MOVERS & shakers
In today’s evolving business landscape, it is so important to stay abreast of the changing dynamics – you have to be involved within your business 24/7; there is no downtime!
ushe’ The origin of ‘Man’o Man’oushe is a traditional Lebanese breakfast which comprises of two main ingredients: cheese and thyme. It is known to be rolled out on a wooden board and prepared in a conventional brick oven. Over time, is has evolved to include several other ingredients such as vegetables and meat.
What inspired you to build Man’oushe Street? For us, Man’oushe is synonymous to the traditional Lebanese breakfast or snack item that you would get at small family-run corner bakeries. The idea was to take this homemade concept and make it available to all. We wanted to keep the authenticity of the recipe, but still elevate it to the next level. That’s how Man’oushe Street was born. We take immense pride in the world-class quality of our menu offerings and our commitment to excellence that is reflected in how we prepare the food to the way we deliver it to your doorstep — true value for money.
Did you undertake any market research? Yes, absolutely! As an entrepreneur, it is significant to do your homework and ascertain the direction you want to take your company in. After we successfully opened our first two branches in Mizher and Barsha, I started looking at global F&B models and studied the critical factors driving their growth. I should also add here that market research is just the first step, you need to be able to take calculated risks as well.
How many locations does Man’oushe Street currently have? We have 24 locations across the region out of which 12 are companyowned locations here in the UAE. We are also operating across Egypt, Kuwait and Qatar. Our vision is to
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be available on every street and to cater to every customer that likes Man’oushe. The plan is to add another 10 locations by 2016 and continue our fast-paced expansion. The important thing to note is that we aren’t just looking to rollout more locations, we also want to ensure top-quality food and customer satisfaction.
How do you ensure that your core offer stands out in today’s competitive F&B market?
There are countless concepts available today but we believe we are different because we are the ‘recipe of the people’. We are strongly investing in our people – the team of Man’oushe Street. Yes, our food is great – of course that is the core concept, but it is the team behind the food that makes us so successful.
What do you consider as critical factors contributing to your company’s success?
I think there are three fundamental factors driving our growth. They are: quality of our food and service; professionalism of the staff; and the locations of our outlets.
Are you also looking into franchising?
Eqypt, Kuwait and Qatar are markets we currently have franchising operations in. We are working very
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