CSR
ofile 60-second company pr About Enritsch Enritsch is a health & wellness community, and one-stop shop to help people discover and maintain, a positive state of physical, mental and social wellbeing. By providing people free access to authoritative, comprehensive, easy-tounderstand, and up-to-the-minute information and resources – our mission is to empower, inspire and enable individuals to find beauty as an expression of inner peace, health and wellbeing. We aim to attract more than 60 million unique monthly visitors, and over 75 million reviews and opinions by year 2020. Part of our work involves charitable contributions directed towards non-for-profit companies delivering mental health support services. For more information, visit: www.enritsch.com.
For customers, we are comparable to being the TripAdvisor of the health & wellness industry, where we hope to become part of people’s daily lives and a trusted information resource from which they can base their decisions. Whereas for businesses – we could be viewed as either a new ‘online shop front’ for those who have no or little online presence; or an additional sales and promotional channel for those who already have an established online sales channel, which creates a win-win situation for all. Enritsch.com also offers businesses the opportunity to extend upon their existing CSR campaign footprint and provides smaller companies a starting point to build their programmes upon. Working towards a social cause In a world undergoing unprecedented environmental and social changes, never has the need been more pressing to relook into the ways we operate our businesses, starting with a commitment to social and ethical conduct. Unpredictable markets and lack of job security are leading causes of work related stress, owing to various mental and physical ailments. In fact, recent findings by the World Health Organisation (WHO) suggest that that one in four, or 25 per cent of the planet’s seven billion people suffer some form of mentalrelated condition, such as anxiety or depression. So as the saying goes mind over matter, it’s easy to consider that our physical wellness has more to do with our state of mind and lifestyle habits than we think! The concept of community extends beyond providing solutions to people’s daily challenges. It also means supporting those in the global sense of the word through charitable partnerships and giving. We are currently in talks with local entities and are in the process of setting up strategic partnerships and alliances that support our vision and goals. We are aspiring to become the largest health & wellness community
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in the world with more than 60 million unique monthly visitors, and over 75 million reviews and opinions. Conclusion There are many ways to incorporate and demonstrate social responsibility in our daily lives. Some include tackling environmental and eco issues, whereas others are community, HR or philanthropy based. Apart from the obvious feel good effects associated with giving back, doing our part simply helps build better relationships through trust and commitment namely, better relationships with our staff, clients, customers and partners resulting in increased positivity and productivity, both inside and outside the workplace. For instance, employees want to feel proud of the organisation they work for. An employee with a positive attitude towards the company, is less likely to look for a job elsewhere and will speak highly of the company they’re in. In other industries such as retail and hospitality, you may find that not only are eco-friendly initiatives well received by customers, but help in savings through energy efficiency/less consumption. What’s most important is to discover the ‘why’ behind your business and actions. For us, having witnessed firsthand the negative impact of anxiety, depression and isolation of loved ones and communities, we decided to do whatever we could to make a positive contribution to humanity. We realised the importance of being able to seek professional advice in anonymity and taking precautionary health and lifestyle measures beyond fitness and nutrition to improve our physical and mental health conditions, which inspired us to create Enritsch. Hope you’ve been inspired too!
For an online version, please visit: http://www.smeadvisor.com/ground-level/ thinking-outside-the-box
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