars in economic dividends.

Even with the new infrastructure funding, however, private investors will have to cover an estimated 22 percent shortfall. They agree with Lall that capital planning is vital, as are wellexecuted projects. Long-term success will require making the system more affordable for consumers through better maintenance and operations, using digitalization and analytics. 2 Lall says we can’t spend our way out of this predicament with a piecemeal approach to the issues. He emphasizes that a centralized strategic group is needed to work on “what should be the 21st century architecture for the US water system.”6 H

1. Sedlak, D. (2019, March 3). How Development of America’s Water Infrastructure Has Lurched Through History. Pew - Trend Magazine.

2. Bielenberg, A., Brody, S., Grass, A., Lavandier, H., & Paniagua Rojas, A. (2021, November 24). US water infrastructure: Making funding count. McKinsey & Company.

3. Magill, B. & Saiyid, A. H. (2020, December 22). Smaller Share of Lead Pipes Must Be Replaced in EPA Rule. Bloomberg Law.

4. Hargett-Robinson, A. (2020, December 23). EPA finalizes new lead and copper rules for drinking water. ABC News.

5. The White House. (2023, February 8). FACT SHEET: White House Highlights Infrastructure Progress in Every Corner of the Country, Updates State-by-State Fact Sheets.

6. Lloyd, R. (2022, September 9). A Growing Drinking Water Crisis Threatens Americans Cities and Towns. Scientific American.

7. Centers for Disease Control and Prevention. (2023, January 4). Waterborne Disease in the United States.

8. Environmental Working Group. (2023, March 14 [last updated]). PFAS Contamination in the US (June 8, 2022).

9. Environmental Working Group. (2021 [last updated]). EWG’s Tap Water Database –Otis Air National Guard Base.

10. National Caucus of Environmental Legislators. (2019, February 26). Water Scarcity: What It Is and What States Can Do.

11. Kruzman, D. (2021, June 2). Foreign Firms Sucking “Virtual” Water From America’s Southwest. Mother Jones.

12. Klobucista, C. & Robinson, K. (2023, April 3). Water Stress: A Global Problem That’s Getting Worse. Council on Foreign Relations.

13. Parker, L. (2016, July 14). What You Need to Know About the World’s Water Wars. National Geographic.

It’s A Father’s Duty To Share The Past

A TRIP DOWN MEMORY LANE

BY STEPHEN (RED) TURNER

Irecently celebrated my 94th birthday; it was nice, but let’s face it, after the first 50, they’re about the same; you’re pleased you woke up (not that type of woke), enjoy some cake, and open a few gifts. And once that’s over, you wait for more holidays to arrive and repeat a similar schedule. Hey, it’s something to look forward to, and I get to see my kids.

From my understanding, this is routine for many seniors, although I can’t confirm the observation because I’ve noticed fewer calls, texts, and emails coming my way—which is never a good sign.

Most of the time, I keep busy going to doctors who want to keep me going for 10-20 years; damn, if I know why. The remaining time is left for errands, looking after my wife, and watching countless hours of news and Netflix—boy, has television changed!

I sometimes take the opportunity to drive my kids crazy, and it’s easy. I stay true to myself

ALL PHOTOS, EXCEPT THE GAS PUMP, ARE COURTESY OF THE AUTHOR

Neighbors watched out for each other, with the added assurance of Bob close by

Absent of online dating, we did the next best thing; marry the beautiful girl next door and stay together for the rest of your lives

Everyone took pride in their appearance; the motto was ‘dress for success’ at every age

Climate change? I think not; our snow-MEN were the biggest and the best

It was okay to say Merry Christmas and believe in Santa —everyone did

No one worried about their door being broken down with claims of child abuse or pornography over a picture

Uniforms were a sign of authority and respect; something we could use more of today

and don’t adapt to their demands or wishes. I regularly tell old stories they’ve heard a million times and pull out photos reminiscent of eras when life was explicitly better. It’s not to say we disagree on many subjects; it just seems they’re constantly stressed and in a hurry, making me feel like I’m slowing them down.

