MOVERS & shakers
Understand that entrepreneurship is not a project or a sprint it is a journey, a marathon.
The biggest challenge we face nowadays is to get your first clients. It’s really hard to build a product in the heavy machinery industry when you’re a startup. That’s why we got corporate partners and first sponsors to leverage our first products and then get our first buyers.
3D printing is a fairly new concept – how do you help traditional companies transition from their conventional approaches and adopt new technology?
3D printing was actually created more than 30 years ago but it’s true it’s only now establishing itself as a feasible and scalable technology able to become products. We are currently bringing additive manufacturing and digital fabrication to the construction sector as a new construction method, which makes the process cheaper, cleaner, faster and more sustainable, so our main approach with traditional companies is a pledge for efficiency.
What is your long-term vision for the company? How do you see it shaping up in the years to come?
Urban3D is almost a year and half old and one can see how it grew and has gone through so much and change a lot in this few time. I see a long journey for Urban3D in providing the technology, influencing policy makers, and as its main outcome, helping to house millions of people.
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What do you consider as the most rewarding aspect of being an entrepreneur?
For me it is to be able to put up a vision for something, seek it and make results happen. To be an entrepreneur that addresses social challenges is even more rewarding, because the outcomes we produce are shared with people and make their lives better.
Would you like to share any advice with aspiring entrepreneurs? Any words of wisdom?
My advice would be ‘resilience is gold.’ Don’t give on your business until you have to. Understand that entrepreneurship is not a project or a sprint it is a journey, a marathon. That said, deep breathes, pivots and a lot of help will be needed, so, keep up and persevere!
On November 2nd, you will be presenting at the landmark conference SME Beyond Borders. What can the audience expect out of your presentation? My presentation will offer a new perspective in the use of technology to social challenges, show some futuristically sustainable approach to our planning and global governance and also point the role of businesses and innovators in making a better future.
For an online version, please visit: http://www.smeadvisor.com/movers-shakers/ redefining-entrepreneural-success-anielle-guedes
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