Smart SMB March 2020

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Cloud Data Management as a strategy Daniel Fried, General Manager and Senior Vice President, EMEA, Veeam elaborates how cloud data management helps de-risk and deliver a higher level of Business Intelligence Over the last decade, technologies like the cloud, mobile and wireless communications have transformed the role IT plays within a business. From the CEO down, business leaders are viewing technology as an enabler rather than a commodity. As the enterprise technology conversation moves away from the data centre and into the boardroom, businesses are more and more reliant on their digital infrastructure. While this is ultimately a good thing, it means that one of the top priorities of any boardroom agenda is to derisk.

Pivoting to Cloud Data Management The trend of businesses turning to hybrid SmartSMB / March 2020

and multi-cloud strategies is accelerating. According to Gartner, hybrid cloud became the standard IT strategy for enterprises in 2019. Furthermore, 81% of respondents to a survey conducted by its analysts said they are already working with two or more providers.

Cloud Data Management (CDM) refers to the management of data across an organization’s entire cloud and data management provision. It’s about ensuring that data is always available – regardless of whether an organisation is using private, public, hybrid or multicloud infrastructure.

The cloud, as a data management platform, has grown in importance and is growing in complexity. Business leaders, however, are looking for simplicity. As the value of data increases, organisations must finely balance the data availability needs of the business against the demands of data protection regulations like GDPR. Doing so requires a digital infrastructure that is both flexible and reliable – as well as easy to manage.

According to a survey of IT decision makers conducted by Veeam, three-quarters of organisations aim to have adopted CDM by the first few months of 2020. This is partly due to a recognition that CDM is a key component of delivering a higher level of business intelligence. This is also a fundamental part of an organisation’s derisk strategy. On the other hand, any change which requires people to take on new skills, adapt culturally and


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