Being asked to do this Tribute is satisfying; it gives me a chance to recall events and relive memories; I’m hoping readers enjoy the break from life’s complexities. The world is a strange and unpredictable place these days.

From this chronicle, you’ll see I’m not politically correct; not many of us at this age are; we’ve been molded by time and events—it happens.

New Bedford attracted tourists and commercial traffic heading to the Islands from around the country

Fuel was cheap and always available;

remained stable

even with little competition, prices

Sailors looked like sailors, and if they wore dresses, they didn’t tell anyone

The Nobska was the ‘Grand Dame’ of all the steamships she was remarkable!

When a hurricane hit the Kilburn Mill on Clark’s Point in New Bedford, no one screamed ‘global warming.’ It was called bad luck

There was a time when aesthetics won over development; a CVS replaced this tug at the Bourne Rotary, heading to Cape Cod—a terrible loss

There is much to be said about cultural change and adaptation; yet, unreasonable demands and ridiculous arguments focusing on creating a new society and eliminating personal freedom is worrisome; to think that my family going back to the Civil War, fought to protect and preserve this country, is being attacked by those with little experiences and less common sense. I have no apologies for a life lived well; to everyone, have a Happy Father’s Day—I think I’m catching on to the idea of inclusivity. H

Unlike now, girls kept their clothes on and were respected for doing so

Padanaram also had some bad luck

Who didn’t enjoy a bike ride to the “Goat Lady’s House on Chace Road in Dartmouth, then lunch at the waterfalls at Russells Mills? (It’s where I ask my wife to marry me)

The Old Man of the Mountain once brought comfort and feelings of stability; we learned nothing is forever

It wasn’t that long ago when colleges were affordable; unfortunately, they’ve become money pits, and students aren’t being educated. Take up a trade and follow the money

We’ve run out of space; peace and love to everyone, even those who disagree

Culinary Magic to Thousands of New Customers

The hospitality business has never faced such enormous pressure and competition; at the same time, most restaurant advertising and promotions lack creativity. There’s nothing unique about a dining experience if your message sounds like the competition.

Our magazines offer an exceptional opportunity to tell your story, show your talent, and demonstrate that your dining room is comfortable and relaxing.

Food preparation and presentation are visual, exciting, and enticing to consumers; they want a story about your approach. When you join us as an advertiser, we offer unforgettable editorials that create lasting memories.

Separate from the clutter and show customers what can be expected when they walk through your door.

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Since its creation in 1889 by Jules Alciatore of Antoine’s in New Orleans, this enticing dish has accumulated millions of fans and unrelenting curiosity.

Absent from most menus—they’re found at the finest restaurants—leaving many hosts searching frantically for the original recipe. Unfortunately, the secret went to the grave with its creator.

The best anyone can expect is to fudge ingredients, forcing a close approximation to the ‘rich’ tangy and flavorful sauce that gave it the name Oysters Rockefeller.

Through an extensive review of the archives, our test kitchen—paying close attention to technique and maintaining the highest standard of ingredients, may not have duplicated the time-honored dish, but we mastered its flavor and texture like no other we’ve ever sampled.

Bon Appétit H

Champagne is the perfect compliment to this dish; we recommend opening a bottle before you begin; the process is half the fun, and tasting your progress is delightful.

INGREDIENTS

A dozen shucked, live local oysters

Small bag of baby spinach, washed, roughly chopped

2 tablespoons fresh parsley, chopped

3 shallots, finely diced

1 1/2 cups Half & Half

5 tablespoons butter

1/4 cup Panko breadcrumbs

1/4 cup Pernod (French anise liqueur—no substitutions)

4 cloves garlic (mince using a press)

1/2 teaspoon black pepper

1/2 teaspoon pink sea salt

1 tablespoon lemon juice, sliced lemon for garnish

1/4 teaspoon red pepper sauce

2 tablespoons virgin olive oil

1/4 cup grated Romano cheese

DIRECTIONS

While some recipes state it takes 30-60 minutes to complete, it’s wise to plan a couple of hours—from beginning to end. Note: Shucking comes with hazards if not careful; we advise enlisting someone with experience, but if you must, we have instructions below.

