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Editorial

India’s leading IT magazine for channel business

TATE TELE / 16

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Digitising enterprises to become more competitive and future-ready with bespoke cloud hosted collaboration and connectivity solutions: TTBS GUEST ARTICLE / 54

Technology is an opportunity and not a barrier for women

EDITORIAL

YEAR – END RESULTS: A TRIGGER TO DO BETTER IN THE FUTURE YEAR.

Dear Friends

Year-end story has always been good for most of the organizations in India but this year end story is not that great. Covid-19 has changed the entire finance condition of the organizations. Many sectors have not yet picked up properly. Sectors like Manufacturing, automotive, tourism, aviation, etc. have not at all picked up for the last one year. Imagine, what a dent happened to the industry. On the other hand, reliance on Make in China products are being shown cold towels by the industry. It means no one is promoting the products openly, so also the government. The mindset of the people against Make-in-China products have been very strong. It means the traders and importers of ICT products are also facing challenges. Government have imposed restriction on many products imported from China and many other countries. This has also impacted the performance of the market. On the other hand, the industry is changing very fast, specially post covid. The pandemic situation has changed the market dynamics so also the requirements. Cloud has changed the enterprises so also the cyber security has. Now the partners need to find out various aspects in the digital transformation so that they can address the cloud and security market. This year end is definitely not very attractive for the partners not for the industry but it has opened up the opportunity for all the thing of the future. In my understanding and experience of dealing with the partners, not many partners are thinking beyond their scope of work and comfort level. The industry is ready for newer solutions at an attractive price but partners are not ready. They are with the same and traditional vendors and partners, which is not right for the growth of the industry. The customer market is ready and opened to ideas and the partners are not quite ready for that. Till date the consulting mode of the partners are not visible. They are trying to play with short terms profitability. However, I would again recommend that partners to become consultants and bring in trust. Be open with ideas and be transparent to their customers. Wish you have a good year.

SANJAY MOHAPATRA

sanjay@smechannels.com CASE STUDY / 64

Sovereign Safe Controls Access to their Safety Deposit Vault through Efficient Matrix Security Solutions

MY EXPERIENCE EZVIZ C6N, Smart Wi-Fi Pan & Tilt Indoor Camera

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FINAL WORDING: WHETHER YOU ARE AN SME OR SOHO OFFICE THIS PRODUCT APPEARS TO BE A PERFECT FIT FOR YOU.

contents VOLUME 12 ISSUE 01 2021 MAR Tata Tele Business story

DIGITISING ENTERPRISES TO BECOME MORE COMPETITIVE AND FUTURE-READY WITH BESPOKE CLOUD HOSTED COLLABORATION AND CONNECTIVITY SOLUTIONS:

TTBS /16

During and post pandemic the only key to succeed is survival of the fittest. Industries during these tough times are redefining the work dynamics only to survive. TTBS has an extensive, high quality and robust wire line network and offers largest portfolio of ICT services for different businesses across the country in more than 60 cities. TTBS has one of the largest enterprise focused teams of sales& service professionals and a wide channel partner network which is close at hand to meet the requirements of its customers.

GUEST ARTICLE

TECHNOLOGY / 54

“Technology is an opportunity and not a barrier for women”

CASE STUDY

MATRIX / 64

“Sovereign Safe Controls Access to their Safety Deposit Vault through Efficient Matrix Security Solutions”

more inside

Editorial~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 03

Snippets ~~~~~~~~~~~~~~~~~~~~~~~~~~~ 06 Products ~~~~~~~~~~~~~~~~~~~~~~~~~~~ 65 Publisher: Sanjib Mohapatra Editor: Sanjay Mohapatra Sub Editor: Nidhi Shail Designer: Shadab Khan Web Designer: Vijay Bakshi Technical Writer: Manas Ranjan Lead Visualizer: DPR Choudhary

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