Finally, the sauce is delicate and shouldn’t be rushed; and don’t allow too much evaporation, as it absorbs quickly. If you find the sauce runny, add a teaspoon of breadcrumbs to thicken the sauce.

1. THOROUGHLY wash and scrub the outer shells of the oysters before opening.

2. With an oyster knife, while wearing a heavy leather or cut-resistant glove, penetrate the back hinge, then slightly twist, which will open the oyster shell. Scoop the oyster from the shell, cutting through the muscle holding it to the shell; let it settle back in and drain the liquid.

3. Place the oysters on a sheet pan covered in either rock salt or parchment paper; refrigerate while preparing the sauce.

4. Melt the butter on low to medium heat; add garlic, olive oil, salt, pepper, and lemon juice.

5. Gently sauté the shallots, parsley, and spinach.

6. Warm the Half & Half separately, then slowly stir the mixture.

7. Add the Pernod, followed by the red pepper sauce.

8. Add the Romano cheese to the skillet and stir (leave a little for the last step).

9. Bring to a boil for about two minutes and remove from heat.

10. Allow to cool, then refrigerate to thicken.

11. When ready, top each oyster with the sauce, and sprinkle breadcrumbs and cheese over each morsel.

12. Preheat oven to 375-400˚ F and bake for 20 minutes.

13. Serve on a platter garnished with lemon.

(Remaining sauce is an elegant garnish for pan-roasted, baked, or broiled haddock, cod, halibut, or salmon).

SOPHISTICATED, SINFULLY DELICIOUS, WITH A RICH HISTORY –OYSTERS ROCKEFELLER IS SERVED

BY STEVEN CHAN

STOP PANICKING AND FIGURE IT OUT I

n a recent report released by the Harvard Kennedy School of Politics, millennials and Gen Z’ers seem to be frazzled by life—no, we’re not kidding; it appears these populations are showing signs of hopelessness, depression, and anxiety attributed to cultural changes, climate worry, and of course their finances. It seems that almost every problem these adult children face is viewed as an unfair challenge to their future success; meanwhile, their parents are wracked with guilt and stress because they can’t heal their children’s trauma. Some believe the uncertainty by those between the ages of 18-29 results from parental harm. Due to “coddling,” excessive interference, and unnecessary protection from life experiences and responsibilities, parents have produced an ill-prepared generation.

Adult children who blame their parents for their ‘issues’ are oblivious to the fact that the difficulties they face come from more significant concerns; the problems they are confronted by are macro issues; politics, education, and technology have been drilled into this group, causing them to feel overwhelmed by an idealism which cannot be achieved.

Last month, we approached the topic of parent and adult-child communication to detangle problems between the generations. Our anecdotal research found that many parents believe that by 18 years old, responsibility is a requirement to become a whole and independent person. Respondents also reported that new generations are helpless and overtly dependent on them [parents]. Yet, while seeking self-awareness and individuality, the adult children continue to cling to their cuddly blankets and

retreat to ‘safe spaces’ so they might avoid the adversity of life.

As with any form of interpersonal conflict or difficulty, it is imperative to open communication; naturally, it is easier said than done, and we offer some suggestions to get the ball rolling.

When talking to a defiant adult-child, it is essential to stay alert and identify triggers that cause adverse reactions in you and your children. Remaining conscious of topics or language that ignites outbursts must be avoided or rephrased so the interaction is neutral and respectful from each side.

MAKING PEACE

As an adult, you’re responsible for managing the discussion; planning a time, place, and organizing protocol doesn’t mean you control the conversation; instead, you guide it to success. Being the parent with vast experience and knowledge of your kid(s), you must predetermine the best and most productive time to meet. It is a disservice to arrange a meeting when you won’t have privacy or face pressure to be elsewhere.

Plan around both your schedules and explain you would like to talk to them about something, requesting a time and place they have open. To prevent avoidance, try offering two choices of days and times that might work; if they’re unavailable, let them suggest a couple of dates.

It is paramount that both parties when coming together remain calm and as unemotional as possible. In the background, gas will flow in both of you—waiting for a match to light a fire; by staying respectful and on-task, you

Listen.

Clarify.

Listen. Those in the practice of communication are familiar with the term ‘active listening.’ It’s easy once you understand a few principles. Focus on what the person says while detecting their commitment to the topic; this will vary. By paying attention, you’ll be able to differentiate what is a deal breaker versus complaints that have little value but are used as ammunition for an argument. If you become confused or feel the problem can be unpacked into smaller ‘bites,’ clarify each issue so they can be addressed more efficiently.

will become more efficient listeners. If you notice a flare in either of you, don’t react; instead, defuse; try to pivot the conversation to a neutral topic or remain quiet for a minute or two—in a worse case, ask to reschedule. (Hint: if you lower your voice below what is normal and speak in a monotone, the other person will need to focus on listening and become distracted from their heightened mood and state of anxiousness).

Much like a negotiation, but between family members, a principal technique that works wonderfully in getting the other person to speak is to state why you wanted the meeting and ask what they think about your request. This action accomplishes two goals; you’ll give them some control— while allowing them to vent and provide their reasons for the discourse.

Listen. Clarify. Listen. Those in the practice of communication are familiar with the term ‘active listening.’ It’s easy once you understand a few principles. Focus on what the person says while detecting their commitment to the topic; this will vary. By paying attention, you’ll be able to differentiate what is a deal breaker versus complaints that have little value but are used as ammunition for an argument. If you become confused or feel the problem can be unpacked into smaller ‘bites,’ clarify each issue so they can be addressed more efficiently.

It is essential to get as much of an understanding of how the other person feels rather than bombard them with your thoughts during the initial meeting. It is far better to ask questions and redirect them to how they would

see a resolution than to react to their position on a topic or problem.

If you got this far and gathered enough understanding, it would be wise to let the other person know you heard them and are pleased they shared their thoughts. At this point, you can offer a suggestion; that is, you didn’t fully understand their feelings before, and now you have this information, you need to think about all they said and its impact. By allowing time to process the interaction without a response, both of you will soften for the next meeting. When you do meet, be sure your thoughts and objectives are organized; it does not mean you have to lay out everything you agree with or expect, but being able to present a viable and rational review of facts, expectations,

and allowance for negotiation, will assist in coming to a resolution.

Patience is often ignored or neglected. It is the culprit in the breakdown of a negotiation. While it might appear our approach is laced with techniques used in business, two or more people interacting with opposing views have constructed a defense, leaving it up to one of them to dismantle the adversarial structure of the interaction.

Most people are willing to give up some territory if they see they gain elsewhere. Still, an experienced communicator realizes neither person gets 100 percent of what they want; the goal should start as finding a means for enjoying half of the pie, rather than tossing it out the window in bitter haste. H

SouthCoast Real Estate Firms Merge to Deliver a Unique Menu of Services

New and exciting changes come with a burst of energy into the region’s real estate market. Recently, two well-known companies released news of notable evolution. Anne Whiting Real Estate of South Dartmouth and Seaport Realty, located in Fairhaven, Massachusetts, will become one while retaining their recognizable brands.

The new partnership shows excellent promise and appeals to buyers and sellers who want to capitalize on the best the two companies offer.

Anne Whiting, a leader in luxury real estate who initially announced the new partnership, welcomes the expansion of services and reiterates her commitment to carry on her reputation of integrity and support to the many communities she has served for decades.

Seaport Realty, owned by Dartmouth residents Sara and Christian Farland, is thrilled to expand its unique customized home buyers and seller experiences. With the additional location, the power couple looks forward to sharing their knowledge and skills in civil engineering, site construction, develop -

ment, interior design, and home staging services.

Under the umbrella of Seaport Realty, Anne Whiting Real Estate will continue its professional services and will surely expand; its team of agents and brokers remain committed to providing exceptional care for those involved in property transactions and development.

Anne, the face of the company, will continue to lead the office’s momentum, with Sara assuming the role of Broker/Principal.

Anne, Sara, and Christian invite past and future clients to come in and say hello now that the summer is upon us. H

Hoping to Purchase a Home? Look No Further

Mechanics Cooperative Bank has announced they are offering assistance to homebuyers through the Federal Home Loan Bank of Boston.

Selected to participate in Federal Home Loan Bank of Boston’s homeownership assistance programs, Equity Builder Program, and Housing Our Workforce, Mechanics Cooperative Bank is accepting applications from local residents shopping for a mortgage.

The bank recently released details of the new programs. The Equity Builder Program (EBP) provides grants to financial institutions to assist income-eligible homebuyers with down-payment and closing costs, and homebuyer counseling and rehabilitation assistance.

Borrowers earning up to 80 percent of the area median income are eligible to receive up to $29,000 in assistance on a first-come, first-served basis. Buyers are required to complete homebuyer education/counseling if they are first-time homebuyers.

Housing Our Workforce (HOW) assists financial institutions in helping local homebuyers earning more than 80

percent and up to 120 percent of the area median income with down-payments on owner-occupied primary residences. Borrowers can receive 10 percent of the home sales price or up to $25,000 in assistance on a first-come, first-served basis. Buyers are required to complete homebuyer education/counseling if they are first-time homebuyers.

“These grant programs are designed to ease some of the challenges associated with a home purchase, particularly at a time when home prices have risen sharply and are beyond the reach of many individuals and families. We are pleased to participate in helping borrowers become homebuyers while also supporting the financial stability and vitality of our communities,” said Joseph T. Baptista, Jr., President and CEO of Mechanics Cooperative Bank.

Mechanics Cooperative Bank is eligible to receive up to $350,000 in 2023 through the EBP, and up to $260,0000 through HOW, depending on the availability of funds. H

To learn more about applying for assistance through these programs, call a mortgage loan officer at 888-MECHANICS (632-4264) or learn more at Mechanics-Coop.com.

Padanaram Welcomes New Real Estate Office

Gibson Sotheby’s International Realty has announced its expanding presence with the opening of a new office located in Padanaram Village, a community within South Dartmouth, Massachusetts.

Signifying the company’s sustained momentum during recent housing market disruptions, its new 384 Elm Street location marks Gibson Sotheby’s International Realty’s first inroad onto the SouthCoast of Massachusetts and its 26th office statewide.

Several sales associates supporting the Padanaram office bring extensive knowledge of the SouthCoast real estate market, including Robin Ragle Davis, who joined Gibson Sotheby’s International Realty in 2020, along with Maggie Tomkiewicz, Chris Hiller, and Margo Choquette of Team MCM. Of the three-member team who joined the company in January 2023, Tomkiewicz, a broker associate and a familiar face in real estate circles, has held many roles and positions, selling countless properties as a realtor over the last 30 years.

“Given the increased demand we are seeing for homes on the SouthCoast and beyond city limits, it made sense for us to

expand to better support this growing market,” said Colleen Barry, Chief Executive Officer of Gibson Sotheby’s International Realty. “While the availability of homes is highly competitive, our company is able to provide the local expertise, white-glove level of service, and global marketing opportunities through our affiliation with Sotheby’s International Realty. It is our privilege to join this wonderful community, which we look forward to servicing in 2023 and the years to come.”

“Since 2018, Gibson Sotheby’s International Realty has assembled an outstanding team of professionals specializing in the South Shore and Cape Cod markets,” said Nicole Rideout Hartwick, Chief Strategy Officer at Gibson Sotheby’s International Realty. “The addition of our South Dartmouth office bridges these two regions and enables our associates to further service their clients. We invite our neighbors, friends, and passersby to stop in and say hello.” H

BayCoast Bank Announces Key Promotions In CRA, DEI, and Financial Literacy

BayCoast Bank, recognized for serving the people and businesses on the SouthCoast of Massachusetts and Rhode Island, announced the promotions of three individuals leading the Bank’s efforts in three significant areas: Community Reinvestment Act (CRA) initiatives, Diversity, Equity, and Inclusion (DEI), and Financial Literacy.

Evelyn T. Ranone has been promoted to First Vice President CRA Officer; Helena L. Moronta has been elevated to First Vice President DEI Officer; and Lucia Rebelo takes on the role of Assistant Vice President Financial Literacy Education Officer.

Ranone has been with BayCoast Bank since 2017 as Business Development Officer and is passionate about helping the community. In her new role, she is responsible for developing, implementing, and monitoring the CRA program and meeting the communities’ unique credit and lending needs, particularly in low-to-moderate income (LMI) neighborhoods.

Moronta joined BayCoast Bank in 2020 as Vice President, Business Development Relationship Management Officer.

In her new role, she will be responsible for shaping the Bank’s internal DEI strategy by creating engaging employee programs and new recruitment and training initiatives that reinforce the Bank’s already strong commitment to its diverse workforce.

Rebelo, an Assistance Vice President, Financial Literacy Education Officer—a first-of-its-kind position at BayCoast Bank, has a long history with the financial institution dating back to 2001.

Through various financial literacy programs, Rebelo helps learners of all ages gain valuable money management skills that will last a lifetime. Programs offered include Money Smart, Credit for Life Fairs, K-12 financial education courses, school banking, and online financial learning modules, all free to the community.

“Evelyn, Helena, and Lucia have a genuine passion for helping the people who live and work on the SouthCoast,” said John McMahon, Senior Vice President of Community Engagement. “It is with great pride that we congratulate these extremely dedicated members of the BayCoast Bank family on their well-deserved pro motions.” H

Evelyn Ranone

Helena Moronta

Lucia Rebelo ®

Field Trips

A TOAST TO SUMMER

Long Island Wine Country is a dynamic community of the Island’s 57 district wine producers; a regional treasure, its tourism contributes $6.3 billion annually, drawing visitors worldwide.

This year marks the 50th Anniversary of wine production on the Island, with many award-winning vineyards offering various events and activities all summer.

Besides guests and local communities being enamored by the acres upon acres of unspoiled land offering intense beauty and use, they are a favorite destination for food and entertainment.

Surrounded by what may be the perfect climate for growing grapes, the sandy soil, and ocean humidity (Long Island is divided into two folks sitting out at sea), the North Folk and The Hamptons produce incredible Bordeaux blends, known as “Meritage,” Cabernet Sauvignon, and Merlot.

The wineries are equally recognized for their Sparkling Wines, Chardonnay, Pinot Noir, and Pinot Meunier varieties.

A pleasurable 1 hour, 20-minute ferry ride from New London, Connecticut, will remind you we all ‘Love New York.’ H

Visit liwines.com.

FREE POP-UP CONCERT

AT THE WASHINGTON COUNTY FAIRGROUNDS IN RHODE ISLAND

The Warwick Symphony Orchestra (WSO) musical purveyors of classical and orchestral performances to communities across Rhode Island are compassionate about delivering highquality live music to diverse communities.

On Saturday, June 10, 2023, beginning at 5 p.m., the WSO will present a free orchestral pops performance at the Washington County Fairgrounds, featuring special guests, the Westminster Youth String Ensemble. This outdoor event is family-friendly and ADA-accessible (with a covered wheel-in pavilion for wheelchair access); picnics are encouraged.

An optional donation can be made to benefit Hasbro Children’s Hospital – Arts & Enrichment Programming on the day of the concert.

Rain-date is Sunday – June 11, 2023; for more information, visit wsori.org. H

The End / Commentary

HEY BUD, WHAT’S THE PROBLEM?”

Not a day has gone by without stories or statements coming out of Anheuser-Busch

InBev detailing the convoluted “nonpartnership”between one of the most famous beer brands in America and, well, you’ll see.

The brew-ha-ha, [sic]—I know, stay with me - began when transgender influencer Dylan Mulvaney, who enjoys both imitating ‘Holly Golightly,’ the main character in the film Breakfast at Tiffany’s, starring Audrey Hepburn, and the attention of nearly 11 million followers, was used to move away from the “fratty” and “out of touch” loyal audience of Anheuser-Busch InBev, and shadow them with a misguided attempt to attract a younger, evolved, elevated, and inclusive one—their words, not mine.

Once the story broke, my first thought was why a company with revenue reported in 2019 of $52.33 billion, employing 166,632 as of 2023, and who practically owns the beer market would dive into a pool of controversy without checking its depth.

Another fundamental Marketing-101 question was, did anyone consider testing the water’s temperature before being immersed in what will go down in history as the most idiotic “noncampaign” ever to launch?

Common sense and acuity of the division between the woke crowd and opponents should have been enough to realize this wasn’t the time for a social experiment.

Nothing personal, but did Bud Light’s VP of Marketing, Allissa Heinerscheid, and her superior (an odd term to be using at this time) Daniel Blake—both on leave from the company—believe that throwing gasoline on fire would lead to an increase in sales while lulling their

existing customer base into feelings of shared identity?

Astonishingly, during the initial fallout, Michel Doukeris, CEO of AnheuserBusch InBev, came forward to assure the public that this was a one-off, not a “campaign.” Okay!

Perhaps we misunderstand the macrophilia of advertising, but we now have a clear picture because of the unintended results.

To believe you can invite polar-opposite demographics to crack open a beer together and identify is a stretch. And the issue isn’t transphobia—not at all; the brand’s demographic aligns with those products, including their cars, trucks, clothes, music, and everything else that makes them who they are! You needn’t be a genius to figure this out.

Think about it; what masculine guy wants to hold the same beer a feminine actress look-a-like spokesperson drinks while lounging in a tub!!!

It is ridiculous; no one should be shocked by the outcry and adverse reactions.

So, here we go; I’ve saved the best for last.

It’s a perfect storm, a no-win situation, where everyone’s backs are against the wall; the manufacturer, distributors, and retailers are in a panic because of the faulty response of the beer company to control the damage. Many experts believe it was the blame placed on Mulvaney after the non-campaign’s release, causing a slighted transgender community to react.

Like an avalanche, relentless, dramatic, and non-stoppable, supporters of Mulvaney have rallied and are boycotting Bud Light.

Feeling abandoned—or worse, the response to the back peddling the company used to distance itself from the advertising debacle resulted in community-wide retaliation, which leached to all market segments—men and women of all ages and descriptions avoid the product.

BY JAMES HOLDEN

News reports show people refusing to take a free Bud Light when offered due to the stigma of the brand; marketing research companies expect even more damage on the horizon.

With my limited knowledge, I want to offer free advice to Anheuser-Busch InBev, seeing they continue to move in the wrong direction.

To the company, whatever you plan to do—DON’T. Stop thinking—Stop doing. And don’t add insult to injury by flipping your message back to the rugged, all-American beer connotation showing flags and horses—people are pissed off; give them a break!

Accept you’ve lost the summer season; no one is putting Bud Light on ice, so don’t push the agenda. Go quietly and ‘can’ the multimillion-dollar campaign this year; it won’t change hearts or minds; you’ve seared them shut for the time being.

In a couple of months, accept full responsibility and fall on your sword— make an example of those responsible— while desiring blood, the public can be forgiving.

Then apologize for the lack of awareness and sensitivity followed by a PR campaign about compassion for everyone and how life is about learning and doing better; you must take it on the chin with humility.

Finally, study your demo and others you plan to reach. Present the company’s brand through character identification, tolerance, and understanding; allow consumers choices rather than leaving them to a multi-national conglomerate.

Let the world know you’re not going to insult them again, and you’re not looking to influence society or become ideologic— both are unsavory tactics.

I have other ideas, but those aren’t gratis. Let me know if you’re interested in talking. Here’s to you—drink up! H

WEATHER NOTE: IF SEVERE WEATHER IS PREDICTED, IT IS ADVISABLE TO CALL IN ADVANCE OF DEPARTURE FOR POSSIBLE SCHEDULING CHANGES.

WEATHER NOTE: IF SEVERE WEATHER IS PREDICTED, IT IS ADVISABLE TO CALL IN ADVANCE OF DEPARTURE FOR POSSIBLE SCHEDULING CHANGES.